If you want to run a supermarket well, finding the right strategy is the most important.

According to the results of people's research on Wal-Mart, the company relies on 30 percent of its products, and its profits can account for 70 percent of the total profits.

And the remaining 70 percent of the products are partly just to make up the numbers and attract consumers to the store.

Compared with stockings, short sleeves and other goods, the profit margin of home appliances is so-so, it is more troublesome to build after-sales maintenance channels, not to mention the high freight, and the warehousing link still takes up too much space, so it has not been the focus of Wal-Mart's deep cultivation.

Under the circumstance that the number of orders is destined to be limited, Chen Linzhi does not want to be exploited by middlemen.

He gave up the idea of contacting Samsung agents and Samsung agents in the United States, and only looked for the contact information of the headquarters of the Samsung branch.

Trying to take advantage of Wal-Mart's reputation, Fox Fake Tiger Wei tried to lower the purchase price, from the place of origin to ship, directly to Los Angeles or San Francisco, to protect their own interests.

Foreign trade business, to put it bluntly, is nothing more than that.

Relying on a large amount of money, you can directly negotiate the price with the manufacturer, if it is suitable, place an order to pull it away, if it is not suitable, then find another suitable manufacturer, Chen Linzhi has summed up some experience, nothing more than to run more and ask more, shop around.

Shipping and customs clearance and other links are more transparent, generally there is no big problem, the buyer regrets and other bad things Chen Linzhi has not encountered, in addition to the Wal-Mart advance, other orders will always be charged a deposit first, and the rest of the direct money and goods are cleared.

If the buyer does not agree and wants to default for a while, Chen Linzhi's rule to the salesmen is that even if they don't do this business, they can't let people pull the goods away first.

Chen Linzhi had heard about the disadvantages of triangular debts, and he didn't want to use the money to test the buyer's character.

The third day I came to Tokyo.

Chen Linzhi met Samsung, which also did not want to test his character.

Samsung's headquarters in Tokyo, just over ten minutes from the InterContinental Hotel, Kenichiro Inoyama found contact information from the yellow pages of the phone.

When talking to the salesman of the Samsung branch on the phone, the initial discussion was very pleasant, but when talking about the delivery method, the other party suddenly told him that all the money was in place, and the goods would be shipped to the dock for packing, and only accept checks from specific banks.

When Chen Linzhi mentioned that he was willing to give a 20 percent deposit, Boss Ma and others in the mainland could not wait to sign the contract quickly, and how could they dare to bargain and miss the opportunity to earn foreign exchange.

It is precisely because they are so easy to talk that Chen Linzhi has the illusion that he only needs to pay a deposit to get the goods, and he was immediately dumbfounded when he learned that he had to pay the full amount first to get the goods from Samsung.

......

"The balance of the first stockings order I negotiated with Wal-Mart has not been paid to me until now, and the next order of more than $2 million has also been paid by me in advance.

Samsung is not allowed to default on payments, then there should be no way to continue to talk, if I pay the money but there is a problem with the quality of the goods, then I find someone to reason, transnational lawsuits are not easy to fight. ”

Chen Linzhi sat in the lounge area of the hotel lobby, tasting the coffee produced by the Ucc Group.

This No. 1 Coffee Group monopolizes 90% of the Blue Mountain coffee production, and if you want to ask where it is easy to drink the purest Blue Mountain coffee, it is probably called Tokyo.

Two cups of Blue Mountain, 5,500 yen for Chen Linzhi, and a fragrant chocolate waffle is included.

took the initiative to mention the advance payment, in order to put gold on his face, how much money is private, Chen Linzhi has never revealed the details in front of Roger, so naturally he will not tell Roger that he has no money to get the goods in full.

Roger, who didn't know why, thought that Chen Linzhi was really just worried about the quality of the product, and as the business director, he should always make some efforts, and told:

"It doesn't have to be a Samsung product, but if you look carefully in Tokyo, you can always find the right source.

The industry practice is to pay a deposit of 20 to 30 percent, even if Nestle supplies to Wal-Mart, it will be delayed by a quarter to settle the payment, no one will worry that Wal-Mart will not be able to pay the money, and if you want to cooperate with Wal-Mart, you can only follow their rules. ”

How can everything go smoothly, Chen Linzhi thought too much about it before, and tried every means to contact South Korea's Samsung Electronics, but got a reply that he needed to get the goods in full.

The reason why I dare to ask for the full amount is that the confidence is nothing more than the high sales of the product, and I don't worry about selling it at all.

In the 80s, Samsung Electronics was not only engaged in the business of manufacturing home appliances, but also began to expand into the field of semiconductors, seizing the market share of high-tech enterprises belonging to the United States and the United States.

found a dead end and hit the south wall, Chen Linzhi was depressed and continued to say to Roger:

"I'm not afraid that Walmart won't settle payments, but it always needs a lot of capital turnover, which hurts me a lot.

Hurry up and finish drinking and then accompany me to the electrical appliance mall, there are other home appliance manufacturers in South Korea besides Samsung, we continue to try to find it. ”

This time, it was more difficult to find the source of goods than the previous times.

When he met Samsung, which had goods to sell, Chen Linzhi felt more and more that the businessmen of the motherland were so friendly that they should go to the mainland to find suppliers more in the future, so as not to be aggrieved and depressed because of their lack of strength.

In case it really doesn't work, he is ready to give up the order first, let others do the matchmaking, and earn some intermediary fees from it.

If you have an extra $1 or 2 million on hand and sign a contract with Samsung for delivery, why do you need to continue to look for other suppliers.

I didn't want to visit Tokyo, so I was busy looking for supplies for three or four days in a row.

Chen Linzhi asked people to ask Samsung's American branch, and the reply was that they could pay a 40% deposit to get the goods first, and postpone the rest to settle in the first quarter.

However, the price of the same product is nearly 30 percent higher than that of the goods taken from South Korea, and excluding tariffs and freight costs, it is still a lot more expensive, and there is no way to do it, and it cannot be sold in the supermarket at a higher price than in the store, smashing the signboard of Wal-Mart's "discount store".

The process of finding other suppliers in this book was not smooth.

Contact a chain called Sakuraya Electric, which has a sub-brand "First Home Appliances" that focuses on the production and sales of cheap electrical appliances.

Chen Linzhi wants to quote for the oven and microwave oven, and even if the price increase is completed and reported to Dempsey, it is difficult to say whether he can win the order by relying on them.

Electric fans, irons, flashlights, lamps, hair dryers and other small household appliances can all be produced in the mainland according to Gao Yuxue's answer, and the quality is excellent.

In the past few days, when he contacted a home appliance manufacturing company in South Korea, they heard Chen Linzhi mention that they would give a deposit first and settle the payment after a quarter, and they would immediately lose interest in continuing the conversation.

On the other hand, Gao Erudite is completely a low posture as long as Chen Linzhi is willing to buy, and the price is negotiable.

Compared with the two, many companies deserve to be taken down by Huaxia Manufacturing in the future.

Not long after contacting Dempsey, Dempsey replied, saying that he submitted the order, but was rejected by the above, and the offer was too high, and it was better to purchase from the previous purchaser.

This time Chen Linzhi generously admitted that he could not find a reliable source of goods, but chose to recommend electric irons, fans, radios and other products to Dempsey.

At the beginning of the year, Chen Linzhi registered a California MOM international trading company, and he finally planned to try OEM production to increase the added value of products.

Trying to focus on their own strengths, rather than going head-to-head with those established companies in a mature field.....