May, São Paulo, Brazil.

As the economic center of Brazil and even South America, São Paulo is extremely prosperous, and its center is Paulista Street, known as South America's "Wall Street", where helicopters take off and land at any time every day, carrying Brazil's financial elites in and out.

Here too, there are some Chinese living here – on this earth, there are Chinese where there are people; in the business sector of São Paulo, the Chinese have their own place.

Zhang Baotang of Min Province has opened a large wholesale market in the prime area of Sao Paulo 25th Street, Brazil's Chinatown. Today, as soon as he opened the gate, he was immediately surrounded by a bunch of people.

"Boss Zhang, do you have the goods?"

"Zhang, I want as many goods as you have!"

"Zhang, I'm the first to come, first come, first come......"

Chinese and Portuguese are mixed together, and the crowd in Wuyang is Chinese and Brazilian, and among them, it is mainly the head of Brazilians.

May is autumn in Brazil, and the weather is pleasant, but Zhang Baotang was forced to retreat again and again by the crowd that surrounded him, and he was in a cold sweat.

"Guys, guys, let's spread out a bit, okay? Zhang Baotang shouted loudly.

The people in front wanted to retreat, but more people joined in, and Ren Zhang Baotang couldn't squeeze when he shouted hoarsely.

However, after reacting, Zhang Baotang was ecstatic in his heart - this is the head of the person who sent money!

There is still one month before the World Cup, but the business feast has already begun. In the World Cup, where money is "soaked" in every pore, how can there be a lack of the figure of the "world factory"?

In fact, if you look closely, you can find that in this global event about football, there are Chinese elements everywhere.

The official match ball was developed by a Chinese company, the electronic scoreboard at the game site was provided by three Chinese companies, the solar panels that provided green energy for the stadium were provided by China Green Energy, most of the national flags of the participating countries were provided by Yiwu for fans to watch the game, and the world-selling fan wigs were also from Yiwu International Trade City......

Every World Cup is a stage for international brands from all over the world to fight against each other and fight with passion, a stage for Adidas and Nike, a stage for Coca-Cola and Pepsi, and a stage for modern and Mercedes-Benz...... This World Cup is a great time for Chinese brands to shine, and among them, the brilliance of Chinese beer brands is particularly eye-catching.

The most important thing about the World Cup is beer! Can a World Cup be called a World Cup without beer?

One is the world's most popular sport, and the other is the world's most consumed alcoholic beverage, and the slogan "No Beer, No Football" has long been throughout the World Cup.

But this year, that slogan has been seriously challenged – the unknown infectious disease of hops has plunged the world into an unprecedented "beer famine". The World Cup is about to start, and fans from all over the world who are looking forward to this month-long gluttonous feast are dumbfounded.

Especially in Brazil, the host country of the World Cup, beer is also a favorite of Brazilians when watching football, and the country is also the fourth largest beer consumer in the world, but AB InBev and Heineken, which account for more than 80% of the market, are unable to meet the needs of the country's people due to significant production cuts.

How does this work?

The Brazilian government, which expects the World Cup to boost its economy, does not allow it, the people of the country who expect to have a carnival, and the foreign tourists who want to toast to the tournament are not allowed. To this end, the Brazilian government has urgently announced a reduction in import tariffs on bottled beer from 16% to 1% – almost zero tariffs, and you can already imagine the shortage of beer in Brazil.

Zhang Baotang immediately saw a business opportunity, because China is the only beer producing country that has not suffered a "beer shortage".

He organized the supply of goods through his relatives and friends in China, and did not hesitate to spend more freight to speed up the transportation of domestic beer, but with the approach of the World Cup, the World Cup derivative products are particularly popular, and the beer hoarding of major Brazilian sellers has entered a peak. The beer he imported from China was sold out before he got off the ship.

What made him completely fragrant and sweet was that he was able to get the goods directly from Qingyuan Beer after he started local production in Brazil in China.

Nowadays in Brazil, as long as you can supply beer, you are God.

Zhang Baotang held the gate with one hand to prevent the crowd from pouring in, and shouted loudly: "Don't crowd, now the supply is tight, I want to collect the payment before delivery, if it is unacceptable, or unprepared, you can leave the ......"

There was an uproar in the crowd.

"Collect the money first? They actually collect the money first?"

"You guys are a new brand, you can't be so arrogant, right?"

"Bullying people, right, my brother is a police officer......"

The buyers shouted one after another, and they all looked angry.

You know, the price of beer is soaring throughout Brazil, and near Rio de Janeiro, the price of a beer is usually 4.5 reais (1 reais is about 2.7 yuan), and now it has risen to 8.6 reais. The increase in remote areas is even more outrageous, with the highest even increasing by five times the usual price.

It's acceptable to take a deposit – in fact, now if you want to pick up the goods empty-handed, unless you're God. But if it's a full payment, it means that the amount of goods they can purchase plummets.

In addition, seeing that Zhang Baotang was Chinese, many people couldn't help but spit fragrance on the spot and exert pressure.

At this moment, two stout men squeezed out of the crowd and stood at the door, with some playfulness and ...... Bloody eyes looked at the crowd.

Whether it's the hideous tattoos, or the force value that is as explosive as the amount of hair, it all shows their identity - Brazilian gangsters.

The people who spat fragrant mouths suddenly lowered their eyebrows and became pleasing to their eyes, and the guy who was clamoring for the support of the police just now lowered his head and hurriedly squeezed out of the crowd and left.

There's no way, in Brazil, even the police don't dare to mess with the gangsters. They are all businessmen, and it is so uncivilized to shout and kill.

Seeing this, Zhang Baotang smiled with satisfaction and said to the two "bodyguards": "Let them come in one by one in order, and throw them out directly if they make trouble." ”

"No problem. The two "bodyguards" licked their scarlet lips and replied angrily.

Doing business in Brazil requires paying protection money to the gangsters, and at the same time dealing with various police "extortion", but Zhang Baotang only promised to provide a stable supply of beer to the local gangs, and was "covered".

Seeing this scene, the voices of discussion in the crowd quietly lowered.

"It's pretty bullying. ”

"There can't be any more stringent conditions. ”

"Impossible. ”

"Really, do you still buy it?"

"We're definitely not going to buy it, are you still buying it?"

"No, we don't want to buy it under this condition. ”

"Why are you standing here if you don't buy it?"

"And what are you standing for?"

“......”

As it turns out, very few people choose to turn around and leave.

Zhang Baotang opened a can of beer, which is the "Ice Source" series of products developed by Qingyuan Beer for the Brazilian market, with a typical "Brazilian flavor", with straw yellow and a faint malt aroma, the taste is smoother, and of course, the biggest feature of the "Ice Source" series of beers - it is very, very cool when drinking!

He really loves to see scenes like this.

In order to survive, Zhang Baotang drifted to the sea and worked hard, but in the world other than survival, Comrade Zhang Baotang still loved that land deeply.

In a foreign country, he greedily searched for every news from his homeland, as if in this way, he could smell the smell of his hometown and hear the voices of his wife and children, especially the encouraging news, which could make his compatriots in a foreign country feel the growing strength of his motherland more strongly.

The World Cup is a good platform because sports itself is one of the best activities to boost morale......; Lao Zhang estimated that he would not be inspired by him in his lifetime.

Fortunately, "MakeinChina" has maintained full attendance in the World Cup, and has been upgraded from low-end OEM in the past to high-end manufacturing and brand fighting today.

Your World Cup, our business - this can probably be regarded as a contribution of the fan power to the World Cup.

......