After New Year's Day, although a series of new films were released, including high-profile variety shows such as "Extreme Challenge: Royal Treasure", as well as Hollywood blockbusters such as "Kung Fu Panda 3" and "Star Wars 7", none of them posed any threat to the Chinese New Year champion of "Heart Blossom Road".

With a box office of nearly 1.5 billion, "Heart Blossom Road" won another Chinese New Year box office champion for Future Pictures, and also ranked fourth at the annual box office.

As for other movies in the Chinese New Year file, although "Lao Paoer" has a good reputation, the box office still failed to break through the billion mark, just over 900 million.

There are no female audiences to watch this film, except for the two fans of Xiao Xianrou, after all, it is a men's play, and the only scene where the heroine can make the audience remember is the one that pushes the cart, and female audiences are unlikely to be interested.

The release process of "Lao Paoer" has experienced falling from heaven to earth, and the trend of the box office in the second week once made Huang Zhongjun and Ma Xiaogang see the hope of overtaking, but they didn't expect it to be a flash in the pan.

Moreover, in the end, it is still the last one short of the billion mark.

"Ip Man 3" only got 800 million box office in the end, although for an action movie, it is already a record hit.

However, in the later stage of the screening, it was also verified by the General Administration that there were false box offices and self-purchased box offices, and the two major companies of Suning, Suning Crowdfunding and Kuailu Group, which raised funds for "Ip Man 3", were all involved.

Internet + film + finance, the model of packaging movies as securities has failed.

It is another case of box office fraud, but this time it is not as simple as "Monster Hunt", there are too many things involved behind it, and dozens of online small loan platforms are involved, and it is said that 300,000 retail investors have been damaged.

Anyway, things haven't been figured out, there is no result, "Ip Man 3" is not as popular as "Monster Hunt", and the trouble is not as big as the box office injection of "Monster Hunt".

However, for the industry, the impact is much greater than the movement on the Internet.

A popular movie, packaged as securities to finance, layer by layer, easily raised more than a billion funds from retail investors.

No, it's to cheat, to steal, to rob!

Now it is rumored in the industry that "Ip Man 3" involves tens of billions of dollars through dozens of P2P, loan companies, and wealth management companies.

Even if there are not as many as rumors, even if it is only two or three billion, it is a huge amount.

Before, some people in the company also suggested that Li Qian refer to this model, just rely on a project like "Ghost Blowing the Lantern", be a little bold, and leverage 5 billion funds is no problem.

However, this time "Ip Man 3", Kuailu, and Suning were investigated, and no one mentioned this matter again.

Even a movie financial product that Zhifubao had engaged in before, they also stopped.

The capital market is crazy, and no one in the industry has ever thought that movies can be done like this before.

A movie, financed layer by layer, was originally worth two or three hundred million, and rolled down to billions.

Outside capital has also taught film and television companies a good lesson.

Li Qian was also taught a lesson by them, to be honest, this is crazy, 300,000 investors' money.

However, I also saw the faces of these capitalists who poured into the film industry again.

Although the results have not yet come out, this model of Internet + movie + fund has just ended, no one dares to commit crimes against the wind, and investors are not fools.

The industry is estimated to be able to clean up a little, a little cleaner.

But it's just a little better, Deng Chao's self-directed and self-starred "Breakup Master" won 700 million box office in a scolding.

As a cross-industry director, after making such a bad movie, Deng Chao deservedly took on all the complaints and scolding again.

However, fortunately, before being scolded for a few days, another big bad movie "Extreme Challenge: Royal Treasure" was released.

is a variety show movie again, and it is rightfully sprayed by the whole network, whether it is a professional filmmaker, a professional film critic, the media or the audience, there is nothing good to say.

As a variety show with a high reputation, there are actors like Huang Bo and Sun Honglei with superb acting skills, and good actors with good reputation, the audience still looked forward to it, hoping that this was not just for money like previous variety shows.

However, it still disappointed the audience, and they were all bird-like.

The nonsensical plot of scattering coins, six people were struck by lightning and traveled to the Ming Dynasty in the 16th century, it is estimated that the screenwriter has seen too many singularities, and even the way of crossing is the same, and they are all struck by lightning.

The approximate plot is that the six leading actors were unwilling to sleep with Princess Baihua in Daming, and Wang Xun accidentally sculpted the emperor.

The emperor was killed by a modern middle-aged man like this, if this is the case, it would be too simple to assassinate, and Jing Ke and they would cry when they saw it.

Later, the group traveled back to modern times under the lightning strike, the same place, different circumstances, or at the filming site of "Extreme Challenge", but all of them are no longer the original director, the protagonists of the reality show are no longer them, and the names on the ID cards have changed hands.

It turned out that the emperor of the Ming Dynasty died at the wrong time, and the time was no longer their original time, which caused the butterfly effect and changed history, and the six people had become black households.

The next thing is to return to the variety show, in order to get back their identity, they decided to use the "Holy Fire Order" given to them by Emperor Ming to find the royal treasure.

Do quests to win treasure?

That's right, that's the plot.

And every time these tasks are passed, they are destined to lose a good brother, they all made their own choices, and in the end, Huang Bo gave up the beauty of the country just to be able to find his former brother, and sold a wave of brotherhood.

It's a pity that no one was moved.

After reading it, it's just one word, embarrassing.

If there's one more word, it's roll!

The whole network is sprayed, even if it is a loyal fan of variety shows.

It's the same as when "Where Did Dad Go" was released, scolding was everywhere.

However, people still have a bit of a box office, and this film doesn't even have a box office, and it will break 100 million.

As a representative of domestic films, "Extreme Challenge" was completely abused by "Kung Fu Panda" and "Star Wars 7" in the same period.

Domestic movie garbage, these words appear frequently again.

It's no wonder that the audience scolded, not scolding.

......

Before the Spring Festival, the National Federation of Literary and Art Circles and the Film Association held an external seminar to discuss variety shows again.

This conference is mainly hosted by the Film Festival Association, and most of the participants are well-known directors in the industry.

Ma Xiaogang, Cheng Kaige, Huang Jianxin, He Ping, Li Shaohong and others, as well as the former director of Bayi Factory, Director Zhang of the Film Bureau and others are in charge.

Li Qian also came, anyway, this seminar is a criticism conference to criticize variety movies.

Although the protagonists are directors, Director Zhang of the Film Bureau, who is definitely the vice chairman of the Film Association, speaks at the beginning.

The leaders and famous directors on the stage sat together, and there were also many film workers, film and television company producers, and media sitting in the audience.

According to the qualifications of the directors here, Huang Jianxin should be the first to say, after all, he has old qualifications and a big coffee position, but he has not been a director for many years, and Brother Cheng Kai will start first.

Brother Cheng Kai looked like an old cadre, Shi Shiran spoke, "Actually, variety movies, whether it is "Where Did Dad Go" or "Run, Brother", "Extreme Challenge", no matter what the purpose of making the movie is, what general comments does the outside world have on him, first of all, we should make it clear whether they are movies or not!"

Good guy, a hat is buttoned down, and the variety show movie is directly demoted out of the film industry.

Li Qian and the others looked sideways, Brother Kai seemed to be quite angry, and he was probably stimulated.

In the summer vacation, his "Taoist Priest Descending the Mountain" hit the street at the box office, and the audience talked about the most Fan Wei and Lin Zhiling, the boat play of the combination of Beauty and the Beast.

The movies that I carefully shot hit the streets, and I didn't get any box office reputation, but other people's variety shows still sold well.

The industry insiders and media in the audience were also in a commotion and exchanged ears, but in the process, Brother Kai still said to himself slowly, "Fundamentally, from the perspective of core cognitive concepts, variety shows are based on "marketing", not "film science"

Variety movies are the product of marketing, not film creation, so you can't watch this kind of movie to see a new genre, which violates the innovative ...... of film ontology."

Cheng Kaige said a lot of things, although his tone was calm and his expression didn't seem angry, but in these words, one sentence was heavier than the other.

Cultural people are just different.

"I completely agree with what Director Cheng said!"

Ma Xiaogang said that I was the same, he didn't say so much, just one sentence.

I still remember that when "Run, Brother" was released and sold well, Mi Lijian's most well-known entertainment media "Chicago Sun" commented:

In China, a large number of TV viewers are willing to buy the movie versions of these shows, but if they go overseas, the end result of these movies is laughing and generous. ”

The implication is that the shame is thrown across the Pacific.

Li Qian suddenly discovered that Ma Xiaogang recently likes to quote foreigners, including the heated discussion caused by the word sling before, and he also uses a chat with a foreigner.

However, there will definitely be rebuttals at the seminar, and a reporter in the audience spoke.

"I don't agree with the two directors, existence is reasonable, since variety movies can be broadcast on the big screen, and many audiences are willing to pay for them, for the audience, they don't have too high artistic pursuits, and they just go to the movie to relax.

If you exclude a variety show movie from the ranks of movies because it is bad, then all bad movies can't be considered movies, and the success of variety shows is not accidental, it has its own audience!"

Existence is reasonable, and it's a bad word.

Cheng Kaige is a senior and vice chairman of the academy, and Ma Xiaogang is also the vice chairman of the association, and then Li Qian will come.

He smiled and said, "Existence is reasonable, I have heard this sentence countless times, so here I want to ask, if I slap you here, something happened, and my beating is an established fact that has already happened, it exists, then is he reasonable?"

The man was silent just now, so it was reasonable for him to be beaten.

"Of course, I can't do such a thing as beating a journalist in public. ”

As soon as these words came out, those who had good memories looked at Ma Xiaogang, he almost did it in public at the press conference back then, but he was stopped.

Ma Xiaogang's face darkened, and he remembered that he had never taken advantage of Li Qian verbally, nor did he speak out in public.

"Hehe, just kidding, let's move on. Li Qian snorted and said, "Now that the Internet is developed, we can watch movies anytime and anywhere on computers and mobile phones, and these movies are watched on mobile phones, so isn't he called movies?"

In the same way, if a variety show is shown on the big screen, it can be said that it is a movie? In fact, the State Administration has approved the permission of these variety films, indicating that they are all documentaries, not feature films, and of course, any documentary director will scoff at this. ”

In fact, photoelectric is sometimes very loose, and sometimes it is tight to death.

When there are no sensitive events, you can do whatever you want, these variety shows are not feature films, and if you can't get a feature film license, Optoelectronics gave the documentary permission, anyway, it won't get you stuck.

If you want to talk about this, optoelectronics has a responsibility.

As soon as Li Qian's words came out, some people suggested that variety shows should be strictly reviewed.

Anyway, it's a criticism meeting, and it's over with taking turns to criticize.

Li Qian is okay, he didn't say anything too serious, but the others are different, and they can say as serious as they are.

However, in general, it is impossible for photoelectric to card the release of variety show movies, except for sensitive topics, other photoelectric products are not stuck, you just carry the camera on your shoulder, walk on the street for 90 minutes, and send the content of these 90 minutes to review without cutting it, maybe you can get a screening permit.

This is also a documentary.

At the end of the seminar, there was nothing substantive except for criticism.

After leaving the venue, I just walked to the door and was caught by a group of reporters.

It is rare to appear in public, and these reporters do not miss any opportunity.

Of course, it is not the content of the seminar that is being asked.

"Director Li, may I ask if the rumors that the script of your new film was killed by the outside world are true?"

"Director Li, what kind of genre will your new film fail to be reviewed?"

"Is Director Li going to return to the realistic theme of people's livelihood, and will there be a lot of resistance to filming?"

......

In the face of reporters' questions, Li Qian still revealed a little.

"The new movie is probably an emotional, inspirational story, and it is a bit bizarre, as for the rumors from the outside world, as for the script, it has not been completed and has not been officially submitted for review. ”

That's all there is to say, the others are still unknowing, and Li Qian will not pay attention to them after dealing with them, and let the security personnel separate them.

Just as he was about to leave, a somewhat annoying voice came from behind him.

Ma Xiaogang and He Ping also came out, and he said in a weird manner, "Yo, Director Li is still so popular, you see that these reporters are looking forward to your new movie so much, and I don't know when it will be filmed or not." ”

Li Qian smiled, "I care about Director Ma, I feel good about Director Ma, I really let me say it, the old rascal is really amazing, and he won the Golden Horse Actor, if you want me to say that Director Ma doesn't need to make movies, he specializes in filming, playing an old rascal, no one is more suitable than you." ”

"You ......."

It was originally a joy and pride to win the Golden Horse Best Actor, but from Li Qian's mouth, Ma Xiaogang only felt as uncomfortable as eating a fly, and almost didn't catch his breath.

This can be regarded as understanding Wang Lang's mood in the face of Zhuge Liang.

"Is there anything else wrong with Director Ma?" Li Qian asked enthusiastically

"The movie was killed, look at what you are angry about!" Ma Xiaogang snorted coldly and brushed his sleeves away.

Looking at Ma Xiao's resolute pace, Li Qian shrugged and smiled.

However, as soon as the front foot stepped out, he was stopped again, it was Director Zhang of the Film Bureau.