Chapter 432: A Mouse
"Director Li's story is very exciting. ”
The next day after convincing Ma Qingyang, Li Qian saw Ma Huaqian again at the Beijing Hotel.
During the two sessions, both of them held a meeting in the capital, and there was no need for Li Qian to run to Ninghang and Shenzhen.
Compared with Ma Qingyang's pretending to be a criminal, Ma Huaqian is much more pragmatic and goes straight to the point.
After listening to Li Qian's dictation of the content of the movie and his role, he was not angry at himself for chatting with the male protagonist online in disguise as a woman, but praised the content of the movie.
"It's a pity that there is a lack of entrepreneurial growth process. Ma Huaqian said with some regret.
After all, the audience prefers to watch some anecdotes of Ma Dong, you entrepreneurs in the early days of entrepreneurship, rather than the hardships of the entrepreneurial process. ”
"Definitely. Ma Huaqian could already predict that those netizens who didn't like him very much would laugh happily when they saw him pretending to be a woman in the movie to pull users, and how they would tease him when they were finished.
It doesn't matter to him, though.
On the contrary, netizens are the customers of Penguin, Penguin has been for customer service since its establishment, and Penguin's core development strategy is to closely focus on user value, and everything is centered on user value.
Ma Huaqian obviously talked a lot less, not as good as Ma Qingyang's talk, which made Li Qian a little unaccustomed for a while.
After waiting for two seconds, he didn't speak, Li Qian could only take the initiative to provoke the topic, "Ma Dong, don't you know how you usually watch movies?"
Ma Huaqian shook his head and said with a smile, "I don't watch it often, but one of my favorite movies is "The Emperor Penguin Diary", the penguin is a cute animal that embodies love, courage and adventure in him.
Love, courage and adventurous spirit are essential qualities that give people the strength to overcome difficulties and motivate them to persevere. ”
“......”
Li Qian sighed in his heart, he was convinced, it was better to chat with Ma Qingyang, at least he wouldn't be cold, just follow his words.
But this is good, it is like a blind date, Li Qian took the initiative to talk awkwardly here.
Even if you don't watch movies much, out of politeness, at least you have to say that I have watched "Truman" or "God of Medicine", and then just say a few words.
Li Qian hasn't encountered this kind of embarrassing chat situation for a long time, and he doesn't know how to deal with this humble Internet boss who is a bit like a simple and smiling Internet boss at any time.
But fortunately, Ma Huaqian pushed his glasses, and then smiled, "Actually, for the film industry, we have been paying attention to it two years ago, no matter what we want to do, if we want to succeed, we must spend enough time to analyze and predict the development in the next few years."
Two years ago, we believed that the total scale of Huaguo's film industry would reach 10 billion, and Huayang Media had a 30% share, so we invested in Huayang Media twice. ”
Penguin did invest in Huayang Media twice, and was a shareholder of Huayang like Ahri, but Ma Qingyang began to reduce his stake in 11 years.
Ma Huaqian smiled bitterly again, "However, Director Li overturned our analysis, the scale of the film market industry is far more than 10 billion, and Huayang Media does not account for 30% of the share." ”
"What is Ma Dong's analysis now?" Li Qian asked with a smile.
"No need to analyze. Ma Huaqian shook his head.
"Why?" Li Qian then asked.
"The results of the analysis and research have been overturned by Director Li alone, so just invest in Director Li's company, what else do you need to analyze?" Ma Huaqian still had a little silly smile, but the smile was a little bigger.
Li Qian was a little happy in his heart, "Ma Dong praised it." ”
"Director Li doesn't need to be modest, you have absolute credit for the development of the film market in recent years. ”
Ma Huaqian continued, "In the past ten years, the market has changed a lot, and we believe that the mainland film market will continue to develop at this rate in the next ten years.
At the same time, the scale of the film industry will be expanded, and the entire cultural industry will be related to form a cultural and entertainment industry chain with domestic characteristics, covering all aspects of film and television, animation, literature, and games. ”
Entertainment industry chain?
This is a bit far-reaching, worthy of a big entrepreneur.
What Ma Dong said is that compared with Hollywood, the development of the domestic film industry is indeed single. ”
This is indeed the case, in fact, the concept of the industrial chain has long been done by China Film.
At present, the only one with a complete industrial chain in China is China Film.
Ten years ago, China Film had a post-development branch, which was responsible for the development of post-film derivative products.
It covers games, music, toys, books, comics, theme parks, and many more.
However, there are very few things that have actually been done, and there is basically no big noise.
Now Penguin has its own penguin music, and with the acquisition of Shengda Literature, the game is needless to say, because the game was scolded, and there is indeed a great advantage in the later development.
Li Qian agreed, and wanted to hear Ma Huaqian talk carefully.
However, Li Qian looked at Ma Huaqian with a smile, and Ma Huaqian still smiled innocently, waiting for Li Qian's thoughts.
“......”
The atmosphere was awkward again.
I stopped halfway through the talk, and I was really tired of talking.
It was Ma Huaqian who broke the embarrassment, stretched out his right hand holding his left hand and made a gesture of please, and said with a smile, "That's it, let Chen Wu and Director Li joke that he will be in charge of the entertainment section in the future." ”
"Okay, don't disturb Ma Dong's rest. ”
Li Qian breathed a sigh of relief, you can leave quickly, you are tired of chatting for a day.
The two horses have a completely different rhythm of conversation, one is talkative, and the other is like a simple man throughout the whole process, Li Qian is not used to it.
However, these two Internet bigwigs look so strange on the surface, they just don't know what kind of people they are in the future.
......
Then Li Qian chatted with Chen Wu, the vice president of Penguin, who led the financing on behalf of Penguin last time, about the entertainment industry chain plan and future cooperation.
"Regarding the cultural and entertainment industry, in my vision, movies, TV dramas, variety shows, music, animation and animation, online literature, and games can be used as a closed-loop ecological industry chain, and they are interconnected. ”
Chen Wu is talking about his big entertainment industry plan, "The Internet can be adapted into film and television dramas, I heard that Director Li is making the movie "Ghost Blowing the Lantern", and the same movie can also be adapted into a TV series or animation, and even a game.
In the same way, games, film and television, and animation can all be adapted from each other, and then extend to various fields such as music and variety shows. ”
I wiped it, and I didn't pay the copyright fee!
Li Qian remembered in his heart that when their game entered the preparatory stage, he asked Zhong Lifang to ask for the copyright fee.
If you don't give it, you will inevitably have to meet Nanshan Pizza Hut for a while!
"It's true, there are a lot of popular online adaptations into online games, such as "Zhu Xian", "Star Change" and the like, and it seems to be quite popular, and "Zhu Xian" alone has several versions of the game. Li Qian nodded.
"In fact, the most difficult part of this industry chain lies in the film, the film industry, and the highest threshold in all the entertainment industries. ”
Chen Wu then smiled, "So I think that the difficulty and threshold of the film industry can be reduced by adapting movies from anime and games, after all, this can make the film industry expand faster, if it weren't for Director Li and your group of directors, the film industry might have stopped five years ago." ”
Lowering the threshold and difficulty of the film industry?
Li Qian's eyes froze, and he said quietly, "Can Mr. Chen joke about it?"
Chen Wu said, "It's actually very simple, in today's movies, except for famous directors like Director Li and big-name stars, other movies rarely have anyone paying attention to, no one pays attention to them, and the early film schedule and box office will not be high, which has entered a dead loop, there will be no film schedule without box office, and there will be no box office without film scheduling."
In this way, there will be more good movies every year, and for this reason, they are not known and the box office is low, so through movies adapted from anime and games that have a certain fame in their own right, this deficiency is compensated.
No famous directors, no big-name stars, these adapted movies, through the original fame, can get more attention, the theater will give more films, and there will be a box office with a film schedule, which is a virtuous circle.
Moreover, this will also allow more unknown directors and actors to have a chance to get ahead, and when there are more and more directors and actors who are well-known to the audience, they will participate in the production of more films, and the industry will naturally be able to develop rapidly. ”
Talking a lot, Li Qian can probably know his thoughts.
However, this also made Li Qian faintly feel as if he had grasped something, something that he had not been able to understand before.
However, Chen Wu's voice interrupted Li Qian's thoughts.
"Director Li, are you right?"
"Mr. Chen is right, in this way, it is also a way out, there are so many famous directors and actors in China, and the annual investment in medium or above production is also very limited, if there are other elements that can attract the audience and naturally bring attention, then the annual domestic film production will be greatly increased. Li Qian stopped thinking and said.
There is a surplus of capital that wants to enter the film and television industry, and I don't know how many people have money and no place to invest.
Of course, that refers to films with famous directors and stars, and those three-no movies, these capitals can't be watched.
There is a surplus of capital, and there are many second- and third-tier directors, and it is difficult for second-tier and below actors to have leading roles to film.
To put it simply, what the entire industry lacks is projects, if there are a large number of projects with their own traffic, then they can find investment casually, and there is naturally no shortage of directors and good actors.
In this way, the film industry may usher in a wave of rapid development.
After chatting for a while, Chen Wu proposed to ask Future Pictures to co-create a movie or TV series about Penguin's game.
Li Qian dealt with it casually, how to change this thing, like the broken game of "Dropped City and Weak Warriors", it is difficult for the male protagonist to strengthen a weapon.
However, it seems that the business has not been talked about yet?
After recalling it, Li Qian remembered that he and Ma Hua had an awkward chat there, and he hadn't said anything serious yet.
However, when talking about the plot, when it was said that the male protagonist and Ma Huaqian knew each other because he was tempted to chat by pretending to be a woman, Ma Huaqian also smiled.
Just say yes!
......
Leaving the Beijing Hotel, I blew a cool breeze, and the capital in March was still relatively cool.
As soon as this cold wind blew, Li Qian suddenly realized a little.
Chen Wu's big entertainment industry chain plan will indeed reduce the entry threshold and difficulty of film and television dramas.
If you call games, anime, and these IPs, then the IP itself is famous as a script, and it can replace the role of some famous directors and big stars.
The film and television dramas of third-line directors + third-line actors + IP, not to mention reaching the fame of first-line directors + first-line actors, at least have the standards of second-line directors + second-line actors.
The demand for the fame of directors and actors is lower, and the threshold is lower, which means that for those who cannot find good projects, this is the fastest and most effective direction.
There is now a surplus of directors and actors, as well as behind-the-scenes staff, enough to digest more projects.
But the future?
If it goes well, this development momentum will get faster and faster, just like savage growth, sooner or later there will be a day when there will be insufficient professional directors, professional actors, and professional behind-the-scenes staff in the industry.
At that time, the rotten things in Li Qian's mind can't be rotten anymore, and the things that are not qualified to be called TV series and movies at all now will appear?
The plot is garbage, all kinds of garbage are served, the photo studio is full of wind and flat light, and the cold white skin of a water.
Actors who are amateurs can't be amateurs anymore, and any junior or senior student in the film school and drama school can hang the male and female protagonists of some TV series.
There are more and more IP projects, and there are not enough professional directors, actors, and behind-the-scenes teams, so we can only find some amateurs.
No wonder, Li Qian feels that the plots of many TV series in his memory are weird, and they don't match the plot style on the market at all.
So, those amateur TV series created entirely by amateur teams are created for this reason?
I see!
Li Qian finally solved the mystery in his heart all along.
Facing the Beijing Hotel in the north, he suddenly turned around and looked up at a certain window of the hotel, and a trace of solemnity flashed in his eyes.
According to this statement, the penguin is likely to spoil this pot of soup in order to become a rat poop in the film and television industry in the future.
Now, Li Qian is a little uncertain about whether it is right to accept Penguin's investment.
However, after thinking about it, no matter whether they accept Penguin's investment or not, whether Li Qianhe cooperates with Penguin or not, their big entertainment plan will still be carried out.
There is no need for big-name directors and big-name stars, there is no way to interfere at all, and such a big company as Penguin is there, once there is no need for famous directors and stars, there is no difficulty for them at all.
"Forget it, let's take it one step at a time. ”
Li Qian sighed, got into the car, and instructed the driver.
"By car. ”