Since its founding in 1910, Ermenegildo Zegna has produced all wool fabrics made from Australian sources.

In order to obtain the highest quality wool resources, Ermenegildo Zegna has set up the "Vellus Aureum Trophy", a wool quality award that selects the best and finest wool from all over the world every year. The winning wool will be used to make Zegna's high-end apparel, such as the $25,000 Vellus Aureum suit, which produces only 60 to 80 pieces a year.

The ranch Park bought is just one of Australia's 55,000 wool farms, a tiny fraction of Zegna's annual demand for 550 tonnes of wool.

However, this farm produces the best merino wool in the world, with an average diameter of less than 18.5 microns, about 4 times thinner than a human hair!

For a group positioned as a luxury brand, this is undoubtedly a big impact.

Ermenegildo Zegna's sales have not been affected for the time being, but there is a crisis of confidence among high-end customers.

It's not just a matter of buying a batch of merino sheep, the ranch Park Ji-hoon bought has achieved its current results after three generations of intensive cultivation, improving breeds, researching feed, and feeding methods...... Originally a supplier of luxury brands like Ermenegildo Zegna, but now it has been acquired by Park Ji-hoon, and there is no doubt that Zegna's high-end materials will be at the same level as before in the future!

Park Ji-hoon and Sofia · Doria's conflict was seen by many at the party, and Park Ji-hoon deliberately put the news out after buying a stake in the ranch.

Although Zegna has stated that it will not affect its materials and promised to rebuild the relationship with Park Ji-hoon as soon as possible, a crisis of confidence has already arisen and it is difficult to eliminate it without substantial guarantees.

So, Sofia · Doria had to take the initiative to apologize to Park Ji-hoon, and after refusing, he chased directly to South Korea.

It's completely affected by her!

"OPPA won't be lost, right?" Krystal couldn't help but ask.

For the time being, it did hold Ermenegildo Zegna, but what about in the long run?

"No, I only bought 55% of the shares. Park Ji-hoon smiled and rubbed the little one's head. In this way, there is no need to worry about breeding, technology and other issues, and top raw materials will always be a scarce resource for luxury brands, as long as the quality is guaranteed, there is no need to worry about no one wanting.

Although there are a few gold-swallowing beasts under it, there are also a few cash cows, and the funds are also available.

What's more, in June this year, he redeemed the pledged Netflix shares and sold them together.

Since May this year, Netflix's stock price has been above $600, and once climbed to $700, hitting record highs one after another, compared with Park Ji-hoon's $58 when he bought it, which is more than 10 times higher!

It just so happens that in view of the fact that the stock price is too high to be conducive to investor buying and stock activity, Netflix proposed a stock split plan to stimulate Netflix's stock price to rise further.

Taking advantage of this opportunity, Park Ji-hoon cleared the stocks in his hands.

Netflix was forced to buy back his shares for $650.

His relationship with Netflix is not so harmonious, and Netflix has been trying to dilute his shares, and there are no fewer small moves for this.

The transaction was completed at the end of June, with a total of 5.5 million shares in the hands of Park Ji-hoon, and the final income was $3.6 billion.

The cost at the time of purchase was $400 million.

As soon as the deal was struck, it quickly made headlines, not just in the United States.

Ermenegildo Zegna quickly relented, and it had nothing to do with it.

"Moreover, Ermenegildo Zegna will definitely buy these shares from me!" Park Ji-hoon added. In fact, after the news broke, Ermenegildo Zegna had already started buying shares in some of the top wool farms. And it's not just Ermenegildo Zegna that a number of luxury clothing groups have begun to buy, either by acquiring shares or by reaching deeper cooperation.

Once the raw materials are controlled, Ermenegildo Zegna's helplessness at the moment is the end.

"Oh. Krystal replied and said no more. In terms of scheming and the ability to make money, he is not at the same level as Park Ji-hoon, as long as he is not arrogant and dizzy.

Soon, the building.

Krystal, of course, will not meet with Park Ji-hoon to meet Sofia· Doria, bought herself a cup of coffee and went to the lounge area to play on her phone.

A few glances while buying coffee.

AS PARK ZHIXUN SAID, A TYPICAL WHITE WOMAN, BLONDE HAIR, BLUE EYES, BIG MOUTH, WIDE JAW, HIGH FOREHEAD, HEIGHT OF MORE THAN 170CM, AVERAGE APPEARANCE, BUT TEMPERAMENT IS NOT BAD, WEARING A WHITE LADY'S SUIT, ELEGANT AND DECENT, BUT THE FACE GIVES PEOPLE A SENSE OF ARROGANCE.

The character of an average person is easily reflected on the face.

It's not a person, there is a male assistant next to him, I don't know how many cups of coffee I have drunk, or if I am not satisfied with the coffee here, there is a full cup of coffee in front of me, and I don't move at all.

Seeing Park Ji-hoon coming in, he hurriedly stood up and took the initiative to greet him.

"Mr. Park, it's an honor to see you again!" Doria had a smile on her face, and she didn't show that she had ever had a conflict with Park Ji-hoon, nor did she see the slightest grievance.

"Hello. Park Ji-hoon returned the salute and shook hands, with a shallow smile on his face, and he couldn't see the slightest dissatisfaction.

However, instead of inviting her to the office, he sat down at the café.

Both sides are talking in English.

Park Ji-hoon's English is very good, and the RP pronunciation that he learned from the beginning is now gradually integrated into his own rhythm, which is very good, and occasionally jessica, TIffany and krystal will deliberately talk to him in English.

After Krystal left, there was no one else in the café except them and the waiters.

"I wonder what happened to Ms. Doria coming to me?" Park Ji-hoon's "cheekiness" finally came into play.

But then again, he didn't really do anything, just buy a 55% stake in the ranch, and didn't say that he would no longer work with Ermenegildo Zegna.

But Ermenegildo Zegna had to be nervous and worried.

"I'm sorry, Mr. Park, I apologize to you for my rudeness last time!" Doria stood up directly and bowed to Park Ji-hoon to apologize.

When I came, I had already been given an ultimatum, don't go back to the company until I solve this problem!

In the past two years, the luxury business has not been easy to do, and the global trend has made more and more people keen to choose mid-range brands that focus on style and are more cost-effective, and it is popular to have no obvious brand logo.

At this time, how can you create trouble for yourself?

"OK, I accept your apology. Park Ji-hoon also got up, accepted her apology, and invited her to sit down again.

But he never mentioned the pasture.

Sofia· A touch of helplessness flashed in Doria's eyes, but she also knew that she couldn't be in a hurry, and the initiative was in the hands of others.

"When I came to South Korea, I found that Mr. Park's popularity in South Korea is really high, and his talent is unparalleled......" opened the touting mode of Park Ji-hoon.

Park Ji-hoon took the opportunity to chat with her about Korean film and television entertainment.

is not in a hurry, all kinds of data are at your fingertips, from movies to variety shows, news, from now to the future...... Those who don't know will think that the two are talking very speculatively!

Sofia· Doria's assistant only listened for a moment and couldn't help but look at her with sympathetic eyes, this time I was afraid that I would meet a difficult opponent!

It's not something that can be solved with a verbal apology.

"Mr. Park, we want to buy your shares in Achill Ranch, I wonder if we can cut love?" Doria couldn't hold back at first.

I didn't adapt to the jet lag, and I didn't have time to rest after I came in a hurry, and now I was pulled by Park Ji-hoon for a while, and I couldn't help but feel irritable in my heart.

It was not easy to press down.

"Achill" is the name of the ranch that Park Ji-hoon bought.

"I'm sorry, I have no plans to sell it at the moment. Park Ji-hoon refused without hesitation.

"Mr. Park, wool ranches are not so easy to run, and a little wind and grass can lead to a disaster!" Doria said bitterly, looking "for you".

"Thank you, but I just suddenly became interested in the ranch and didn't care if it was profitable. After listening to it with a smile on his face, Park Ji-hoon said nonchalantly.

Sofia· The corners of Doria's eyes twitched, and a faint bruise appeared on her forehead.

I used to like this kind of wealthy guest the most, but now I feel that my face is very hateful!

"We can buy it at a 5% premium!" she had no choice but to say, "Look, you don't have to do anything, you can make hundreds of thousands of dollars as soon as you change hands." ”

"I'm not going to covet this little profit. Park Ji-hoon picked up his cup and gestured.

Sofia· Doria raised her glass and took a sip of her coffee.

It's already the fourth cup!

I have also seen what Park Ji-hoon meant, and he will sell it at a price!

I'm afraid it's impossible not to have some blood this time.