What is the most important factor of a movie.

is nothing more than the film itself, as well as publicity, distribution,

Publicity affects the exposure and popularity of the movie, and how many viewers know and understand the movie.

Distribution, since the eighties and nineties, when the film market was still in the planned economy, was a crucial part of the film.

Even now, it's still the case.

Production, distribution, and publicity, generally speaking, are nothing more than these three aspects.

Publicity and distribution are not separated, and the issuing company generally does the publicity.

Like Huayang and Bernard, the focus is on the crowd strategy to adopt a large number of offline publicity and marketing activities to promote the film, public relations and theaters to improve the film schedule before the release, as well as a large number of resident distribution specialists across the country, contact the theater chain and theater at any time after the release, and supervise the box office information of each province, whether it is a box office failure or a big hit, you can negotiate with the theater as soon as possible to maintain or improve the film schedule.

For the same two movies, A's attendance rate is 50% and B's is 55%, but A's distribution company often contacts the theater chain, eats, presses, gives gifts, etc., and every time it is very timely.

And B doesn't, the theater chain is very likely not to cut A's film schedule, after all, there is only a 5% gap.

When there is not much difference in attendance, it is very effective, but if the attendance rate is ten points worse, or even more, it is not so simple.

Of course, the other type is the new picture, which has a long release time, a monopoly, and no competitors within four weeks.

No movie dares to compete with Zhang Yimou, even if it is starring Liang Chaowei and Jin Chengwu, "Wounded City" co-released by Berner and Guangxian is for nothing, and people don't give you a chance to compete at all.

An unprecedented 800 copies of film, released at any cost, directly monopolized the market.

Zhang Yimou's fame is far greater than that of Liang Chaowei + Jin Chengwu, and the tickets for big-budget movies are also expensive, even if "Ambush on All Sides" was released, Zhang Weiping's theater chain threatened to jointly block the new picture, but he still gave all the films to "Golden Armor" as much as possible.

Even in the past two years, the number of screens in China has increased by nearly 40% compared with "Golden Armor", and no film has reached the scale of 800 film copies, and "Red Cliff" is a little worse.

This is also the reason why Zhang Weiping is annoying, he doesn't pay attention to the rules at all, I will suppress your living space when you come, and I don't care how much I invest.

In the final analysis, the foundation of distribution is still in the theater schedule, which is the first problem to be solved.

But now the competition is getting bigger and bigger, the three movies in this year's Lunar New Year file broke 200 million, and there are three films of about 100 million, and it may not work to be as barbaric as Zhang Weiping.

Regarding the distribution, Li Qian has considered many ways, but they are too troublesome, especially the resident distribution, which has to send hundreds of distribution specialists to all parts of the country, where do these people come from, and even if it is managed by region, it is also a problem.

So Li Qian came to a simpler one, in the past month, he has met with Jiangning Happy Blue Ocean Culture Group, West Sichuan Film Company, Henan Culture Film and Television Group, and Northern Hubei Provincial Film Company, the four major film groups under Optoelectronics in the four provinces, to discuss the formation of a new distribution company.

Happy Blue Ocean has Happy Blue Ocean Cinema and Oriental Cinema, and Sichuan West Film Company controls Pacific Cinema and Emei Cinema.

Henan Culture Film and Television Group wholly-owned Oscar Cinema Line, which has the largest market share in Southern Henan Province, and the two major cinema chains of Tianhe and Yinxing under Hubei Provincial Film Company also just rank among the top 20 in the country.

The four major film companies each control about 50% of the box office market in the province, and the Pacific Cinema Line under the West Sichuan Film Company accounts for 60% of the share of the whole province in West Sichuan.

Although the Pacific Cinema Line, which has the highest market share, only ranked 11th in the country at the box office last year, with a market share of only 2.1%, the total number of seven cinema chains under the four major companies only accounted for 8.9% of the national box office last year.

This number ranks sixth in the country, and the market share of any of the theaters above Xingmei, Wanda, United Forces, Southern Shinkansen, and New Film Federation is much higher than the box office of these seven theaters combined.

The film schedule depends on the cinema and cinema chain, so it is not enough to directly pull them into the gang and give the distribution income to the new distribution company.

And the market share of these companies is not high, they will not be very strong, the initiative is still in Li Qian's hands, after all, the movie was made by him.

The cooperation is generally relatively simple, and in a word, Li Qian exchanged most of the distribution proceeds for their support in film scheduling and publicity, and there are four TV stations behind them.

However, to be precise, Li Qian did not give up any interests, the new distribution company can also take over the distribution of other films in the future, and as a shareholder, he also has a share of Li Qian's income.

Li Qian doesn't lose, and they don't lose a few of them, and they pick up an income for nothing.

The new company is called Huaguo Film United Distribution Co., Ltd., referred to as Huaying United Co., Ltd., and several CEOs of the four major companies took it.

It's like this to choose a name from a state-owned enterprise, Li Qian doesn't care, anyway, he doesn't want to take care of the new company, and he won't hold any position in it, so he will occupy a certain share.

The shares are also distributed according to their respective importance, with West Sichuan Film Company and Happy Blue Ocean Culture Group each accounting for 20%, Henan Culture Group and Northern Hubei Film Company each accounting for 15%, and Li Qian remaining 30%.

Egalitarianism, West Sichuan Film Company has the largest market, there are domestic first-line TV stations behind the blue ocean of happiness, and Jiangning, which is located on the eastern coast, is much more important than several other provinces.

Li Qian's 30% is also very reasonable, and the new distribution company, the most important film project, is provided by him.

I didn't fight more, it was enough to take what I should take, and it didn't matter if I had more or less.

I happily signed the contract, with a registered capital of 20 million, and then paid in according to the proportion of shares.

Then the preparation and operation of the company will be handed over to them, and he will not be involved in this company, after all, it is not professional.

It is a loose union, so that they can tilt resources in publicity and distribution.

As for whether it will become a close alliance in the future, it depends on time.

However, at least there is no problem at this stage, the market share of nearly 9% is quite a lot, and the cinema Xingmei, which has the largest market share in China, is only close to 13%.

In fact, the distribution is mainly to watch the movie itself, and the theater is not stupid, big directors, big stars, and big productions that can obviously sell at the box office will definitely give high-ranking films, and three-no products, no matter which company releases them, it is impossible to have many films at the beginning.

Li Qian's two blockbuster movies are the best distribution weapons, as long as it is his film, any theater chain will give the green light.

The only problem that comes with this is publicity, especially on the Internet.

But there was no hurry, he came the same, and after leaving the hotel, Li Qian went back to the studio directly.

Pushing open the door of the conference room, everyone arrived, including Qi Yukun and Guo Fan, who were studying at the film academy on a full-time basis.

"Boss. ”

"It's all here. ”

Li Qian smiled and sat down on the seat, "I have something to tell you today, we will no longer cooperate with Guangxian in the future, I found a film company in western Sichuan, southern Henan, northern Hubei and Jiangning provinces to establish a joint venture distribution company, and the film will be handed over to this new company for distribution in the future." ”

？？？

Hearing Li Qian's announcement of the news, everyone was visibly stunned.

Guo Fan couldn't help but exclaim, "Boss, are you going to start your own company?"

"Not exactly, it's too much trouble to start a company, and I don't want to find a lot of things for myself. ”

Li Qian shook his head and said a little about the situation, "It's just that a few companies with cinemas under their branches have set up a new distribution company, and I will participate in them but I won't take care of their operations." ”

"Is there something wrong with our cooperation with Guangxian?"

As the general manager of the studio, although he didn't have much to do, Gao Yang still asked the key questions.

"There's no problem, it's better to do your own thing, and then invest in or directly buy a marketing company specializing in film and television promotion, and hand over the distribution and publicity to others, I like to be free, but I don't want to let these things get out of control. ”

The idea...

Everyone was speechless, didn't they just want to do anything, but they had to take care of everything.

"But what about Guangxian's side, I'm afraid Wang Changtian won't be willing to let you run away like this. Qi Yukun raised his concerns.

Li Qian waved his hand, "I don't care what he thinks, Guangxian's film business is supported by me, Wang Changtian has to thank me, besides, we just cooperate, I make films and he distributes, it's such a simple relationship, I don't owe him, it's my freedom to distribute it to whomever I hand it over." ”

A few people thought about it, and the truth was right.

But Wang Changtian will definitely not be reconciled and let Li Qian, the cash cow, run away like this.

As for this cash cow that doesn't belong to him in the first place, who cares.

Although several of them still had some doubts in their hearts, Li Qian's decision would not change easily, so he did not persuade anything.

And it doesn't matter much, with Li Qian's two blockbuster movies, no matter what he wants to do, he will not lose anything because of this.

A blockbuster movie is the most important thing in the film industry, and there are more people with connections and connections, but it is rare for directors to make good movies.

After explaining the situation, Li Qian said again, "It's just a change of publisher, it has no impact on your work, Lao Qi, Lao Guo, you should learn and learn, and when June passes, I will support you in whatever you want to shoot, Su Lun, you just have to prepare for "Living Together in Time and Space", try to start shooting in April, have plenty of time, and catch up with the New Year." ”

"Okay boss. Su Lun immediately nodded in response, and changed his words to be the same as Guo Fan and them, calling the boss, just like the underworld.

"Then let's get busy, by the way, Lulu, you count the funds and accounts of our studio, and then Gao Yang, do you have any contact information for Wu Jing?"

"Living Together in Time and Space" is in preparation, although "People in Embarrassment" will not find a suitable director for a while, but it must be as soon as possible, preferably released during the Spring Festival next year, and I will also start preparing for a new movie.

Huaying United will also send 6 million yuan to enter, Qi Yukun and Guo Fan will graduate from the advanced class in June, and they will probably have to prepare their own movies in the second half of the year, and the money on hand must be clearly planned.

Of course, it is impossible to invest all by himself, and Li Qian is not saying that he has to eat alone, and he has to replace some publicity resources.

If you don't cooperate with Guangxian, it's not because you are reluctant to let Guangxian make the money, it doesn't matter if you don't have money, the main thing is that the gap between the two sides is too big, and the contradiction is inevitable in long-term cooperation.

The two brothers also fought over a little property.

Li Qian didn't want to face that situation passively, so it was better to end the cooperation as soon as possible.

And the deeper and longer the cooperation, the more troublesome Wang Changnaïve took Li Qian for granted.

Before Gao Yang could answer, Guo Fan hurriedly asked curiously, "Boss, what are you looking for Wu Jing for? Is the next movie an action movie?"

"It's not my new film, I had an idea of making it before, but then it didn't work and I kept putting it on, planning to find Wu Jing to direct it. Li Qian said.

"Wu Jing, he's here to guide?"

"What's the matter, you still look down on people after making a movie?"

"No, no, no. ”

"It's just that he's an action actor. ”

"What's wrong with action actors, that's action movies. ”

"Action movie?"

Guo Fan looked surprised, and his voice involuntarily raised, full of question marks.

Li Qian was taken aback, "What's the problem?"

"Boss, you planned to make an action movie before?" asked Guo Fan uncertainly.

"I had this idea before, and now I plan to find Wu Jing to direct and act, and he filmed "Wolf Teeth" very well. ”

Guo Fan didn't expect that Li Qian wanted to make an action movie at the beginning, which was completely uncompatible with him

"'Wolf Teeth' is pretty average. ”

"I haven't studied directing, the first movie can be filmed at the level of "Wolf Teeth", the plot rhythm is tight, several scenes are very exciting, and the final defeat is a big highlight. ”

Li Qian said, saying angrily, "Who do you look down on, "127 hours" This film is mainly because the plot itself is very exciting.,I don't want to say what you took before I was killed.,It's too peaceful.,Not prominent enough environment.,And the two girls who met by chance.,The interaction with the protagonist is nothing bright except for swimsuit photos.,The part of dreaming in a desperate situation later.,It's inspirational, it's psychedelic, it's a little scary, it's inspirational.,It's back to inspirational for a while.,The rhythm of this paragraph hasn't been handled well.,If it weren't for the plot itself, it would have attracted the audience.,It's boring to watch.。 ”

... was counted out.

I'm also the first movie!

"Those two girls are just symbolizing the passers-by in life, how to stand out. Guo Fan replied in a voice that was not too loud.

"I didn't let you add a relationship scene, the movie tells the story of the male protagonist, but it's for the audience, just the part of the underground river, two girls in swimsuits, you at least shoot two more eye-catching shots. ”

"The protagonist is not like that. ”

"The protagonist is not that kind of person, but it is the audience who watches the movie, the protagonist does not have to react, just be unmoved, this is objectively stipulated by the script, but the swimsuit beauty also exists objectively, even if it symbolizes one passerby after another in life, why not shoot it better.

A pair of straight and toned long legs, big murderer, how to shoot, side or front, or looking down at the camera, such an exciting picture, the protagonist is unmoved, and he is in a desperate situation with the back, his mind is not firm enough, pick up the DV and look at these clips with an impulse, is it a good contrast, and it can better reflect the protagonist's situation and his own state?"

"Don't look down on people, action actors are not well-limbed and simple-minded, "Wolf Teeth" is definitely a qualified action movie, it just so happens that my idea is also an action movie, and Wu Jing is very suitable for the actor, if he can shoot it, he will find him to shoot it, and he can direct and act himself, and he also has the foundation of a movie, at least it will not be bad. ”

Guo Fan was silent, and when he thought that this was indeed the case, he was a little shocked, but he became more interested in the action movie that Li Qian wanted to make, and hurriedly said, "Boss, show me your story." ”

Li Qian's past four movies are not at all compatible with action movies, he never thought that Li Qian would actually think about making action movies.

Qi Yukun and Su Lun are also very curious, whether it is "127 Children" or "Living Together in Time and Space", they are very good stories, and I don't know what new things will be in Li Qian's mouth about this action movie.

Li Qian said, "Didn't I say it?"

"Nope. ”

Everyone shook their heads in unison.

It seems that he told Tong Liya this story, and he made a little adaptation.

"Another day, I didn't bring that piece of paper, and I was too tired to dictate. ”

Shaking his head, Li Qian walked out of the conference room, just in the computer room next door, Xu Zheng, who was watching Yang Qing's editing of "Nightclub", had just come out.

Xu Zheng has been involved in this film since the beginning of preparation, I don't know how many investors have been introduced to Yang Qing, he is busier than Yang Qing as a director, and he will occasionally come to see it in the later stage.

"Brother Zheng. Li Qian held him.

"Hello Director Li. Xu Zheng hurriedly turned around.

"I received a script some time ago, and I came to the studio with you, and the male protagonist in it is quite suitable for you, if you have time now, do you want to take a look?"

Li Qian smiled, it just so happened that Xu Zheng was also there, so he simply gave the actor first, and then said, as for the director candidate, just look for it slowly, it will be released during the Spring Festival next year, and there will be a lot of time in the middle.

"Huh?"

Xu Zheng, who had a bald head, was slightly stunned.

I just came to see the later stage of "Nightclub", after all, I participated in the whole process of this movie, but I didn't expect to see the role of a movie actor at a glance.

When did the actor in the movie become the same as cabbage, you can see it everywhere, and you will send it to the door by yourself.