Money is always an element that can stimulate the senses of ordinary people the most.

Compared with film criticism, which is more professional and personal, ordinary people judge the quality of a movie largely based on its box office figures, and they are also more likely to be attracted by a movie's box office figures.

The box office miracle created by "Lola Run" with 207 screens in the first weekend was naturally quickly pushed to the newspaper pages by major print media that are very good at figuring out readers' minds. Moreover, the news of "Lola Run" has generally left the entertainment page this time and entered the current affairs page with more attention.

Due to life and reading habits, the development of evening newspapers in Los Angeles has been unstoppable.

In order to win the attention of the audience, the evening newspaper "Los Angeles Herald", which has been getting worse and weaker in recent years, directly pushed the box office news of "Lola Run" to the front page that afternoon, and also brought a heavyweight back.

"With an average of $26,000 at the weekend pavilion, 'Lola Run' beats Stallone's new film!".

On Friday, newcomer Simon Westeros' "Lola Run" opened on a small scale in West Coast states and New York. Prior to this, Simon Westeros, a rising star in Hollywood who was only 18 years old, caused widespread controversy and discussion in the media. ”

"Lola Run" lived up to expectations and was praised by critics immediately after its release. With the release of the four-day box office data of the President's Day weekend, "Lola Run" beat Sylvester Stallone's new film "Leap to the Top" with $5.51 million in the first weekend box office data, and achieved the fourth place in the box office list of the seventh week weekend in 1987. ”

However, the comparison of all aspects of Lola Run and Leap to the Top is even more surprising. ”

"Lola Run" cost $650,000 to make, and "Leap to the Top" is a joint production of Warner Bros. and Canon Pictures, and the production cost is a whopping $25 million, which is equivalent to 38 times the budget of "Lola Run." The number of screens released in "Lola Run" is 207, and the number of screens in "Leap to the Peak" has reached 1,758, which is equivalent to 8.5 times the release scale of "Lola Run". ”

In such a disparity, "Lola Run" finally easily overtook "Leap to the Peak" with a box office of $5.51 million, and the average data of a single museum reached an astonishing $26,600, far exceeding all films in the same period. ”

It is foreseeable that relying on excellent word-of-mouth and super high topicality, with Orion Pictures pushing "Lola Run" to a broader central and eastern market and Canada, the box office miracle of "Lola Run" has just begun, and this mini ultra-low-budget solo film is likely to become the first film to break 100 million at the box office in 1987 in the next six months. ”

At the same time, in the face of the word-of-mouth and box office failure of "Leap to the Top", Hollywood may once again need to rethink the rising cost of film production. ”

The content of the Los Angeles Herald report was almost the focus of the West Coast media that afternoon and even the last few days.

With the one-sided discussion and even ridicule of the media, Stallone, who has become an inspirational experience, even became a tragic example of 'the front wave died on the beach' for a while.

It was the most lively party period of the awards season before the Oscars, and the media reporters and tabloid paparazzi naturally did not let go of this great opportunity, because they could not find Simon Westeros, the other central figure of the incident, so they focused on the siege and interception of Stallone.

Stallone's current status is obviously not something that can be shaken by the failure of a movie. In the face of the pursuit and inquiries of media people, Stallone also maintained his demeanor as much as possible, and basically responded decently.

It's just that the clay man is also angry, and he was chased by a group of people for several days in a row, and before a party in Beverly Hills in Hollywood on the following Thursday evening, because a paparazzi's question was too snarky, Stallone directly stinked his face and simply ignored the other party. The paparazzi didn't give up, and stopped in front of Stallone and forcibly asked.

Unable to bear it anymore, Stallone raised his hand to push the other party away.

Then, obviously, Rocky leaned over, and with a gentle push from Stallone, the paparazzi fell to the ground, unable to 'coma'.

Although many people can see that this is an obvious encounter, but such a hot news, this is all sales, who cares what the facts are.

So, the next day, there was a big news in the media such as 'Stallone was angry and stunned the paparazzi'. The cause of the whole thing is very clear, so "Lola Run" is still a hot topic, as if it has been poured with a bucket of gasoline again.

The time quickly entered the second week of the release of "Lola Run".

Although the distribution operation was accelerated as much as possible, the number of screens released in the second week of "Lola Run" only increased to 265, mainly due to the addition of screens in the theater chain itself, which originally signed the screening contract.

Orion Pictures' contracts with these theaters will only get 43% of the box office, Simon will get 15%, and Orion Pictures will get 28%.

Now, the popularity of "Lola Run" is so high, Orion Pictures is naturally unwilling to take this kind of share ratio again, so it is still negotiating with other theaters. Of course, since the contract is fixed, even if the proportion of the theater is increased in the future, this will not have much to do with Simon.

However, for the current situation, Simon is already very satisfied, after all, if he cooperates with the Seven, even if he can talk about sharing, Simon is likely to only get about 10%. What's more, Simon now retains all other distribution rights of "Lola Run" outside of the North American theaters. With the film's great success at the theatrical box office, subsequent copyright sales can naturally obtain more lucrative revenues.

On the other hand, the first-week box office of "Lola Run" was also released in this hot film, and the final figure was fixed at $6.97 million, which still tightly suppressed Stallone's "Leap to the Peak", and compared with the data of the four days of the weekend, it was also more pulled in with the third-place "Spirited Spirit".

Many media outlets have begun to speculate about the specific box office prospects of "Lola Run".

With the current reputation and popularity of "Lola Run", combined with the operation mode of long-term distribution and multiple rounds of screenings in this era, the survival cycle of the film in North American theaters is likely to reach about half a year.

Six months, that's about 26 weeks.

"Lola Run" can reach $6.97 million in the first week with 207 screens, combined with the film's word-of-mouth and popularity, as well as the box office curve of some popular Hollywood films, the media generally predicts that the final North American box office of "Lola Run" is likely to reach between $150 million and $200 million.