If I don't go to New Zealand, I don't know that Fonterra is so big that it is "related to the national fortune". See 1 yarn 3 Chinese net

As New Zealand's largest dairy group, Fonterra has more than 90% of the production capacity of the New Zealand dairy industry, and its exports account for 20% of the country's export earnings and 7% of New Zealand's GDP.

With such a near-monopoly on New Zealand's milk supply, Jiagu Dairy will have to deal with Fonterra if it wants to gain a foothold in New Zealand.

This time, it was Qi Zheng's turn to visit Fonterra CEO Andrew Ferrier.

Of course, Andrew Ferrier knew that Jiagu Dairy had entered New Zealand, and there was no surprise that Qi Zheng came to his door.

Although Fonterra wanted to take a stake in Jiagu Dairy and was rejected before, it was not a tear in the face after all, and the two were not hostile, so Andrew Ferrier's attitude towards Qi Zheng was quite enthusiastic.

In fact, Andrew Ferrier only felt a little stunned when he saw Qi Zheng.

Fonterra is also a blood mold this year.

It is true that the poisoned milk incident has hit China's dairy industry hard, but Fonterra is also not human inside and out.

Last year, he just invested 900 million yuan to reach a cooperation with Yamaga Group, and he never expected that in less than a year, this investment would be wasted.

In contrast, Jiagu Dairy took advantage of the situation and became the biggest winner.

How nice it would have been if he had taken a stake in Jiagu Dairy in the first place!, Andrew Ferrier often lamented.

Even if you don't invest in Jiagu Dairy, you don't have to invest in Yamaga, and you don't have to end up with a big loss of image in China because you didn't expose the melamine incident in time.

Andrew Ferrier didn't know that the initiator was the guy in front of him, otherwise he would definitely not entertain Qi Zheng so calmly.

"Mr. Ferrier, we at Jiagu Dairy plan to invest in the construction of a dairy production base in New Zealand, and we will cooperate with Fonterra in the supply of raw milk. Look at the 'Mao, Chinese, and Net,' Qi Zheng said with a smile.

Andrew Ferrier asked inexplicably, "Oh? that's a good thing, welcome to New Zealand Investment." By the way, how big is the designed capacity of the production site?"

Qi Zheng replied calmly: "The design has an annual output of 120,000 tons of infant milk powder. ”

Andrew tentatively asked, "What a grand plan...... If I say that Fonterra is also interested in joining the investment, what does Mr. Qi think?"

Qi Zheng laughed and looked at a volcano covered in mottled snow standing in the distance, and in the shadow of the volcano there was a large factory area consisting of many stainless steel vats, chimneys, and huge warehouses.

"Fonterra has a Walleria factory here, where can we still see our small factory?"

This is Fonterra's Valea plant, which has been the world's largest dairy processing plant, producing more than enough milk, cheese and cream each week to fill three Olympic-sized swimming pools. It is the plant that has helped Fonterra become the world's largest dairy exporter.

Andrew was noncommittal and looked at Qi Zheng with a blank face.

Of course, Fonterra doesn't need Jiagu Dairy's processing plant, what Andrew wants is just to deepen cooperation with Jiagu Dairy.

Although Fonterra has paid a heavy price in China, it is still very optimistic about the prospects of China's dairy market in the next 10 years, and does not intend to give up the Chinese market at all.

To put it bluntly, Andrew is unwilling.

The failure in China, coupled with the dismal defeat of other foreign dairy companies, has given him a real glimpse of the Chinese market, which, on the other hand, is already the world's largest potential market for dairy consumption.

This has made Fonterra's heart for the Chinese market have been shaken, and the temporary dormancy is just to retreat into advance, hoping to make a comeback when China's dairy industry is almost integrated.

As far as the current situation is concerned, Jiagu Dairy will be the future leader of China's dairy industry, and deepening cooperation with Jiagu Dairy will be beneficial to Fonterra's return to the Chinese market.

But Qi Zheng seemed to reject him again.

In Andrew's territory, in the face of his oppressive gaze, Qi Zheng kept smiling and calm.

Andrew Ferrier suddenly smiled and said, "Since Jiagu Dairy has an idea, forget it." As for the supply of raw milk, Jiagu Dairy is willing to be our important customer, and of course I can't ask for it. ”

Qi Zheng nodded and said, "In the dairy production base, Jiagu Dairy has the ability to undertake it alone. But in other areas, I do have some ideas that I would like to work with Fonterra. ”

Turning around, Andrew said strangely, "What aspects?"

Qi Zheng said, "If Fonterra is interested, we plan to join you, and then pull in New Zealand's top scientific research institutions, carry out scientific research cooperation in the whole industry chain, carry out product innovation from the source of research and development, and create a product ...... suitable for the Chinese market."

Andrew Ferrier's eyes lit up as he listened.

Although Fonterra is the world's fifth-largest company, we are more of a supplier of ingredients to other international dairy giants than a direct competitor to them on supermarket shelves.

The most direct shortcoming is in the development of product categories.

Fonterra was established to move New Zealand's dairy industry up the value chain in an effort to become a global brand, but it has never been able to do so.

As a commodity, milk powder has a six-month shelf life and has been New Zealand's core export for more than 20 years. In fact, the South Pacific country has a market share of about two-thirds of the international whole milk powder market.

The problem is that we put all our eggs, or almost all of them, in our whole milk powder basket.

Fonterra locked itself into a single product, and because of a lack of capital and shareholder constraints, it was unable to change the direction of development quickly – New Zealand has a highly integrated cooperative business model, and the majority of Fonterra's shareholders are hundreds of ranchers across the country. This kind of cooperation system is extremely advantageous in the distribution of benefits, but it is slow to change.

If we can reach an agreement on scientific research cooperation with Jiagu Dairy, or for the Chinese market, which Fonterra values most, Andrew Ferrier feels that there is a future.

Seeing Andrew Ferrier's expression, Qi Zheng smiled wordlessly.

......

Having completed the biggest boss in the New Zealand dairy industry, Jiagu Dairy's overseas journey is no longer hindered.

Through the acquisition of Tatu Company, Jiagu Dairy invested 1.5 billion yuan in New Zealand to build a dairy production base integrating raw milk supply, milk powder processing and export sales - Oceania production base, which was designed and built at the beginning of the world's first-class integrated production goals, followed the most stringent design standards, and implemented the most stringent production requirements and environmental protection requirements.

The first phase of the Oceania production base is scheduled to be put into operation early next year, with an annual output of 50,000 tons of infant formula, bringing 50 percent annual growth to Jiagu Dairy's milk powder production capacity, and after the second phase of the project is put into operation, the total annual output of infant formula will reach 120,000 tons, which greatly enriches the product line of Jiagu Dairy's milk powder brand.

At the same time, Jiagu Dairy, Fonterra Group, Lincoln University of New Zealand and other companies established the "China and New Zealand Future Dairy Manufacturing Technology Joint Research Center". This is not only to make full use of New Zealand's resources, but also to work with Fonterra to help improve the global quality management system of Jiagu Dairy, which has just gone abroad compared to the international giant Fonterra.

The news came back to China, and Jiagu Dairy once again became the focus of the dairy industry.

"Jiagu Dairy's move has fired the first shot of overseas mergers and acquisitions of China's dairy industry, laying out foreign milk sources in Oceania, a developed dairy sector, connecting domestic market resources with foreign high-quality milk sources and technologies, building a global resource network, becoming an explorer and leader of 'going global', and realizing the ...... of China's milk world," People's Daily highly appreciated.

Needless to say, domestic consumers are more supportive of Jiagu Dairy.

However, the minds of other domestic dairy companies are complicated and indescribable, why are you jumping so much?

......