September 27th, 7 a.m.

Caomeng Dairy's official Weibo published a message.

"#童话天使行动#草蒙乳业携手@荣意工作室助力慈善, the latest limited [Angel Series] walnut-flavored breakfast milk will be launched soon, for every 1*240ML*24 million cases sold, Caomeng Dairy and Rongyi Studio will donate 10,000 boxes of [Angel Series] walnut-flavored breakfast milk to @Totem Love Fund to provide love breakfast milk to children in poor mountainous areas; ......”

Caomeng Dairy does not have many Weibo fans, but it has a lot of influence. Because many marketing activities require a large number of Weibo marketing accounts to promote.

Rich tycoons are fearless.

Weibo Big V Nutrition Online: "Caomeng Dairy is worthy of being a conscientious enterprise, helping charity to provide nutrition for children in poor mountainous areas, so that they can grow up healthily." ”

I drink milk every day: "Caomeng Dairy is really good, whether it is pure milk or walnut-flavored breakfast milk has always been indispensable for me every day... Balabala. ”

Of course, these marketing accounts are not blindly touting Caomeng Dairy, but also have to let more proud fans and potential fans buy this limited [Angel Series] breakfast milk.

Let others know that this is good for Rongyi, or for other children in poor mountainous areas.

And when TT Music buys Rongyi's digital albums, why is Caomeng also willing to donate books to the Totem Love Fund?

The exchange of benefits is normal.

Totem Love Fund: "#童话天使行动#感谢@草蒙乳业和@荣意工作室对贫困山区的孩子......"

...

Two o'clock in the afternoon.

Jiajie Group's makeup brand Clover Mask: "#童话天使行动#三叶草面膜携手@荣意工作室助力慈善, the latest limited [Lucky Angel] mask will be on the shelves soon...... Sales XX... Clover Mask and Rongyi Studio donated 1 million Chinese dollars to @Huaguo Women's Development Foundation to care for women's health ......"

Rongyi's endorsements include Caomeng Dairy's brands, as well as Jiajie Group's.

There are also many other brands or luxury endorsements with good reputations, after all, this is the bulk of Rongyi's source of income.

Stability is less.

It's just that now Rongyi doesn't plan to renew Jiajie's cosmetics, even if it is a three-leaf 草️☘️ mask with a good reputation in the industry.

Even the brand of Caomeng Dairy, he is also in the wait-and-see period.

Even if they do not plan to renew their contracts, it does not affect them to make full use of each other's influence to meet their own interests before the contract ends.

It's a win-win situation.

As for the so-called [Angel Limited] gimmick, it is actually just a change of shell packaging.

Change the soup without changing the medicine.

With Rongyi's own popularity and traffic today, plus the popularity of the album and "Fairy Tale", cooperating with brands such as Caomeng Dairy and Jiajie is definitely a sure win.

Huge sales and a good reputation for charity.

In fact, many times they do charity, but not many people pay attention to it, which is equivalent to not doing it in the eyes of many people.

It's ridiculous and pathetic.

...

And at eight o'clock in the evening, the official blog of Ruyi Coke relayed.

"#童话天使行动#如意可乐携手@荣意工作室助力慈善, the latest limited [Invisible Angel] Coke will be on the shelves...... Ruyi Cola is donating to the @Teen Development Foundation..."

......

These three brands endorsed by Rongyi are all brands of large group companies, and there is no need to go into too much detail about the energy that these large companies have.

The ox breaks and it's over.

And Totem also mixed in to help its TT music maximize traffic.

The bennations were made to children in poor mountainous areas, then to women's health, and to adolescents.

If there are health care products in the products endorsed by Rongyi, then maybe the brand will donate directly to the charity of caring for the elderly.

...

The next day, there were also many brands endorsed by Rongyi to join hands to help charity. It's not a lot of love money alone, but it doesn't add up to a small amount.

As for whether Rongyi will go bankrupt because of charity?

Don't worry, the bulk of the donations are borne by the big companies.

They themselves have a budget for charitable donations, not to mention that Rongyi does it with so many families, and if it comes out of the big picture, it will go straight to GG.

...

At 9 o'clock in the morning on the 28th, Rongyi Studio Weibo published Weibo.

"Rongyi's new album is about to be put on the shelves, and the unit price of the digital album on the whole network is 15 Chinese yuan after it is put on the shelves, and every million album sales will be sold, it will be sent to @华国红十@totem love public welfare @providence charity fund @天海微博 public welfare...... Donate 1 million with no upper limit.

The average price of physical albums is 80 Chinese dollars, and for every 100,000 album sales that are broken, 100,000 yuan will be donated to the @天意Charity Fund separately, with no upper limit. ”

Digital albums are different from physical records.

Entities are more dependent on channels, and the materials needed to make records, the cost of manual packaging, and the sales channel have to make money.

Who wants to generate electricity with love?

So after calculation, 100,000 physical record sales, it would be good to earn two or three million.

Compared with the big star of Rongyi, the amount is not large.

It can be said that he is now participating in variety shows, and the remuneration is at least several million per episode, and Rongyi is not very happy.

After the album is on the shelves, then his traffic popularity can reach the peak of the entire entertainment industry.

Although it is inflated, the tide dissipates and swims naked, but at least it can reach the top for a short time.

......

Providence Commander: "My idol is really a kind-hearted and lovely person, and he is willing to donate so much money for charity, he is simply an angel walking in the world." ”

Miss Providence: "My brother is amazing 👍🏻..."

“......”

Rongyi Studio's Weibo naturally also caused heated discussions.

But compared with the previous forwarding to do public welfare, a retweet for a dollar to love 心️️ donations, the influence of this Weibo has decreased a lot.

And it is worth mentioning that the previous Weibo retweet reached more than 90 million.

Although there are many people who have retweeted many times individually, the total number of retweets is terrifying.

Especially if it happens in a short period of time.

Many executives and shareholders of Tianhai Weibo are happy, because this situation is too rare, and shareholders have extremely high expectations for it, resulting in a sharp rise in Weibo's stock price.

Especially during this period of time, Rongyi's publicity operations are too much, and the main propaganda position is Weibo, and Weibo's stock price will remain inflated for a period of time.

...

However, this kind of promotional activity must not let fans breathe a sigh of relief, and they must be kept in a state of mental tension.

TT Music: "For every one million sales of Rongyi's new album "Talking about Love" on the TT music platform, one million will be donated to @Totem Love Public Welfare, and 10 million will be donated if 10 million is sold. The use of charitable funds is open and transparent. The total sales accounted for more than 50% of the whole network, and an additional donation of 10 million was made. ”

Netcloud: "Rongyi's New Album ......"

......

The publicity that needs to be done is almost over.

Just waiting for the new album of Rongyi to be released tomorrow and see the real chapter.