Medical ads are a very restrictive type of advertising content. When the rules were formulated, it was actually foreseen that some private medical institutions would do whatever it took to promote them for profit. In fact, medical advertising in recent years has indeed begun to develop in the direction of unscrupulous means. After all, the most effective advertising methods are in the prohibition directory, just copy it.

But what people didn't expect was that the penalties for illegal advertising could not deter at all. The law stipulates that the amount of the fine is one to five times the advertising cost, and under such conditions, the maximum fine is 350,000 yuan. And for these "companies" whose gross profit margins often exceed 30%, this fine is no different from tickling.

For these non-compliant private medical institutions, the most stringent punishment of the corresponding regulations is nothing more than "if the circumstances are serious, the diagnosis and treatment subjects shall be revoked or the practice license of the medical institution shall be revoked". However, there are no corresponding legal restrictions on how to determine the "seriousness of the circumstances". However, serious cases such as disability and even death caused by medical negligence are not a major event in private medical institutions. It's nothing more than "a little blood", spending millions to send the family away and it's over - medical malpractice requires the family to apply to the relevant departments for identification, and then it can be identified and subsequent punishment. If it is found to be a medical malpractice, the loss to private medical institutions may be in the tens of millions. However, the compensation that the family can receive is similar to that that obtained by applying for an appraisal. And it is necessary to wait for the results of the appraisal and even the court decision. Therefore, many family members of patients will choose to accept the compensation and then press the matter down.

The big things will be pressed, and the small things will be compensated. It has to be said that this kind of response is simply invincible under the existing system. Zhang Yi's capital, Guohua Medical Group, has only received 25 fines in the past five years, but that doesn't mean they have only violated the rules 25 times. If we can have solid evidence, the network medical trust alone is enough to revoke all the licenses of the three hospitals under the Guohua Medical Group, and send dozens of people to prison by the way.

The result of having a ghost in the heart is to act inappropriately. Zhang Yi, who was pointed out for violating the law many times, was anxious at that time, he threw the glass on the table directly towards Sun Lien, and shouted in his mouth, "Fart!

The glass didn't hit Sun Lien, it wasn't even broken. But Sun Lien heard Zhang Yi's scolding, he glanced at Zhang Yi, and then said in a low voice, "The doctor was scolded for being black-hearted, how much credit is attributed to medical institutions like yours, isn't there a little pressure in my heart?"

Compared with public hospitals, which need to go through multiple departments to develop new treatment technologies, it is not too easy for private hospitals to catch up with hot words. In the past, there have been private hospitals that have carried out so-called "stem cell" therapies without approval and permission. As for what diseases can be treated by stem cells that even large multinational pharmaceutical companies have not figured out, it is even more up to them to make up nonsense, anyway, from kidney deficiency and thirst to SARS AIDS, from health care to reshaping youth, even the elixir of Taishang Laojun in Journey to the West is not as wide as it has a wide range of applications.

When the stem cell craze has passed, it will be the turn of "immunotherapy" to suffer. Although PD-1, PD-L1 and CAT cell therapies have been shown to be effective in some specific tumors. However, the effect on other tumors remains to be studied. However, this kind of content to be studied has changed its flavor when it is put into some specific private hospitals and contracted hospital departments. They exploited the patient's desire to survive and regarded the experimental treatment as a miracle cure.

Immunotherapy is expensive and very unstable, and some patients may be pleasantly surprised to find that their condition improves after treatment, while others may not respond at all. In order to make a profit, these private hospitals and contracted departments will even hide the uncertainty of immunotherapy and the fact that it is still in the experimental stage from patients. And ignoring the existence of targeted anticancer drugs that some patients have never used and may have an effect.

As for the life and death of the patient, they are not particularly concerned. People will always die, and there is no real difference between dying of certain diseases or dying of certain diseases, but the real decisive difference is that these institutions have money to make and can make money.

"The introduction of treatment technologies that have been eliminated abroad is packaged and claimed to be the research results of famous foreign universities. Buy a large amount of equipment that has been eliminated by public hospitals, and say to patients that this kind of equipment is useful, just because public hospitals have more profitable equipment, so the easy ones are abandoned......" Sun Lien became more and more angry, "You keep saying that private hospitals are established to bear the pressure on public hospitals, divert patients, and for the well-being of more patients." In the end, the easiest thing you did was to pour dirty water on the heads of public hospitals?"

"Online medical trust, packaging advertorials, mobile push, accurate delivery of big data, and theft of the name of well-known hospitals are all great means that our public hospitals have never used. Seriously, we don't have the money to buy such a push. The data just said by Mr. Zhang is actually very conservative, and it is time for many private medical listed companies to announce their third-quarter financial reports recently. Most of the advertising expenditures of private medical groups are rising exponentially, but I would like to ask Mr. Zhang, who will pay for these increased expenditures? Is it your company's shareholders who pay for it, or is it from the treatment fees of ordinary people?"

Killing people and punishing the heart, this set of techniques Sun Lien has not learned. But Sun Lien still understands the truth of scolding people and exposing shortcomings. As representatives of private medical institutions, these three people came to the stage to digress the whole time, criticizing the public medical system in every sentence, and did not hesitate to spread rumors and lies. To be honest, their methods are very shoddy, and their ability to lie is even less clever. Although I don't know why, the other party wants to tell this kind of lie that will be exposed in an instant. But Sun Lien will not let go of such a good offensive opportunity. Since you want to scold, you have to scold yourself until you are happy.

Mr. Zhang's last speech meant very straightforwardly. Sun Lien finally saw the last point recorded in the notebook. "Public hospitals should only go for emergency treatment, and leave outpatient and inpatient care to private hospitals. In this way, it can solve the problem of difficult and expensive medical treatment in public hospitals. ”

The audience was very quiet, and the venue that could have sat forty or fifty people was already densely packed with people. If there is no place to sit, then stand, and if there is no place to stand, then listen with your ears pricked up at the door. Doctors in the public hospital system have been misunderstood for far too long, and they bear too much inexplicable infamy. Now that someone is finally venturing for themselves, no doctor wants to miss such a good opportunity.

"Mr. Zhang, your brain may have really been kicked by a donkey. Sun Lien scolded sincerely. Won a round of applause from the audience.

Sun Lien and the others in the audience applauded a little, and began a series of questions.

"Public hospitals only do emergency treatment, so the referral difficulties you just mentioned don't exist, right?"

"Public hospitals only do emergency treatment, and the problem of insufficient follow-up treatment can be solved, right?"

"By handing over outpatient and inpatient care to private hospitals, you can solve the problem of seeing a doctor by virtue of the number of medical institutions that account for 60% of the total number of medical institutions, and the number of beds in the inpatient department is less than one-fifth of that of public hospitals?"

"By handing over outpatient and inpatient care to private hospitals, you for-profit organizations with a 100% annual growth rate in advertising spending can solve the problem of expensive medical treatment?"

Four rhetorical questions, Zhang Yi's face turned red, but he couldn't think of a word of rebuttal. When Takeda Pharmaceutical invited them to come, it was stated that it was a "meeting limited to discussions at private medical institutions in China." And the host is also hinting that the conference will invite Takeda Healthcare's "social services and support" department in Greater China to attend. "If you can tell the truth, you may be able to get targeted support from the support department."

To put it bluntly, Zhang Yi and others originally came to cry out for hunger. They felt that the main content of the discussion was to talk to the heads of these Japanese companies, who had a high opinion of themselves. That's just bullying and bullying this group of foreigners who basically rely on distorted reports on China's situation by foreign media, as well as some brains. If you splash all the dirty water on the public hospitals, you can get more subsidies for yourself - they are used to splashing dirty water anyway.

Unexpectedly, I don't know whether Takeda Pharmaceutical suddenly opened the door, or if the whole meeting was a conspiracy between Takeda Pharmaceutical and public hospitals from beginning to end. First of all, there was suddenly an extra young doctor in the list of speakers who no one had ever seen, and then this young doctor actually had the courage to scold directly in this environment, and every sentence was scolded on the three inches of the three people. The other party scolded so fiercely, the arguments were accurate, the three of them didn't say anything to refute, they couldn't do anything except open their mouths to scold their mothers and throw things.

When did the doctors in public hospitals say that? Didn't they just shut up at the behest of the leaders to prevent a bad impact? Didn't the doctors make a fuss and beat people, and they couldn't fight back, otherwise they would lose money? ...... Aren't they all cowardly?

Zhang Yi opened his mouth, but couldn't say anything. His only thought now was to leave as soon as the meeting was over. As for retaliation and counterattack, you can wait until you go back. The boss of a dignified group was actually scolded by a young doctor for almost ten minutes, and Zhang Yike had never suffered this kind of evil spirit. He wants revenge, he has to take revenge. Only by completely defeating those who dare to resist can their business continue as before. Their human blood steamed buns can continue to eat in their mouths.

"Don't say that I'm too extreme, Xiao Sun, and I will buckle the hat for the private sector. Sun Lien calmed down his excitement and anger, and he waved his hand at the dense audience, "I just don't understand, how the comrades-in-arms who were supposed to share the pressure for us suddenly became the enemy who stabbed us in the back of our public hospital, and how the patients they were supposed to save became fat pigs waiting to be slaughtered." When you first put on your white coats, looking at the red flag, the oath you took was actually a fart?!"

"I volunteer to dedicate myself to medicine, love the motherland, be loyal to the people, abide by medical ethics, respect teachers and discipline, study hard, work tirelessly, strive for perfection, and develop in an all-round way. I am determined to do my best to eliminate the pain of mankind, help the perfection of health, maintain the sanctity and honor of medical skills, save lives and help the wounded, and strive for the development of the motherland's medical and health undertakings and the physical and mental health of mankind all my life. Sun Lien was a little excited, he coughed twice, and asked in a trance and angrily, "Could it be that the words that come out of your mouths are all farts?!"

"Oh yes, I forgot. Sun Lien was silent for a while, smiled self-deprecatingly at the three people on the rostrum, and said in a low voice, "You are not doctors, you are just businessmen who have hired doctors." ”

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"I heard that Sun Lien is in the limelight?" Hu Jia received a call from his aunt, and the head nurse Hu Jing looked very happy on the phone, "What's going on?" Zhou Jun didn't tell us clearly, but Dean Song said that he wanted to give a bonus to Xiao Sun. ”

Hu Jia smiled bitterly, looked at the locked gate, and listened to the voices of people coming from outside the gate, "I just learned about this, Sun Lien seems to have scolded several heads of private medical care at the meeting." ”

"Well scolded. Hu Jing quite approved of her future niece-in-law's actions, "The black sheep should be scolded!" Then, she asked with some concern, "But ...... It won't make any difference, right? What if someone has a grudge and wants to get revenge?"

Hu Jia was a little helpless about her aunt's question, "He's already said it, it's useless for me to worry about this, right?" she said as if she was comforting herself, "It should be fine." The meeting was organized by Takeda Pharmaceutical, and it was also their arrangement to bring Lien to the stage. Even if those people hold a grudge, they should also hold a grudge against Takeda Pharmaceutical. ”

Of course, Hu Jia's comfort had no effect. Hu Jing has worked in the hospital for so many years, and of course understands how big this multinational pharmaceutical company is. It's impossible, unless the CEOs of private medical groups go crazy.

But it is indeed the same as what Hu Jia said, the words have already been spoken, and there is no point in worrying about it. What's more, the staff of the Fourth Central Hospital have long been accustomed to having President Song on their heads to protect them from the wind and rain, and their worries and grudges are limited to "worrying". It's a big deal, I've been working honestly in the hospital, can you still get into the Fourth Central Hospital and bite Sun Lien?

"What is Xiao Sun doing now?" Hu Jing chatted with her niece and daughter for a few more words, and asked with concern, "Did he run away after scolding people?"

"He had just entered the house with a red letter of appointment in his hand. Hu Jia glanced at the ceiling upstairs, after Sun Lien came back today, he said a few words to Hu Jia and went upstairs to sleep.

Before Sun Lien went upstairs, he put the letter of appointment on the table. Written on it was an invitation from Takeda Pharmaceutical, "Dr. Sun Lien is specially appointed as the Company's Senior Medical Advisor." ”