545. Courage and Mind
The initial sales of ZARD's debut single were 9,400 copies, which is a very exciting start in today's era of long-term record sales.
For pure newcomer bands that have not accumulated popularity, record sales have always been trickle-down, and at least a month after the release of their debut single, they can determine whether this debut is a success or failure based on the sales trend.
Therefore, few record companies will judge heroes with initial moves when promoting newcomers, and even, when dealing with popular newcomer singers, no matter how bad the sales are, they will insist on releasing three or five albums first and then deciding whether to give up.
And ZARD's 9,400 singles, as a pure newcomer band, can be called a very qualified start.
In particular, if you consider that this is just in time for the ban on entertainment in the first seven days of the locust, many of the original publicity plans have been disrupted, and more than half of the publicity preparations made in the early stage have sold the number when they have not been used, this performance is even better.
With such a figure, the executives of the record company are quite optimistic and satisfied.
After all, before making his debut at such an opportunity, he also made his debut plan with the premise that "national mourning may come at any time", and he was already psychologically prepared that the momentum of his debut would be affected.
Moreover, in order to cooperate with the biggest publicity of the debut single: the theme song of the ninth month, when the publicity plan was first formulated, the company focused on the publicity after the ninth day of the month.
Because of the postponement of the ninth day of the month, the original publicity plan was also postponed - fortunately, it was postponed, not directly canceled. Therefore, the time for the official force has not yet come.
However, even if more than half of the publicity has not been used, nearly half of it has already come in handy. And these already used propaganda are divided into two parts.
Some of them were small promotions before and two days before the band's debut, and this part of the publicity was concentrated in the Tokyo area, compared to the main publicity that had not yet begun, that is, the level of appetizers.
And the other part is the propaganda that Shinichi Iwahashi specially led to Osaka to fight.
Knowing this, there is no such thing as "the real game starts after the first seven".
Rather, it is a consensus that although the game has begun, it is not yet in good shape.
When Shinichi Iwahashi got this initial sales, he was more concerned about where the 9,400 singles were sold than about the 9,400 singles.
In the first week, the entire Tokyo area combined, and this debut single sold about 1,000 copies.
In the Tokyo area, due to the impact of the national mourning period, various entertainment activities have been suspended, all scheduled publicity has been postponed, and the scope of publicity that has been done is too small, so it is natural that a newly debuted band has no sense of existence.
It was not surprising that it could not be sold, so seeing the data of more than 1,000 sheets, Iwahashi Shinichi didn't feel anything. Although this number is also not very good.
However, of the more than 9,000 singles, almost 7,000 were sold from the Kansai region. It can be said that it was the Kansai people who supported this sales figure.
Seeing this number, Shinichi Iwahashi really had the feeling that the ball he threw was "hit".
The band broadcast two singing programs recorded on Kansai TV, and Kansai Broadcasting also exchanged resources with DREAMS COME TRUE for the opportunity to promote ZARD Radio.
While Tokyo was shut down, it was basically business as usual in Osaka. Iwahashi Shin and his team went to Osaka to "buy insurance" and won the opportunity to publicize, and it was this moment that they were waiting for.
These 7,000 singles are the return of the insurance he bought. Or should I say, the first round of returns.
A band that has just debuted and is extremely unfamiliar to the general public can sell 7,000 copies a week in Kansai, which is a very good figure.
The sales of 7,000 copies were enough for local TV and radio stations to devote some attention to ZARD. And 7,000 singles were sold, and at the same time, 7,000 seeds were sprinkled to the public.
Seven thousand seeds fell, and I don't know how many fruits they could bear.
After the end of the first seven days of the locust, the promotional programs that were previously postponed will start to be broadcast one after another, and the Yuejiu drama will also be broadcast next Monday.
While the publicity plan in Tokyo is resuming, the fruits of the seeds sown in Osaka will also be reciprocated. That's when the game really gets better.
On this trip to Osaka, if the locusts do not die, there will be no such development.
Shinichi Iwahashi is confident about the prospects of ZARD's debut single.
......
On Sunday night, Shinichi Iwahashi went to his sister and brother-in-law for dinner as promised.
When Hiroyuki Narita and Asako decided to get married, the two bought an apartment together in Shinagawa. At the peak of such a housing price, he was able to buy a house in Shinagawa, and while feeling the thick blood of the couple, Shinichi Iwahashi couldn't help but guess in his heart, I don't know how many loans his sister and brother-in-law have carried.
However, the family combination of lawyer + dentsu MAN gives people a rush to live in a luxury house in the bubble era to match their status.
Although buying a house in the bubble era is not a good choice in Iwahashi Shinichi's opinion, the husband and wife bought a house to live together, and it is not the same as just needing it and using it for speculation.
Say "don't buy a house!" to couples who want to buy a house and get married, and there is a high probability that they will be regarded as stupid melons with unclear brains.
Or, for couples like them, buying a house together when they get married can also be seen as a guarantee of married life.
Guarantee that this is "seriously".
......
In recent years, Shinichi Iwahashi has been in contact with his sister and brother-in-law a lot, and the two sides have become more and more familiar and natural.
During the dinner, Shinichi Iwahashi mentioned DREAMS COME TRUE. When it came to the band, he hadn't said anything about it, and Kanyuki Narita was full of praise for the advertising campaign he had done on the TV station earlier.
Although the stroke is large, the success is undoubted.
Sales are rising, popularity and fame are both rising, and now DREAMS COME TRUE is in the upward phase of fierce momentum.
Of course, this success, which is full of praise from Narita Kanyuki, is also the confidence that Iwahashi Shinichi can take the initiative to ask his brother-in-law for help. If the band is still unknown, it is difficult to mention this kind of thing.
If you are too weak and go to the door to ask for help, then you will be stalking - of course, if you are too weak, even if you go to stalk, it will only make Narita Kanyuki and Asako look down on and refuse.
Shinichi Iwahashi has had a lot of contact with his sister and brother-in-law, and he also understands the thoughts of the two couples.
Sure enough, when Shinichi Iwahashi wanted to go on a tour to find sponsors and create a promotional song for the sponsors' advertisements, the brother-in-law agreed to help him get around.
At first, Narita Hiroyuki only knew that Asako's younger brother opened a production company in the entertainment industry, and he didn't pay attention to it.
As a result, time and time again, seeing his talents, I also looked at him more and more differently. Since he is optimistic about his brother-in-law's future in the industry, and DREAMS COME TRUE's current achievements are obvious to all, he is not stingy to speak for him and help him as much as he can.
To put it bluntly, optimistic about his future, appropriate "investment" is also necessary.
But for whatever reason, for Shinichi Iwahashi, an older sister and brother-in-law who can find a way to get them to reach out are a hundred times better than an older sister and brother-in-law who stand by and watch whether he is good or bad.
Anyway, after telling his brother-in-law about finding a sponsor for the band's tour, Shinichi Iwahashi turned his head and mentioned to his sister that he wanted to invite two teammates to join the shares, and asked her to help recommend a lawyer.
Bring two things at a time, Narita Kanyuki listened to it next to him, and laughed first.
"Shen Yijun has a lot of tasks this time. He quipped.
Shinichi Iwahashi replied jokingly, "Yes, so before I came, I was in a panic." ”
Hiroyuki Narita laughed at the way he responded. Chaozi watched her husband and younger brother come and go, and she admired her younger brother a little in her heart.
However, she happily agreed, and asked Iwahashi Shinichi to go to the office later.
From the first time I found the office, I asked her to draft a contract, and after that, Iwahashi Shinichi looked for her more and more often, and every time I found her, there was a new movement, and this kind of speed and momentum to rush forward, Asako felt a little incredible when I thought about it.
Narita is so generous to Shinichi's affairs, probably because he feels his burst of momentum.
For Asako, who regards "don't do superfluous things" as her life creed, the current Shenyi makes her feel that it is worth doing something for him.
After saying both of the right things, Iwahashi Shinichi's mission tonight was successfully completed, and he was able to settle down. Even so, the next topic has not left the entertainment industry.
After the end of the seventh day of locusts, the streets of Tokyo have been revitalized, and the backlog of TV stations has been released, and the TV dramas that have been postponed because of the national funeral have also begun to be rebroadcast.
Tomorrow, the first episode of the Yuejiu drama "Falling in Love with Your Eyes", in which ZARD sings the theme song, will also be broadcast.
The TV industry is beginning to wake up, and Hiroyuki Narita has been very busy lately. He, the Dentsu MAN, got together with his brother-in-law, who also works in the entertainment industry and was affected by the national funeral, whether intentionally or unintentionally, he doesn't worry about not being able to talk about this matter.
Asako doesn't talk much, and she's not interested in the entertainment world, so she's basically in charge of listening.
However, Narita Kanyuki is quite outgoing and knows how to take care of the atmosphere, but he did not snub the court. Shinichi Iwahashi, who has mastered the way to get along with his sister and brother-in-law, is also comfortable dealing with the two of them.
After interacting with this couple a lot, Shinichi Iwahashi felt that the relationship between the two after marriage was actually quite good.
Although these two people chose each other to be their marriage partners because they were "suitable", it did not prevent them from running and designing this marriage little by little.
Or, because they came together after choosing each other as the ideal marriage partner, Narita Hiroyuki and Asako, such two people, the relationship is unexpectedly stronger-
Many things, as long as they are not associated with love, are easy to accept.
Iwahashi Shinichi admires the courage of his sister and brother-in-law, and the reason why he admires it is probably because he can't do it.
......
After eight o'clock, Iwahashi Shinichi offered his farewell.
It was quite early to come out of my sister and brother-in-law's house. Before leaving for home, he first made a call to Akina Nakamori's apartment, but it didn't get through.
I guess the work isn't over yet.
There has always been no fixed time for work in the entertainment industry, unlike office workers, who clearly print their rest days on their calendars. Ordinary couples only need to say "Sunday" and know what they want to do.
It's like in the entertainment industry, to fall in love, you must first master the skills of seeing the seams.
Iwahashi Shinichi felt that it was not easy for him to fall in love with Akina Nakamori, who was already busy in front of the stage and behind the scenes, and finally determined the relationship, but he ran into the national funeral again, and now, there is no serious date.
After praising her for her thin waist that night, in the past few days, Shinichi Iwahashi feels hot every time he thinks of Akina Nakamori's reaction to laughter after he said "his waist is really thin".
Akina Nakamori, who laughed heartily because of his feelings, was very vivid. It's so vivid that as long as he remembers the situation at that time, Shinichi Iwahashi can feel the heat that comes from her person and comes to him.
This vivid heat made Iwahashi Shin's heart move, and his heart was hot when he thought about it. As soon as it was hot, I thought of her again and wanted to see her. Since it's still early, there's nothing to be done...... Call her, of course.
It's a pity that it didn't get through.
Iwahashi Shinichi went home first, and when he got home, he paged her again.
The pager to Akina Nakamori didn't wait for a call back, but I received two calls from work in the middle. It was almost half past nine, and he was about to put the bath water in it, when the pager rang again.
However, when he called back and connected, a child's voice came from the other end of the phone, telling him, "This is a public phone." ”
Child?
The sound was too realistic, and Iwahashi reacted for a moment.
reacted and immediately guessed what was going on. I'm not in a hurry to demolish the Tao Pu Star who showed the voice actor skills on the other side, and deliberately preached: "It's so late, it's dangerous for children to be alone outside, go home quickly." ”
The other end of the phone finally stopped being patient, and there was a cheerful laugh from Akina Nakamori.
If you play the meme once, the second time you play it will be immediately debunked. However, Akina Nakamori would do this, obviously not to hide it from him.
Having said that, her voice changing skills are really strong, it's a pity not to have a cartoon......
Iwahashi Shinichi thought to himself and asked her, "Is it a real pay phone this time?"
Akina Nakamori let out a "hmm", "It's true." ”
......
"It's true. ”
Akina Nakamori told Shinichi Iwahashi, "It's a public phone next to the recording studio. "Tonight, she's been working in the studio.
Only now has the work come to an end.
While she was on the phone, Big Ben went to the parking lot to drive, and the assistant stood a little away waiting for her.