“...... At present, our domestic tape recorder production is increasing year by year, but the proportion of the overall output of household appliances is declining, the price competition is fierce, the decline is slowing down, and the performance is improving day by day, but the low-grade goods are mostly varied, and the varieties are changing, but there is no major breakthrough...... "Duan Yun first made a summary of the current domestic tape recorder market situation, and only listened to him continue:" So we want to move to the tape recorder industry, the difficulties we face are relatively large, if we can't innovate, there will be no market competitiveness, profits will be quite meager, so this is the task of new product development is very important, I hope that each of you can have a big picture of the market, to look at product development from a commercial point of view, no market competitiveness of the product is chicken ribs for us, this point you should know in your heart......"

Different from the R&D personnel of those enterprises in later generations, these retired professors and college students hired by Duan Yun with high salaries basically have no experience in developing commercial products, especially several old professors, including Zhao Xuewu, who used to be located in Taiyuan Mechanical Institute has been successively subordinate to the National Defense Science and Technology Commission, the Ministry of Ordnance Industry and other departments, mainly focusing on research and development of military products.

When Zhao Xuewu developed military weapons in the past, they basically didn't have to consider the cost issue, because the first goal of military products is safety, followed by quality and stability, and cost is the last consideration, and such a research and development idea is not suitable for commercial product research and development.

It is precisely because of this that Duan Yun focused on the term product commercial competitiveness at the beginning of the meeting, that is, he wanted to remind them to change their habits and ideas of product research and development.

"Manager Duan is right, the products we produce should be of high quality and low price, the most important thing is to bring huge profits to the enterprise, and it is meaningless to develop things that are not profitable, this is the market economy. Zhao Xuewu on the side also added.

After seeing Japan's developed electronics industry, Zhao Xuewu learned a lot of things, changed a lot of concepts, and gave him a new understanding of commercial products.

"But the Japanese production line we introduced is to produce tape recorders, so we can't use this production line to produce other products, right?" Yang Xiuchun, who was sitting opposite the broken clouds at this time, suddenly said.

Yang Xiuchun is the only female professor among the five retired professors, she and Zhao Xuewu are both from the Department of Electronics, and their attainments in radio are very high, and they have participated in the development of new radars in China.

"Yes, this production line can only produce tape recorder products, and the main goal of our research and development of new products is to make product differentiation, products in terms of quality and price, compared with similar domestic products. Duan Yun paused, and then said: "They are half-way monks in making tape recorder products, and they can't compare with those well-known tape recorder manufacturers in China, so the development of new products in this production line is very difficult, but I am very confident in you......

"Do you have any good ideas for that manager?" Yang Xiuchun asked again.

These retired professors have all eaten with Duan Yun, and they also know that Duan Yun is not a nickname that doesn't know anything about electronics, and the level is not low, at least they can develop innovative products such as subwoofer audio, which is not something that a group of people can do.

So Yang Xiuchun said this and really wanted to listen to Duan Yun's suggestion.

"I went to Japan with Professor Zhao Xuewu some time ago, and the representatives of local manufacturers also talked about some topics about the tape recorder market, as far as the current development of Japan's tape recorder industry is concerned, from the style point of view, with a moderate volume or slender strip of a variety of colors of the box, that is, a pair of speakers can be separated from the majority of products, last year Japan's Sanyo company appeared 21 kinds of portable tape recorder new products, 11 kinds of slender small and medium-sized speed machine, 8 kinds of speaker boxes can be separated, Sony last year's 14 new products, there are also 12 kinds of separate box products, and there are many cassette recorders, with a variety of colors, such as silver, red, dark gray, golden yellow, brown and black, etc., which also represents the trend of the international market, so my idea is that our new products can also be developed according to this trend......" Duan Yun said.

At present, the style of domestic tape recorders is still relatively monotonous, most of the manufacturers produce large dual-card tape recorders that look bulky, speakers can not be separated, and the color is relatively monotonous, from Duan Yun's point of view, these tape recorder products are obviously a little "stupid and stupid", lack of personality and selectivity.

Duan Yun's goal is to produce a new product that is different from the mainstream products in the current domestic market, and he wants to produce the kind of tape recorder products with a changeable and personalized appearance and a miniaturized volume.

Duan Yun's production of miniaturized tape recorders is also to prepare for the production of smaller walkmans in the future, and to occupy a place in the current highly competitive domestic tape recorder market, Duan Yun must produce products that are more obvious differentiation from other manufacturers, only in this way, he has the opportunity to overtake in corners and become the leader of this industry.

However, Duan Yun also knows that it is not easy to develop such a new product, even if he has the electronic technology foundation that is ahead of this era, but in view of the current underdeveloped domestic electronics industry and weak industrial chain, Duan Yun sometimes faces the problem of weakness.

"Produce a small tape recorder?" Yang Xiuchun immediately understood what Duan Yun meant, and only listened to her continue: "At present, our domestic tape recorder production technology is very mature, but if you want to miniaturize the tape recorder, I'm afraid it's not so easy, reducing the volume of the tape recorder requires changing a lot of structure, minimizing mechanical parts, and using new types of tiny components and devices, even including integrated circuits, integrated circuits are very expensive, which may affect the cost ......"

Professor Yang is right! This is one of the important difficulties in the development of new tape recorder products. Hearing this, Duan Yun glanced at Yang Xiuchun approvingly, and said: "In addition to the style and appearance, the functions of our new products should also be as complete as possible, as far as I know, last year, in the domestic and foreign tape recorder market, the tape recorder with dual card structure accounted for 90%, and the single card tape recorder accounted for only 10% No, this shows that the vast majority of consumers only recognize the dual card recorder, and the most important functions for consumers are the recording and playback function, the radio function, and the tape automatic return function, which are the key functions of our new product tape recorder......"