When he received the news that Zhong Huazhi had successfully cracked down on counterfeiting, Qi Zheng was in Wang Yuye's office. See 1 yarn 3 Chinese net

After reading the report, Wang Yuye exclaimed: "Lao Zhong did a good job. ”

Qi Zheng said calmly: "It's expected. We have made such full preparations, even if there is no fake, for this kind of reckless risk, it is simply self-defeating. ”

Having seen the chaos in the rice market, Qi Zheng hated counterfeiting.

Although he is very confident in the characteristics of Xianming rice, the counterfeiting team will definitely not be able to imitate it. But just impersonating a brand and confusing the market is disgusting enough.

Therefore, from the very beginning, we will strictly guard against it, and all adulteration behaviors that dare to take the lead will be eliminated.

In this way, similar products cannot be imitated, and on the other hand, they are at risk of being approached by law enforcement officers at any time.

Of course, this is also based on the fact that the market for Xianming rice is temporarily limited to Minyue and Hong Kong and Macao, with a small scope and easy to control.

If it expands to the national market, the difficulty of cracking down on counterfeiting will increase many times.

However, the future problems will be solved later.

The problem now is that the production of Xianming rice is limited, and the supply of the two provincial markets alone is already stretched.

More than 100,000 tons of rice may seem like a lot, but it will have to be sold for a whole year until the next harvest of new rice - you can't sell it for a few months and then run out, it will be a joke.

Rice is not like the "kidney machine" in the future, it is sold out but temporarily saves the kidneys of many people, as a food, especially rice to be eaten every day, it is not a good experience to be out of stock for several months.

So the problem now is not to expand the market, but to properly maintain the hunger and thirst of the market, but not to really run out of stock. This is to control the amount of money that is put on the market.

"In the final analysis, it is a matter of yield, and the scale of planting next year must be expanded. "Everyone is desperate to open up the market, but Jiagu is looking at the huge market and sighing, Qi Zheng is a little depressed.

Speaking of this question, Wang Yuye raised his eyebrows, "I participated in the city's annual economic development planning symposium yesterday, and the new municipal party committee is ambitious, I guess you will be very interested." ”

"Oh? ”

"The municipal party committee has formulated a 'peasant income doubling plan', intending to achieve leapfrog development in the city's agriculture within five years, cultivate three 10 billion industries of rice, tea and animal husbandry, and guide farmers to develop modern intensive agriculture by supporting leading enterprises, so as to double the per capita disposable income of rural residents......

Qi Zheng listened to it and sounded a little familiar, and finally suddenly remembered.

I have the impression that the Nankai Municipal Party Committee has implemented this plan, but unfortunately the results are not satisfactory.

Among the three industries, the tea industry can be regarded as relatively successful, and the three dominant brands have been cultivated, and the area of tea plantations and the output of the tea industry have exceeded the expected standards; the animal husbandry industry, dominated by broilers and pigs, has also been relatively smooth, and the output value of animal husbandry accounts for one-third of the total agricultural output value......

The rice industry has backfired.

Because the rice industry has a low entry threshold and is a product with a high repeat purchase rate, it is easier for competitors to enter.

However, the local rice is not advantageous in price and quality, and the homogenization is obvious, even with the support of the government, there is no product and brand with absolute advantage, which is not recognized by consumers.

As for doubling the per capita disposable income of rural residents, it will take about 10 years to reach this goal.

It is not easy to get rich in agriculture.

The reason why the "National Income Doubling Program" of the famous island nation has achieved great success is due to the rapid development of industry. As for the increase in peasants' incomes, on the one hand, it was possible to promote the upgrading of the agricultural structure by increasing subsidies to agriculture, and on the other hand, it was possible to promote the transformation of peasants into non-agricultural enterprises.

The key to the "peasant income doubling plan" of the municipal party committee lies in the leading enterprises.

It is not difficult for the development of leading enterprises to bring about a doubling of peasants' incomes; if they do not develop, everything is not to be discussed.

But listen to the meaning of Wang Yuye's words......

"The municipal party committee intends to support Jiagu?" Although it was a questioning tone, Qi Zheng was very sure that this would be the truth.

Wang Yuye smiled and nodded.

"The formation of this plan of the municipal party committee is largely based on the model of our cooperation with Pucheng County. The farmers who joined the cooperative this year have easily doubled their incomes through cooperation with us, and the city government is not unimpressed. ”

"In addition, seeing that we have pigs on the pig farm or Xianming rice planted by us, they are all high-value products, and they are in short supply, so we are more confident than us. ”

Qi Zheng suddenly didn't expect that Jiagu also played a little butterfly and promoted the progress of the municipal party committee's plan.

In fact, Qi Zheng still underestimated the existence of Jiagu.

As a pig farm with an annual slaughter scale of 150,000 heads, Jiagu is the largest animal husbandry enterprise in Nankai City, and a rice processing plant with an annual processing capacity of 300,000 mu of rice and an annual processing capacity of 150,000 tons......

Whether it is a pig farm to drive farmers to plant pasture, or a cooperative to lead farmers to plant rice, it can drive one party to get rich.

Such a Jiagu is already a non-negligible existence in the agricultural field of Nankai City.

"The most important thing is that the value of Xianming rice is too high!" The laboratory's experiments in several experimental fields in the city have proved that Xianming rice can be popularized and cultivated in the Nankai area, so the municipal party committee intends to make it a geographical indication product ......," Wang Yuye further explained.

Of course, Qi Zheng knew that Jiagu Laboratory was in the city's experimental field, and if he hadn't secretly arranged the spirit array, he would not have been able to conclude that Xianming rice was suitable for promotion in Nankai City.

This was originally one of his plans, but he didn't expect the city government to propose it first.

Nankai City is the main grain producing area of Min Province, is the provincial commercial grain base, the city has more than 3 million acres of cultivated land, if all the change to Xianming rice, to put it mildly, the city's total agricultural output value doubled is easy.

I think the city government also noticed this, and only then proposed to vigorously support Jiagu.

"The vision of the municipal party committee is still very good!" Thinking of this, Qi Zheng said in a good mood.

Wang Yuye also smiled and said, "You don't look at the fame and spread of Xianming rice. Don't look at the fact that we don't advertise much, the feature of the remarkable effect of dietary therapy alone has attracted the attention of high-end consumers. ”

"High-end rice is not as good as ordinary rice, due to the limitation of origin, the price is not the quantity. Moreover, the threat of high-end rice substitutes is low, and the user consumption stickiness is extremely high, and after the brand is identified, users basically only purchase the brand's rice for a long time. ”

"So as long as we don't mess around, the future of Xianming rice can be expected. And if we can support a nationally renowned high-end rice industry, what kind of political achievement will it be for the municipal party committee?"

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