Chapter 493: Jiagu Pork Crusade
Tokyo, an island nation.
On the weekend, Minako walks into the seisan meat store of the food supermarket Yabaiko.
The family was preparing to hold a barbecue party, and it happened that Yabaiko was launching a promotion with the theme of "yakiniku samadhi", and a total of 20 items of pork chops, steaks, and teppanyaki were recommended. Beef imported from the United States, lamb imported from New Zealand, steak imported from Australia, and local beef from Kyushu...... and a wide variety of related ingredients.
Minako unhurriedly selects the various ingredients according to the recommendations, but when it is her turn to pork, she is a little hesitant.
In terms of pork, Babaiko specially recommended a pork imported from China as a promotional item.
Minako took a closer look, and that's right, this is indeed imported from China.
The cold fresh meat packed in trays of imitation wood grain materials has a beautiful appearance and gives people a sense of returning to nature, but this is not domestic - the pork produced in the island country will be labeled with the word "domestic" on the packaging. Of course, this is not the key, the key is the price.
Generally speaking, the price of domestic chilled fresh meat in island countries will be 13% higher than that of imported pork, and locals are more willing to buy domestic high-priced pork.
Pork imported from China is rare, not to mention that the price of imported pork from China is the same as that of domestic pork, and it is even used as a pork promotion item by food supermarkets?
At the same price, the average person may not hesitate to choose domestic pork. However, as an experienced family "cook", Minako knows that this situation will only appear if the quality of imported pork is better and supermarkets are extremely optimistic about its sales prospects.
And her eyes told her that it had all the characteristics of good meat - no ice, the muscles were uniformly red, and the fat was milky white, like snowflakes distributed among lean meat......
Without further hesitation, Minako followed her own experience and chose this pork imported from China.
The day's barbecue was a success, and the imported pork from China was even more popular than Minako had imagined – it had a delicate taste, smooth meat, and a fragrant and slightly sweet aftertaste, which was well received by her family.
After learning that this is pork imported from China, and the price is the same as domestic pork, everyone shouted that it is worth buying - domestic pork of the same quality island country must be more than this price.
Minako, whose vision has been recognized, has completely become a fan of this imported pork from China.
Word of mouth is spreading. This autumn, experienced housewives in Tokyo know that there is a very cost-effective imported pork from China – the same price as domestic pork, and a higher quality experience.
The rising sales ahead made Ito Samu, which imported Kagu pork, laugh and laugh, and Ito Nohito, who handled it, was even more relieved - in the pricing of Kagu pork, Ito Samu once had considerable doubts about its pricing as domestic pork, but he adhered to this pricing strategy based on the superior quality of Kagu pork and promoted it as a key product.
Now, he's definitely on the right side!
Even, the speed at which Jiagu pork opened up in the island market was much faster than Ito Sam predicted, mainly because the repurchase rate was surprisingly high - which shows that Jiagu pork has broken through the national sentiment of the island people and has been recognized beyond the ordinary.
Looking at this sales momentum, the initial import of 10,000 tons of Jiagu pork is far from enough, what else is there to say, Malidi, import!
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Jiagu pork is a success in the island country, but in another market in the East, it has become a brand.
Seoul, South Korea.
Choi Mi-hye was very happy to receive a small box of beautifully packaged Jiagu pork, which was like receiving a super expensive and decent gift.
But in fact, in South Korea, this small box of pork is really a valuable gift - it costs at least a few hundred yuan to convert into yuan, and almost 80 yuan for a catty.
Choi Mi-hye likes to eat barbecue, but she also has to be careful when she eats meat on weekdays. In South Korea, even wealthy families often regard eating pork ribs as a grand ceremony.
So when she received this small box of pork, she couldn't help but be unhappy. In particular, this is still Jiagu pork.
Gagurk pork is said to have entered the South Korean market for a long time, but it has been used as an ingredient in high-end restaurants until now. It was also three years ago that it began to appear in the mass consumer market, and due to its reputation as a fine dining restaurant, it is also highly sought after in the mass market.
Like the island countries, the price of local pork in South Korea will be higher than that of imported pork, and it will be more recognized by the public, but unlike the island countries, Gagurk pork is sold at a higher price in South Korea than local pork.
Cui Meihui doesn't think it's strange, anyone who has eaten Jiagu pork knows that it is indeed worth the price.
Moreover, the supply of Gagurk pork in South Korea has always been tight, in other words, even if you want to buy it, you may not be able to buy it.
Cui Meihui is very envious of one of her Chinese student friends, according to her, in China, Jiagu pork is still more common, can be bought in the fresh areas of major supermarkets, of course, Jiagu pork is also extremely popular in China - this once made Cui Meihui feel that Chinese are so rich!
In fact, South Koreans do not "can't afford to eat pork" as rumored on the Internet, and in terms of per capita pork consumption, South Koreans are only slightly lower than Chinese. After all, expensive is really expensive, but their income is also relatively high.
Moreover, the reason why it is so expensive is, to a certain extent, the South Koreans have caused it themselves.
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"South Korea now needs to import one million tons of pork every year, and our Jiagu pork accounts for almost one-third, and the share is still increasing, but the price is not falling but rising, which is also strange enough. ”
Immediately after the island country wanted to purchase a batch of Jiagu pork again, South Korea also came to increase the order for Jiagu pork imports, Li Dongliang said happily.
Qi Zheng didn't raise his eyebrows: "It's good to be wonderful, it's better to ensure our interests......"
Li Dongliang thought so.
It is well known that South Korea's agricultural resource endowment is worse than that of island countries. In the distribution of agriculture and animal husbandry, agriculture is the first priority, so animal husbandry and breeding will be greatly compressed, resulting in low local meat production and short supply, so the price is relatively high.
According to market logic, South Korea should import cheap agricultural products from overseas to adjust prices. But in practice, both economic and political interests are at odds – giving rise to a monopolistic chain of economic interests, and the state can also benefit from high import tariffs.
For example, the export of Gagu pork to South Korea has always been a partner of Samsung Foods, and the Samsung Group behind it has a monopoly in South Korea.
Gagurk pork export quotations are not cheap, but even with the high import tariffs, the high price in South Korea is very profitable - Samsung Foods is driven by profits, and continues to increase imports, but the price is not the same.
Therefore, in many cases, "no two in the world" is just a theory put forward by South Korea to the people for the sake of import restrictions, and it is essentially just a slogan for political goals. As long as there are enough interests, there are more leading parties.
"Forget about the order from the island country, this order from South Korea is not small, I like such a partner!" Li Dongliang smiled like a big profiteer.
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