Originally, there was only one store in the department store supermarket, and Wang Ke had not thought about developing a membership card, but now that there are more branches, the membership card system will naturally be opened.

It's not just a simple membership card, but also a shopping card, which is a real killer.

Wang Ke still remembers that when the shopping card first appeared, it was called a fire!

Whether it is a gift or a trustee, a large-denomination shopping card is indispensable, and the welfare of the unit company is also based on the shopping card.

Wang Ke heard from a friend that there was a small supermarket in his city at the beginning, and the value of shopping cards sold in a year was equivalent to 100 times the sales!

Of course, department stores will definitely not sell so much, after all, department stores now have sales of nearly 10 million a month, and a hundred times is one billion, and it is impossible to eat it in winter.

"Manager Yang, how long will it take for the membership card to be launched at the earliest?"

Yang Yun hurriedly said: "The internal debugging is almost the same, if you need it urgently, you can do it tomorrow." ”

Wang Ke was even more satisfied, so he said: "Then tomorrow, take advantage of the National Day to promote the membership card." ”

"Also, for the time being, the shopping card will only launch 100, 500, and 1000 of these three, and the total price of 1 million will be launched first to try the market reaction. In addition, I took another 200,000 shopping cards and sent a little to various government departments, and said that they would help try it. ”

Although Wang Ke doesn't like to deal with officialdom, he still understands the world.

Department stores and supermarkets can't hide money from others, and Wang Ke doesn't care about sending a little favor out, as long as it can be less troublesome.

Yang Yun wrote down Wang Ke's words one by one, and asked, "...... Baijia here?"

Wang Ke was a little speechless, Yang Yun's vision was still not long-term enough.

However, when the mother-in-law asked, Wang Ke patiently explained: "The membership card and shopping card are launched, and the price after our discount is not much different from Parknshop." You say the same price, would you rather go to ParknSHOP or a department store?"

"Department Store Bar ......"

Seeing Wang Ke staring at herself, Yang Yun said against her will, in fact, she wanted to say that if it was herself, it didn't matter where she went.

Wang Ke saw that her words were insincere, but he didn't explain anymore.

The launch of membership cards is not only a discount, but also an increase in customer stickiness, which is one of the enduring magic weapons of those big supermarkets.

Even if PARKnSHOP wants to make a membership card, I am afraid that the gains outweigh the losses, and the profit level is not high.

But if there is no membership card to bind customers, there will be a lack of central customer groups, once the department store strengths, PARKnSHOP will not last long.

What Wang Ke has to do is to defeat Baijia, isn't Lu Hai rich, and when Baijia falls, even if he can't shake Lu Haonan's roots, he will lose a lot, you must know that the supermarket has a lot of investment in the early stage.

Although PARKnSHOP is not as good as department stores, the initial investment is probably not less than 500,000.

It would be better if Lu Haonan didn't close the door and hold on, one more day of opening would be thanks to this day, Wang Ke had the confidence to play Baijia to death. On October 2, department stores and supermarkets launched a membership card system.

With the elements of free handling, discounts, and accumulating points to exchange for gifts, department stores and supermarkets have launched a huge publicity work.

Newspapers, outdoor advertisements, leaflets, students walking the streets with supermarket slogans......

The multi-pronged publicity method has once again made the department store and supermarket a topic of conversation after dinner and tea, and the crowd in front of the supermarket has also reappeared on the opening day.

On the 2nd alone, more than 800 membership cards were handled, and the shopping cards launched at the same time were also very popular, and more than 36,000 yuan were sold on the first day.

On October 3, the news that the shopping card could be repurchased in cash at a 10% discount at the original price also spread.

On the same day, there were many more people who came to buy shopping cards.

And unlike the first day when housewives were the mainstream, there were many more men on this day, and there were more handwriting than those housewives, and there were a lot of tens of thousands at every turn.

Wang Ke, who was watching coldly, could see at a glance the origin of these people, most of them were local businessmen in Lindong and logistics department personnel of some government agencies.

That night, the supermarket carried out an inventory, handled nearly 1,000 membership cards, and sold more than 180,000 yuan of shopping cards.

......

As of the evening of October 6, department stores and supermarkets have handled a total of more than 5,700 membership cards, with a total value of nearly 80 yuan.

5,700 membership cards, equivalent to 5,700 families choose department stores, as long as the department store supermarket service and price are in place, these people are the loyal customer base of department stores.

As for the shopping card, excluding the 200,000 that were sent, all the million shopping coupons launched in the early stage were sold out.

These cards will not be circulated in supermarkets anytime soon, and may even become a currency in disguise, and may never be used in supermarkets.

This is equivalent to Wang Ke having more than 800,000 more liquidity on hand, and this is just the beginning.

Wang Ke believes that when the wave of gift-giving frenzy at the end of the year passes, it will not be difficult to sell tens of millions of shopping cards.

The additional effect of the introduction of membership cards and shopping cards is that the supermarket turnover has reached a new high.

In the six days of the National Day, the total sales of department stores and supermarkets exceeded 6 million, and the average single-day sales exceeded one million!

......

On the evening of the 6th, Wang Ke met Li Ming, who hurried back from Lanhai City.

Li Ming is darker and thinner than before.

Wang Ke was a little sad when he saw it, people have been together for a long time, and they always have feelings.

In the past, Li Ming was a professional manager in his opinion, but now Wang Ke regarded him as a real partner, and when he saw this, he couldn't help but say: "Brother Li, there is no need to bow down to everything, we have recruited so many people, not for them to eat idle meals!"

Li Ming smiled and said a little tiredly: "Mr. Wang, I am enjoying it." ”

On the one hand, it is the incentive of dividends, and on the other hand, it is a sense of achievement, an unparalleled sense of achievement!

Department stores and supermarkets are developing and growing, and he Li Ming is an indispensable part!

Bypassing this topic, Li Ming asked rhetorically, "You will leave tomorrow?"

Seeing that Li Ming didn't want to discuss this topic, Wang Ke had no choice but to let it go, nodded and said, "I'll leave tomorrow morning." ”

The National Day holiday is coming to an end, and the shopping mall on the side of Heping must be settled as soon as possible, so Wang Ke has to go.

Li Ming was silent for a moment, wanting to say something, but he wanted to say something and stopped.

After several times, Wang Ke also saw that Li Ming had something to say, so he said, "Brother Li, what is worth your embarrassment?"

Li Ming frowned slightly, and didn't get down to business first, but asked, "What's going on over there at Baijia?"

Wang Ke didn't force him when he saw this, if there was really something, Li Ming would definitely tell him.

Seeing him mention Baijia, Wang Ke said disdainfully: "Recently, their business has lost more than half, and the disease of scabies is just that, there is no need to pay too much attention." ”

A series of actions in the department store completely stunned Parknshop, before they could barely compete with the department store in the price war, but now as soon as the membership card comes out, Parknshop has no power to fight back.

If Wang Ke didn't want to drag Parknshop, as long as he came with a few more promotional offers, it would not be too difficult to completely defeat Parknshop.

Li Ming actually didn't take Baijia in his eyes, otherwise he wouldn't have even mentioned it to Wang Ke before.

After asking Baijia, Li Ming was silent again.

Wang Ke frowned when he saw it, and said dissatisfiedly: "Brother Li Ming, if you have something, you just say it, it's not like you who procrastinate." ”

Li Ming took a deep breath and said, "Mr. Wang, China Resources is ready to enter Jiangbei!"

Li Ming's face was heavy, and he said: "I'm not worried about other large supermarkets entering Jiangbei, what I'm afraid of is China Resources!"

"Their target market overlaps with department stores, and what they like to do most is to open stores intensively in regional markets, penetrate the business district, and make competitors have no way out......

Li Ming said a lot of things about China Resources, some of which Wang Ke had heard of in his previous life, and some of which were gossip that only circulated in the industry.

What really makes Li Ming frown is that China Resources' strategic goals are the same as those of department stores, which are aimed at small and medium-sized cities and even rural areas.

Originally, the county-level cities in Jiangbei were almost blank areas for large supermarkets, and the reason why department stores could develop was also because there were no competitors on Lindong's side.

Whether it's Walmart or Carrefour, their target market is high-end people, large cities.

But CR is a civilian supermarket, specializing in the development of townships, communities and counties, and it is the usual means of China Resources to use affordable stores, convenience stores and community stores together.

In this way, department stores have the biggest competitor in Jiangbei, because department stores are now taking this road.

Wang Ke was not in a hurry before, because other large stores in Jiangbei did not look down on the township and county seats, and he had time for development.

But now the wolf is coming!

China Resources has a lot of money, and it is not the same as the department store, and once the department store and China Resources compete, there is almost no advantage at all.

"No, where did you hear the news of China Resources' march into Jiangbei?"

Wang Ke thought about it and still felt that something was wrong, in the previous life, the coverage of China Resources was the Suzhou, Anhui and Henan regions, and Jiangbei was not their target area.

And he remembered that the first China Resources supermarket in Jiangbei opened in 2008, when China Resources had just acquired China Resources, and it didn't seem suitable for such a big move.

When Li Ming heard Wang Ke say this, he was also a little dazed, and said: "It's all spread in the industry. ”

He was originally the vice president of Carrefour, with a wide range of contacts, and more information than Wang Ke.

"Could it be a smoke bomb?" Wang Ke wondered.