(Hair loss...) It's sad!)

"Hunting" got a bunch of nominations, of course, it is good news, specific performance, Tang Ren Film and Television's share price soared directly by 8%, and the total market value is close to 44 billion.

Although Shen Mengxi doesn't care about this increase in value, after all, at his level, money is really just a number, but no matter who sees the increase in numbers, they will be in a good mood!

He came to the company today mainly to look at the financial report.

This year, Mengxi Group attacked all the fronts, acting in movies, TV series, variety shows, and all-round development, and of course the income hit a new peak, but the investment was also very high.

In terms of variety shows, it is completely out of the circle with money!

Cinema expansion also needs money...

Not out of these are the layout of the industrial chain, just directly issue additional shares...

For Shen Mengxi, there is more potato video, which is a gold-burning thing.

Tudou Video also belongs to Mengxi Group, and the operating funds mainly come from Mengxi Investment Company...

That is, Shen Mengxi's private small vault!

Thanks to the rapid rise in the market value of Amazon and Apple, the investment benefits can make up for the cash flow consumption...

But this is not the way, it has to be allowed to make blood on its own.

At present, a large part of the profit model of the video platform relies on advertising - pre-roll, post-roll, page advertising, and video cooperation promotion income;

There are also paid, paid film and television, paid membership;

Third, it is traffic monetization - games;

Forget about copyright distribution, this is what LeEco is doing now...

There is also a paid cooperation: small businesses or users can purchase services to do video hosting services - ad-free mode!

Station B's profit mainly depends on games, but Tudou's game platform is not particularly well operated, and the next one is ready to jointly operate several games with Mengxi Mutual Entertainment - simply exchange traffic for profits, but there is a certain degree of detachment from user demands.

However, the potato video itself is a natural diversion channel, so it is more important to find the game content that the user really likes, once found, through the game you can achieve independent hematopoiesis...

Now it mainly operates some self-developed garbage page games, but the monthly turnover can also be around 30 million...

Live streaming is actually a good monetization channel...

However, the nature of the video platform is destined to make it impossible to regard live broadcast as the main channel, otherwise, directly follow the trend of Douyu to do a live broadcast!

Therefore, it is still necessary to rely on self-made dramas!

Don't worry, Shen Mengxi himself is ready for blood transfusion - use North American investment to create potato video, once the user diversion to the game is realized, it will be sent...

Shen Mengxi has invested in Colorful Pictures Studio, won the exclusive broadcast copyright of "My Name is MT", and is working on the development of the game of the same name of "My Name is MT".

By the way, it acquired Shanghai Lilith Technology Co., Ltd., and prepared to jointly develop and operate "Dota Legend"...

Without making games, it is difficult to achieve regular monetization.

There were only a few game development companies he remembered, and they didn't play games much.

......

As of December 24th, the box office of "Jinling Thirteen Hairpins" exceeded 300 million, and "Dragon Gate Flying Armor" exceeded 238 million...

Nine days after its release.

This result is difficult to be satisfactory, "Big Man", "Painted Skin 3" including "Little Fox and the Demon Hunter" were released for nine days, and the filming party has already exceeded 400 million!

Even "Lucky Key" has a box office of more than 250 million in the same period!

Under the premise of market expansion, these two movies have come up with such achievements?

In fact, the Lunar New Year stalls are like this, and the final box office has basically been set - let alone breaking one billion, it should be snickering if there can be 500 million!

The discussion is also cooling down.

The topic of this year's Chinese New Year has never left these two movies from beginning to end.

The results of the release were far less popular than expected.

Many people analyze that it is because the subject matter is heavy...

Reasonable.

......

On the evening of the 23rd, at the private restaurant opened by Shen's mother, Shen Mengxi called Ning Hao, Xu Zheng, Yang Qing and Guo Fan, a few directors who had spare time...

Have a dinner and make a small talk by the way.

The topic started with "Thirteen Hairpins" and "Dragon Gate Flying Armor".

Ning Hao spoke first: ""The Thirteen Hairpins of Jinling" poured blood mold, and it was released just in time when the audience hated blockbusters. ”

"I agree with that!"

There is a phenomenon this year: Chinese-style "blockbusters" are lost!

The blockbuster is not working!

"Martial Arts" bluffs, "Guan Yunchang" has become a comedy film, "The Legend of the White Snake" and "Painted Wall" in the National Day file, either monsters or monsters, the demons dance wildly, "Yangmen Female General" is rough and thunderous, "East Becomes West 2011" makes people can't laugh, these movies or historical costumes or martial arts or gods and monsters, the star lineup plus the so-called big production and big scenes, plus big hype, the box office is not bad, but after watching it, the audience is fooled!

Under this premise, Zhang Weiping also advocated the international blockbuster "Thirteen Hairpins"...

The audience must have resisted beforehand!

"So, at this time, I am sure that I can make a lot of money on "Little Dress"!"

This is true, the theater chain is particularly optimistic about this movie, giving 36% of the film schedule on the first day, the film schedule of "Thirteen Hairpins" was cut to 26%, and the remaining 22% of "Dragon Gate" - there is also a "Tears of a Fallen City" released at the same time, and the theater chain gave 12% of the film schedule...

Xu Zheng looked at Shen Mengxi, who had been smiling, and asked, "Has the box office of "Little Fox and the Demon Hunter" broken 600 million?"

"Huh?" Shen Mengxi was stunned for a moment before replying: "It's over, 601 million... We're ready to release it. ”

Ning Hao suddenly thought of something and asked him, "Can "Hunting" be difficult to win the Oscar?"

"It's basically no drama..."She Mengxi shrugged her shoulders, but added: "The Golden Globe Award for Best Feature Film should be eight or nine and ten!"

Xu Zheng rolled his eyes: "Wow, then if you eat a little Tang Ren's stock at this time, you will definitely be able to make a lot of money!"

“... As for you, your net worth is at least 500 million now, and you still care so much about money?"

"Of course I care about money... Don't you care?"

Yang Qing pursed his lips: "I have calculated an account with Mengxi, I have no worries about food and clothing for the rest of my life, where do I want to go... Eat whatever you want, play whatever country you want, you can play which country you want, it takes about 400 million!"

"Four hundred million, how do you calculate it?"

Yang Qing looked at Shen Mengxi: "How is it calculated?"

Shen Mengxi: "It's very simple, calculate the average daily consumption, and then multiply it by 365 and then multiply it by 50 to get the final value of 400 million, but this money can't be gambled or drugged, otherwise, how much money is not enough for you to make!"

"How do you know the price of a chick?"

“... Have you ever been to the Netherlands? Amsterdam has a red light district, you can ask about it. ”

The conversation was almost over, Shen Mengxi picked up the cup and touched it with them, and then arrived: "I will visit the United States at the end of the 2nd, and I will definitely negotiate with the American Projection Association, and it is estimated that the quota will be relaxed..."

"How many?"

"More than ten, our bottom line is fifteen!"

"15 parts... 15+20, that... At least 35 imported films are released every year?"

Shen Mengxi nodded: "That's right, so, starting next year, we will collide with Hollywood blockbusters every month!"

Several people were stunned...

Shen Mengxi waved his hand: "It's okay, at most, it's just a short impact, and Hollywood can't come up with 30 excellent commercial masterpieces every year." Really good medium-sized films come in, and Chinese audiences are not rare to watch, and they have little impact!"

After a while, Xu Zheng spoke: "I said, how can you speak for "Thirteen Hairpins" on Weibo... In your opinion, the so-called dispute over Chinese New Year films is a trivial matter?"

Shen Mengxi touched his nose a little embarrassed: "... No, next month, I will announce the signing of Zhang Yi's studio!"

"What?"

Several people were stunned...