Chapter 122: Debut Album Warm-up (Ask for the First Order)
That night, Zheng Qian completed the performance task, returned home, and just wanted to ask his father Zheng Wei's thoughts about Duowang Dairy, when he saw his father looking at him affectionately, Zheng Qian shuddered, and stumbled: "What's wrong?"
"You're so good at singing! No wonder you want to break into the entertainment industry! I understand you more and more now!"
Zheng Wei affectionately put his hand on the back of his son's hand: "Dad is very pleased!"
Zheng Qian laughed dryly, pulled his hand out, and began to ask about Duowang Dairy.
Zheng Wei sighed, "The milk source has been strangled, many farms that have signed contracts before have shirked the supply, and the inventory in the factory will last for two or three days at most, today the leaders of your barracks division and brigade communicated with me, saying that they would help ask the relevant departments, and I don't know if it has any effect......
Zheng Qian was also a little unsure of how much leadership energy there was in the barracks, so his current thoughts were a bit inclined to "Yangmou" competition.
He knew that between 2000 and 2008, there were many non-compliant industries in the ambient milk industry.
Since then, domestic milk has almost not only been banned internationally, but also fallen into a dead cycle in China, especially the milk powder industry, which is almost entirely occupied by imported milk powder.
According to the relevant survey at that time, 80% of domestic milk did not meet international standards, which is the worst in the world, and the so-called national standard and international standard are absolutely worlds apart.
Nowadays, those room temperature milk on the market that is sold strategically with low-cost milk, but all the top sales are counted as one, and almost all food additives use three giant Qing'an, because this chemical contains a higher proportion of nitrogen atoms than protein, so it makes milk appear to have the illusion of ultra-high protein.
But because of the low price and long shelf life, many people do not know the truth and are scrambling to buy it.
As a result, since 2000, room temperature milk has gradually eroded the fresh milk market, and now, the fresh milk market only accounts for about 15% of the entire industry.
This is the opposite of the market in Europe and the United States.
Most Western countries drink most of the fresh milk, and the existence of room temperature milk is only to fill the market gap of fresh milk, and it is almost impossible to achieve market dominance.
For example, Yingmei and Yueben have fresh milk that occupies more than 90% of the market share because it is fresher and has higher nutritional value.
If he was forced to be in a hurry, Zheng Qian would really be able to flip the table and directly detonate the bomb of the three giant Qing'an, but the consequences of doing so would be caused by two.
The first is that domestic dairy companies reshuffle in advance and reallocate resources, and the second is that Zheng Qian was suppressed by relevant departments, because the interest chain involved is too large, and the most important thing is that the additive content of Sanju Qing'an is also in line with the national standard.
Just when the Zheng father and son were thinking, things seemed to take a turn for the better soon.
The next day, the divisional leaders of the 15th Air Force fulfilled their promise and personally called the relevant departments, and then the supply of raw milk from Duowang Fresh Milk was suddenly restored, and the dairy farmers from those farms also continued to travel contracts and continue to cooperate with Duowang Fresh Milk in the supply of raw milk.
Subsequently, Weiming Dairy no longer issued a black draft, although it did not apologize, but it will not continue to forcibly acquire Duowang fresh milk.
Everything changed suddenly!
Magical!
Even the 15th Air Force also specially got in touch with Duowang Fresh Milk, because the 500 boxes of fresh milk supplied before tasted very good, and after testing, the nutritional value was also very high, and won the unanimous praise of the soldiers, the army decided to cooperate with Duowang Fresh Milk to purchase a large batch of fresh milk, and directly built a huge fresh milk supply channel.
This brought the entire Duowang fresh milk back to life almost instantly.
The factory, which was originally overwhelmed, began to flourish.
Zheng Wei finally smiled, and the wrinkles on his face deepened a lot.
But while continuing to develop fresh milk channels, Zheng Wei also began to have a plan to go to Saibei.
He is ready to explore the milk source base camp, and also began to prepare to develop the business channel of room temperature milk.
Because my son said that the so-called "fresh ban" is true, but it may be opposed by all fresh milk companies.
This made Zheng Wei look at his son with admiration, because according to the news he received, fresh milk companies across the country are indeed preparing a fresh milk alliance to resist the issuance of this "fresh ban", because once this decree is issued, it will be an absolutely devastating blow to the fresh milk industry.
Due to the vast geography of China, fresh milk is indeed very marketable in big cities, but countless small cities across the country are the future of dairy companies must compete.
Residents of small cities have little access to normal fresh milk, and if they do, they are just a few cows raised by scattered farmers.
Hygiene and processing conditions are not guaranteed, bacteria are seriously exceeded, every household gets such fresh milk, almost will be boiled before drinking, in this way, the taste is actually no different from room temperature milk, and even because it is not well processed, it has a pungent fishy smell.
Therefore, in China, the fresh milk market cannot compete with the room temperature milk market.
To put this point bluntly, Zheng Wei also made up his mind that Duowang not only has to develop fresh milk, but also has to compete for the market of room temperature milk, otherwise it is very likely that in the future, as it is now, someone will be stuck in the neck and unable to move.
On the other hand, after staying at home for two days, Zheng Qian also began to return to the capital quickly, and there was one thing that was already a top priority and had to be put on the itinerary.
One of his EP albums is about to be released at the end of the month!
The album is titled "The Humble Gentleman", which contains six songs, including "I Really Love You", "The Sea and the Sky", "Moonlight Serenade", "Red Sun", "Under Mount Fuji" and "Love in Glass", which were directly released by Universal Music Hong Kong with a first printing of 50,000 copies, ready to test the waters in the Southeast Asian market.
This made Zheng Qian very nervous, because the sales of the album represent the recognition of the market, and at the same time, it is also related to whether the album can be printed in the future.
To be honest, 50,000 is too little.
At this stage, the certification of a gold record requires 500,000 sales, and platinum needs 1 million copies, so Zheng Qian is certainly not satisfied with this.
Cantonese albums have always had a wide range of market sales in Southeast Asia, China, Japan, South Korea and Thailand and other major countries have not been brainwashed by Cantonese movies and albums at the end of the last century.
Therefore, this test album is really not to be lost for Zheng Qian.
He has to gild himself and expand the fan market!
And if the EP albums of so many king-level singers are collected, if the sales are less than 50,000, it will be a slap in the face.
Due to the prior agreement, Universal Music will hardly participate in other publicity and distribution work except for its release, and at most only a few promotional posters will be distributed in major sales channels.
This depends on Zheng Qian's propaganda tactics.
The album's release is scheduled for noon on June 28.
Zheng Qian got in touch with Andy a week in advance, hoping that Andy would help contact the song radio station, Andy had made a promise before, and he also agreed when he heard the words.
In addition, Andy also said hello to a TVB variety show "Super Leader" and asked them to arrange for Zheng Qian to participate in an episode.
It's a real heartfelt effort!
You know, the show "Super Boss" is currently very popular in Hong Kong, accounting for 20% of the market share, and an episode is broadcast at 9 o'clock every night, the show usually invites popular artists to play games, compete for bonus prizes, etc., but the style will be "spoofed" to attract the audience, although it is more vulgar, but the ratings are very high.
In addition, Zheng Qian's already prepared killing moves also began to exert force.
A week before the album was released, he began to make efforts in major online forums in Hong Kong, and the news that Zheng Qian, the original singer of "I Really Love You", was about to release a mini album.
Yuexiang Entertainment has also taken out 200,000 yuan to recruit a water army, with as many as 200 people, who will post on major forums for half a month, and after the task is completed, each person will receive an average reward of nearly 1,000 yuan, so there are many applicants.
"April New Series" is one of the applicants.
His real name is Dai Junsheng, is a company on-the-job material manager, is also a standard social animal, known as Dajun, work is relatively leisurely, when surfing in the Hong Kong forum, accidentally came into contact with a mysterious group, rumored to be able to work part-time online to make extra money, etc., and Party A has paid a deposit with the forum administrator, the information is true and reliable, the only requirement for Party B is to be able to type, can keep it confidential, etc., otherwise no salary will be paid.
Dai Junsheng was bored, so he joined the group, and after the data review and verification, he successfully joined the group.
Then I saw countless posts discussing how many posts were made today, etc.
After a careful understanding, Dai Junsheng quickly signed up excitedly.
Just send enough 100 jump posts, reply enough to 1,000 related topics, as long as you don't repeat the content, you can get 1000 Hong Kong dollars!
It's so easy to hit the streets!
So he decisively joined the discussion area, and after learning about the forum that the forum often visits, Dai Junsheng was also rubbing shoulders and preparing to run over and take the initiative to post.
But before that, he will download a song called "I Really Love You".
"The title of this song is really familiar......"
He looked up at his colleagues in the company lobby, and when he saw that no one noticed him, he began to take out his headphones, plug them into the main chassis, and listen carefully.
The so-called knowing oneself and knowing one's opponent is invincible.
Only if you really have a deep understanding of the song can you write a post like a rainbow fart.
"The melody is good, it's worth mentioning!"
"The strange singing voice is also very good......"
"I'll give you a lung, so I've heard this song!"
Dai Junsheng's eyes widened, and he flipped through the lyrics of "I Really Love You" on the webpage, and when he looked closely, he was a little surprised: "It's really that song!"
"I Really Love You" was very popular some time ago, and the streets and alleys were full of the sound of this song, and Dai Junsheng listened to it a lot, so he was naturally familiar with it.
It's just that he never expected that such an excellent song and such an excellent original singer would also need to find someone to pretend to be a fan to promote?
Dai Junsheng's face was full of disbelief, is it so difficult for singers now?