Chapter 241: The Effect of Linkage Propaganda

On the Internet, netizens are hyping up because of the picture of Fang Bo kneeling down to Lin Bao, and they are also waiting for Lin Baofang or the official of "Crazy Stone" to help Fang Bo explain.

After all, the day after tomorrow is October 1st, the movie is released, and such a thing happens, no matter what, it will have some impact on the smooth release of the movie.

And soon, Lin Bao's studio, which has been stared at, and Lin Bao's own Weibo account released new updates.

Many people clicked into the push message and found that it was a pre-sale promotion link for a book!

What do you mean?

Isn't it a clarification announcement?

Why did you launch a new book?

Looking at the title of the news in detail, it turned out that Lin Bao wrote a book related to performance, which will be released on October 1st.

What's the situation?

Because the video is attached below, everyone also clicked on the video easily.

Inside is a daily record of a small dragon's set, until the end, when the clip of Fang Bo talking on the phone in the sewer appears, everyone is very happy.

Is it so funny?

This is the plot in "Crazy Stone"?

Immediately afterwards, Fang Bo, who looked like a homeless man, ran wildly on the viaduct, and then introduced Lin Bao's new book "The Self-cultivation of Actors" with a voiceover.

After watching the whole video, most of the audience understood.

It turned out that this was a joint promotion, which was not only an introduction to the personal journey of the newcomer actor Fang Bo, but also a kind of trailer form of publicity for "Crazy Stone", and thirdly, it was also a promotion of Lin Bao's new book.

The three are in one, bound to marketing, and, every point, makes people who have to watch the video feel very comfortable.

For Fang Bo, who climbed out of the "dead man" pile step by step, it is not easy to enter the list of actors in theater films, and it is also a key domestic theater film, and it is very inspirational.

In addition, his own appearance conditions are not good, and he was able to get to this point, it really depends on hard work, and it is like he himself said it, and he was guided by Lin Bao.

And "Crazy Stone", whether it is the trailer in the early stage, or the picture that has exploded in this video now, in fact, everyone can feel the entire black humor style, whether it is the actors' lines or the element settings, it is very attractive.

As for the book "Actor's Self-cultivation" written by Lin Bao, it was the most surprising to everyone.

"It turned out that Fang Bo was able to star in the film because he was instructed by Lin Bao, so he came to thank him!"

"Lin Bao still knows how to act, and can also write performance theory?"

"You can go and watch the MV of "Rap Facebook" before to see who the director is. ”

"I'll go, the director of this MV turned out to be Lin Bao?

"That's right, discover a new world! I watched the MV before, and I only paid attention to the five young ladies, and I didn't look at the staff list, but I didn't expect it to be directed by the boss of Bao'er!"

In fact, this book "Actor's Self-cultivation" was promoted by Fu Ge on Weibo last year. Unexpectedly, it was written by Lin Bao!

"Indeed, this book has actually been talked about a lot in circles lately. Many old actors in the circle are very concerned. Fang Bo was really lucky to be able to use this book to get in touch with Lin Bao and learn the performance theory in the book!"

......

Soon, the discussion on the Internet began to turn to Lin Bao's book.

The public is not too interested in the content of such a book on performance theory. It's more just that Lin Bao is surprised by the action of publishing a book. Moreover, looking at the recommendation above, it seems to be quite professional, so the interest is up.

However, many people in the film and television industry, actors, began to study in detail.

In fact, for some time now, the book "Actor's Self-cultivation" has been promoted on a small scale in the industry.

Whether it is Vogel, including the directors and actors in Tang Film and Television, as well as some teachers in film schools, they have mentioned this book to the students of the acting department in class.

However, because the whole book is only serialized, everyone discusses it more as a performance material.

And now, the whole book has been officially published, which can be regarded as a real theoretical system.

Those who have read this book on the Internet are also looking forward to the physical book coming out, buying one, and researching it well.

And those who have not heard of this book, just like Mu Yucheng, understand the content of the entire book in detail, as well as the author's information, including the list of more than 20 heavyweight recommenders, which suddenly raised the level of the entire book.

Among the first-line actors, Fu Ge, as the most representative of acting skills, has highly respected this book from the beginning.

Some senior executives of film and television companies have a forward-looking grasp of the industry, and they also vigorously recommend this book.

In addition, there are also domestic film critics, including some old professors who teach theory in film academies, who still come out to endorse.

This is very rare.

These older generation of acting teachers in China are definitely arrogant, if they don't really have the goods, otherwise, even if Lin Bao is already the first person in the music industry, or even a godfather-level figure, he is still not a bird, or you are not a bird.

Therefore, everyone in the film and television industry, both inside and outside the film and television industry, began to pay attention to this new book.

Moreover, although the physical book will not be released until October 1st if it is pre-ordered, the online version can be free on the Galaxy website.

Therefore, many people began to search for this book directly on the Internet and began to read the content in detail.

Outsiders look at the bustle, insiders look at the doorway.

Some film and television insiders who had never heard of this book before clicked on the book and read it quickly.

Lin Bao has added a preface at the beginning of the book, briefly describing the three performance systems he advocates as a whole.

Among them, the first experiential school, in fact, should be regarded as a more popular performance teaching method in the domestic film and television circle, and even in the academic school.

However, no one has ever summarized it into a complete system system.

And suddenly, Lin Bao, a layman, suddenly wrote such a book, which is naturally surprising.

Many people, too, have a critical attitude and begin to read this book in detail.

After reading the preface, I went directly to the first chapter of the text, which is a very daily, easy-to-understand performance class documentary, and those who have some experience in acting quickly integrated into it.

When I came out of the content of the book again, I suddenly found that a long time had passed, and the progress of the whole book was only one-fifth.

Nearly 700,000 theory books, in terms of the entire content arrangement, is not like the traditional theory books, using the way of listing and explaining knowledge points in detail, but a classroom dialogue method.

It's like reading a story, feeling the communication between teachers and students in the book, in the classroom, and at the same time, following the author's train of thought, I soon told the whole experiential system he wanted to express.

......

At night.

After Zheng Rong returned to the office, she also began to pay attention to the entire Internet public opinion and the promotion of the book "Actor's Self-cultivation".

Originally, the promotion of the new book should have been carried out after the release of "Crazy Stone".

It is also to avoid hot spot conflicts.

After all, during this period of time, the "Crazy Stone" movie is on the same front as itself, and for the biggest publicity exposure of the box office on the first day of October 1, the main publicity angle of the two sides this week should be on the movie.

Moreover, the editing of the entire promotional short film is also based on the fact that after the release of this movie, including the funny scenes in the movie, as well as the entire acting state of Fang Bo, the actor, after being completely exposed in front of all audiences, it is extended to "The Self-cultivation of Actors", which is more convincing and substitutional.

But unexpectedly, because of Fang Bo's unexpected behavior, Zheng Rong had to take out this promotional video in advance.

Moreover, I simply advanced the pre-sale time by a week.

In this way, in fact, the current state of the two sides is in a binding propaganda.

Movies and books, either of which is the first to gain a good reputation and popularity, will increase the potential energy of the other party to a certain extent.

Zheng Rong, sitting at the desk, browsed the data information sent by the person in charge of the studio.

Now, the studio's data monitoring team and public opinion control system have been initially established by Zheng Rong.

In order to cooperate with the publicity and public opinion work of the entire studio.

On the Internet, the original discussion about what happened in the barbecue restaurant before has basically turned to the discussion about the book "The Self-cultivation of Actors".

At the same time, "Crazy Stone", which has been pressed by Eleven's biggest opponent "Star Adventurer", has also begun to rise rapidly in popularity, and the pre-sales of movie tickets on various platforms have also increased significantly.

Not to mention Fang Bo, the movie hasn't started yet, and the video of "Fang Bo's Growth" shows his personal experience and performance in the film.

In terms of personal personality, there is no slot at all, and it can be said that it is popular before it is broadcast.

Even, even the popularity of other actors who are not very famous in the movie have been affected by this wave of linkage publicity.

turned off public opinion and popularity information, and Zheng Rong began to watch the pre-sale information of "Actor's Self-cultivation" on various platforms.

From the pre-sale news on Weibo to now, there are more than five hours, and the pre-sale information returned from various e-commerce platforms, the number of appointments for purchase, all platforms combined, is less than 5,000 copies.

In offline channels, there is also some information about appointments, but they are basically ignored.

Five hours, less than five thousand pre-sales.

It's still a little disappointing for Zheng Rong.

Although Lin Bao's influence on the whole network is already very large, this is a theoretical book after all, and it is much worse than some story books in terms of publicity effect and strength.

Even if some fans are very interested in Lin Bao's action of publishing a book, they may not necessarily choose to buy it.

Many people in the film and television industry, or some people who are more interested in physical books, are probably also waiting and seeing.

After all, I invited more than 20 celebrities to recommend it, but the person who wrote the book was Lin Bao, a person from outside the circle, and suddenly broke in, which still made many people's hearts a little guilty.

Everything, just wait for the next period of time, and start to contact the people who have reached out to this book through various channels, including the galaxy network, to do some word-of-mouth publicity. Or wait for the physical book to be officially launched and start a formal all-round promotion.

Moreover, in Zheng Rong's view, this "Actor's Self-cultivation" is, after all, a theoretical book, and best-selling is on the one hand, and on the other hand, the goal is still in the field of theoretical teaching.

Now that I have contacted some professional university professors and doctoral supervisors to obtain their recognition, the next step is to find a way to characterize the book.

The goal, of course, is to become a domestic film and television professional textbook, or at least to enter the roster of theoretical guidance series.

Everything still depends on the evaluation and recognition of the entire industry after the physical book is listed.

......

The next afternoon.

The premiere of Tang and the crew of "Crazy Stone" is scheduled for 5 p.m.

Lin Bao went to a magic theater where the premiere was held an hour early.

The eleventh schedule is one of the more important movie schedules of the year.

However, because there is a menacing Hollywood "Star Adventure King" this year, many domestic original films have changed their files.

There are a few literary films, cartoons, and Tang Ren's "Crazy Stone", which is the focus of this year's promotion.

The premieres of several major theatrical films are scheduled for the end of September, but they are separated, which can be regarded as a chance for the media and film critics to take a breather.

Previously, "Crazy Stone" released its guest list for this premiere.

In addition to the arrival of a group of actors and the production director of the Tang Dynasty, there were two guests, which was very surprising.

One is Vogel.

One is Lin Bao.

The former, who is currently the top first-line actor in China, came here specially, perhaps because he is the same person as Tang Film and Television, and has something to do with the company's new film platform.

And Lin Bao was the most surprising to everyone.

You must know that in the past year, he has become popular all over the Internet, and even abroad, except for that trip to Vienna and Moyin's graduation party, he has basically never participated in any commercial activities.

And this time, he stood up for such a domestic movie, whether it was for personal reasons or for joint publicity reasons, which gave a great shock to the outside world.

Originally, in terms of publicity momentum and actor influence, "Crazy Stone" was far lower than "Star Adventure King". And with the news of the guests breaking out, because of Fu Ge and Lin Bao, from twelve o'clock at noon, at the entrance of this not very big magic city theater, fans can be said to be crowded.

All kinds of media also gathered, and long guns and short guns were set up at the entrance of the theater, waiting for the arrival of the crew and invited guests.

At 4:30, the ceremonial entrance began.

Lin Bao, as a guest, naturally couldn't drive, it was Cao Zige who drove.

The procedure was also to contact the crew in advance, and after waiting for more than ten minutes in the parking space that was cleared out of the street, the command voice of the staff came from the podium.

Cao Zige drove the car, carrying Lin Bao, and slowly drove to the door of the movie.

"It's down. ”

Lin Bao waved his hand towards Cao Zige, then opened the door and got out of the car, and in an instant, he heard the cheers of the surrounding mountains and tsunamis.

As far as the eye can see, there are crowds of fans, passers-by, and even many people holding cheering signs with their names written on them.

Because there were too many fans who came to watch, this time the autograph session was also canceled, Lin Bao got out of the car, smiled around, said hello a few times, and then went into the theater under the leadership of the staff in dresses.