On the first day of the launch of "I Have to Love" on mobile CRBT, after the full promotion of mobile communications, the number of on-demand purchases in a single day exceeded one million, directly topping the CRBT on-demand list.

By the next day, the number of on-demand users had skyrocketed, and the number of on-demand users had reached 2.7 million, breaking the single-day on-demand data of CRBT.

On the third day, although the growth rate slowed down, there were still 1.5 million on-demand views.

At present, the total number of mobile users is 204.2 million, although the CRBT users only occupy 22 million, but the annual revenue is expected to exceed 2.5 billion yuan, which is a huge gold-absorbing machine, although there are signs of not issuing copyright fees to be criticized, but there is no doubt that it is an extremely important channel for the promotion of singers.

Under the vigorous promotion of mobile communications, "I Have to Love" has achieved more than 5 million on-demand views in just three days, which has exceeded everyone's imagination and accounted for a quarter of the total CRBT users.

The whole industry was in a stir.

But people are not shocked for the song "Have to Love", but are amazed by the brand influence of "Chinese Idol", if Zheng Qian is not a popular player in "Chinese Idol", this "Must Love" no matter how good it is, it will not have the current results.

Even Zhang Yuxuan expressed her gratitude to Zheng Qian in public when she hit the radio list, saying that if it were not for Zheng Qian's current popularity, "I Have to Love" would not have been used to hit the list of new albums, let alone achieve the results that are as popular all over the country as it is now.

Today, the song is played almost all over the country, and the smaller cities, which are relatively backward, have been slow to react by half a beat, but have gradually caught up with the rhythm after a few days.

It can be said that with the song "I Have to Love" alone, Zhang Yuxuan's album is already in a state of steady earnings.

On the other hand, with the fire of "I Have to Love", the number of first-line singers in the industry who came to invite Zheng Qian to sing suddenly increased.

There are countless intent calls received by Yuexiang Entertainment Company alone, among which there are eleven first-line singers, all of them in Hong Kong, Taiwan and mainland China, and the asking price is higher than the other, and now the highest has reached 500,000 a song, and this is obviously not the final price, because this price is the final guarantee, that is to say, Zheng Qian can get 500,000 yuan for a song, and if the quality is better, the price will also rise.

Of course, after counting Zheng Qian's past works, everyone knows that Zheng Qian is taking the route of high-quality products and creating a brand effect, and it is impossible for the works under his name to be careless.

In addition, many celebrities also invited Zheng Qian to sing directly through Shonan Satellite TV.

Among them, there are many creative celebrities, who are very creative talents themselves but still want to cooperate with Zheng Qian, but in the end, all the requests were politely rejected by Zheng Qian on the grounds that he had no time during the competition.

The status of Yuexiang Entertainment has also risen because of the existence of Zheng Qian, a company that has recently been praised as a unicorn in the industry, and its valuation has jumped nearly ten times because of Zheng Qian.

There are even people who are willing to pay a high price to buy shares, among which Tianhao Shengshi Media has the most urgent attitude and the strongest ambition.

Others want to buy some shares and invest in a wave.

However, Tianhao Shengshi's direct intention is to acquire 49% of the equity and offer 35 million yuan.

Of course, Yuexiang Entertainment refused to agree, but it did not directly refuse.

This amount of money is really a lot, but the establishment of Yuexiang Entertainment was originally to let Zheng Qian get rid of the control of capital, and if he promised to sell 49% of the equity, the company would basically be out of control.

And in terms of Zheng Qian's current potential, the value of Yuexiang Entertainment can continue to increase, and the company has a total of three artists, with little expenses and no cash flow pressure, so in the face of the capital that wants to buy shares with money, Yuexiang Entertainment has always been unmoved.

Before the rehearsal of the new round of 30 into the top 20 competition, Li Dongtian, executive director of Shonan Satellite TV, suddenly found Zheng Qian.

After he invited Zheng Qian to take a seat, he took out a notification letter to Zheng Qian.

Zheng Qian didn't know why, but when he took a look, he found that it was a notification letter from Lanke Home, which was roughly stating that Zheng Qian was the spokesperson of Lanke Home, and according to the contract, Zheng Qian could not have the same type of products at the same time, such as Nike China.

Li Dongtian personally poured Zheng Qian a cup of herbal tea, and asked with a smile: "In addition to the Blue Ke House, what other product endorsements have you signed?"

"For now, this one ......"

Zheng Qian suddenly remembered something and raised his head: "There is another company that has signed a contract of intent, which is my father's company, which is mainly engaged in fresh milk business. ”

Li Dongtian frowned: "You should know that the title sponsor of our show is Huoniu yogurt, which has a conflict with your father's company's business......"

Zheng Qian did not speak.

In fact, he had long thought about endorsing Duowang Dairy, after all, it was his own product, but he didn't notice that the title sponsor of the program group turned out to be Huoniu Dairy, according to known news, the champion of the program group will become the brand spokesperson of Huoniu yogurt, in addition, all the contestants of "Chinese Idol" will also shoot advertising videos for Huoniu yogurt.

Another task to become a champion is also to endorse Nike China.

As the spokesperson of Lanke House, Zheng Qian is not able to shoot a promotional video for Nike China, let alone endorse it.

In this way, if Zheng Qian wins the championship, he will lose two endorsements at once.

But in fact, for Zheng Qian, this is not a bad thing.

First of all, although the champion has a number of big-name endorsements, because of the sponsorship and title of "Chinese Idol" by these brands, in fact, the endorsement fee is generally lower than the market price, and even some brands are ridiculously low.

After all, they have already worshiped the mountain, and they have already paid a large number of sponsorship fees to "Chinese Idol".

But there is also a role, these big-name endorsement advertisements will be placed on major TV stations, which can be regarded as increasing Zheng Qian's exposure.

At this time, Li Dongtian looked at Zheng Qian and suddenly sighed.

He stepped forward and patted Zheng Qian's shoulder, and said regretfully: "I am actually very optimistic about you, among this group of players, your existence is the most unique, and at the same time the most expected......

"But you shouldn't be careful, these two endorsements were signed by you a few days before the game, right?"

Li Dongtian smiled: "It seems that you are also very confident in yourself, and you think you can achieve good results in the competition?"

Zheng Qian looked at this man with his hair combed shiny and his body so clean that it was outrageous, and he had already sensed the dissatisfaction in Li Dongtian's heart.

Although he was sitting upright, he smiled very relaxedly: "Mr. Li, when you invited me to participate in "Chinese Idol", didn't you also fancy my potential?

Li Dongtian nodded slightly, and said with emotion: "Actually, the two of us have similar experiences, both have worked overseas, so I have been very concerned about you from the beginning, when Chen Meiling recommended you to me, I immediately checked your resume and video materials, not to mention anything else, your performance in "Singer" really amazed you, I thought I might have picked up a treasure at that time, and sure enough, now you have not disappointed me." ”

Zheng Qian was a little surprised: "Teacher Chen Meiling, I haven't seen her for a long time, and I am very grateful for Teacher Meiling's recommendation." ”

Li Dongtian smiled: "I haven't met her a few times, and most of the time I communicate online." ”

After a pause, he changed the topic and said: "Zheng Qian, you should know that Taili has established a wholly-owned subsidiary, which is Tianhao Shengshi Media ......."

Zheng Qian chuckled in his heart, what should have come is still coming.

He nodded, "I know." ”

Li Dongtian continued: "The purpose of Taili's establishment of this media company is to build the brand of "Chinese Idol", and it will continue to increase investment in the future. At this stage, the company's goal is to sign the players who have achieved good results in the competition, of course, for the players who have contracts, we will also do our best to fight, as long as the liquidated damages are not high, we will cover for the players. ”

Zheng Qian listened quietly, thinking about how to deal with it in his heart.

Li Dongtian glanced at Zheng Qian and said with a smile: "But according to the news from the people below, Zheng Qian, you are unwilling to join us, right? What is the reason? I want to hear it." ”

Zheng Qian was speechless.

What is the reason, isn't it knowingly asked?

Let's not talk about his experience of being cheated overseas for five years, what happened to Chen Chusheng, the fast male champion in his previous life, is a gasp when he thinks about it now, what is the most important thing for original singers?

Works of course.

But when the company stipulates that the copyright of all the lyrics and songs created by the singer belongs to the company, it feels like abducting your own child.

This is also the reason why Chen Chusheng insists on terminating the contract even if he pays 20 million liquidated damages.

If it is a simple singer, if you sign it, you will sign it, after all, the source of the work is the company's money and efforts.

But if it is an original singer who has continuously created excellent works, such a contract is tantamount to lying on his stomach and drinking blood.

Another example is Zhang Jie, who signed with Universal Music after the fire of "My Type My Show", but the promised million-dollar record contract was not even seen, and he was hastily sent away to finish an album, which has been tepid, and the contract has been tied for seven years, which directly limits his future development.

Later, it was only after the national fans raised millions of dollars that they finally got together the liquidated damages.

Capital is profit-seeking, and when you can bring value, capital will naturally provide you with a never-ending engine.

But once you have no value, your engine will not only leak oil, but also have to be overhauled, and the price of the overhaul can even buy a better engine......

In this case, Zheng Qian certainly will not sign into Tianhao Shengshi.

So he said: "I believe that Mr. Li also knows that I have been bitten by a snake for ten years and am afraid of the well rope, I don't want to be controlled by others anymore, and I don't have the second five years to waste." ”

Li Dongtian thought for a long time, his fingers tapped his knees, and finally spoke: "I won't force you, so how about we each give in a step?"

"You can continue to stay in the original company, but your company needs to be affiliated with Tianhao Shengshi, and the resources of our satellite TV will also be inclined to you, and strive to ensure that you get the top three, even if it is the first. The anchorage period is five years, within five years, Tianhao Shengshi will arrange to give you the best business notice, but in terms of notification fees, we need to take a commission, no more, five or five accounts. ”

Li Dongtian said it very seriously, he didn't joke.

If it is an ordinary artist, judging from Li Dongtian's past methods, either you are subdued by me, or you will be suppressed by me, where would you discuss the details so seriously, the energy that the leader of Shonan Satellite TV has in the industry is not a joke.

But now, because the other party is Zheng Qian, the player with the strongest influence in the show, and at the same time has the potential to become a superstar, plus the other party is also a hot active cadre of the Air Politics Art Troupe, and even Cai Gaoxiang is highly respected, so Li Dongtian is willing to explain patiently.

If it were someone else, even if it was a popular king like Yu Qianxi and Zhang Qiusheng, he would not be qualified to let him be a satellite TV director and program director to lobby in person.