Chapter 199: Opening Weekend Box Office
Soon, the time came to April 4, 2003, and "Hurricane Rescue" was officially released in 3,000 theaters across the United States today!
Chen Hao, who had nothing to do, also walked into the cinema himself and contributed some box office for himself.
After Chen Hao walked into the theater, he specially observed the audience's ticket buying and found that the 4 new films released sold more or less tickets, among which "Hurricane Rescue" was the most.
"Bean Commissioner" is scheduled to be released on Sunday for some reason, so there are only 4 new films released today.
But it's also a good thing, this week's North American weekend box office charts, "Hurricane Rescue" is one less competitor.
After entering the theater, Chen Hao saw that the number of people in his hall was almost a little more than half, this is still Friday during the peak period of movie-watching, it seems that the spring file is indeed the off-season.
"Is this film good?"
"I haven't seen how to know yet, but this is the new work of the director who filmed "Saw Horror", it should be very exciting!"
"Is that the Huaxia man?"
"Yes, have you watched Saw Horror?"
"Of course, I suspect that the director should be a murderer! And he killed people in the same way as in the movie!"
......
Chen Hao was quite happy to hear someone mention himself and "Chainsaw", it seems that he still has some cards in the United States.
I just heard that the last sentence could only come, tomatoes!
Soon, the theater was darkened, and the movie officially began.
The beginning of the film was a bit unexpected by the audience, because the picture mainly shows the family relationship between the male protagonist and the daughter, which is different from previous Hollywood action movies.
Hollywood action movies with traditional routines generally have a "wonderful three-minute" opening, using a wonderful action scene to get the audience excited first, and then move on to the main plot.
Later, the film is pushed to a climax with a rhythm of urgency, action scenes and emotional scenes.
And the opening scene of "Hurricane Rescue" is a smooth mess, which makes the audience in North America a little novel.
Of course, it was quite surprising that Liam Nissen's daughter was actually a Chinese, but after seeing that her mother was also a Chinese, she understood.
Next, when Xiaohu was kidnapped, and Liam Neeson went to Longtan alone and went to the meeting alone, the audience was excited.
It's just that what the audience didn't expect was that the scene after coming to Huaxia was always the climax.
Liam Neeson shows the strength of an agent, tracking, fighting, and chasing cars, and the fiery action scenes also make the audience addicted.
In particular, Liam Neeson's clean and lethal fighting style is different from the previous Hollywood hard-bridge and hard-horse play, which makes fans feel like they are seeing the sun and refreshing.
Pursue a deadly move, this is the real agent!
Although he had known for a long time that it was a happy ending, Liam Neeson directly led everyone to fight for forty minutes.
This kind of action scene is so tense that there is no room for stopping, which can also be said to subvert the traditional Hollywood action movie path.
There is no slow plot adjustment at all in the second half of the film, and the audience has been stimulated for forty minutes, and the last one is cool!
By the time the film ended, the audience was a little tired, but they also seemed to be reminiscing.
When the theater lit up again, everyone sat for a while before they began to leave one after another.
"I knew that the director of "Saw Horror" had a set, and this "Hurricane Rescue" was simply refreshing. ”
"Yes, it's always been a tense and exciting tracking fight in the back, and the hero's various skills are too handsome, I don't know if the agents in reality are so awesome!"
"The film is good, this director named Chen is very powerful, you can come and see his films in the future. ”
......
Chen Hao nodded with a smile after listening to the comments of the fans, and then walked out of the theater, but was stopped by someone.
"Hello sir, could you please help me with a survey?"
Chen Hao looked at the questionnaire handed over when he heard this, he was not interested, but when he saw it, his brow was "Hurricane Rescue".
Is this Sony Colombia's investigation into Hurricane Rescue?
I've always heard that Hollywood likes to do all kinds of research work to promote or evaluate the effect of publicity, but I didn't expect to encounter it.
I saw a few questions on the questionnaire.
"Please choose where you heard about this movie?", trailers, TV commercials, theater posters, other people's notices, etc.
"What motivated you to choose to watch this movie?", starring, director, action genre, kids like, reviews, others.
"What type of movie do you like?", action-adventure, serious plot, suspense thriller, action comedy, dialogue comedy, documentary, etc.
"Your age?"
"Your gender?"
"Would you recommend this movie to someone else?"
......
This is an off-the-scenes test, and if the film has a good reputation or has an opportunity to attract a wider audience, the studio will often invest more in advertising and marketing activities.
Of course, because the release schedule of today's films is too short, it is often too late to adjust the marketing plan after the release of the film.
The more practical use of the off-site test is to provide information for the film to evaluate the marketing effect and the marketing of the film on subsequent distribution platforms (especially DVD distribution), with a view to improving it in future practice.
Clearly, Sony Columbia was evaluating the marketing effectiveness of Hurricane Rescue and preparing for subsequent releases such as DVD and DVD rentals.
Chen Hao looked at this simple questionnaire and shook his head helplessly, the longer he stayed in Hollywood, the more he could feel the gap between the mainland and North America.
After Chen Hao filled out the questionnaire, he returned to his newly bought villa.
At the end of March, Chen Hao moved in, anyway, he moved in.
To this end, Chen Hao also invited Davis, Downey, Team America, Wen Ziren and several others to have a party at his new home.
That's enough, according to Davis, for the United States.
Because the United States is a party country, everything can be solved at the party, and he also invited a lot of model babes to come, at first glance, they are veterans of flowers and old drivers.
At the party, there were a lot of people who secretly sent Qiu Bo to Chen Hao, but Chen Hao was not sensitive to these professional models, and he was afraid that they would not be clean.
And he's not hungry yet.
The next two days are the peak period for movie-watching, although it is the off-season, there are still many fans or couples entering the theater.
And a few movies are looking forward to the favor of fans.
Chen Hao was naturally very concerned about the box office on the first weekend, but now he couldn't do anything, so he could only continue to stay in the villa and wait for Davis's call.
In this way, after two days of suffering, early on Monday morning, Chen Hao finally received a call from Davis.
"The opening weekend box office is out!" Davis said.
"How much?" Chen Hao said hurriedly.