Chapter 732: Tension (1/2)
It's so fresh!
This is the first time that Jiagu has encountered a class action lawsuit, and the people who eat melons look fresh, and they also look fresh inside Jiagu.
"It's a lot of momentum, but it's not a big problem. Shen Shixing, the chief lawyer of the legal department opposite the table from Qi Zheng, said.
There was an LCD screen embedded in the wall opposite them, and now the screen was Jiagu's news, which contained various edited reports against Jiagu.
In addition to Qi Zheng and Wang Yuye, the office is the core lineup of the entire legal department and public relations department.
After Shen Shixing gathered all the information in his hand, he said to Qi Zheng with certainty: "The crime of Jiagu monopoly will not be established anywhere. In the litigation report, the market share of small packaged edible oil and packaged rice is three or four percent, I don't say that this is enough to monopolize the standard, just look at one point, in the edible oil market, Jiagu edible oil, Arowana led by small packaged edible oil accounted for only 20% of the market share, and the traditional bulk oil still accounted for 80% of the edible oil share. If it's all a monopoly, that's. ”
Many people don't know that from the perspective of product specifications, edible oil includes small package edible oil and bulk edible oil, of which small package edible oil refers to the edible oil in barrels or bottles with packaging specifications below 5L, mainly for the consumer household market. In fact, especially in the vast cities and towns, traditional bulk cooking oil is the most popular.
Similarly, bulk rice has a higher market share than bulk edible oil. Domestic rice consumption is about 180 million tons, but less than 15% of the small package brand rice is sold, which is the result of Jiagu's rapid development of small package rice in the industry for many years.
Just as the topic of food industry security originated from soybeans, the most "favorable" evidence for the accusations against Jiagu also originated from soybeans. The surge in imported soybeans has made the industry and the industry worry about food security, and Jiagu's efforts to support the revival of domestic soybeans have made people worry about Jiagu's so-called "monopoly".
The problem is that if you don't count the Far East, domestic soybeans can only meet 20% of domestic demand – even if it is all monopolized by Jiagu, it cannot be said that Jiagu is a monopoly in the industry.
"It's a bit of a hassle, the accusation that we're running on our opponents through strict control over the source of raw materials, but it's only a little bit of trouble. Shen Shixing said confidently: "Because in my limited knowledge, I have never heard of any kind of bulk agricultural products that are purchased by a complete monopoly of raw materials......
None of the food factories can monopolize the upstream agricultural supply. Because agricultural production itself is fragmented and highly substitutative.
Even if several factories monopolize a certain agricultural product from one production area, there will be other production areas that can be supplied to other manufacturers. Occasionally, there is only one seller of a certain raw material, usually because this one does have an advantage over others in terms of raw material procurement, and the scale effect makes the price of their products low, and other companies cannot compete in terms of cost performance. However, food raw materials are often not irreplaceable, take soybean oil as an example, without soybeans, there are corn oil, sunflower oil, peanut oil...... Monopoly is a fart.
In Shen Shixing's words: "We can neither monopolize raw materials nor monopoly technology and sales channels, let alone prevent new competitors from joining.
In the food industry, brands generally fine-tune according to their own development ideas and obtain the best raw materials according to their own product strategies. These things, those who enjoy the wake benefits of "no R & D costs, no market development costs" will not do, and it is no wonder that there is an obvious gap between the leading Jiagu and the follow-up competitors.
Shen Shixing's words were a bit domineering, "I don't blame Jiagu for looking like a monopoly, I can only blame everyone here for being garbage", which also made everyone in the office laugh.
Qi Zheng also smiled, no matter what, it's always good to have self-confidence.
Zhang Zehong, the boss of the public relations department on the other side, answered: "But the facts are one thing, and public opinion is another. The current public opinion has affected our image of Jiagu too much......"
"That's your business. Qi Zheng said quite relaxed.
In fact, don't look at the surging public opinion, but Qi Zheng has no sense of nervousness.
Any brand cannot always be at the peak stage, and it will experience ups and downs in a certain period of development, and people were willing to pursue Jiagu before, which is the respect for Jiagu's insistence on its heart in the era of food insecurity.
However, Jiagu's big seat made it have to face the torture of public opinion about industrial safety.
It is impossible for anything to be without controversy, but seeing the essence through the appearance, Jiagu has not yet reached the ceiling that threatens the safety of the industry, coupled with the relationship between the government, Qi Zheng is not afraid of controversy.
He just stared at Zhang Zehong and asked, "Can your public relations department handle the influence of public opinion?"
Zhang Zehong thought for a while and said: "What I want is not only to reduce the impact of public opinion, but to establish the image of Jiagu as 'strong'." In the past, our image was always synonymous with words such as 'safety' and 'quality', but few people said that Kagaya was 'strong'. However, human nature is strong, and some people may resist it, but a more 'strong' Jiagu may be more popular with consumers, especially young consumers. ”
Qi Zheng bowed slightly, turned his head and asked Wang Yuye, who had been silent: "Old Wang, do you have anything to add?"
Wang Yuye raised his head and said: "I have been looking at the information of the more than ten companies that initiated the administrative lawsuit just now, there is no doubt that they are all eliminated under the Jiagu integration market, if you want to say that there is resentment, but if you want to say that the heart of the lawsuit against us, I doubt where it came from." ”
Wang Yuye's words successfully restored the quiet of the office.
Everyone is aware of the problem.
It's not that Comrade Wang looks down on them, but domestic enterprises are often keen to shout in the air in disputes, and are unwilling to resort to law. One theory is that many enterprises and entrepreneurs take advantage of legal loopholes and regulatory vacuums when they make their first pot of gold, in this case, many entrepreneurs do not establish awe and belief in the rule of law in the depths of their souls, or lack due confidence in judicial fairness, and are afraid of lawsuits.
It is extremely rare for more than a dozen companies to go directly to the courts, as they are now.
So the question is, who gave them the courage? As the eliminated players in the industry, what good will they do even if they win the lawsuit? They can't do it anymore, and winning the lawsuit doesn't necessarily make them more money.
Unless, someone gives them money.
Qi Zheng's eyes froze, and he said, "I have asked the Information Bureau to investigate, but I haven't found the real black hand yet." ”
Wang Yuye nodded, thoughtful.
The others looked at each other, and there was an inexplicable sense of tension.
......