Chapter 1126: Far Exceeding Expectations
"Anyway, I still have a lot of expectations for your Tianyin Electronics Factory, and I give you a word of advice, you don't have to take too big a step, you can go long if you go steadily, and you can do business, and the one who persists is the winner." Li Hao said to Duan Yun earnestly.
"Thank you, Mayor Lee, for your advice, I remember. Duan Yun replied gratefully.
The next moment, Li Hao motioned for Duan Yun to leave.
Out of the door of the city government, Duan Yun breathed a sigh of relief, although in the end he still did not solve the problem of earning foreign exchange and retaining it, but at least Li Hao had made a promise to Duan Yun that he would help him solve this problem as much as possible.
In fact, since the reform and opening up, the country's support policies for enterprises have become more and more relaxed, and many things the country is feeling the stones to cross the river, and they dare not open their mouths at the beginning, so they can only come step by step.
From the current point of view, Duan Yun wants to get more foreign exchange retention can only wait temporarily, 5% of the foreign exchange retention reward is a drop in the bucket for Duan Yun, he needs one or two million US dollars of foreign exchange, according to this ratio, it is necessary to export 3 billion US dollars, in this year in addition to the Minmetals Group, there is no second domestic enterprise can complete such a high export quota.
Duanyun Electronics Factory's annual foreign exchange earnings are about five or six million US dollars, mainly relying on speaker exports, although some colorful tape recorders are sold to Southeast Asia, but the number is not much, and if there is no national tax rebate subsidy, it will not make a few dollars at all.
Therefore, Duan Yun plans to find a new export breakthrough this year, and the repeater is a product with great export potential, but before that, Duan Yun has to make samples first, and then apply for patents at home and abroad.
In fact, although in the late 90s, the first 10 years of the new century, the sales of repeaters in China were very considerable, with tens of millions of units sold every year, but this kind of machine was not so hot abroad.
The main reason is that the educational concept of children abroad is completely different from that in China, domestic parents are hoping that their children can pass the college entrance examination and change the social class and life, while foreign parents just hope that their children can have a relaxed and beautiful childhood, and the learning pressure of foreign children is far less than that of China.
Therefore, the most popular countries for repeater products have always been in Southeast Asia, including China, Japan, South Korea and other countries, the sales of repeaters have always been very high, while in Europe and the United States, although the sales of repeaters are also good, but most of them are local countries' own brands, and the sales are far less high than those in Asian countries.
Therefore, Duan Yun's future repeater exports will mainly be mainly from Asian countries, and he can also cooperate with countries such as Japan and South Korea to collect some patent fees, which is enough for him to make a lot of money.
But everything will have to wait until the country's foreign exchange policy is implemented, and Japan's Toshiba side will give feedback on providing flash memory chips.
And if Toshiba is unwilling to provide chips for Duan Yun, then there is another set of solutions, which is a repeater made by simple mechanical repetition.
In fact, the first repeater sample machine made by Professor Zhong Daolong, the inventor of the repeater, did not use a memory chip, but only made some mechanical transmission improvements to the original tape recorder.
In the beginning, Professor Chung needed to add a rewind wheel to a pile of gears on the tape recorder.
When rewinding, you can hold the flywheel to rotate with one button, and the tape retractor can also re-roll the retracted tape to finally re-read the tape content.
However, this primitive mechanical repeater design basically has no technical threshold, and the damage to the tape and the machine is still great, but it is more convenient to operate, and it is impossible to achieve frequent recording, and the operation is not as good as the chip repeater, which is convenient and fast.
Moreover, this simple and primitive mechanical repeater is also easy to be imitated by other tape recorder manufacturers, so that the added value of Duan Yun's repeater products cannot be too high, and foreign manufacturers will not be interested in this simple equipment.
Of course, at present, Duan Yun still has a lot of time to complete the repeater, and he only needs to make a sample before the end of the year to apply for a patent, and he still has enough time to wait for the response of the Japanese Toshiba manufacturer......
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In the next two days, Duan Yun and his wife began to ship in batches to member distributors across the country, and boxes of beautifully packaged Walkman products were shipped out of the warehouse, and the first to be sent to the three eastern provinces and regions farthest from Shenzhen, followed by Beijing and Tianjin.
At the same time, Duan Yun's advertising company is also ready.
By mid-April, CCTV appeared for the first time in a TV commercial for Tianyin Colorful Walkman, and this time the Colorful Walkman advertisement was filmed in a total of three versions, and the first version to appear on CCTV was recorded by Pan Hong.
In the picture, Pan Hong, who has short hair and wears a beige crewneck sweater, walked into a white room, and there was a Walkman on the marble table in the center.
As the soft and soothing music sounds, the white room behind you disappears in an instant, replaced by a forest of birds and flowers, and a row of subtitles appears at the end of the advertisement: Touch the classics, enjoy the fashion, Tianyin colorful Walkman allows you to enjoy the beauty of music as you like.
Compared with the colorful tape recorder advertisement shot by Cui Jian before, this advertisement looks obviously more beautiful and elegant, and it is more than one grade more "advanced" than other advertisements in the same period.
Sure enough, after CCTV's Walkman advertisement was broadcast, Tianyin Colorful Walkman became a household name almost overnight, Pan Hong's star appeal, coupled with the exquisite and fashionable appearance of the colorful Walkman, immediately attracted the attention of countless young and middle-aged consumers in China, so that on the night of the advertisement, the consumer hotline of Tianyin Electronics Factory was almost burst, in addition to some dealers who asked for orders, there were also a large number of consumer consultations, where to buy this product.
Soon, the first batch of more than 7,000 Walkmans shipped to Shenyang and Changchun were sold out in just one week, and a total of 22,000 tape recorders sent to Beijing and Shanghai were sold out in three and a half days.
Such an exaggerated sales speed made Duan Yun a little unexpected, far exceeding his expected sales speed, and in the past few days, Cheng Qingyan has been soaking in the workshop every day to personally grasp production, and has doubled the performance award of workers for the first time, so that some workers can't even eat at noon in order to earn more than a dozen yuan a day, and the factory is brightly lit all night, and the fleet of trucks outside the factory is even more queued, and there is no end in sight......