North American Weekend Box Office Charts (October 31, 2003 – November 2, 2003):

No. 1, "Saw 2", 3 days after release, Sony Columbia, with a weekend box office of $30.5 million, a cumulative box office of $30.5 million, and 3,500 theaters;

No. 2, "Scream 3", 10 days after release, Dimen Pictures, weekend box office of 22.1 million US dollars, cumulative box office of 78.62 million US dollars, 4,000 theaters;

No. 3, "The Legend of Brother Bear", 3 days of release, Disney, weekend box office 18.5 million US dollars, cumulative box office 18.5 million US dollars, 3,600 theaters;

No. 4, "Texas Chainsaw Massacre", released for 17 days, Dark Star Pictures, with a weekend box office of $10.9 million, a cumulative box office of $66.31 million, and 3,200 theaters;

No. 5, "True Love Waves", 10 days of release, Sony Columbia, with a weekend box office of $8.5 million, a cumulative box office of $25.43 million, and 3,400 theaters;

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Last week's North American weekend box office market was still dominated by sequel films.

The small-budget suspense thriller "Chainsaw", which shone throughout Halloween last year, strikes again this Halloween.

With the good reputation of the first part of the series, "Saw 2" successfully topped the weekend box office charts with a box office score of $30.5 million in its first weekend!

Choosing to release it on Halloween is undoubtedly a smart choice for the "Saw series", and it is indeed very feeling to watch "Saw Horror" in a festive atmosphere.

In addition, the first part of the series attracted a lot of fans, which gave "Saw 2" a good audience base and was able to win the box office championship this weekend.

And the $30.5 million weekend box office far exceeded the first part of the series of $18.3 million in the first weekend, and it should not be a problem to break the total box office of the first part of the first $55.15 million!

This small-budget horror film, which cost only $3.5 million to make, will definitely make a lot of money for Measuring Ruler Pictures!

One thing is for sure, the third installment in the Saw series must already be planned!

At No. 2 on the list is "Screaming 3", which turns several popular blockbusters that have created box office sensations in the past two years, including "Midnight Bells in the United States", "Omen", "Island Cry", "The Matrix 2", etc., into hilarious versions, and even Michael Jackson made a cameo appearance in the film.

After a record $49.7 million at the box office last week, it closed for $22.1 million in three days this weekend, losing out to the new release of "Saw 2" and dropping one place.

Disney's new animated film, The Legend of Brother Bear, ranked third with $18.5 million at the box office.

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"The second installment of the 'Chainsaw' series continues to show the appearance of a dark horse, beating 'Scream 3' to the top of the weekend box office charts!" --- Los Angeles Times

"Chen's prediction was successfully fulfilled, and "Saw 2" beat "Scream 3" to the top spot!" --- "The New Yorker"

"The sequel film triumph, 'Saw 2' took the weekend box office after 'Scream 3'!" --- Chicago Tribune

"The epitome of low-budget horror films!" "Saw 2," which cost only $3.5 million, topped the weekend box office charts!" --- Seattle Times

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The success of "Saw 2" reached the top and ushered in heated discussions in the North American media.

The production cost was only 3.5 million US dollars, and the box office reached 30.5 million in the first weekend.

The key is to look at the return on investment ratio of this series, "Saw 1" invested only $1.2 million, and the North American box office was $55.15 million, with an ROI of 4500%.

"Saw 2" costs $3.5 million, and the North American box office is conservatively estimated at $80 million, so the return on investment ratio is also 2285%.

There is no doubt that the "Saw series" has become one of the models of low-cost and high-grossing films, and if this series can continue to be filmed, it is not impossible to become the most profitable low-budget thriller.

As the producer, Tianji Pictures will definitely make a lot of money.

The box office success of "Saw 2" is undoubtedly the happiest Wen Ziren.

Obviously, through this film, he not only kept his career as a director, but also proved his ability to become a director with some fame in Hollywood.

The fly in the ointment is that the film critics are sneering at "Saw 2", and its blind blood-eating is the most criticized.

The comment from "E! Online" is typical: "This saw is missing a lot of teeth. ”

On the contrary, fans who love horror movies are very happy to watch and have a high evaluation of the movie, which is also the reason for the high box office of "Saw 2".

Wen Ziren could only shake his head and stop thinking about it, anyway, as long as the box office is high, everything is not so important.

And Chen Hao has long said that he wants to make "Chainsaw" a long-lived series, and now he wants to think about the script of "Chainsaw 3"!

At the same time, Chen Hao has already come to Weta Digital to follow up the post-production of special effects for "District 9".

According to Weta Digital's projections, District 9 should be completed by the end of November.

And while the production of "District 9" was still continuing in the later stages, the promotion of the film had already begun.

Sony Columbia has put up posters for "District 9" in bus and subway stations in many major cities in North America.

A giant spaceship hovers over Los Angeles while a red circle outlines the image of an alien prawn!

At the bottom of the poster is the title of the movie "District 9", as well as the director, starring and other personnel information.

In addition, Columbia has also posted signs saying "no aliens allowed" at the entrances of elevators, buildings, and shopping malls in the city, which has attracted a lot of attention.

What's even more interesting is that even the toilet was not spared, and there were a lot of red circles and crosses with slogans "No aliens allowed to go to the toilet".

Restroom advertisements like this are not popular in the market nowadays, but humans need to go to the restroom, and the restroom is a very quiet and boring environment with no distractions.

When a person wants to solve a physical need, they will inevitably see this advertisement, and at this time they will lose their attention, no matter what advertisement will attract their attention.

Some psychologists have also analyzed and pointed out that when human beings are in a state of boredom, the mind is the weakest and most susceptible to temptation, and this toilet advertisement will leave a deep impression on them, which is conducive to the formation of final consumption.

What's more, such a good way to advertise is very cheap!

Of course, in addition, Chen Hao, Donnie and other main creators have been arranged a lot of promotional activities.

And the most indispensable propaganda position in North America is undoubtedly a large number of talk shows!

When Chen Hao started to promote "District 9", a week passed quickly, and the box office of "Saw 2" was newly released for the second week!