Accompany Celia on vacation in Hawaii.

Li Zitao was not idle, and made a special trip to the island where the 'underwater sea view house' was built to check the progress.

While on the island, he saw many walk-behind tricycles with a box vendor on them.

The boxes were uniformly sprayed red with the words 'Please drink Pepsi.' ’

"This is PepsiCo's latest way to promote it?" Moving the point of sale, looks like a good idea.

"I think some people came up with it themselves. Ava said uncertainly.

Today, she is radiant, the skin on her face is supple and translucent, and she looks like she is being moisturized on a ship.

About these carts, she didn't see it in the promotional copy for Pepsi's new season.

"Huh?" Li Zitao's voice improved slightly.

"Do you have a report with Pepsi?" Li Zitao plans to take a look at the advertising planning for the new season.

PepsiCo's annual promotion fee is more than 300,000 US dollars, which is higher than some giant brands.

Since this mobile car was not their plan, Li Zitao wanted to see what good ideas they had.

Ava did not have a report on hand, but she quickly contacted the Secretariat and sent it over.

Li Zitao, who arrived at the hotel, looked at the report in his hand while learning about the construction period.

The construction of the hotel went smoothly and was faster than expected.

If there are no accidents, it can be completed smoothly and on time.

But it was Pepsi's new plan that disappointed him a little.

Find popular celebrities and ask them to collaborate on a Pepsi promotional poster, and buy media for hype.

It's pretty much the same as the previous copywriting, but the biggest difference is that there are a few new faces.

Many of these faces were unusually familiar to him.

It's not that they don't do a good job, it's just that they lack novelty and don't have a sense of eye-catching.

However, Pepsi's new concept, the idea of being young, energetic and passionate, is taking root.

In the future, Li Zitao is not ready to change Pepsi's promotional slogan.

This sentence will run through Pepsi's life, and perhaps its performance will decline in the impetuous era.

However, in the end, its focus and single-mindedness will win the loyalty and appreciation of consumers.

"I hope to see something different next year. With a blank face, he handed the report to Ava.

Li Zitao does not express his thoughts clearly.

Just let them know that they are not very happy with the report.

Next time, they will naturally come up with a better plan, which is also an incentive for the planning department.

Regarding the final formation of the hotel's 'underwater view room', Li Zitao gave affirmation.

The square glass curtain wall has a metal frame and is sprayed silvery-white.

However, it is limited by the finite nature of the material and the color difference of the pigment.

The glass curtain wall is a little blurry, and the color of the silver-white border is not very pure.

But even so, it is a miracle to have a viewing room under the sea in this era.

In order to create this unique viewing room, Beste has spent a lot of effort.

There are no less than 60 field visits, joint geological surveys with major universities, and discussion plans.

Dig a pit, build it, and lead the sea into it.

It sounds simple, but every step of the way has to be discussed and predicted countless times.

Even so, there were multiple collapses during construction.

3 workers were also buried in the sand and gravel forever.

"Boss, the effort is worth it, we have accumulated a lot of experience that no one else has been exposed to.

If the same construction needs are repeated, the time can be cut in half. ”

Hearing the engineer say this, Li Zitao smiled and said, "Do you think anyone else would do this?"

"Uh... I think it's not. The engineer smiled wryly and took off his hat.

Spent more than 800,000 US dollars just to build a viewing room in the 'sea' to see marine life?

"No one will be so boring anymore, and no one will be as rich as him. The engineer thought sullenly.

"Don't be discouraged, there will be opportunities, don't forget that there are many island nations in this world. ”

There may not be many underwater viewing houses, but there will definitely be a lot of land reclamation projects in the future.

The demand of the Middle Eastern tyrants alone can make them eat and drink for more than ten years.

The more experience we have, the more opportunities we have in the future.

When others have not yet reached it, you have become an expert in the field.

At that time, even if the price is sky-high, the other party can only break his teeth and swallow it in his stomach.

With his reaffirmation, Bosted does not have to worry about investing too much manpower and material resources will have an impact.