In the entertainment industry, the phenomenon of following trends is very serious.

When a drama became popular, countless professionals immediately began to analyze the reasons for the explosion, and then summarized the laws of the explosion to emulate.

As long as you can make money, nothing else matters.

So when the thunder drama can make money, all the capital goes to shoot the thunder drama.

When traffic stars can make money, they quickly become the first choice of capital.

It doesn't matter if bad money drives out good money, it's just money anyway.

But this can be changed.

If all the success is positive examples, followers will also learn from positive examples.

In the current situation, the most successful example is "Piercing Ming", and the most successful stars are Yue Guan and Tang Yan, so those who want to follow the trend must study the reasons for the popularity of "Piercing Ming" and Yue Guan Tang Yan.

And the reasons are easy to figure out:

The script is good, the characters are good, the audience's IQ is respected, the old routines of domestic dramas are detached, and the acting skills are online......

Then just pick and act according to this template.

This way of making money is definitely more difficult than the previous one.

But looking at Yue Guan and Tang Yan's current fame, they have earned a lot.

As long as you can make money, what are you afraid of.

Never underestimate the motivation that money brings.

Of course, it can be put in a better way - dedication.

Yue Guan is also ambitious.

Regarding the matter of five-star video, Yue Guan and Li Fuzhen have basically reached an agreement.

And "Mao Liar" is the first experimental product under the new business model of five-star video.

Miracle spent an extra 200,000 yuan to buy the first season of "Mao Liar".

"The first season is free for the audience to watch, and the first episode of the second season is also free, and the fee is charged from the second episode, one episode at a time, one yuan per episode, a total of twenty-five episodes. ”

"25 yuan to watch an online drama, Mr. Yue, are you really sure you want to do this?"

At this time, Yue Guan was at the headquarters of Five Star Video.

The person in charge of the five-star video operation department looked at Yue Guan and stopped talking.

He really hopes that the paid membership of Five-Star Video will increase significantly, but he feels that Yue Guan's steps are too big, and it is easy to pull eggs.

However, Li Fuzhen personally took care of him and asked him to listen to Yue Guan, so he could only talk to this extent.

Yue Guan was actually not sure.

However, he can see it: "If the audience doesn't like it, they will naturally not order the content behind." If you like it, "Mao Liar" is more than an hour per episode, and it is not expensive for a dollar, I personally participated in the filming of this drama, and each episode can be said to be filmed according to movie standards, which can be regarded as a serial story. ”

The costume, actors' acting skills, and directorial level of "Mao Liar" lag behind those classic film and television dramas in all aspects, but the score can be so high, in addition to the sympathy score, the biggest advantage is that the script is written very well.

And generally speaking, the more niche the subject matter, the higher the payment rate.

"The piracy problem has been solved, and with the quality of "Mao Liar" itself and my current popularity, it is not a big problem to attract 100,000 paid members. ”

The person in charge shook his head: "You can now be said to be the hottest star at present, the audience has enough trust in you, you can bring at least hundreds of thousands of paid members, the question is whether you can retain these audiences, and with your current popularity, if you broadcast it for free, the popularity will definitely be overwhelming." ”

"The popularity brought by free is worthless, the theme of "Mao Liar" is limited, it is unlikely that there will be other copyright development, and the popularity that can't make money is worthless. ”

Yue Guan is still relatively calm, with his current popularity, it is impossible for "Mao Liar" to not even earn back the cost of 1 million.

As long as you can make money, you will get off to a good start.

"Get ready to promote it, I'll advertise on Weibo, and by the way, pull a few friends to promote it together, and you guys will also make efforts here, and you can find all the stars you can find." ”

"Since you insist, do as you say. ”

Li Fuzhen had already explained, and he couldn't blame him for not doing well, so the person in charge didn't persuade him anymore.

"By the way, "Mao Liar" was changed to "Edge of the City", don't make a mistake when promoting. ”

The name "Mao Liar" is really not elegant.

There's no way to build momentum on mainstream platforms.

Obviously, the content is clear and watery, so it has to be such an ambiguous title.

In accordance with Yue Guan's meaning, Five-Star Video has mobilized all the resources that can be used, and has done the greatest promotion of "City Edge" on Five-Star Video and Five-Star Weibo.

Yue Guan also personally posted a Weibo:

"We have reached a cooperation with Five-Star Video, and the second season of the new drama "Edge of the City" starring me will be broadcast on Five-Star Video, adopting a new broadcast model, hoping to try a new possibility for the future of the industry.

"Edge of the City" is a plot, suspense, reversal, brain-burning web drama, the first season can be watched for free on five-star video, if you like it, I hope you can subscribe to support the second season. If you don't like it, you don't have to spend money in vain.

What I can assure you is that the quality of the second season of "Edge of the City" will not be worse than that of "Piercing". In addition, all the subscription consumption of "Edge of the City", the five-star video will be divided fifty-fifty with the investors of "Edge of the City". If this attempt is successful, domestic dramas may usher in great changes in the future, and the future of the market will be directly in the hands of the audience. ”

Soon after Yue Guan's Weibo was sent, Tang Yan reposted his Weibo and attached his attitude: "I testify that "Edge of the City" is very good-looking, but it's a pity that I know it too late, otherwise I will play it without money." ”

Zhao Liying followed: "After staying up late and watching the first season of "Edge of the City", I found that the quality of the original online drama was already so high. Originally, I was just going to help Yue Guan Friendship push it, but now I have changed my mind and pushed it strongly. ”

Zhu Yilong also went online soon to help Yue Guan: "In the future, if there is a good drama like "Edge of the City", remember to find me, I have a hunch that the reputation of the second season of "Edge of the City" may explode "Piercing Ming". ”

The four of them are basically the four hottest people in the current Dragon Country entertainment circle, and the four of them are pushing a drama at the same time, so you can imagine how many people will be attracted.

Although the five-star Weibo has not yet reached its peak, the total number of fans of the four of them has reached more than 60 million, and it is still increasing every day.

In terms of value, with their current popularity, every Weibo advertisement is worth hundreds of thousands or even more.

But Zhao Liying and Zhu Yilong didn't confiscate the money, let alone Tang Yan.

Five-star Weibo also invited many other celebrities to promote "Edge of the City", and even made an opening screen advertisement on the homepage of Weibo.

It should be said that this is already a guarantee that "Edge of the City" will not lose money.

However, Yue Guan, just in case, went to see Li Ruotong.

"Sister Ruotong, say that you are not optimistic about "Edge of the City". ”

Li Ruotong: "......"

She wanted to hit someone.

But she endured.

Taking a deep breath, Li Ruotong said with a straight face: "Yue Guan, you will definitely hit a wall this time." Domestic audiences are used to watching free TV series, and there is no habit of paying for subscriptions, so you are taking too big a step. ”

Yue Guan was overjoyed, and grabbed Li Ruotong's hand: "Sister Ruotong, you are too good to me." ”

Li Ruotong endured and endured, but still didn't hold back: "Get out." ”

PS: There is a platform, there is income, and in the future, the protagonist can form his own game, shoot and broadcast a dragon, shoot and shoot whatever he wants, this part of the commercial plot is for the back to be logical and self-consistent, it doesn't matter, everyone knows that there is such a thing. The next chapter begins to enter the stage of the fourth play of the protagonist, ask for everyone's opinions, should Yang Guo and Zhang Wuji choose one or both of the TV drama versions? This does not affect the direction of the plot, it is the difference between writing more and writing less