Chapter 275: Saving Lucas's Wronged Boss
"Well, this is the computer animation department." George Lucas said casually with a hint of imperceptible irritation and disgust in his tone.
"Computer Animation Department?" Qiao Feng asked with a look of surprise: "Can animation also be produced by computer? Shouldn't it be hand-drawn? I see that Disney cartoons are all hand-drawn."
Qiao Feng vividly interprets the image of a soil bun who doesn't understand anything.
"Computers can do it, but this is not the mainstream at the moment, and hand-drawn animation is still the main way to make animation." George Lucas said with some embarrassment.
"Then Mr. Lucas, you are at the forefront of the industry again, and it seems that another department that can make a lot of money has been born in your hands. Qiao Feng looked like he had opened his eyes when he saw the earthy buns in the world, and he admired with envy.
"Haha, haha, yes, why is Mr. Qiao interested in this?" Lucas asked with a dry smile on his face and a moving expression.
"What if you're interested, Mr. Lucas, you've got this out, I can't keep up with you." Qiao Feng said with a disappointed face.
"Hehe, that's not what I said, Mr. Qiao is interested, we can talk about it, we are partners." George Lucas's eyes lit up and he said.
"What are you talking about? Mr. Lucas, can you still sell it to me?" Qiao Feng continued to be lost.
"It's not impossible for Mr. Qiao to buy it, so I want to talk about it." Lucas said with a smile.
"Really?" Qiao Feng asked.
"Really." Lucas nodded.
"Well, since Mr. Lucas says so, let's talk." Qiao Feng put on a smile again.
"Mr. Joe, please." Lucas stretched out his hand sideways and asked Qiao Feng and his party to go out first, and after they all walked out, Lucas showed a bright smile on his face, looking at the back of Qiao Feng and his party as if he saw the wronged head to be slaughtered.
Just like Qiao Feng said, at this time, the production of animation is hand-drawn, and it is not the mainstream, but the real big animation is all hand-drawn, and there is nothing to do with computer animation production at all.
In 75, because he wanted to shoot Star Wars, George Lucas couldn't find a professional special effects production company, so he set up his own special effects production company, Industrial Light & Magic, to produce special effects for Star Wars.
After that, the success of Star Wars also gave George Lucas a glimpse into the vast future of special effects production, and he not only expanded his special effects company, Industrial Light & Magic, but also set his sights on the field of animation production.
Because among the seven major Hollywood film companies, other film companies are mainly making live-action movies, but Disney is mainly making animated films.
And Disney mainly produces animated films, and can firmly occupy one of the seven major film companies in Hollywood, so you can imagine how big the market for animated films is.
George Lucas felt that this was a big cake that no one fought for except Disney, and the success of ILM made him feel that computer-generated animation would also be the future development direction, and there was a lot of prospect.
So, in 1979, Lucas set up a computer animation department under ILM, which was certainly not just about animation, George Lucas hired Edwin Catem, the director of the computer graphics lab at the New York Institute of Technology, as the head of the department, and asked him to design electronic editing and special effects systems with other technicians.
As for this Edwin Catem, his personal dream is to become an animator, and he has been developing on this path, but he used to do 2D animation, and then Cateum and his team eventually left 2D animation and began to devote themselves to 3D computer graphics and entered the film industry.
For a variety of reasons, the situation in the computer graphics lab has become more difficult, and even though the technology is advancing, they still feel that there is no real progress. But their efforts caught the attention of some Hollywood giants, such as George Lucas of Lucasfilm, and Frances Ford Coppola.
Because Lucas had previously made a deal with a company called Triple-I to make a digital model of an X-wing fighter jet from Star Wars, they did, and although Lucas didn't use it in the film, he saw the potential of computer graphics (CGI).
Finding Lucas the right employer, Cartum left the graduate school and became the deputy director of Lucasfilm's computer graphics department, also known as the computer animation department, in 1979.
George Lucas thought about the development of animation and other computer graphics, but Cartum was the person in charge of the dream of an animator, so the development direction of the Brain Animation Department he presided over was mainly focused on the development and production of computer animation.
But helplessly, at this time, the mainstream of animation production is hand-drawn two-dimensional animation, and the so-called three-dimensional animation is not accepted.
Since the establishment of the computer animation department in seven or nine years, Lucas began a journey of smashing a large amount of research and development funds, and has been smashing for seven or eight years, but this year it has been 86 years, and there is still no result, of course, it is not completely unsuccessful, 3D animation technology has developed a lot, but the main thing is that the money has not been earned back.
I don't know how much money I invested in seven or eight years, but it was all wasted, and I didn't see the money back at all, George Lucas was rich, but he didn't spend it like this.
Who knows when it will be a head, and now there is only one place left to be tired and disappointed when it is full of confidence in 79 years, and George Lucas feels that it can't go on like this.
When I was sleepy, someone brought a pillow, and Qiao Feng happened to appear at the same time.
Qiao Feng was actually interested in this chicken-like department, in Lucas's opinion, this is just a big wrong, it is simply his savior.
Not only did I just sign a $5 million contract for myself, but now I still have the heart to buy this money-losing goods, which is really a relative.
"Mr. Joe, the current audience has long been tired of Disney's unchanged hand-drawn animation, computer animation production will be the mainstream way of animation production in the near future, and three-dimensional animation will be the choice of future audiences......" returned to the conference room signed before, and as soon as he sat down, George Lucas talked about the prospect of computer animation and 3D animation.
George Lucas said with a dry mouth, but found that Qiao Feng's expression was indifferent, and he was not infected by his own description at all, which made his heart jam.
"Mr. Qiao, what do you think?" Lucas asked a little unpleasantly.
"How much?"