All the senior executives of Jiagu, including Qi Zheng, did not expect that the investment share of Jiagu Industrial Fund would be so sought-after.

The fundraising period, which was originally planned to be as long as one year, exceeded the fundraising scale in just one month.

What is even more surprising is that the investment institutions that subscribed for more than half of the investment shares are major banks.

Qi Zheng also learned after communicating with President Guo of the Agricultural Bank of China that in fact, almost all domestic banks have set up their own investment departments, but the investment department has made very little investment in the agricultural field, because there are too many difficulties, and it is easier to make breakthroughs in other industries than to make breakthroughs in the agricultural industry.

On the other hand, however, banks must implement the central government's reform of agricultural finance.

For example, the State Forestry Administration and the China Banking Regulatory Bureau encourage mortgage loans with forest rights, and few grassroots financial institutions may not be willing to make a difference, but agricultural industry funds such as Jiagu are simply "tailor-made" for the bank's investment department.

After all, unlike other financial investment institutions, bank investment is not afraid of a long investment cycle, but it is afraid that the risk is difficult to control.

The yew project invested in the first phase of Jiagu Agricultural Industry Fund also follows the investment cycle of 4-6 years of general equity investment, and it is agreed that after 5 years, it can be withdrawn through Jiagu repurchase or transfer of shares.

Of course, Qi Zheng believes that if there are no major accidents, as long as there is not an extreme shortage of money, investors will not easily exit. Because after 5 years, the profit dividends of the annual project alone are enough to make investors smile, not to mention the appreciating value of the yew asset itself.

The bank has the intention of maintaining and appreciating its value, and Jiagu has the intention of dealing with the bank, and it is natural that the bank's investment share occupies half of the first phase of the Jiagu Agricultural Industry Fund.

The subscription amount exceeded the fundraising amount, which also reassured the senior management of Jiagu, who tried the financing model of "industrial fund" for the first time. Although the fundraising can only be considered as a complete fundraiser when the funds are in place, the subscription amount is now beyond expectations, and even if someone withdraws halfway, someone else will take over.

In fact, even if the first phase of the industrial fund is not open to foreign investment, overseas investment institutions such as Ant Capital in the island country and Robeco Investment in the Netherlands have shown strong investment interest in the Jiagu Industrial Fund.

For a time, Jiagu brewed the call to launch the second phase of the agricultural industry investment fund.

However, without waiting for Qi Zheng to make a statement, Wang Yuye stabilized the radical mentality within the group.

In Kagaku, you can be bold with ideas, but you can't rush into them. "Industrial fund" is a new thing for Jiagu after all. Before the successful operation of the first phase of the fund, the rash launch of the second phase of the fund will ruin the good situation of the start - and this has also been praised by Qi Zheng.

However, the thoughts that arise within the group are easy to appease, and the thoughts outside the group are difficult to control.

After the news of the completion of the fundraising of the first phase of the Jiagu Agricultural Industry Fund, Jiagu ushered in a wave of people who came to "learn from experience".

Yes, surging crowds.

The 21st century has entered its second decade, and when you are in China's first-tier cities, there are many high-rise buildings, and the degree of modernization is not inferior to that of any international city.

Over the past 30 years of reform and opening up, along with commercialization and urbanization, have brought about great material abundance, and built one modern city after another comparable to Europe and the United States; at the same time, the level of industry, commerce, and IT industry is also comparable to that of Europe and the United States.

But when you come to the Chinese countryside, it is a different scene: economic backwardness, humane society, hollow villages, and so on. The gap between urban and rural areas is widening in the process of urbanization.

When we are accustomed to using "100 billion market" and "trillion market" to describe an industry full of opportunities and temptations, it is difficult for us to describe China's rural and agricultural markets with a specific scale.

However, if we say that "backwardness is opportunity", our agricultural market is simply full of opportunities -- our food safety problems are frequent; our agricultural products are often unsalable; we do not have a few decent agricultural product brands; and we have no cost advantage over foreign large-scale agriculture......

But all this is no match for a start-up problem - our agriculture is short of money!

According to a survey report on the financing of domestic agricultural projects, 65% of the funds come from their own funds and loans from relatives and friends, 36% of the funds have received financial support, and only 7% of the funds are obtained from commercial bank loans. The lending rate is usually 30% to 50% above the benchmark rate.

More and more farmers and agricultural enterprises realize that in order for agriculture to move towards modernization and scale, it must obtain the support of the financial industry. Although it is not as exaggerated as Jiagu, it is easy to farm hundreds of thousands or even millions of funds now, and there is no future without smooth financing channels.

But the reality is harsher than the need.

In terms of financing channels, agriculture has always been a weak industry.

First of all, the assets that can be used as collateral for loans are limited, such as biological assets such as chickens, ducks, pigs and cattle, and productive facilities such as greenhouse sprinkler and drip irrigation, either the value cannot be determined, or there are no valid warrants, which is the main reason for the difficulty in obtaining loans.

On the other hand, due to the lack of understanding of the agricultural industry, many financial institutions are not familiar with the agricultural industry, cannot see through it, and cannot be accurate, and want to make agricultural investment but do not know how to operate.

In fact, many leading agricultural enterprises are facing difficulties in financing, not to mention ordinary small-capital agricultural production units.

In this case, the Jiagu Industrial Fund, which is rich and understands agriculture, even if the funds have not yet arrived, there are countless agricultural enterprises waiting to be fed, and they want to touch it.

- Most of them don't know that Jiagu's industrial fund is set up to develop its own projects. Billions of dollars, normally speaking, how many projects can be invested.

As a result, a few days after the Jiagu Industrial Fund announced the completion of fundraising, when Qi Zheng came to the Jiagu headquarters, there were hundreds of people waiting in the headquarters garden, which can be described as a crowd.

Qi Zheng did not rush forward to contact, but returned to the office, called Zhang Zehong from the public relations department and asked, "What is the matter with the crowd below?"

Zhang Zehong scratched his head and said: "Well, isn't the news that our industrial fund has completed fundraising? In the past few days, agricultural enterprises that want to attract investment have come to the door, and more of them are coming today." Yesterday, I met with some of the delegates, and most of them are enterprises investing in Israel, but there are also many companies that want to transfer technology and cooperate. ”

"The public relations department screened and found that they are basically some small-scale, relatively loosely managed agricultural business units, many of which have not established a modern enterprise system, and even the financial system is not perfect, which makes it difficult to identify their business conditions and financial status...... All in all, there are very few opportunities for growth, and the list is here. ”

Qi Zheng took it in his hand and looked at it.

It should be said that the work of the public relations department is quite meticulous, and the company that Zhang Zehong met with is already a tall man among the short men, and the other companies on the list are not standardized enough in terms of property rights structure, management, and finance, and they are indeed unable to cooperate.

In this regard, Qi Zheng is not surprised.

If agricultural enterprises do not develop in the direction of high technology, or do not work building brands, enterprise management and sales networks, it is difficult to get the favor of capital, and similarly, it is difficult to get the favor of Jiagu - although the industrial fund only serves Jiagu's own projects, if it is a real enterprise with development prospects, Jiagu is not impossible to invest.

But unfortunately, it didn't. At least among the companies that come to hug their thighs, there are no companies that make people shine.

"Lao Wang's opinion is that if there is a certain value, you can still contact it, and if you just want to take advantage of it, you can quickly send it away. Zhang Zehong smiled and relayed Wang Yuye's explanation.

Qi Zheng agreed.

Anyway, they are all enterprises or projects that are sent to the door, and if you can find some good investment seedlings with a little manpower and material resources, you will have earned it.

In fact, as the list of visits became thicker and thicker, Qi Zheng also came forward to receive some visiting representatives.

Compared with Wang Yuye, who has to rotate like a spinning top all the time to ensure that the group's work is in order, Qi Zheng, who is worth tens of billions of dollars, is obviously more idle - making decisions, and then handing them over to the right people at the right time and in the right place to take care of them, which is the focus of Qi Zheng's daily work.

Therefore, taking the time to receive some visitors, in Qi Zheng's view, can also be regarded as a soothing spice.

But as the contact deepened, he gradually had other ideas.

These companies that come on their own initiative basically don't have many that can be seen. But these representatives who took the initiative to come either understand agriculture and policy, or understand cooperation and marketing, and it is rare that the level is good - after all, those who can be sent to "self-recommend", if they don't have any skills, they can't even enter the door of the group's public relations department.

As soon as Qi Zheng mentioned it to Zhang Zehong, he understood.

- It doesn't matter if the project sent to the door is not good, if the person who sends it to the door is valuable, he will pry the corner of the wall on the spot, and there is no burden at all.

So, the people who persuaded Jiagu were quickly persuaded by Zhang Zehong: "Our salary level in Jiagu is the best in the industry, and it is among the best in the country." For truly outstanding employees, they can also get equity incentives and enjoy the ...... of dividends every year"

Observing the "Wenqing" with agricultural feelings, Zhang Zehong has another set ......of sayings: "Do you love the rural environment, love farming life, love cultivated crops, or love agricultural science and technology?"

Even some small bosses, Zhang Zehong also "put his heart into his heart" and said: "Everyone on the earth knows that agriculture is not a profiteering industry - as far as the current market situation is concerned, the cost of space, labor, capital and other costs are rising, you fight alone, maybe you will make money this year, and you will not make money next year, and it is very likely that you will lose all your money after a few years of hard work." But Chinese should know that we in Jiagu can make agriculture a profitable industry. To be honest, you might as well join us in Jiagu and get a lot of dividends every year, and I believe that you are definitely qualified......"

The more people you meet, the more persuasive the group's public relations department will be, and the more talents Jiagu will have in her pocket. It was only a very short period of time that the headquarters of Jiagu suddenly became crowded.

The money didn't arrive, but the people were gone.

Who would dare to send someone to contact me again?

......