Chapter 382 Shooting Commercials, I'm a Professional
This line is a classic of the whole film, the same line at the beginning and end, echoing from beginning to end, Truman left the false world and returned to the truth, I think there should be a strong contrast. ”
Zhou Xingchi analyzed his thoughts unhurriedly, "The emotion of the ending line can basically be determined, it is the reaction of the real Truman, the sunny and cheerful smile, representing the beauty of the real life in the future."
At the beginning, it should be diametrically opposed, sunny and cheerful with irony, and if the smile is exaggerated and nonsensical, it will be more absurd to fit the artistic conception. ”
The nonsensical style is the typical performance style of Zhou Xingchi in the early days, and Zhou Xingchi has too much say in this regard.
Just as Zhou Xingchi was analyzing, the crew also stopped, and everyone looked at him with strange faces.
It's not just Tong Liya who is worried, after joining the group from Zhou Xingchi, everyone in the crew is faintly worried.
One mountain does not tolerate two tigers, this truth is understood by primary school students.
Although Li Qian is already one of the best directors in China, Zhou Xingchi is the top in China, whether as a director or an actor.
What's more, Li Qian is too young.
The two are at the same level on the coffee position, and if there is a disagreement, then I am afraid it will be difficult.
But no one dared to say anything, Deng Chao stood next to him and glanced at Zhou Xingchi, and then at Li Qian, wanting to say something, but he couldn't figure it out.
Guo Fan saw that Li Qian did not have any unhappiness on his face, and he did not say anything, he knew Li Qian very well.
Those who have worked with Li Qian know that Li Qian is notoriously good-tempered, but sometimes there is no room for negotiation on key issues.
Since Li Qian was not unhappy, it meant that there was no big problem.
Li Qian was indeed not unhappy, and even expected the current situation from the moment Zhou Xingchi was confirmed.
It's normal for the crew to have different voices, and in "Red Sorghum", Jiang Wen and Zhang Yimou had a dispute, and once reached the point of wanting to do it.
In the filming of the previous month, some people also had their own ideas, and they all told Li Qian, the same as Zhou Xingchi, the difference is that Zhou Xingchi has a big coffee position, which is about the same level as Li Qian.
There are controversies that can be discussed, and comedy is what Zhou Xingchi is good at, and he can also learn from experience and learn from it.
Moreover, Zhou Xingchi is also right, echoing from beginning to end, which is a commonly used technique in many movies, and there are the best western films in film history more than 50 years ago, "Searcher", the most recent like "Let the Bullets Fly", and Zhou Xingchi's own "Shaolin Football".
The same is true of "Truman's World", the same line at the beginning and end is enough to be called a classic.
However, it is not wrong to echo from beginning to end, but how to echo and from what angle, then Li Qian does not agree.
There may be a bit of something to say, Li Qian picked up the cup and took a sip of water in advance.
Putting down the water glass, Li Qiancai said with a smile, "Director Zhou is right, Truman has left this false world and returned to the truth, this scene is echoed from beginning to end, and it is used like this in many movies, often after watching it with questions, anger, and apprehension at the beginning, and revisiting it with regret, satisfaction, and doubts at the end."
Just like in the classic spy war movie "Spy Shadow", Bourne is floating in the sea at the beginning, and the end of the third part is also floating in the sea, the same scene, the former is full of questions and despair, and the latter has a hopeful future, transitioning from one mood and state to another. ”
actually agreed with Zhou Xingchi's words, which surprised everyone.
Even Zhou Xingchi was a little surprised that he agreed with his plan so easily?
Li Qian turned and said, "However, although Truman is about to move from false to true, from beginning to end, Truman has not changed, he is still the enthusiastic, cheerful, and laughing Truman, no matter what the environment is, he is still the real Truman." ”
In Li Qian's setting, this scene is not as absurd as Zhou Xingchi said, even the smile and sunshine on his face are ironic, satirizing this false world, and satirizing the plot that lasts for more than an hour.
Just laughing and greeting the neighbors with a sunny face, compared to the end, but the smile is a little brighter, a little more simple, not too exaggerated, not sarcastic.
Zhou Xingchi said, "However, the previous Truman was incomplete, in the past thirty years, countless coincidences and accidents, in fact, Truman has long discovered that something is wrong."
It's just that he didn't have the courage to break everything he was born to accept, so he deceived himself and lived, using a word of morning, noon and evening every morning to cover, sarcasm and vent.
Until the end, he went from weakness to firmness, from timidity to strength, and faded away from these negative emotions that arise in a false environment, so I think the absurd performance at the beginning is a little more appropriate. ”
"The previous Truman was also a Truman, not an incomplete Truman, and those shortcomings were also the real character of Truman. Li Qian shook his head.
"No, that's not the real Truman. Zhou Xingchi interrupted Li Qian.
Li Qian didn't care, and said with a smile, "For example, I waited to go to the restaurant to eat, but the chef's dishes were particularly unpalatable, and the restaurant owner dragged me very much, saying that I had poor taste, but I immediately became angry, and called hundreds of people to smash his shop, breaking the boss's three legs."
This impulsive, irritable, grumpy me is not the same as myself, I am a very easy-going person, but that state is also real, and like Truman, it happens under certain circumstances. ”
The words are not rough, this strange metaphor made Zhou Xingchi speechless.
"Actually, everyone has a different period, I believe Director Zhou, you also had the period in the movie when laughter can knock the ceiling down, judging from you now, can you say that it is incomplete and false you?" Li Qian continued.
Zhou Xingchi sighed secretly, in fact, he was still himself, but the environment and others changed, and he also changed.
If there are still people and things back then, will you still be the same person you were back then?
Shake your head and put this unrealistic thought aside for a moment.
Zhou Xingchi still insisted on his own thoughts, "The necessary exaggeration and absurdity in front are also ironic expressions of the current situation of Truman, if this scene is too peaceful, it will not play much role." ”
Li Qian smiled and asked rhetorically, "Just the performance of Brother Chao just now, how did Director Zhou feel after watching it?"
"It's not in place yet, but there's a lot of irony about the shot itself. Zhou Xingchi said.
"That's right, Brother Chao just now is similar to us going out to greet our neighbors as usual, it's not too exaggerated, it's not too absurd, don't you think it's ironic after reading it?"
"But this is how I feel when I watch the movie after reading the script and understanding the movie. ”
"Yes, the audience recalls the opening scene after watching the movie, even if Truman's smile is just absurd and not ironic, they will find it ironic. ”
"......" Zhou Xingchi was stunned again.
Li Qian continued, ""Truman's World" itself is an absurd and satirical story, so there is no need for the characters to deliberately show the absurdity and irony, otherwise it will be a snake.
Because after watching the movie, the audience will naturally find that even the most normal performance will become extremely absurd in the whole story.
This is the same as a comedy, it is a funny story in itself, a serious performance is still funny, and if the story itself is not funny, then the actor must use exaggerated lines and body language to make this story that is not funny in itself funny. ”
"A funny story, a serious performance is still funny, and a story that is not funny needs the actors' lines and body language to make it funny?"
Zhou Xingchi chewed on this sentence repeatedly, and after a few seconds, he suddenly smiled, "Director Li's style is really as unpretentious as rumored. ”
In fact, playing the role of producer, in addition to really liking the story, my curiosity about Li Qian is also part.
Every famous director has his own unique style, and Li Qian naturally has it, but this style is not very special, but it is very special.
Except for "The Frequency of Life and Death", it is all a very creative story, with a flat and straightforward narrative.
Technically speaking, it is not an exaggeration to describe it in four words.
It's just this style, but it can sell again and again, and it is very popular with the audience.
Now I understand that the most ordinary way of narrating is because the story itself is good enough and there is no need to show off skills, not that Li Qian does not have this ability.
Looking at it on this day, Li Qian's thoughts on every shot are extremely detailed, whether it is the camera position or the actors' performances.
Even when filming, Li Qian thought about the effect of editing, the relevance of the scenes before and after in the movie, and the role and significance of the whole.
This kind of meticulous control, which is not enough to describe with perfection, is simply to the extent that it can be called a perversion.
A story that is moving enough, a flat and straightforward narrative style, simplified to the details of each shot, this should be Li Qian's directing style.
According to Li Qian's style, there is really nothing to dispute about this shot, and Zhou Xingchi has no objections, and he still admires it very much.
Originally, the group of gunfights that everyone imagined did not happen, but they just discussed their own opinions, which disappointed some people who wanted to see the excitement.
However, more people are relieved, everyone eats together, just don't make any moths.
Li Qian didn't expect Zhou Xingchi to give up his idea in a few words, and it seems that he is not such a difficult person to get along with.
Then continue to shoot, this shot Zhou Xingchi also went down to guide Deng Chao's smile.
Comedy is indeed the genre that needs the most talent, and Li Qian is indeed inferior to Zhou Xingchi in terms of how to perform.
In this scene, it should be the kind of laughter from the heart, sincere, infectious, and sunny laughter, not the kind of funny smile.
Li Qian knew what effect was needed, but how to perform it was a difficult problem, and he was not a teacher in the acting department.
Now, with Zhou Xingchi, this is much easier, this is his forte.
After grinding for more than two hours, Deng Chao's face was about to laugh before he took this shot.
Li Qian saw that Deng Chao was constantly patting his face, and couldn't help asking, "How about Brother Chao, it's okay." ”
"It's okay, but my face seems to be a little frozen. Deng Chao shook his head, bowing left and right and rubbing his cheeks twice.
Zhou Xingchi suggested, "Change the plan, in the next scene where Truman locks his wife in the car, Truman has realized something, and he needs to laugh a little crazy." ”
"That's fine. Li Qian nodded.
Then go back indoors first and shoot the scene planned for the night, Truman drove away with his wife and was sent back by the police halfway.
"Prepare for it, Wang Ou, you will have an interstitial advertisement later, it doesn't need to be so natural, just a little deliberate. ”
After half an hour, I returned to the room to continue shooting.
"Scene 51, one shot!"
"Let's go!"
The escape plan was fruitless, and Deng Chao was sent back by the police, sitting on a chair in the dining room, a little dull.
And Wang Ou leaned on the bar counter of the open kitchen, looking at him condescendingly, "Do you know how much trouble we caused to the police this time, can you not be so willful." ”
Deng Chao did not refute the accusation, and turned his head to her in a daze and asked, "Why do you want to have a child with me? You can't stand me at all." ”
Wang Ou was slightly stunned, and then a professional smile immediately appeared on his face, "How come, what do you think, I'm your wife!"
emphasized, it's his wife.
After speaking, Wang Ou turned his head, and the smile that suddenly appeared just now suddenly disappeared at this time, and his face was expressionless.
I grabbed a box of beautifully packaged Nescafe coffee from the bar, turned around, and the smile I had just had just now suddenly returned.
She holds the bottom of the box with her left hand and the upper right corner with her right hand, and her posture is more standard than that of most shopping guides.
There is still a professional smile on his face, "You are not in a good mood now, otherwise you have a cup of coffee, Nescafe, choose quality, choose Nestle, mellow experience, have it at any time, every moment, there is Nestle with you." ”
The camera zooms in and gives a close-up of her and the box in her hand.
These words were said directly in front of the camera, not at Deng Chao, which made Deng Chao inexplicable, looking left and right, with some horror in his eyes, "What are you talking about?"
"Who are you talking to?" Deng Chao shouted.
Wang Ou turned a blind eye, still maintaining that posture, direction, and smile, "Nescafe is a new product, I have tried it, it is very delicious." ”
Deng Chao stood up and walked over to her, "Who are you talking to, and who else is here?"
Facing the Deng Dynasty, whose face had changed, Wang Ou kept retreating.
Deng Chao pressed forward step by step and yelled, "What the hell is going on!"
Wang Ou was already a little panicked, and his smile became more and more reluctant, "Truman... Truman, you are not in good spirits, why don't you go and rest. ”
Deng Chao began to laugh, laughing a little crazy, but he stopped yelling, and pointed at her, "You have a share, right?"
Wang Ou had already been cornered, groping with his hands on the table, picking up a multi-functional fruit knife, and looking at Deng Chao with a frightened expression, "Truman, you scared me!"
"Click, stop!"
Li Qian shouted to stop, there were many subtle emotional changes in this shot, and the rhythm of the two of them was not mastered well.
But I didn't give any guidance, and both of them understood how to act.
It's not that you know how to act, you can act, you need to shoot more, practice and grind, and it's natural to find the state.
"Director Li, these advertisements of yours are all at the key points of the plot, and they can even promote the retreat, just right, how did you come up with it?" Zhou Xingchi asked curiously next to him.
Since reading the script, Zhou Xingchi is not surprised by the large number of broadcasts.
However, these advertisements are not simply inserted into the plot bluntly, perfectly integrated into the plot and promoted the plot.
For example, here, Truman drove his wife away, and the director team set up a roadblock in advance, saying that a small volcano on the island was about to erupt.
However, when the fire police greeted them, they skillfully called out Truman's name, which was not strange at all, just like greeting an old friend.
This deepened Truman's suspicions, and he got out of the car and fled, but was caught by the police and sent back.
At this point, I was just suspicious of outsiders, but at this time, my wife suddenly began to talk to herself about the deliciousness of Nescafe.
It seemed to be meant for him, but the eyes did not look at him from beginning to end, which attracted Truman's suspicions.
Moreover, when he took the knife to defend himself, he shouted into the air, "Hurry up and find a way",
This directly led to Truman's distrust of his wife.
At first I was suspicious of someone watching, then I was suspicious of the people around me, and now I was suspicious of my family, and I pushed forward one by one, and the key here is the box of Nescafe.
Li Qian smiled, "Although there must be advertisements, I tried to find a way to cut the advertisements into the plot from the beginning, and it is best not to have advertisements that have nothing to do with the plot, which will also affect the viewing experience, I can't be sorry for the audience." ”
"Director Li is worthy of being a director who makes movies that the audience likes. Zhou Xingchi nodded, and said, "Can I take the liberty of asking, what is the price of the advertising fee for this scene?"
"There's nothing that can't be said, and I received 15 million from Nestle. ”
This scene is more important, and the appearance time is more, which is higher than Wallace and Yonghe soy milk.
Coffee is also a wide range of consumer goods, unlike the lawn mower that moowed the lawn before, there are too few families in China who can use this, who has a lawn at home, Li Qian is too lazy to talk to the brand.
"15 million?"
Rao is worth more than one billion Zhou Xingchi couldn't help but shrink his pupils, and an advertisement that appeared in a few seconds was worth 15 million.
In this way, the advertising cost of the whole movie is probably a huge amount.
has been staying in Xiangjiang and does not come to the mainland often, but I didn't expect Li Qian's commercial value to reach such a terrifying level, which is similar to the 1.6 billion box office significance of "I Am Not the God of Medicine".
Li Qian said with a smile, "15 million is not much, it is already a conscience price, after the movie is released, these shots will definitely be repeatedly discussed by the audience, tens of millions of moviegoers, high popularity, and the effect of CCTV advertising is no worse." ”
It's really not Li Qianchui, he is professional in advertising, this advertisement is much stronger than general implantation, there must be a lot of discussion after the movie is released, if you know the effect in advance, 20 million is absolutely worth.
What else can Zhou Xingchi say, he can only admire, as a businessman, with such a terrifying commercial value, 15 million to ask Cheng Long to endorse it is enough.
After small talk, continue shooting.
After filming this scene, it was a scene of fighting, and then Wang Ou fled to the door and was caught by Deng Chao, and at this time Zhang Wei appeared at the right time and came to Deng Chao to drink with a dozen beers.
When the savior came, Wang Ou threw himself into Zhang Wei's arms and cried, "Help, how can he tell me to continue like this!"
While crying, he glanced at the camera again without a trace, and cried out jealously and aggrievedly, "He's not professional at all!"