The most fascinating thing about this cosmic sky map is that it displays the time, the calendar and the phases of the moon in the staggered changes of the blue sky, Sirius and the moon.

On the outside, the white gold bezel is set with 38 baguette-shaped diamonds to enhance the sparkle of the starry sky, and the interior is equipped with an automatic CAL240CLC movement.

It's not just a watch, it's a mysterious universe.

Qin Hang's favorite colors were originally green and blue, and he especially loved blue watches.

For a large number of men, when it comes to choosing a watch, the beautiful blue is more attractive and more impressive than other colors.

We are bathed in the blue sky and have become accustomed to the blue above our heads. And the dazzling blue world in the watch, that touch of blue, some deep, some pure, some fresh, that small square inch, can always make us a little more appreciative and nostalgic when exploring time. Sky blue is not available every day, but wearing a blue watch, you can always have your own blue space.

Qin Hang's eyes showed a look of fascination, took out the men's watch from the box, and after a careful appreciation, he couldn't put the watch back into the box, "This luxurious super complication chronograph series has always been my favorite one, but the price is too expensive, and I can only enjoy it on the picture." Yuyu, I like this watch very much, let you break the bank. ”

"Cousin, if you like it, this pair of watches was selected by Xiao Yao and me for a long time before it was determined. ”

Xin Lan also exclaimed: "It's so beautiful! I never dreamed that one day I would bring such a luxurious watch, sister, the watch you gave me fulfilled one of my dreams." ”

The middle-aged woman who had spoken in Xin Lan's mother's ear before, after seeing this pair of luxury watches, showed a look of envy in her eyes, "Your daughter is really blessed, such a good object is difficult to find with a lantern." This is the engagement, and the gift received is already worth 15 million, and I really won't have to worry about eating and drinking in the future. ”

"Our family Lan Lan is indeed better than me, and I am really inferior to a child in this regard. When children grow up, they have their own fate, and those of us as parents can't manage it even if we want to, so we won't worry about it in the future. Although Xin Lan's mother said modestly, her heart was beautiful.

At least half of the guests who came today were tasting the food for the first time, and everyone ate to their heart's content.

This time there were so many distinguished guests at the engagement banquet, not only the Qin family had a lot of face, but even the Xin family also felt very face-saving. In particular, the presence of Min Zhengliang, Lin Jinsong, Mi Qianshan and Qiu Shangsong, the miracle doctors, directly raised the compulsion of today's wedding banquet.

From today on, Qin Hang's status in the eyes of his parents-in-law has undergone earth-shaking changes, and he is no longer the transparent person he used to be.

There is still a month before the official release of Zou Xingxing's "Mermaid Princess", and the publicity and distribution department of Huaying Entertainment has already launched intensive publicity bombardment.

Huaying Entertainment, as the No. 1 film and television production and distribution company in China, is still very strong in its publicity and distribution department, although it has now declined.

Especially with Xiao Yao's personal intervention, the publicity and distribution of "Mermaid Princess" this time is not only strong, but also very effective.

This time, the publicity and distribution work was carried out from four aspects.

The first is sentimental marketing.

"The Mermaid Princess" pushes the poster at the bus stop, there is only a blank piece of paper, and there are only a few big red characters on the white paper, except for the "Mermaid Princess" with Zou Xingxing written on it, it is the release date, and there is no other pattern. Such a concise poster has never been done before.

But with the three words "Zou Xingxing" on it, the publicity of this poster is enough.

The name Zou Xingxing is enough to make people interested in walking into the cinema to watch the movie, because Zou Xingxing itself is a super IP.

When it comes to action movies, many people may think of Brother Jie and Brother Long, but when it comes to comedy, everyone may only think of Zou Xingxing. To be honest, Zou Xingxing represents the movie-watching feelings of several generations of people.

Of course, the emotional marketing of the movie is not so low-end as "we all owe Xing Ye a movie ticket", all the marketing of "Mermaid Princess" points to what Zou Xingxing once brought me.

For example, "Mermaid Princess" invited Miss Mo and Chu Liuxiang, who are also memories of the same generation, to sing retro propaganda songs, which is based on the consideration of awakening feelings. Including the production of three countdown videos for the release, the content is also based on Xingye's classic comedy, which is a well-known work.

In addition to using old movies to say new words, the relevant departments of Huaying Entertainment also cooperated with Weibo to launch the "Zou Xingxing of a Generation", and several main actors in the movie also wrote to tell the story of Zou Xingxing.

is not only limited to online, after negotiation, Xing Ye agreed to do roadshows in 20 cities for the promotion of "Mermaid Princess". With the influence of Xingye, every city he goes to will inevitably detonate the local media and fans. It is very rare that people of different ages are the audience of Xingye, and how to awaken their enthusiasm for watching movies is the focus of marketing - not the relationship between production and movie-watching, but the warmth and growth of each other.

The second focus is hunger marketing.

The marketing campaign of "Mermaid Princess" can be traced back to the audition of Star Girl, and there has been no interruption in publicity from filming to release.

After Huaying Entertainment announced that the release date was set for January 16, it immediately released 3 trailers. Subsequently, through various channels, more than 100 themed posters and countdown videos were released one after another, and "Mermaid Princess" can be said to have whetted the appetite of fans.

And, unlike ordinary movies, "The Mermaid Princess" did not set up any early viewing venues before the release, including on-demand screenings, premieres, media venues, industry venues, and film critics' venues, all of which were not. This undoubtedly casts a veil of mystery over the movie, and "Mermaid Princess" accumulates fans' urgent emotions little by little through these marketing methods, so as to look forward to the final release of the movie after its release.

In terms of channel integrated marketing, the publicity and distribution department of Huaying Entertainment has also made great efforts.

The most noteworthy is the integrated marketing method of different channels of "Mermaid Princess".

With the development of the mobile Internet, the vast majority of the people who buy tickets through the ticketing client have accounted for the vast majority, and the Maoyan, Guevara and other channels in the production unit have begun to show their skills since the pre-sale, including movie push and various movie-watching activities, and at the same time, third-party payment platforms and major banks have also launched various special activities, which have made great contributions to the box office of "The Mermaid Princess".

The intensity of offline promotion is no less than that of online, whether it is the publicity advertisements at bus stops, subway stations or airports, or various movie ticket delivery activities carried out by offline merchants, which have played an extremely effective role in promoting the promotion of "Mermaid Princess".

It can be said that as long as it is a crowded public place, you can basically find the figure of "Mermaid Princess".

In addition, in order to cater to the tastes of teenagers, through a series of activities such as Zou Xingxing's entry into station A, "Mermaid Princess" also launched a wave of craze for the secondary creation of "Mermaid Princess", through the promotion of these fanworks, "Mermaid Princess" became the first topic with more than 1.2 billion readings, and among the fans of the mermaid princess account on Weibo, the post-95 and post-90s fans accounted for 3809 and 3448 respectively.

Through these marketing methods, "Mermaid Princess" successfully attracted the attention of the main moviegoers of the post-90s and post-95s.

Content marketing can't be ignored either.

Back to the basics, no matter how clever the marketing methods are, if the quality of the film itself is not up to par, the audience will definitely feel that they have been deceived, and the result may only end up scolding.

As a comedy, "Mermaid Princess" not only has the ecstasy of Zou's nonsensical humor, but also implies a deep thinking about humanity and environmental protection issues, which is quite a warning style and makes people think deeply.

Huaying Entertainment has made a big bet on this movie, and the box office guarantee of 1.5 billion is extremely risky.

Once the box office of this movie does not meet expectations, then Huaying Entertainment is likely to collapse because of this. In the past few years, the film and television dramas produced have continued to hit the streets, and Huaying Entertainment can no longer withstand such a big storm.

For Huaying Entertainment, although the publicity and distribution of "Mermaid Princess" this time is not a matter of life and death, it is not far behind.

The day of January 16th has finally arrived, and "Mermaid Princess" is officially released.

What was the box office on the first day? Not only the sports personnel of Huaying Entertainment are paying attention, but also the media of the country are paying attention.

Although Xiao Yao has absolute confidence in the box office of this movie, he still came to the company early in the morning and wanted to see the box office of this movie for the first time.

Xiao Yao has the bottom in his heart, and he also has the blessing of the Fu Seal, so he can still sit firmly in the Diaoyutai in the office, but Jin Haidong, CEO of Huaying Entertainment, is not as confident as him.

After Jin Haidong came to the company, he did not go back to his office, but counted the box office with the staff.

The box office of all cooperative units is counted together, and the total number is 3.1 billion!

After seeing this number, Jin Haidong couldn't believe it, his first thought was to suspect that this number was wrong.

The staff counted again, and the figure was the same as just now, still 3.1 billion.

Although Jin Haidong was a calm and calm person, he couldn't help but be ecstatic in his heart after seeing this number.

He also optimistically estimated the first-day box office of this movie, but he only dared to guess the highest first-day box office of 200 million and 3.1 billion, and he never even dreamed of it.

Jin Haidong picked up this first-day box office statistical report, and his right hand even trembled slightly.

This number has broken a series of records at the box office of Chinese films, breaking 300 million on the first day, and the box office of this movie is really crazy!

The box office has already broken through the 300 million mark on the first day, and he can't predict what the final box office of this movie will be, but he believes that even if there is an accident, at least 1.5 billion box office guarantee will definitely be able to break through, and even 2 billion is no problem.

In order to win the distribution contract of this movie, the boss accepted the harsh conditions of a box office guarantee of 1.5 billion, which is not a big bet. These days, Jin Haidong has been worried about it, and finally calmed down.

The first person to share this good news is naturally the boss.

When Xiao Yao saw Jin Haidong walk in with a bright smile on his face, he knew that things were stable.

"Let me guess how much the box office will be on the first day, it should break 300 million, right?" Without waiting for Jin Haidong's report, Xiao Yao guessed directly.

"Boss, will your goal be too high, why are you sure that you can break 300 million on the first day?" Jin Haidong had to sigh, his young boss had a really big heart.

"I have confidence in Zou Xingxing, and I am equally confident in the quality of this film. Xiao Yao's unhurried attitude made Jin Haidong feel that his cultivation was really not enough.

"Boss, your prediction is indeed very accurate, the box office on the first day is 3.1 billion, this is a statistical report, you can take a look. ”

Xiao Yao made a report, and on the surface he looked very calm, but in fact, he was also happy in his heart.

Breaking 300 million on the first day is just his optimistic estimate, and the certainty in his heart is actually not big. His prediction of the box office on the first day was a minimum of 200 million and a maximum of 300 million, and now the result is even higher than his highest prediction, for such a result, of course, he is so satisfied that he could not be more satisfied.

got the first-day box office figures, and the most shocking thing was not Jin Haidong, but the major media.

The box office of "Mermaid Princess" exceeded 300 million on the first day, breaking a series of box office records for Chinese films, and major media reported this shocking news from different angles.

Then "Mermaid" was like a box office harvester, breaking 1 billion in 84 hours, 2 billion in 8 days, and breaking the previous Chinese film and television box office record created by "Capture the Demon" in 10 days.

With the rapid rise of the box office, the stock price of Huaying Entertainment is also rising.

This is exactly what Xiao Yao wants to see, and he believes that by the time this movie is drawn, the stock value of Huaying Entertainment will inevitably reach a new high.

Xiao Yao's wish is not an extravagant hope, when the movie "Mermaid Princess" was painted, the market value of Huaying Entertainment has soared to 23.6 billion yuan stimulated by a series of good news.

Compared with the direct benefits obtained by the movie "Mermaid Princess", the growth of the market value of Huaying Entertainment is the most important thing for Xiao Yao.

The final box office of the movie "Mermaid Princess" is 3.8 billion yuan, because the final box office is too high, and it is not the production company that grabs the most profit from this movie, but the distribution company of Huaying Entertainment.

In the distribution agreement signed between Zou Xingxing and Huaying Entertainment, the distribution agency fee for the part of the box office within 1.5 billion yuan was 12, and for the part with a box office of more than 1.5 billion, Huaying Entertainment shared 70% of the divisible box office, and Zou Xingxing received the remaining 30.