Yue Guan's words, of course, were not for Sa Bening, but for those career fans who were distressed by him.

For those ordinary passers-by, Yue Guan didn't even bother to mention it.

But for his fans, Yue Guan still hopes that they can be more mature.

When I was young, I was fine, but after the age of eighteen, I still felt that I was the center of the world, and I would be taught to be a human being by reality.

Look at Director Bi.

has a family background, education, and connections, and a standard successor to a big domestic director, just because he is obsessed with me, he has been hammered into something by reality.

If adults can't recognize their own insignificance, then reality will help you recognize it.

Sabenin agrees with this view.

"Actually, I don't like the drama "The Gatekeeper of the World" either. Sabenin spoke: "The style of this drama does not quite meet my aesthetic standards, but I have friends around me who like it very much, and I can understand why they like it." can only say that I am not the audience of this kind of drama, which does not mean that this drama is not well filmed. ”

The small kiosk that book friends used to use before has been hung, and now they are basically using the source change artifact.

"Mr. Sa is a master and can tell the difference between what he doesn't like and what the market doesn't like, but many people can't tell the difference, including some of my career fans, and I'm still quite worried about them. If you keep holding this attitude, it's easy to suffer in real life. ”

The two were also watching the barrage when they were chatting.

Most of the viewers who can watch the live broadcast are fans of Yue Guan.

When Yue Guan spoke, they felt that it was right.

But there are still good levers.

This is normal.

Yue Guan's eyes were sharp, and he saw a barrage:

"If the market likes this kind of bad drama, it's a problem with the market. ”

After Yue Guan saw this barrage, he smiled helplessly: "If the market likes bad dramas, there is something wrong with the market...... On the surface, this kind of statement actually makes sense. But before you don't have the ability to change the big picture, it's best to adapt to it. Also, when you're different from most of the people around you, most of the time it's not the world that's wrong, it's your own. ”

Sa Bening didn't want Yue Guan to go toe-to-toe with the barrage, so he pulled the topic back: "Yue Guan, when you were filming this film, did you consider the audience's thoughts? I see many people commenting that you are becoming more and more self-conscious in filming now, and you don't think about whether the audience can accept it at all. ”

"The question is, how can the people who say these things represent the rest of the audience? If this drama is really not liked by anyone, how can it have the current ratings and make so much money? Some people always think that they are the majority, and then take it for granted to represent the majority, but this is not the case. And no matter what I do now, I will actually do my research beforehand. What will be the audience's reaction after the filming, before the filming starts, my team will basically have a professional evaluation. ”

Yue Guan's words made Sa Bening very interested: "Can you tell me how you investigated?"

"I have set up a special department in our company, which is responsible for tracking the changes in the audience's tastes and market trends, and we must get first-hand information to avoid our company's drama falling behind. ”

Sa Bening's eyes changed when he looked at Yue Guan this time.

Many barrages are also brushing "awesome".

Many companies and celebrities say that they put the audience first, but there are very few people like Yue Guan who practice it.

Sabenin asked, "How do you track the changes in the audience's tastes, and how do you ensure the accuracy of the data?"

"There's no way to guarantee 100% accuracy of the data. Yue Guan shook his head: "It can only be guaranteed to be relatively accurate, so far, our company has done a good job in this regard." ”

Yue Guan glanced at Sa Beining and chuckled, "Teacher Sa wants to know how we did it?"

Sabenin did not deny it: "I'm sure the audience wants to know too, but if it involves trade secrets, forget it." ”

"There's nothing you can't say. Yue Guan was very angry: "In fact, the most effective and easiest way is one." ”

"What?"

"Don't pay too much attention to the voices on the Internet, especially those big Vs and film critics, including those netizens who give reviews. Whether it's a good or bad review, don't take it too seriously. In my team, we only count 10% of the data about what these people say. So no matter how many bad reviews there are on the Internet for "The Gatekeeper of the World", in fact, I don't take it seriously, as long as the ratings do not fall, it means that there is no problem with the audience's basic disk. No matter how hard people don't like it on the Internet, it's not worth mentioning. ”

Sa Bening thought thoughtfully: "You don't believe the current online evaluation?"

"It's not that I don't believe it, it's that it's not worth believing at all. In the case of "The Gatekeeper of the World", no more than 10% of people who have watched this drama are willing to express their opinions on the Internet after watching it, and it is likely that less than 5% will even be. Even if most of the audience likes it very much after watching it, the most they will post on a circle of friends, and they will not blow it everywhere or go black everywhere for a drama, this is the majority of people.

If you want to know the quality of a drama in the future, the feedback you get from other friends in the circle of friends is more reliable than the movie reviews on the Internet.

Let's take "The Gatekeeper of the World" as an example, we set up Wu Qi before the project was established, and the screenwriting team referred to the successful experience of the animation circle and the online literature circle. A character like Wu Qi is very rare in TV dramas, but in the animation circle and the online literature circle, there are actually similar successful works, and the results are quite good.

Of course, because of this style, there are also many people who don't like it, and those who don't like it still think that this style of work is rubbish. However, for the final result of a work, although these voices are harsh, they are actually meaningless, even if it seems that these bad reviews are overwhelming. ”

Yue Guan smiled: "Smart people will learn from this kind of successful experience, take its essence and remove its dross." There are also people who are resolutely reluctant to admit that the work they don't like can be successful, so they have to look everywhere for a sense of identity, which looks particularly prominent. But there has never been a work that can conquer everyone, and for those who don't like it, it's good to just give up. As long as it can be liked by audiences who like similar styles, and there are enough audiences in this part, the play will be successful.

Essentially, it's a matter of trade-offs. All works face this problem, and it is impossible to please everyone. No matter how many voices don't like it, the ratings of "The Gatekeeper of the World" are still rising, which explains the problem. I've never given up on the audience, it's just that some viewers always want to teach me how to film, and it's not right if I don't shoot according to their ideas, but in fact, if my ideas are satisfied, maybe I will really hit the street.

And many people have a misconception that the kind of drama with rave reviews and few negative reviews is a good drama worth filming. But the data tells me that the most popular dramas rarely have a reputation of more than 9 points, and more of them are between 7 and 9 points. ”

Seeing Sa Bening's somewhat puzzled expression, Yue Guan smiled slightly: "When everyone praises a drama, in most cases, it doesn't mean how well the drama is filmed, it can only mean that the drama is niche enough."

Praise is deceiving, but Long Yuan will not.