"Avatar" is still raging in the domestic market, after 277 million in the first week, it won 235 million in the second week, and in less than half a month, the box office broke through the 500 million mark.

However, domestic filmmakers and audiences have long been immune to stimulation and have been completely numb.

In the third week, the box office did not drop much, and it went for 200 million in a single week.

Even after half a month of release, IMAX3D movie tickets are still hard to find, and 3D tickets after 5 pm are also difficult to grab.

Grava has become the most eye-catching website at the beginning of 2010 with IMAX and 3D tickets in cinemas in more than a dozen cities across the country.

Every day, when the tickets are released, the traffic of the website is even comparable to that of large forums such as Tianya.

Domestic films are still mourning, and "Perfect World" got 1.2 million at the box office last week, bringing the total box office to 411.4 million.

The single-day box office hovered around one or two hundred thousand, and it was almost finished, all of which gave way to "Avatar".

It is still 4.6 million short of the box office record of 416 million Chinese films of "The Great Cause of the Founding of the People's Republic", which is impossible to exceed, unless you buy a box office of 4 million.

4 million is not much money, but Li Qian will not waste this money.

What's more, the current box office record of more than 400 million domestic films is insignificant in front of the box office of "Avatar", which looks like it is about to break one billion, who cares.

Even Cheng Long's newly released action comedy "The Agent Next Door" has no splash at all.

was released for three days last week and only got a total of 16 million box office, I am sorry for Cheng Long's fame at all, and I can't see much related news and audience discussions.

However, starting from Monday the 18th, a rumor began to spread on the Internet, saying that in order to protect domestic films, China Film would make "Avatar" forced to draw.

The rumors came from Mi Lijian's Los Angeles Times, which is said to have been obtained from within Fox in order to make way for the domestic blockbuster "Confucius" released on the 22nd.

As soon as the news was transmitted back to China, the Internet immediately exploded.

Although "Avatar" has won 500 million at the box office, there are still a large number of viewers who have not gone to the cinema to watch it.

2D tickets are easy to buy, but viewers who have watched IMAX3D on the Internet continue to boast about how good the IMAX effect is, which makes people itch, and many viewers even if they can't buy IMAX3D, at least they have to watch 3D, and feel that watching 2D is a waste of money.

Moreover, this kind of interference in the market and suppression of imported films has also made some people climax and caused a lot of scolding on the Internet.

Even ordinary viewers with normal three views will inevitably scold China Film, "Avatar" is really too awesome.

Li Qian will also be skeptical of this news, it is not that there has been something similar before.

In 2006, "The Da Vinci Code" was suspended almost 20 days after its release, and the box office was just over 100 million.

At that time, Mi Lijian's producer said that because the box office of "The Da Vinci Code" was too high, Optoelectronics was worried that it would affect the box office of other domestic films in the mainland summer file, so it interrupted the screening.

However, it is widely believed in China that it was banned because it was too popular among Christians in the mainland.

It is well known that Catholicism and Christianity do not deal with each other.

The president of the Patriotic Catholic Association in China said at the time of the movie's release that there were many plots in the movie that conflicted with Catholic doctrine and even insulted, and called on believers not to watch the movie.

As for whether it is because of religious relations or the protection of domestic films in the summer file, only the above itself knows.

However, Hollywood firmly believes that optoelectronics is doing this to protect domestic films.

"Avatar" was flying high in China, but its wings were cut off by photoelectricity. ”

The Wall Street Journal even gave Avatar such a headline on the front page.

However, Zhang Hongsen, deputy director of the Optoelectronic Film Bureau, gave an explanation that only the 2D version was offline in advance, and its offline line conformed to the laws of the market, because the box office of the 2D version of "Avatar" was not high, resulting in the phenomenon of "the 3D version cannot buy tickets and the 2D version is not saturated".

As for being asked if it was to make way for the biographical film "Confucius" filmed by China Film with an investment of 200 million, Zhang Hongsen also denied it, saying that "Confucius" is not 3D and does not conflict with "Avatar".

Even if Optoelectronics said so, the suspicion of the outside world could not be dissipated.

"Avatar" was withdrawn from 60% of the 2D screens on Friday the 22nd, which happened to be the day "Confucius" was released.

To say that it is a coincidence, it happens to be the same day, that would be too far-fetched.

removed more than half of the 2D films, and "Avatar" was also greatly affected, less than 200 million in the third week, only 197 million, and 700 million in three weeks.

"Confucius" took over the vacated film schedule of "Avatar", and got a box office of 38 million in three days, which is also very good.

However, this costume blockbuster, which costs as much as 200 million, has a very average reputation.

Confucius, a figure in Chinese history, has been a sage for thousands of years.

It's a pity that Confucius is not shown in the movie, and his ideals, spiritual world, reflection, outlook, mentality, political opinions, etc. are not.

The plot choice is also a failure, Confucius has fallen into all three, and there is no such wonderful plot as Zhu Shaozhengmao.

In the second half of the period, Confucius traveled around the world for 14 years, which was originally a 14-year arduous struggle to realize his political ideals, but it was a blank in the movie, as if Confucius did not take the initiative to seek a career and pursue ideals in those 14 years, but only passively wandered around, doing nothing, and doing nothing.

As for the scene of Zi meeting Nanzi, it is not as wonderful as the audience imagined, and Zhou Xun did not support a talented, beautiful, and ambitious Nanzi, and the costumes are even more thunderous.

However, with so much film scheduling support, there should be hope for breaking 100 million, at least better than "Agent Next Door" released last week.

"Agent Next Door" also benefited from the withdrawal of "Avatar" from the 2D screen this week, getting 26 million in a single week, and a total box office of 42 million in ten days.

Cheng Long's best action comedy, getting this box office, is undoubtedly a failure.

However, "Confucius" also caused controversy again under the sound of complaints.

"Avatar" was removed from the 2D screen, and if it was replaced with a wonderful domestic movie, the audience would have no opinion, they themselves would have to watch 3D.

However, the movie that was replaced was not much better, and this was going to be scolded.

Not only photoelectric and medium film, but "Confucius" was also scolded.

However, at this time, a large number of domestic filmmakers began to complain, saying that the release of "Avatar" had caused a dismal box office for many domestic films in the Lunar New Year file, and called on relevant departments to give corresponding care to the next few films in the Lunar New Year file.

Even "Fengyun 2" and "Thorn Tomb", which failed at the box office in December, have been taken out, as if there is no "Avatar", they can still make efforts in the later stage, and the box office will soar.

"Three Guns" did not exceed 200 million, and it was also blamed on "Avatar".

"October Siege" is hopeless to break 300 million, and it is also the fault of "Avatar".

Not only domestic filmmakers have spoken out, but some media are also building momentum.

Even Li Qian's "Perfect World", some media are also crying out for him, saying that if it weren't for "Avatar", Li Qian would have broken the box office record of Chinese films in the mainland.

At this time, Li Qian almost thought that he was not stuffing money for the media.

But after thinking about it, it is estimated that there are several domestic movies that will be released soon, so I sympathize with Nabo.

At the beginning of February, many movies were released, in addition to "People in Embarrassment" on the first day of the Lunar New Year, there were also "Jin Yiwei" starring Donnie Yen, "Big Soldier and Little General" starring Cheng Long, "Su Qier", "Love in the City", "God of Wealth", "Happy Events in the Flower Field" and many other movies were released.

Express your grievances first, and then talk about sympathy.

There are so many movies, and there are many producers and distributors behind them, and the movement is quite big.

For a while, the environment for the Chinese New Year stalls was not good, and all blamed "Avatar".

At the end of January, Li Qian had an appointment with Lu Yu and also talked about this topic.

"Actually, whether it is affected or not depends on the movie itself, if it is indeed a good movie, so that the audience has the idea of entering the cinema, then the impact will definitely be small, if the movie is average, or even very bad, I think no matter what movie is released in the same period, it will not be a good box office in the end. ”

Listening to Li Qian say something different from the industry, Lu Yu was a little surprised, but it was still the same.

With his legs crossed and his arms on the sofa, he continued to ask, "Director Li's "Perfect World" also stopped at 412 million at the box office because of the release of "Avatar", and there is no hope of breaking the box office record of Chinese films, so there is no regret?"

"Why have regrets. ”

Li Qian shook his head and said with a smile, "The so-called record will be refreshed every year, and it will be broken again next year if it is broken this year, why should you worry about it, do a good job in every movie in your hand, and the box office will be better next time, isn't it the right thing?"

"It seems that Director Li is really open-minded, and he doesn't pay attention to this kind of record, so how do you think Director Li should deal with the deterioration of the overall environment of the domestic film market caused by "Avatar" and the impact on other films?"

"The market should follow the changes of the market itself, we filmmakers can only make good movies that satisfy the audience as much as possible, and the core competitiveness of the film lies in the film itself.

No matter what the general environment is, as long as the audience likes your movie, it has a foothold in any environment, otherwise, if the box office is not good, the general environment will be blamed, and it is difficult to be someone who specializes in destroying the general environment. ”

The withdrawal of "Avatar" from the 2D screen seems to protect domestic films, but what is the meaning of this protection, you can't do it every time there is such a phenomenal movie in the future.

Besides, even so, the box office is still a big hit.

Improving one's own competitiveness is the key, and Hollywood is tired of watching the same costume blockbusters, let alone domestic audiences.

The protection of the Chinese New Year in December is enough, you can't protect it all year round, so you can just close the door and play by yourself.

It is true that domestic films are not competitive enough and need to be protected, but overprotection is not a good thing either.

Moreover, I don't know who pushed out his own as a shield, and those who don't know it think they are complaining that if it weren't for "Avatar", "Perfect World" would have broken the record.

was used as a gun for no reason, although I don't know who it is, but it must be one of the several blockbusters that will be released in February, and Li Qian is not welcome.

You can't offend people just because you tell the truth, so you don't tell the truth, what's the point, besides, none of the movies in February can be beaten.

"Instead of complaining about the environment, it's better to spend more time figuring out how to make a good movie. Here I want to advertise, Xu Zheng's self-directed and self-starred road comedy "People in Embarrassment" is about to meet the audience on the first day of the Lunar New Year, a comedy worth watching, I hope to bring more joy to everyone in the New Year. ”