In June, the state begins its hottest season of the year.

Every dinner time, it is the best time for the business of the "old man" Malatang restaurant.

The hot weather can't stop people from pursuing spicy flavors.

A crowd of workers poured into the shop and occupied a large table.

"I like to come to this store the most, the taste is the most authentic......"

"The old party has a treat, and I want to have a good tooth sacrifice tonight......"

"Come on, come on, don't talk nonsense, hurry up and order food......"

The boss finished ordering them with a smile, and then Zhang Luo said: "Do you want to have some beer, today the store has a new Qingyuan beer, there is a big discount, buy two bottles and get one bottle free, the opportunity should not be missed." ”

Someone hesitated, "Qingyuan beer, it's not delicious, I drank it once and I don't want to do it a second time......"

The boss pointed to the "Qingyuan Beer" poster posted on the wall of the store and enthusiastically recommended: "Don't worry, this is a new product, and I have drunk it, so I will definitely not let you down." ”

Someone shouted: "It doesn't matter if he's new or not, don't be stupid if you have a discount, let's take a box first." ”

"Okay, everyone, wait a minute. ”

Soon, the hot dishes and beers ordered by the guests were served.

"Hey, it's really new. ”

Someone picked up a bottle of Qingyuan beer and looked at it carefully.

The packaging is really eye-catching, and the designer designed the label as a label, with simple colors and layered droplet rings that balance the whole visual effect.

Everyone was eye-catching by the new packaging of Qingyuan Beer, but looking at the packaging, it simply stood out among the beers in China.

"Don't say it, this package is pretty good-looking......"

"yes, yes, it's much more pleasing to the eye than other beers. ”

Some people are not convinced, "It looks good and is used for a fart, and it is good to drink." If it doesn't taste good, you have to see what's the use, and that's the little white face in beer. ”

"Hahaha, that's right, come on, come on, stop chatting, open the bottle, open the ......"

Pour a full amount of beer, the liquor is clear and transparent, pale yellow in color, and the foam is white, delicate and persistent, which is extremely appetizing.

"This looks good, I'm looking forward to it......"

"Stop talking nonsense, come on, it's all full. ”

Everyone raised their glasses and took a big sip.

The malt is fragrant, refreshing and refreshing, the feeling of freshness and deliciousness returns to nature, the quality is high, and the taste is fresh.

"Wow...... Cool!"

The taste of the beer was much more than everyone expected.

The aroma of this wine......

This taste......

It's refreshing......

Someone slapped the table, "Boss, here's another case of this beer!"

"Oh, it's really good, this beer, and this spicy hot, it's a match made in heaven!"

"Hey, didn't you say that it doesn't work, you drank the most for Mao......"

It's really fragrant......

More people can't hold back their appetite and drink heartily.

At this time, the TV in the store happened to be playing an advertisement for Qingyuan Beer.

A bottle of Qingyuan beer sank to the bottom of the sea, and beer with white foam gushed from the mouth of the bottle; a sea turtle rowed over, took a sip of beer, and danced away; a dolphin swam over gracefully, took a sip of beer, cracked and rolled away with an anthropomorphic smiling face; and finally a domineering shark appeared, took a sip of beer, circled around the beer bottle, and then took the beer bottle away domineeringly......

This one-of-a-kind advertisement makes people smile, and guests who are drinking can't help but be attracted to it.

People who drink wine feel that this advertisement is just like this wine, bringing a different kind of fresh smell.

"It's kind of interesting......"

"Come, have a drink, or you'll be gone......"

"Hahaha......"

The people at the table were completely immersed in the food and wine, and they all unbuttoned their shirts and greeted each other, and they all drank heartily.

Seeing this, the other guests also beckoned to Shangqingyuan beer, and the boss hurriedly greeted Zhang Luo.

This happened in many places across the state.

I don't know how many people, under the temptation ~ of Qingyuan Beer, no longer care about the image, raise a glass and drink bitterly.

......

"Hello, this is Qingyuan Beer Company. Yes, advertising is what we do...... Yes, now our products are new, new packaging, new flavors, new experiences...... Yes, it's the promotion period, we have a big promotion, buy 2 get 1 free...... The price is very cheap, only 15% higher than the old packaging, if you count the discount, it is equivalent to a price reduction......

Great, you made the right decision!Your company buys 5,000 pieces, right?3,000 bottles, 2,000 bottles, right?No problem, you tell me the address and our delivery man will send it to you within today......"

The female staff of the business department quickly put the dragon and phoenix on the note in front of her, wrote down the customer's address, hung up the phone, she tore off the note paper, and proudly waved it to her colleagues: "Gentlemen and ladies, we have shipped another 5,000 pieces! The customer has decided to replace all the beer brands in his dealership with ours!"

Her pride was not cheered by her colleagues.

Only the two colleagues raised the ballpoint pen in their hands, shook it to her with a smile, and then continued to communicate with the customer.

In fact, in the spacious office area, all the staff are frantically answering incoming calls from customers, and one by one the order forms are delivered to the department manager, which is summarized and transferred to the back office.

The back office is just as busy as the business department.

The manager took the summarized order address, like an operational commander, and quickly sketched on the map of the whole city: "Lao Luo, you are in charge of this line, starting from the company to the north, through Huiming Street, turning westbound, passing through Westbound Avenue, turning back from Mawei Street, and the customer information on this line is here......

Lao Pang, this is your route, you have to start from Third Avenue and take a circular line, your route is much longer than Lao Luo, you have to hurry up......"

All departments of Qingyuan Beer Company are in a cheerful and hectic situation, with employees going in and out, quickly communicating with customers, and groups of data quickly gathered and listed on the computer screen in front of the manager's desk.

The open office area outside is just the work area of the average salesperson, and in the isolated offices, there are senior sales representatives who specialize in talking about big accounts.

The work environment is different, but the difference is not much, and senior sales reps either have their ties torn crookedly, or their materials are thrown aside, and they are talking on the phone.

Some sat in their chairs as if they were attending a business reception, while others talked and circled around their desks with excitement.

They used the relationships they had accumulated in their previous jobs to sell each other's new products to each other.

In order to help them develop the market, the company has a special authorization for them, allowing them to sell as much beer, free delivery of some shares other than the discount, cash or other means of bribery ~ bribery can also be, but they must bear the corresponding legal responsibility.

These senior sales reps, some of whom had previously worked for other beer brands and had helped them pitch their products, turned around and immediately lashed out at the poor quality of their products.

In the early stage of promotion, the company can bring a large number of new products to the market at cost price or even at a loss, regardless of the profit from beer sales. Once it crushes other competitors and occupies the market, there will be a steady stream of orders in the future.

"It's something we saw when we were at our peak. Now to step together is to make great progress. What a delight!"

The old factory director was so happy.

He really wanted to sing a song, and he believed that in his current state, even a tenor could easily do it.

After intensive preparations, the brewery's new products were fully launched with ingenious advertising.

Although they were aware of the possible sales boom in the early stage, the brewery's management was ecstatic about the booming sales, and almost all the cars of several transport companies were rented and waited in the factory day and night to be loaded.

The company can't take care of the development of other cities for a while, first of all, to ensure the needs of the whole state and provincial capitals, so that the citizens of the two cities can feel the refreshing and delicious Qingyuan beer at close range at the first time.

Qingyuan Brewery has almost become a round-the-clock construction site, with fully loaded extended trucks or trailers rolling out of the factory gates, and the vacant space is quickly filled by the convoy waiting outside the door.

The old factory manager was glad that the brewery's doors were wide enough, otherwise the transportation problem alone would have been enough to make people anxious.

The staff below go to great lengths to promote the company's products, but for the upper management, there are more important things to consider.

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