Chapter 266 The box office record of the first day in film history
"If You Are Honest Do Not Disturb 2" has 34 million in a single day, leading the most bullish New Year file in history!"
The first-day box office of 34 million is the second in the history of domestic films, and many entertainment media can't wait to blow it.
In fact, it's not a blow, after all, the first-day box office higher than this is only Ma Xiaogang's own "Tangshan Earthquake".
With the box office as the basis, Huayang Media is not modest at all in its publicity.
Under the powerful propaganda offensive, it is still the same as yesterday, a lot of praise, and some different voices are also drowned in all kinds of praise words.
However, "I Am Legend" was also officially released, with more than 3,000 viewers at last night's premiere, more than 3 million box office at 0 o'clock, and 100,000 viewers walked into the cinema at 0 o'clock.
Although the entertainment news is still dominated by "Do Not Disturb 2", as Li Qian's new film, it is still a big production and has also occupied a place, and many media have also reported on the premiere of the movie.
"Li Qian's latest post-apocalyptic sci-fi blockbuster "I Am Legend" premiered at the Olympic Sports Center last night, and the scene was extremely hot, with thousands of viewers applauding in unison!"
"The self-salvation of the lonely in the last days and the salvation of all mankind, the legend of the real human race, when the hero and the zombie died together at the end of the movie, the audience at the premiere burst into tears!"
"The applause resounded throughout the Olympic Sports Center, and the atmosphere at the premiere of "I Am a Legend" was warm, which can be called the best of the year!"
......
It's all about the same news, and in a few words, it's similar to yesterday's news of "If You Are Honest, Do Not Disturb 2".
However, this is also true.
And many of the more than 100,000 viewers at the premiere and screening also left their comments on the Internet for the first time.
""I Am Legend" is so exciting, just two words, shocking, shocking!"
"This is the real end times, there are only three people in two hours, and there has always been only one protagonist, compared to Hollywood's apocalyptic films, they are weak!"
"Basically, Liu Ye is alone, two hours is not boring at all, and his acting skills are too good!"
"Li Qian is Li Qian, the feeling level is much higher, it perfectly describes what the feeling of the end of the world is, that feeling of loneliness, in other words, I am either crazy or suicidal!"
"The feeling of loneliness is terrible, Liu Ye chatting with the dummy made me goosebumps, and I really had the urge to cry when I watched Liu Ye strangle the dog with his own hands, the only partner died, that feeling was similar to the sky falling. β
"Really, I really cried when I strangled the dog, just like killing my own relatives with my own hands, how painful and desperate it must have been at that time. β
"I'm a big man who also cried, although it was very embarrassing, but I just couldn't help it, and it was good to put the mutated dog in a cage at the beginning. β
"I don't see that a mutated dog will attack its owner, and if it is mutated, it is not the original dog, the dog is dead. β
"When I watched the premiere, I watched it as a horror movie, and I felt scary just by the light, the movie was empty, I was afraid that when the zombies didn't know where to jump out, and then there was nothing wrong, and I didn't understand some places and watched the zero point screening again, and I was very moved when I watched it again the second time, Liu Ye and the dog's daily life was good-looking, and the plot after the dog died was a bit clichΓ©, but Liu Ye was too pitiful, his wife and children died, the dog died, and finally he died, a bit sadistic. β
"Li Qian's characteristics, either great joy or great sorrow, in the end of "Frequency of Life and Death", the father lived to twenty years and beat the criminal to save his son, the scene between father and son was so loving and touching, but in "Moon", Clone 5 died alone in the lunar rover, which was uncomfortable, and Zhang Hanyu in "Perfect World" was also killed, and he really had the heart to scold his mother at that time. β
......
It's just been released, and there are no insightful reviews, but everyone who has watched the movie has basically been praised.
However, there are also some bad sounds.
"Is it so exaggerated, they all cried, the navy was on duty so soon? β
"It's not as good as you say, it's boring in front, just Liu Ye is running around the city with his dog, there is no big scene at all, what kind of blockbuster!"
"Isn't this a blockbuster? Isn't the empty and lonely big city shocking? Could it be that the amateur landscape aerial photography of "If You Are Honest Do Not Disturb 2" is a blockbuster?"
"Now the navy is smart, come up and give others a level of fame first, and be invincible!"
"It's so-so, it's not worthy of the title "I Am Legend", and I don't know if the serum is useful. β
"How do you know that the serum is useless? Do you have to put on a show, hypocrisy! Besides, it's legendary for a man to have the courage to survive in that situation, not to mention that he saved humanity. β
"I took leave to watch it in the morning, I was so disappointed, it was a very ordinary zombie movie, there were not many fight scenes, nothing exciting, it was all literary dramas, there was no climax and highlights, I wanted to sleep when I watched it, if I wanted to be moved, I had to watch "If You Are Honest Do Not Disturb 2", I cried twice after watching it. β
......
"It's popcorn in the eye, right?"
Looking at these people who stepped on "I Am a Legend" and came to praise "If You Are Honest Do Not Disturb 2", Li Qian was speechless.
Is this Huayang Media necessary, it was only less than two o'clock at noon, and most movie theaters did not open until nine o'clock, and it took two rounds to be released.
So many water armies were arranged early in the morning to deal with themselves, either they had money and no localization, or they were weak-minded.
Just thinking about it, the mobile phone rang, it was Du Yang calling, asking if he wanted to prepare.
"Leave him alone. β
Li Qian still didn't care, let alone such negative comments, even one-sided unfavorable remarks had no effect.
With the foundation laid by the three films in the past three years, as well as the films produced by the producer, even if there is a scolding, the box office on the first day will be closed to more than 30 million.
What is Cheng Kaige's audience popularity, didn't "Zhao's Orphan" still take 24 million on the first day.
To put it mildly, at least millions of viewers in China believe in Li Qian unconditionally, and no matter how many negative comments there are, these people will enter the cinema.
Therefore, there is no need to worry about the situation on the first day, and by tomorrow, the positive reviews of millions of viewers will be enough to crush this lost negative evaluation.
What is white is said to be black, and it can't be done.
This is not seven or eight years ago, when the Internet was not developed, and a few print media and websites were able to manipulate public opinion.
It seems to be 03 years, that year Zhao Wei had four starring movies released, at that time she had partnered with Liu Dehua and Liang Chaowei two superstars one after another, and also starred in "Shaolin Football", although it was not released in the mainland, but the power of pirates is still very strong, and there are too many people who have watched the movie.
There is no doubt that the most popular actress in China has four new films in 03, and the least famous partner is Ekin Cheng.
At that time, some media even played the propaganda slogan "Zhao Weinian", and the limelight was unmatched for a while.
However, after the release of "Heaven and Earth Heroes", "Jade Guanyin", "Green Tea", and "Concocted Girlfriend", several media led by "Beijing Youth Daily" joined forces to concoct public opinion that the movie failed miserably at the box office.
Other media followed up and immediately sat down.
It doesn't matter who is messing with her, anyway, since 2004, Zhao Wei has been wearing the hat of box office poison on his head, but whenever a movie is released, the media always has to mention it.
also asked the director why he invited box office poison, and asked if the actor and her partner would be pressured again.
It's right that the box office failed and "Heroes of Heaven and Earth" lost blood.
However, three of these four movies ranked in the top ten domestic box office that year, ranking second, seventh, and tenth respectively.
At that time, the channels for the masses to receive information were limited, and there were only a few websites on the Internet, and it was easy to control public opinion.
When you receive the same message, you will naturally believe it.
The three of them become tigers.
But now it won't work, except for the official, no one can control public opinion, and no matter how much money and resources are thrown, it can only last for a while.
......
At the end of 2010, all the movies in the Chinese New Year file were released, and the film market also came to the busiest time of the year.
"I Am Legend" has just been released, and "If You Are the Truth, Do Not Disturb 2", which sold 34 million on the first day, has naturally maintained the highest popularity.
Various forums, websites, and Weibo still maintain one-sided praise.
It's been almost two whole days, and Huayang Media's propaganda work is simply airtight.
"Keep it going, at least until the end of the New Year's holiday. β
Huang Zhongjun, who has been paying attention to the situation, instructed Zhu Mo, the director of publicity and marketing.
Now in addition to comics, basically all forums have been publicized by them, such as the management and moderators of some websites such as Tianya, you can delete posts if you give money, and negative reviews are controlled.
The focus of online marketing, Weibo is also to give money.
Coupled with a large number of water armies, the evaluation of "If You Are Honest Do Not Disturb 2" has been maintained at a very high level in the past two days.
As for Douban, the difficulty is relatively large, and the investment and effect are not proportional to other websites and Weibo.
But it's enough.
The publicity is impeccable, and just in case, part of the energy is also allocated to negative marketing of "I Am Legend".
The quality of the movie is okay, the publicity and distribution are in place enough, Ma Xiaogang's box office appeal is unparalleled, and the time, place and people are all in place.
No matter how wonderful "I Am Legend" is, the outcome is still unknown.
......
While Ma Xiaogang is running publicity, he is also paying attention to the news.
Unlike Li Qian, Ma Xiaogang is directly in charge of filming, and he doesn't care much about publicity and distribution.
In the past two days, the movie has a super high public reputation and professional reputation, and he is convinced.
The current Ma Xiaogang has swelled to the point that no matter how much praise he can withstand, he believes it himself.
Moreover, the airport roadshow and audience meeting were very well received.
"If You Are the Truth, Do Not Disturb 2" is indeed a film above the passing line, Ma Xiaogang's funny jokes, and Wang Shuo's teaming up again, basically ensure the level of the movie.
And Wang Shuo's script does have a lot of connotations worth pondering.
As for "I Am Legend", there are a lot of negative comments mixed with praise, and Ma Xiaogang naturally took it seriously.
People usually only believe what they want to see, their films are well received, and Li Qian's films have mixed reputations, all of which Ma Xiaogang wants to see, so he didn't think deeply about whether it was because of publicity.
He's just a movie-maker.
The situation is very good, I originally wanted to wait for the box office of "I Am Legend" to come out on the first day, and then mock it again, but now it is confidently advanced.
"I don't want to comment on "I Am Legend" anymore, I haven't seen this movie at all, I'm too busy today, not all movies can make me care, there's no need for that, for someone's rampantness, I just want to say, talk less nonsense, it's useless to talk lipsticks, you can't change reality, what it should be is what it is, see the real chapter early tomorrow morning, I still suggest not to be too full, low-key, humility is the traditional virtue of our nation......."
Facing reporters, Ma Xiaogang talked eloquently, not at all like what he said, less nonsense.
The reporters in the audience were full of slander, who was talking nonsense.
The reporters miss Li Qian a little, unlike others, Li Qian is always concise and to the point every time he is interviewed, and he says little.
But as long as you want to say it, you can use the information you say, and rarely go to a long story and say a lot of nonsense.
However, as long as there are useful words, it is enough, and it doesn't matter if you listen to some nonsense.
It's already night, and the reporters can't relay Ma Xiaogang's words to Li Qian, so they can only sort it out, polish it, and show it to Li Qian another day.
When it comes to the microphone between the two directors, the reporters are still happy.
And Ma Xiaogang, who talked a lot, was also comfortable, and went back at night until more than twelve o'clock in the morning.
received the box office information on time, and "If You Are the Truth, Do Not Disturb 2" got 42 million box office on Thursday the next day.
It has exceeded 40 million in a single day, and it is higher than the 41 million on the second day of "Let the Bullets Fly".
Ma Xiaogang nodded with satisfaction and continued to look up and down with a smile on his face.
"Let the Bullets Fly"...
Watch it later, I will watch "I Am Legend" first.
Although he said that he ignored "I Am a Legend" and "Let the Bullets Fly" was the only opponent he paid attention to, Ma Xiaogang still regarded "I Am a Legend" and Li Qian as his biggest opponent in his heart.
"I Am Legend" box office on the first day, 4...
Well?
Seeing the first number, Ma Xiaogang's eyes widened, and he involuntarily leaned his face closer to the phone screen.
Although he is old, Ma Xiaogang's eyes are fine, and he can see a few numbers clearly on the small mobile phone screen.
However, after seeing it clearly, it was indeed full of disbelief.
43.3 million!
"I Am Legend" 43.3 million on the first day!
directly broke the 40 million mark on the first day, setting a new first-day box office record in mainland film history.
This number also deeply stung Ma Xiaogang's eyes.