At present, the domestic beer market is mainly controlled by the five major armies of China Resources, Qingdao, Yanjing, Budweiser and Carlsberg.

Together, the market share of the five major legions accounts for about eighty percent of the total market.

The remaining 20% is divided among thousands of small brands.

Liu Haohan's Jing A Brewery can account for 0.68% of the market share, which is already very capable of fighting outside the five major legions!

After all, behind the Jing A Brewery is the Liu Haohan family's holding support.

Regarding the issue of Jing A Brewery and the content of the VAM agreement, Wu Jun first discussed with Angel.

Angel analyzed: "The development of the domestic beer industry has reached a mature stage now, the output continues to decline, the consumption has peaked, and the external pull force of the industry is small. ”

"Therefore, if the industry wants to continue to develop, it must actively upgrade its product structure, take the route of mid-to-high-end, and continue to promote industry integration.

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"In the future, channel transformation, brand upgrading, capacity integration, and endogenous growth will become the theme of the beer industry. ”

“......”

Angel gave Wu Jun an analysis of the beer industry in simple terms, and Wu Jun listened to the lecture with an open mind like a primary school student.

After listening to Angel's analysis, Wu Jun also figured out why Liu Haohan would cooperate with him, and kept pestering him, even if he sent it to the winery, he had to cooperate with him.

With its ultra-high quality, Junheng 998 has performed very well in the liquor market for more than a year, and is definitely a dark horse in the industry.

The ultra-high quality of Junheng 998 conquered all consumers, and also opened the door to high-end liquor for Junheng 998 Distillery.

Jing A Brewery wants to engage in research and development, take the high-end route, and find Junheng 998 Distillery to cooperate with definitely find someone.

As a distillery that has only been established for less than two years, it can achieve today's results, and definitely has the potential to be a "unicorn company".

Liu Haohan wants to maximize benefits in the shortest possible time, and cooperating with Junheng 998 Distillery is his best choice.

Wu Jun asked Angel: "What do you think of the content of the VAM agreement?"

"I don't think it's a big problem, this cooperation is very sincere, and it is also an opportunity for Junheng 998 Liquor, a subsidiary of the group. ”

Angel analyzed: "The agreement mentions that we can independently use the distribution channels of Jing A Beer to promote new products, and not only in the beer category, which is also a signal from Liu Haohan to us." ”

"Junheng 998 Distillery can quickly distribute goods across the country with the help of the channels of Beijing A Brewery, which is much faster than the current pace of conquering cities in such a city, which can help us save a lot of time and costs, as well as manpower and material resources. ”

"As for the confidentiality agreement, it's not a big problem, do a good job of prevention in advance, and don't be afraid that the other party won't certify it when the time comes. ”

The confidentiality agreement mentioned by Angel is a supplementary agreement to the "VAM agreement" signed by Liu Haohan and Wu Jun.

On the surface, the two companies are only cooperating to develop new products and promote them together, which is a normal strategic cooperative relationship in the eyes of outsiders.

The VAM agreement regarding the acquisition of shares in Jing A Brewery can only be carried out secretly under the negotiating table.

The company's important management, as well as the new product research and development department, Liu Haohan will help install Wu Jun's people so that they can take over the company smoothly in the future.

According to Liu Haohan, his old man's time is running out, and when he finishes dividing up the family property, the old man closes his eyes.

Liu Haohan is in his bowl, he can give it to whoever he wants, and no one can control it.

The question now facing Chun Heng 998 Liquor Co., Ltd. is whether it can brew a beer of outstanding quality.

A good beer of excellent quality is the most important point of this cooperation.

The importance directly affects the success or failure of this cooperation, and whether Wu Jun can get a brewery with a valuation of more than 3 billion yuan for free.

Even if you don't look at the monk's face, you don't look at the Buddha's face, and you don't look at the face of the banknote, you have to implement this task as soon as possible.

Spending more than a year challenging a project to earn more than 3 billion is an opportunity that ordinary people really can't get.

Moreover, Wu Jun has confidence in Junheng 998 Liquor Co., Ltd., or rather, he has confidence in the super rice in [Resource Tycoon].

Super rice, from the beginning to the present, has never disappointed Wu Jun.

If there was no super rice in [Resource Tycoon], there would be no Junheng 998 Liquor Co., Ltd., and there would be no Beauty Cosmetics Co., Ltd. today.

If Junheng Group loses these two companies, its profitability will be cut by almost half.

Junheng 998 Distillery and Beauty Cosmetics Co., Ltd. are both deep-processing enterprises, which are more profitable than Junheng Trading Co., Ltd. and Hongfu Farm.

After chatting with Angel, Wu Jun called Xu Shucai and asked him to come to the city for a meal together.

The matter of brewing new beer still has to be handed over to Xu Shucai, and this matter cannot be publicized for the time being, and it must be carried out in a low-key manner.

At around 1:10 p.m., a black Audi A6 stopped at the entrance of the Shimen Inn Hotel.

The car door was pushed, and Xu Shucai, who was dressed in a black suit, got out of the car.

He joined Junheng 998 Liquor Co., Ltd. for more than one year and has been serving as the production director.

Xu Shucai, the owner of a small workshop, is now also mixed into Mr. Xu, who is in charge of thousands of employees.

Xu Shucai never dared to dream that he could have such a day, until he met Wu Jun.

Until Wu Jun handed him a bag of super rice and asked him to try it by brewing liquor.

In this trial, I tried Junheng 998, and tried a liquor with super high quality and dared to compete with Moutai, the big brother of domestic liquor.

This trial has tried out Junheng 998 Liquor Co., Ltd., from a small factory with dozens of people to a large factory with hundreds of people.

Now, a branch factory with hundreds of people in Jinmen area, and when the branch plant in Jiangxi Province is put into operation, the company's production capacity will be greatly increased.

Junheng 998 Liquor, from the beginning of its establishment to the present, has been constantly developing and expanding.

Xu Shucai is watching Junheng 998 Distillery step by step to today, just like watching his own child.

If there is anyone who has the deepest feelings for Junheng 998, it must be Xu Shucai.

Xu Shucai used Wu Jun's super rice to start the voyage of Junheng 998 Liquor Co., Ltd.

From a small old man in the countryside to the current director of a large enterprise, Mr. Xu.

Junheng 998 Liquor Co., Ltd., in turn, has also achieved Xu Shucai.

Xu Shucai feels that he and Junheng 998 Liquor Co., Ltd. are inseparable in this life.

He often told the workers in the factory that when he retired when he was old and could no longer be the factory director, he would come back to the distillery to watch the gate and work as a security guard.

"Mr. Wu, you are looking for me. After Xu Shucai entered the door and saw Wu Jun, he greeted him with a smile.

When Wu Jun saw Xu Shucai's outfit, he was already surprised.

Today's Xu Shucai can no longer see a trace of the past.

Wu Jun pointed to the chair in front of Xu Shucai and said, "Uncle Xu, there are no outsiders between the two of us today, don't be polite to me, relax and sit down." ”

"Thank you, Mr. Wu. After Xu Shucai thanked him, he pulled out a chair and sat down, putting his hands on his knees, looking like he was listening.

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