Chapter 621: Strategic Loss Stage!

It's not that Wu Jun is stingy and can't afford to invite Starbucks.

He chose Luckin Coffee because it was the closest hotel to his hotel.

Wang Lina also has to go to work at night, which is not suitable for walking too far.

Moreover, this store is a flagship store of Luckin Coffee, and the decoration and environment are not bad.

Second, Wu Jun's impression of Luckin is not bad.

The emergence of Luckin has lowered coffee, a drink that should be popular, from the price range of more than 30 yuan to the price of more than 10 yuan.

Although the price is low, the quality has hardly changed, and even the raw materials are better than those used by Starbucks, which is simply a model of conscientious enterprises in the coffee industry!

The development of Luckin Coffee is like riding a rocket, and it is even more like a hanger than Wu Jun, who has a [resource tycoon].

Wu Jun has relied on the [resource tycoon] to develop until now, and all the assets of Junheng Group add up to more than 7 billion.

Luckin Coffee, which has only been on the market for more than two years, has a current market value that can throw Wu Jun seven or eight streets!

If you don't accept it, you can't do it, even if you have a golden finger, you have to be convinced.

From the opening of the first store in Galaxy SOHO to the launch of Luckin Coffee unmanned coffee machine in early January this year, in just over two years, Luckin Coffee's directly operated stores have reached 4,507.

At the same time, Luckin Coffee has also become the largest coffee chain brand store in China.

Wu Jun's Hongyun rice specialty store is not even a fraction of the directly operated store of Luckin Coffee, and there is no slag left in seconds.

In just over two years, what is the concept of Luckin opening 4,507 directly-operated stores?

There are 30 days in a month, and it has been 27 months, about 810 days, since the first store was opened.

The number of directly operated stores of 4507 divided by 810 is the number of days of establishment, and the final calculation is about 5.6.

In other words, from the opening of the first store to the launch of the unmanned coffee machine, Luckin Coffee has an average of about 6 stores per day.

In addition, there are about 6 stores open every day, 365 days a year.

If you only open 5 stores a day, you won't be able to reach the scale you calculated.

The speed of Luckin's expansion has once again shown the world what is called Huaxia speed.

Although Luckin's expansion is like a rocket, it is basically not profitable.

This is probably a bit conservative, and it is probably more realistic to remove the word "basic".

On Luckin's financial report, it loses a lot of money every year and is in the "strategic loss stage"!

With so many stores, store rent and employee salaries are indeed a staggering amount of expenses every year.

The expansion of Luckin stores is inseparable from capital financing, which can also be said to have achieved the scale of Luckin today.

The store is not profitable, which is also a major feature of Luckin, and losses are also an inevitable occurrence every year.

Luckin's rocket-like expansion, the official statement is to occupy the market, and profitability will be a matter after seizing the market.

Of course, this is the official statement.

There is a more appropriate way for Luckin to say this: cut the leeks of foreign capital and invite Chinese people to drink coffee.

Luckin is a conscientious enterprise that cuts leeks externally and publicizes internally, often "insults" consumers with a large number of coupons, and has the strength to make it outward, and subsidizes domestic users when there is money, Wu Jun really can't think of a reason not to support it.

Although Luckin Coffee's stock has recently plummeted due to financial fraud, and the stock has been suspended several times, this has not affected consumers' desire to buy in the slightest.

Some people who like to drink Luckin coffee can't sit still if they have 2.8% off coupons and free coupons in their hands, for fear that Luckin will go out of business and the coupons will be in vain.

In addition, the time when Wu Jun and Wang Lina came happened to be the time when each company got off work, and the store was very popular.

"I'm sorry Lina, I'm late for you. Wu Jun stopped in front of Wang Lina and said sorry to her.

Since Wu Jun knew Wang Lina's identity, he called her closer than before.

Wang Lina didn't know, and was very flattered when she heard Wu Jun call herself.

"No, no, no, Mr. Wu, don't say that, it's me who came early. Wang Lina waved her hand at a loss and said, "It's okay for me to stay in the temporary dormitory provided by the store, so I'll come over first." ”

"Let's find a place to sit first. Wu Jun made a gesture of invitation to Wang Lina, and the two found an empty seat and sat down facing each other.

Before coming, Wu Jun mentioned his cousin Li Tong on WeChat, and Wang Lina was extremely curious, how did this Wu always know about his cousin.

Wang Lina hadn't been in contact with Li Tong for nearly ten years, and even when Wu Jun mentioned this name, she reacted for a while before she thought that she still had such a cousin.

Wang Lina's heart was like a cat scratching at this moment, and she wanted to know what Mr. Wu in front of her meant when she mentioned her cousin to herself.

After Wu Jun sat down, he raised his eyes to look at Wang Lina and smiled and said, "The first time I invited you to coffee, I don't know what flavor you like, and what you like to order yourself." ”

"That's right......" After Wang Lina came back to her senses, she took out two coupons from her satchel and put them on the table, saying, "I have two colleagues here who give me free coupons, and I invited them today." ”

Wu Jun took a closer look, it was really a free ticket, and there was no limit to drinks!

I took it, I really took it!

There is free coffee, and Wu Jun doesn't have to spend money to prove that he is rich, and the local tyrants are not bad for money.

Wang Lina exchanged two free coupons for two drinks and came back, one of which was handed to Wu Jun.

"Mr. Wu, you, do you know my cousin?" Wang Lina couldn't help but ask, "How is my sister doing in Kyoto......?

After hearing a few questions from Wang Lina, Wu Jun looked at her with a puzzled expression: "That, Lina, have you been in contact with your cousin recently?"

"Huh?" Wang Lina was also puzzled by Wu Jun's question.

"Don't hide it from Mr. Wu, because of my father's relationship back then, my sister had some opinions about our family. Wang Lina sighed and said, "My sister hasn't contacted our family for almost ten years. ”

Wu Jun was a little puzzled: "That, Lina, you haven't been in contact with your parents recently?"

"This ......" Wang Lina said with a somewhat tangled expression, "There are some bad things in our stall, I haven't contacted my family for more than two months, and I don't dare to use my previous mobile phone number." ”

"So that's the case......" Wu Jun shook his head and smiled, hearing this, he finally understood what was going on.

Wang Lina obviously didn't know what had happened to her family recently, let alone that her family's debts had been paid off, so she didn't have to hide in Tibet anymore.

Wu Jun looked at Wang Lina with a smile and said, "Lina, first of all, I want to tell you a good news. ”

"Ah, what's the good news?" Wang Lina stared at Wu Jun blankly, not knowing why he said this.

Wu Jun didn't sell it to her anymore, and said directly: "You can go home at any time now, and your family's debts have been paid off." ”

"What! this ......" Wang Lina got up from her seat excitedly and looked at Wu Jun with a happy face.

Three heads