Mirijian East, Delaware, the place of registration in the digital sector.

At Newark Airport, a passenger plane from the far east slowly lands at the airport.

The cabin door opened, and Li Qian, who was dressed in formal clothes, stepped off the plane, followed by Zhong Lifang and a acquisition team of nearly 20 people.

Thomas, Warner Bros. Vice President of Global Distribution, who had been waiting at the airport for a while, greeted him with a smile on his face.

"Oh, dear Lee, welcome to Mi Lijian!"

Li Qian shook his hand and said with a smile, "Trouble Mr. Thomas." ”

"Get in the car, I've booked the hotel, not far from the bankruptcy court. ”

Thomas asked Li Qian to get into a business car, and waited for the car to start and leave the airport before he opened his mouth to introduce tomorrow's auction.

"There are many funds and companies that have signed up for the auction, including many large investment banks with a scale of more than 10 billion, Disney, Fox, Industrial Light & Magic and other companies are also here, and tomorrow's auction is estimated to not be too smooth. ”

This Li Qian naturally knows that this is not an ordinary acquisition in the digital field, but an auction after bankruptcy.

The biggest advantage is that you don't have to take on any debt.

However, it is not the entire digital field that is being auctioned, but the core special effects business, and the special effects studio in Canada.

Other animation studios, commercial advertising businesses will not be sold.

This auction is not for everyone, and the digital field has previously designated the searchlight fund to make the first offer, and the searchlight fund has offered $15 million, which is the reserve price for tomorrow's auction.

This was originally called a "fake horse bid", which meant that a buyer selected by the bankrupt company made an initial bid on its assets, and out of many bidders, the bankrupt company chose the "fake horse" to make the first bid.

In other words, the companies and fund predators who will participate in the auction tomorrow, in addition to those who are full of food and support, are basically interested in winning the core special effects business in the digital field at a price of more than $15 million.

Otherwise, although the digital field is the world's top special effects company, it is nothing to those investment predators who can easily invest billions or tens of billions of dollars.

Since the economic crisis in 08, Mi Lijian has had countless acquisitions and mergers and acquisitions that are larger than those in the digital field, and in the capital market, the digital field is nothing.

With so many people participating, there is still a certain value in the digital field, after all, it is also one of the best in the world in terms of technology, and even stronger than Weta Digital and ILM in some aspects, otherwise ILM would not have come to make a trip.

Hollywood's major giants have also signed up, and Warner is no exception, Li Qian smiled and asked, "Mr. Thomas, your company is also interested in the digital field?"

"Of course. "But it doesn't affect our cooperation." ”

Li Qian nodded and expressed his understanding, as one of the Hollywood giants, Warner participates in the investment and distribution of countless movies every year, and there are many blockbusters every year.

However, Thomas added, "It's just that we just want to develop new business, and there is little hope, and those blood-sucking capitalists are the main buyers of the auction." ”

Hehe, it's as if Warner is not a capitalist, Time Warner behind Warner Bros. is a big capitalist with a market value of nearly 100 billion dollars.

Along the way, I learned about the various companies and funds participating in the auction from Thomas, and when the car drove to the hotel, Li Qian went up to rest first, after all, after taking the plane for so long, there was a time difference of more than ten hours.

After resting for a while, Li Qian called everyone to the room and held a small meeting.

Li Qian said with a smile, "It seems that the digital field is still very valuable, and the major Hollywood giants and many capitals have come to participate, and even industrial light and magic have come." ”

"ILM is also interested in digital technology, after all, the special effects business is the core business of the digital field, and particle special effects and real-time rendering are high-quality assets. Zhong Lifang said.

Real-time rendering, as the name suggests, literally, is already being planned in the digital realm to resurrect the late rap god 2PAC with holograms and perform on the same stage with the dog.

This bankruptcy auction is actually a sale of high-quality assets in the digital field in order to raise funds, and if the assets are worthless, they cannot be sold for money, and they are of little use to the digital field.

Through the information of the acquisition team, Li Qian also knew that in fact, the special effects business in the digital field had been quite profitable before, otherwise it would not have been successfully listed, with a market value of up to 400 million US dollars.

However, the previous management team blindly expanded the business, not only doing film special effects and commercial advertisements, but also getting involved in the field of animation, not only doing special effects, but also investing in animated films and movies.

What's even more outrageous is that they even do education and run a free special effects training school.

The original movie special effects and commercials were enough to ensure the field in the digital field, but the battle line was too long, and the funds were broken all of a sudden.

The ambition is too big, you must know that film investment, especially big productions, often starts in two or three years.

In the first half of the year, the digital sector had assets of $200 million and liabilities of $215 million.

However, last year's IPO raised more than 40 million US dollars, and the Florida government seems to have provided more than 100 million US dollars in subsidies.

It's not the special effects company's problem, it's essentially the management's fault.

As long as you return to the original traditional special effects business, you will not lose money in the acquisition, otherwise Li Qian would not have made a special trip.

I had a small meeting, decided on the strategy for tomorrow's auction, and after having dinner, I continued to rest.

.......

The next day, Li Qian and the acquisition team arrived at the bankruptcy auction court in Delaware on time.

Thomas also arrived with Warner's team, but he mainly came to contact Li Qian, and there was naturally someone in charge of auctions.

Auction teams from various companies and funds also arrived one after another, carrying briefcases and computers, 80% of them wearing black suits, looking quite formal.

Thomas introduced Li Qian one by one to Disney, Fox, and the bidding teams of various funds.

When I come across a special company, I will focus on it.

Sony is a short Japanese Ben man, and unlike other giants, Sony has a special effects company, Sony Graphics, founded in 1992, and the digital field, Weta Digital, and Industrial Light & Magic are known as one of the world's four major special effects companies.

Needless to say, what kind of company Sony is, even if you don't understand it, it's a supergiant.

has money, and has a special effects company, needless to say that Li Qian knows that the other party will be his main opponent.

Perhaps because of Li Qian's group of Asians in the hall, the vice president of Sony also looked at Li Qian twice, and then sat down in his position.

Little day stupid!

Li Qian secretly made a middle finger.

Ichiro Takagi is the new vice president of Sony Entertainment. Thomas gave a brief.

Takagi, I thought it was Murakami, Yamashita, and Tanaka, but Takagi looked much more normal, like a personal name.

People came in one after another, and after a while, they finally saw familiar faces.

Li Ming, chairman of Pony Film and Television, came with a team, but there were a lot of people, and he was also followed by a team of Yindu people.

Li Qian's group was mixed in a group of whites and blacks, and it was difficult not to pay attention, Li Ming saw him and Zhong Lifang at a glance.

However, he didn't react, just nodded at Li Qian.

More than a dozen companies also arrived, each sitting in their own area, and the court went bankrupt for auction, which was different from other auction houses.

At least it's not a sign to offer, you are 10 billion, I am 20 billion, and suddenly a local tyrant who is not bad for money is extremely arrogant and said that it is 100 billion.

It involves the company, in addition to the price, there is also the acquisition plan, and the follow-up operation, which must satisfy the creditor, otherwise the creditor will not agree.

However, if one company is offering much more than others, then there is no other problem, after all, there is too much to give.

After waiting for a while, the judge presiding over the auction came, and the bankruptcy auction began.

The first to be a $15 million fake horse, the Searchlight Fund, presented its auction plan to the judge.

There's nothing new either, in fact, all the people sitting here, the acquisition plan is much the same, after all, this time it's just the special effects business, and the special effects studio.

Each company took turns to quote its own plans and prices, and the price slowly climbed to 24.9 million, exceeding the initial price by 10 million.

The current market value of the digital field is only $21 million.

Zhong Lifang also represented Future Pictures and stated her acquisition plan, and the price increased by 200,000.

In fact, it's almost the same as holding a sign, but with one more procedure.

Industrial Light & Magic has also offered, Disney, and Warner have also offered, compared to Industrial Light & Magic, which is a special effects company, has an advantage, but they are short of money.

The advantage of the major film and television giants is that they are able to provide stable business to the digital field every year, which is what the digital field needs most now.

And with both, it should be Sony, Sony's vice president confidently stated his own plan, basically combining the advantages of ILM and Disney and Warner.

The bidding team composed of Li Ming and an Indu company also submitted their own plans and raised the price to 27 million.

Born in the military, Li Ming's style has always been so direct.

All the companies have come up with proposals and offers, and the auction has been going on for six hours, and the day is almost over.

Sony's Takagi added another 500,000.

Li Qian looked at the time, this auction was originally expected to take two or three days, but he didn't have the time to sit here for two days for this money, and it was not comfortable to sit for a day.

"$28 million!" Li Qian said.

"28.5 million!" Takagi glanced at Li Qian, and continued to increase the price, he has a special effects company in his own right, and he has entered the film and television industry in a big way, Sony's trip is a must-win.

"$30 million!" Li Qian spoke again.

At the beginning, everyone added twenty or thirty, at most 500,000 yuan, and Li Qian directly increased it to 30 million US dollars, which immediately attracted the attention of everyone present.

Of course, major entertainment companies know Li Qian, Columbia turned a lot of money three years ago, and this year Warner made a lot of money with "Jaws 3", which grossed more than $60 million overseas.

There are only a few Chinese directors and actors who can make money, how can they not know each other.

However, this angered Takagi of Sony, and glanced at Li Qian's side with a cold face, and a trace of disdain crossed the corners of his mouth.

Little devil, what to see!

Li Qian glared back at the old Humpty Dumpty.