Chen Hao sent a text message back to Gao Yuanyuan, made an appointment to meet at a time and place, and made a small request by the way.

Afterwards, Chen Hao relaxed a little and watched the news on the Internet.

In January 2004, the mainland film market was not like so many blockbusters that were collectively gathered and released in turn.

At this time, the mainland has not yet formed a Spring Festival stall, but it is only generally included in the Lunar New Year stalls.

At the same time, whether it is economic factors or entertainment demand, everyone has not yet developed the habit of going to the theater to watch movies during the New Year.

So in January, which is approaching the end of the year, the schedule is still relatively cold, and there are no heavyweight films released.

Therefore, the current film market is still dominated by "Mobile Phone" and "Infernal Affairs 3", which were released at the end of December last year.

"Infernal Affairs 3", which has Liu Dehua, Li Ming, Liang Chaowei, and Chen Daoming participated, changed the sluggishness of the second part of the series, and the box office has exceeded 32 million yuan.

At the same time, "Mobile Phone" has also been in theaters for 4 weeks, and the cumulative box office has exceeded the 45 million yuan of "Hurricane Rescue", and is attacking the 52.22 million of "Harry Potter 2".

Judging from the current box office trend, coupled with the lack of blockbuster release competition, "Mobile Phone" is likely to surpass "Harry Potter 2" and become the champion of the mainland movie box office list in 2003!

Chen Hao looked at Feng Cannon's invincible face in the news, pursed his lips, and almost shouted "Who else".

Now that the box office of "Mobile Phone" has surpassed that of "Hurricane Rescue", Feng Cannon can continue to compete with Chen Hao at the mainland box office.

2003 is the second year after the reform of the cinema system in the mainland, and although it has been affected by the epidemic, some progress has been made.

At present, the mainland has more than 40 film studios, 34 cinema chains, nearly 300,000 film workers, and last year's domestic film production also reached about 100.

In particular, the total annual box office in 2003 rose from 950 million in 2002 to 1.15 billion, a year-on-year increase of 21%!

However, there is still a profound industrial crisis in the mainland film market.

A country of 1.3 billion people, the total annual box office of South Korea, which has a population of only 47 million, is only a quarter!

There are less than 40 films that can be commercially profitable through distribution and release, plus imported films!

The total box office of the 20 imported films that are subject to certain restrictions on the number of screenings is equivalent to the total box office of 100 Chinese films!

There are no more than 10 domestic films with a box office of more than 5 million yuan!

None of the top 10 on the annual box office list are domestic films, 6 of which are Hollywood blockbusters and 4 are co-productions!

A domestic film with the highest box office can pass the box office threshold of 10 million and rank 21st in the box office list!

Except for a very small number of co-productions, the average investment scale of domestic films does not reach 3 million yuan!

The loss rate of Chinese domestic films has reached 70%!

Every Chinese person only enters the cinema once in 5 years on average!

Less than 20 of the 100 domestic films really have market space, and other films have no market competitiveness at all.

The film market really relies on 20 imported account-sharing films, plus about 10 co-productions, to support the theaters for 365 days of the year!

20% of the films accounted for 80% of the box office, and these 30 mainstream market films simply could not meet the market demand, especially multiplex theaters, and the diversity and sustainability of product supply was insufficient.

After "Hero" reached its peak, there was no follow-up of films of sufficient quantity and quality to continue the audience's enthusiasm for watching movies and cultivate the audience's habit of entering the cinema!

There is no doubt that there are still many problems and deficiencies in the current mainland film market, but the relevant departments have promulgated many favorable policies in order to activate the film market.

Including the previous stipulation that the proportion of foreign investment in the cinema market cannot exceed 49%, it has also been changed to a maximum of 75%.

Therefore, the road is tortuous, but the future is bright, but you still need to wait patiently!

Chen Hao thought about the release of "District 9" in the mainland again.

To say that the only truly mature film schedules in China are summer and Chinese New Year, and the National Day and Spring Festival are still very immature.

Now it is a bit too hasty to arrange the release of "District 9" after the year, but if you have to wait until the summer file, it will take too long, and Chen Hao is a little worried about piracy.

After all, North America was released on Christmas last year, and the film will soon be released worldwide, and piracy is definitely a big problem, so the release of "District 9" must not be delayed for so long.

Chen Hao thought about it and decided to discuss it with Yu Dong.

"Brother, it's been a long time!" Yu Dong was refreshed when he received Chen Hao's call.

"No way, I've been in the U.S. lately. Chen Hao said apologetically, "I came today to discuss with my brother about the release schedule of "District 9". ”

Yu Dong smiled when he heard this, "District 9" will be jointly distributed by Haotian, Paulie Berner, and Sony Columbia, and Yu Dong is still very satisfied with this.

Although Chen Hao's development momentum is getting higher and higher, he has not forgotten his old brother in the end!

"Brother, what do you think?" asked Yu Dong.

Chen Hao said, "The best schedule is naturally the summer file, but the time is too long, and I am worried about piracy." ”

Yu Dong smiled when he heard this, "Brother, you're thinking too much!"

"What do you mean?" Chen Hao wondered.

"Although "District 9" is a co-production, it is basically the same as Hollywood blockbusters, and a blockbuster that can be a box office hit in the North American market has long been famous in China, what are you worried about?

The schedule is indeed very important, but for Hollywood blockbusters, the impact is not as great as that of domestic films. Coupled with your current reputation and the fame of the film, it doesn't necessarily have to be in the summer file!" Yu Dong said with a smile.

Chen Hao was stunned when he heard this, am I so powerful now?

However, Yu Dong's words still sound reasonable.

Considering the problem of piracy, "District 9" should indeed have been released earlier.

And Chen Hao will start filming a new film soon, and it seems that it is most appropriate to arrange the new film in the summer file.

"It seems to make some sense. Chen Hao smiled.

"Of course. Yu Dong affirmed, "Coupled with the piracy problem you mentioned, it is best for "District 9" to be set in February-April, but I heard that "Lord of the Rings 3" has been set in March, so the best choice is in February or April!"

Chen Hao nodded when he heard this, and then said directly, "Then in February!"

All blockbusters are waiting for the summer and Chinese New Year files, but "District 9" can't afford to wait, so it is simply counted as a New Year's blockbuster.

I hope to make a good start for Haotian Film and Television, as well as for the mainland film market in 2004!