Chapter 237: When I Was Poor, I Sold the Entire Avengers
In the 90s, Marvel barely survived by selling the rights of its superheroes, and in 1996 it had to go bankrupt and reorganize, and after a round of MBO, Marvel fell into the hands of Avi Arad.
In 1997, Avi Arad began to reclaim the adapted rights sold and corporatized its film division, renamed Marvel Studios.
It's just that the road to recovering the copyright is not smooth, first, Marvel doesn't have much money to spend, and second, several Hollywood giants are not willing to sell the copyright back to Marvel easily.
Especially after the new millennium, Sony Columbia's "Spider-Man" and Twentieth Century Fox's "X-Men" have exploded at the North American and global box office.
Let Hollywood studios see the huge potential of superhero movies.
Of course, not all of Marvel's superheroes are blockbusters, especially single-hero movies, and only "Spider-Man" can be a big hit at the moment.
Like what "Blade" and "Super Daredevil " have performed at the box office, which is one of the reasons why Marvel has not yet risen.
It's never an exaggeration to say that Marvel is in a difficult situation right now, because they haven't found the right way to open the Marvel Super Hero Universe.
Everyone in later generations knows that the beginning of the Marvel superhero cinematic universe was "Iron Man" in 2008, and now it is only 2003.
Chen Hao doesn't know if Marvel is already planning the superhero cinematic universe now, but even if it starts, it is definitely not mature, so he still has a chance.
What we have to do now is undoubtedly to buy the copyright of superheroes while Marvel is still at a low ebb, and at least be able to get a share of the Marvel superhero cinematic universe in the future.
As for the acquisition of Marvel, it is unlikely, although Marvel is very depressed now, but in the end it has the rights to more than 5,000 superheroes.
By the time Disney bought Marvel in 2009, Iron Man had already been a success, with a price tag of $4.2 billion.
Although Marvel is at a low point now, the price is at least two or three billion US dollars, and Chen Hao does not have such financial resources.
And things like "X-Men" and "Spider-Man" are obviously impossible, because these superheroes have proven their popularity and ability to attract money, and it is impossible for Hollywood giants to let go.
But superheroes like "Iron Man", "Black Widow", "Captain America", "Thor", "Guardians of the Galaxy" and so on are not necessarily impossible.
The more Chen Hao thought about it, the more excited he became, and then he impatiently dialed Davis's phone.
"Chen, how is the movie being promoted?" Davis asked.
"Everything is going according to plan and it should be fine. Chen Hao said perfunctorily, "I have something important to ask you now." ”
"Oh, what's that?" Davis was stunned, what could be more important now than District 9.
"You know Marvel!" Chen Hao said.
Of course, there are very few Americans who don't know the three major comic book companies of Marvel, DC and Dark Horse. Davis laughed.
"You know I'm very interested in Marvel's superheroes, so I want to buy the rights to several Marvel superheroes!" Chen Hao said.
"Do you really like Marvel superheroes?" said Davis.
Chen Hao revealed that he likes Marvel's superheroes in a talk show before, and Davis thought that Chen Hao just said this to please the American audience.
"Of course, do you have any connections to help me contact Marvel. Chen Hao said.
Davis asked, "Do you want to make these superheroes a movie?"
"There is such a plan!" Chen Hao admitted, and now that the Marvel superhero movie universe has not yet come out, he generously admits that no one knows what Chen Hao is thinking.
"I think you'd better be cautious, after all, superhero movies are basically A-grade productions of more than $100 million, but only "Spider-Man" and "X-Men" are blockbusters at the moment, and other superhero audiences don't buy it at all!" Davis advised.
Chen Hao smiled when he heard this, "I just like a few superheroes, and I've always wanted to shoot them, this is one of my wishes!"
"Okay, so who do you want to buy? I can help you with your reference, I also knew about Columbia when I bought the Marvel rights at that time. Davis said.
Chen Hao said happily when he heard this, ""Iron Man", "Captain America", "Thor" and "Black Widow"!"
Davis groaned for a moment and said, "I understand "Captain America" and "Thor", but "Iron Man" and "Black Widow" are not very popular!"
"I just like it!" Chen Hao said directly.
"Well, what a pity, if only you said it earlier, you could have bought 15 manga characters at once. Davis said.
"What do you mean?" Chen Hao said differently.
In 2000, Artisan Entertainment reached an agreement with Marvel to make at least 15 comic book characters into movies or TV series, including Captain America, Black Panther, Black Widow, Deadpool, Iron Fist, Ant-Man, Punisher, Humanoid, Vampire Morbia, etc. Davis said.
"And then?" Chen Hao's heart was dripping blood when he heard it! There were actually Team America, Black Widow, Ant-Man, Deadpool, and Black Panther!
"Not long ago, in October, Lionsgate acquired Artisan Entertainment and inherited the rights to these Marvel characters it owned. Davis said.
"Lionsgate?" Chen Hao frowned when he heard this.
In his previous life, he dealt with Lionsgate, and later became one of his major shareholders, but at that time, it seemed that the copyrights of these superheroes were recycled by Marvel.
"Yes, but the copyright of these 15 superheroes actually belongs to Marvel, but Lionsgate can shoot film and television dramas. Davis said.
Now Marvel is in a difficult situation, but it has no money to make live-action movies, so after selling the copyright, if it makes a profit, it can share the corresponding profits.
Although the box office hit Marvel made little money, he could only survive in this way.
"And what about Iron Man and Thor?" Chen Hao continued.
"Thor's copyright should still be in the hands of Marvel, but Iron Man should be in the hands of New Line. Davis said.
"New line?" Chen Hao frowned slightly when he heard this.
It seems that Marvel in the nineties was really poor and crazy, and this copyright is really sold by any company!
"In 1990, Universal bought the rights to the characters of Iron Man, Hulk and Namor. In 1996, Twentieth Century Fox bought the rights to Iron Man from Universal.
It wasn't until 1999 that the rights of Iron Man were transferred from Fox to New Line Pictures. Davis said.
Chen Hao could only nod helplessly when he heard this, it is estimated that when the Marvel superhero universe explodes in the future, these few families will regret it and their bowels will be green!
But Marvel is also awesome, when it was poor, it sold the entire Women's Federation!