"For a three-no movie, the title is the audience's first impression of the movie, and it is also the only impression, in addition to the good reputation after the release, which can attract the audience, you can only rely on some curious movie titles to attract the audience's attention. ”

"It's not easy to get a good name for this film, after all, the whole plot is that the actor is stuck in the crack of the mountain, and it's simply called "127 Hours". ”

"Although this title is not too thrilling, but simplicity and straightforwardness are sometimes an advantage, just like my "Jaws", how simple, the movie is about the story of Jaws, the audience may think about what 127 hours mean, what happened in these 127 hours. ”

"As long as it arouses the interest of the audience, everything is easy to do. ”

Guo Fan pondered for a while, and it really made sense.

Originally, he and Qi Yukun discussed choosing a more terrifying name, such as "Sniper Phone Booth", as soon as he saw the word sniper, he knew that there would be a murder scene, and the phone booth gave people a space for reverie, why snipe the phone booth, what is in the phone booth.

But this story is basically a scene in the mountain wall, and it is also a dilemma caused by accidents, not framed by others, and I haven't come up with a suitable title.

"That's called '127 Hours.'" ”

Guo Fan finally decided on the name of his debut novel!

Li Qian asked again, "Lao Guo, are you planning to shoot the Internet University, or go directly to the theater and make a theater movie?"

"The first movie was still filmed. ”

Although to become a real director, you must have works that go to theaters, otherwise you are embarrassed to say that you are a film director.

But after all, he didn't study directing systematically, so he taught himself before, plus he studied with Li Qian.

Guo Fan doesn't have much confidence, and the cost of going to the theater line is definitely different from that of the Internet University.

Li Qian said, "You don't have to worry about the cost, "Jaws" will be launched in ten days, and the box office will be available after forty days, I will invest in you, you just wait a few days, spend more time polishing the script, and it is best to write the storyboard for the first time filming, and you will have a more intuitive understanding." ”

"Director Li..."

Guo Fan doesn't know what to say, he hasn't even studied directing, even if he looks at the face of working together in two movies, Li Qian took the initiative to invest in him to make cinema movies, which is also very generous.

However, he still shook his head, "Thank you Director Li for your kindness, but it's too risky to go to the theater, you have made two online universities before you are ready to shoot a cinema movie, I better make a network university first." ”

Li Qian smiled, "You don't think I'm worried that the theatrical movie will not be good, so I made the Internet University, right?"

Isn't it?

Guo Fan and Qi Yukun don't know why.

"Even if this "Jaws" is released in theaters, I have enough confidence to shoot it well, but I have to wait for the box office of "Sniper Phone Booth" to come down, otherwise I can't shoot it without money, Galaxy Video knows that I don't shoot the Internet, and I will definitely not advance part of the box office in advance. ”

"Of course, this is only part of the reason, if it goes directly to the theater, everything is in the hands of the distribution company, once the distribution company does not pay enough attention to it and distributes it as a low-budget horror film, it is difficult to say. ”

Guo Fanqi said, "Isn't "Jaws" a small-budget horror film?"

"That's right, in terms of scale, it's a low-budget horror film. ”

Li Qian nodded, and his voice changed, "But this movie has the potential of a commercial blockbuster, according to the distribution scale of a small-budget horror film, it is about 20 copies of film in the sky, and there is no need to count on publicity." ”

The current situation of the domestic film market is that the distribution company controls the lifeblood of the film.

For films of different specifications, the scale of distribution is different.

For a big production like "The City Full of Golden Armor", which has big directors, big stars, and high costs, Zhang Weiping had a strong monopoly on the market and occupied most of the films, and the movie theaters in good locations for the entire Chinese New Year could only watch "Golden Armor" during prime time, so that the "Wounded City" released by Guangxian had no market.

To this end, Zhang Weiping prepared 1,200 copies for "The City is Full of Golden Armor", including 800 film copies.

A film copy of 8,000 pieces cost 6.4 million yuan for the copy alone, not to mention other publicity and distribution costs.

The good thing is that "The City Full of Golden Armor" has completed the market monopoly and hit a record box office of 291 million.

In 04, it was also Zhang Yimou's "Ambush on All Sides", although the distribution scale was also not small, but Zhang Weiping was very inflated at that time, requiring more than 5 film copies in theaters to ensure that each copy had a box office of at least 500,000.

And "Ambush on All Sides" put 400 film copies, and if a film copy must guarantee a box office of 500,000, it is a guaranteed box office of 200 million.

Zhang Weiping was also carried away by the success of "Hero", this is no longer ordinary arrogance, he is better than Zhengfu.

At most, the main house is a chartered venue, and it will not require the theater to have at least a copy of the box office.

This move caused a commotion in theaters across the country, and some theaters even proposed to boycott "Ambush on All Sides".

In the end, "Ambush on All Sides" only got 150 million box office, far lower than "Hero", which was released two years earlier.

Last year, 800 film copies were invested in "The City Full of Golden Armor", and Zhang Weiping wanted to get back to the field, and 1,200 copies directly dominated the entire market.

Blockbusters have the distribution scale of blockbusters, and the same is true for small-budget films.

"Crazy Stone", which was released last year, had only 30 film copies at the beginning, and this is still a film with an investment of 3 million by China Film, and it is still the same.

If Li Qian makes a film with a cost of 3 million, the distribution scale will never be as large as this, after all, Han Sanping is said to value Ning Hao.

Without film copies, everything is in vain, and there are digital theaters in China, but they are all small places or cinemas with bad locations.

Even if "Crazy Stone" has a good reputation and a high attendance rate, the copies are slowly added in several batches, and finally it is added to 100.

After more than half a month of release, the pirated versions are estimated to have come out, and it is useless to have more copies.

For a film with a cost of 3 million, 100 film copies is already the ceiling, which means that "Jaws" is the same treatment if it tops the sky.

Even if he agreed to the invitation of the vice president of Huayang, Huayang Media would have a distribution scale of twenty or thirty copies at most, with a high attendance rate and a better reputation, and the copies would only be added in a few places, and in the end there would not exceed 100 copies.

If you don't have enough strength, the distribution company won't pay attention to it, and when the reputation is good, and when you want to pay attention to it, piracy will come out again, and it's too late.

And if you don't have the strength, you won't have any scruples when others pit you in terms of publicity.

Li Qian told Guo Fan his thoughts, and said, "As long as "Jaws" meets my expectations, I can at least strive for the initial 100 copies of the film for the next theatrical movie, and if the reputation and attendance rate are good, I will strive to spread another 100 copies within ten days, so that the box office can have expectations." ”

"The movie "127 Hours" is simple, Lao Guo, you can shoot it now, and the cost is low, when the time comes, I will have a certain right to speak, and I can also fight for more copies, and ensure that I will not be pitted too much in terms of publicity and distribution costs. ”

"So, we can go straight to the theaters. ”

Seeing that Guo Fan was still a little hesitant, Li Qian said in a deep voice, "Do you remember the little manager of Huayang Media at the beginning, don't be afraid to be a man, if you have the ability, you can do it boldly, I don't worry about paying for it, you are like a gentleman, don't be afraid!"

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