In November, Zhong Huazhi rushed back to the company and reported to Qi Zheng the impasse in Jiagu's intention to take a stake in Yonghui Supermarket. See 1 yarn 3 Chinese net

It should be said that the timing of Jiagu's choice to invest in Yonghui Supermarket was just right, because the "troika" of the board of directors of Yonghui Supermarket had generated a lot of contradictions.

In the early 90s, the supermarket form appeared in China, mainly ordinary supermarkets and hypermarkets; in the middle period, some supermarkets represented by Carrefour and other foreign-funded supermarkets began to set up fresh food areas and set foot in fresh food management.

Two years ago, in order to rectify the phenomenon of "dirty, messy and poor" in the farmers' market, and further solve the problem of food safety, China began to try out the policy of "agricultural reform and super" - "agricultural reform super" is to change the farmers' market into a fresh supermarket, which refers to the operation of fresh agricultural and sideline food in the form of a supermarket.

Fresh food refers to the general term for primary agricultural products (mainly including fruits and vegetables, meat, and aquatic products, known as the "three fresh products"), as well as on-site processed categories such as bread and cooked food, that are sold without deep processing such as cooking and production, and only for primary processing such as necessary preservation.

Yonghui Supermarket is one of the first batch of benchmark enterprises in China for "agricultural reform".

Most of the initial pilots of the "agricultural reform and super" ended in failure, and those that have been able to survive until now have basically found their own way. The point of disagreement between the management of Yonghui Supermarket is mainly focused on the choice of road.

Yonghui Supermarket has established a foothold in Min Province and is now facing the problem of extensional expansion, in this regard, the "troika" of the board of directors, the co-founders of Yonghui Supermarket, Zhang Xuansong and Zhang Xuanning brothers, and Pan Hua, respectively hold two different views on development.

"I still think that Yonghui Supermarket should completely abandon conventional supermarket categories such as daily necessities and clothing. Now that those foreign retail giants are approaching step by step, we might as well transform completely. ”

"Although farmers' markets are the main channel for residents to buy fresh food, there are still many residential communities that are far away from them and lack convenient fresh food purchase channels in the surrounding areas. The store is located in a residential community, and the business area does not need to be too large, only sixty or seventy square meters, and the business strategy is relatively flexible......"

There was a slight flush on Pan Hua's face, and the debate on the board of directors was extremely fierce, but the Zhang brothers were still in control, but Pan Hua did not intend to compromise, and as the second largest shareholder, he did not intend to back down on the issue that would determine the direction of Yonghui Supermarket in the next five or even ten or twenty years.

The foreign retail giants led by Carrefour are expanding aggressively across the country, and since they have set a strategy to avoid their edge, it is better to simply make a complete "big turn" and focus on fresh sales.

"I think your point of view, Lao Pan, is debatable. It is important to know that fresh food has a strong drainage effect and has an obvious driving effect on the sales growth of other categories. 60% of consumers will buy other retail products when buying fresh products, and this synergy is especially significant for packaged food and beverages, daily necessities, personal care and household cleaning......"

Pan Hua listened expressionlessly to Zhang Xuanning across from him, the younger brother of the two brothers and the third largest shareholder of Yonghui Supermarket.

Pan Hua was a little tired of this kind of procrastination controversy, and the three of them had wasted a lot of time on this issue, which would only make the development of Yonghui Supermarket fall into a wavering situation.

He secretly decided in his heart that this was also the last time he would openly and honestly talk to the Zhang brothers in person, and if he couldn't reach a consensus, his own withdrawal seemed to be the best choice.

"Now it seems that our implementation of the fresh leading differentiated business strategy has been fruitful, the current model has matured, the next focus, is not to continue the transformation, but to integrate upstream resources, the 'supermarket + base + farmers' model to replicate to other provinces and regions, for expansion. Zhang Xuanning was clearly opposed to Pan Hua's views.

Pan Hua was irritable for a while, which was another point of disagreement between him and the Zhang brothers.

The model of "supermarket + base + farmer" is to directly invest by the supermarket chain to establish an agricultural product production base, and the base agricultural products are directly linked to production and marketing or the supermarket has the right to purchase first.

Everyone knows that this is the best way to ensure the stability of the company's agricultural products and controllable quality, but the initial investment is too large, and the capital strength of Yonghui Supermarket is limited.

Pan Hua shook his head, "We are a supermarket, we should focus on retail business, and professional things should be done by professional people." I have always believed that the model of 'supermarket + agricultural industrialization leading enterprises + farmers' is the most suitable for Yonghui supermarket, looking for leading enterprises in agricultural product production or agricultural product processing in the region, and carrying out in-depth cooperation, implementing point-to-point distribution, and at the same time conducting professional training for leading enterprises to make the quality of agricultural products meet the relevant standards......"

The two sides were still at a stalemate, but Zhang Xuansong, the eldest brother of the Zhang brothers, had a calm expression, was not in a hurry, and played with the signature pen in his hand with great interest.

In fact, this kind of controversy at the board of directors was also expected by him, and it can even be said that he deliberately contributed to such a confrontation of views.

He didn't want to let this stalemate continue, originally he wanted to convince Pan Hua, but now it seems that Pan Hua's attitude is still resolute, and he has no intention of compromise, so he has to make a decision.

In his opinion, Pan Hua's point of view cannot be said to be backward or wrong, on the contrary, it is actually very operational, and it can only be said that it is not suitable for Yonghui Supermarket at this stage.

After all, Yonghui supermarket is weak, destined to choose only one way to develop; Pan Hua's community fresh supermarket plan, if in a few years, he will definitely vote in favor without hesitation, even if it is not fully promoted, it can also be a pilot, but at this stage there is no such energy.

The Zhang brothers' eyes touched in the air, and they all had a plan in their hearts.

The two brothers jointly occupied 70% of the shares of Yonghui Supermarket, so when Zhang Xuansong clearly opposed Pan Hua's views, Pan Hua's opinions were meaningless.

Pan Hua's eyes were deep, standing in front of the window and staring out of the field, silent for a long time.

To be honest, he was mentally prepared, and there was no better way now.

The Zhang brothers are the controlling shareholders and have an innate advantage, not to mention that their views and ideas are not delusional and have been put into practice.

But how much does it all mean to you?

Pan Hua was a little indescribably tired, he could see that the community fresh market was like a blank sheet of paper, let it go, but no one supported it, and Yonghui Supermarket did not allow two lines to run in parallel.

He sighed softly, he should be a perfectionist, always hoping to carry out his own opinions, maybe the time to break up has really come.

It does not seem unacceptable to sell the shares of Yonghui Supermarket in his hand, obtain a sum of money, and start all over again.

But Yonghui Supermarket is like his own child, thinking of giving up, he can't help but feel depressed and depressed, although there are two buyers who are extremely interested in the shares in his hands, he still has to think about it.

......

After listening to Zhong Huazhi's relays of the disagreement between the management of Yonghui Supermarket, Qi Zheng pondered for a while and asked, "What is the attitude of the Zhang brothers towards the introduction of strategic investors?"

Zhong Huazhi smiled: "Overall, it is welcome. The dispute between the three major shareholders has affected the next expansion of Yonghui Supermarket, and the development of Yonghui Supermarket also needs the support of external funds, and the Zhang brothers have an absolute controlling stake and are not at all worried that investors taking over Pan Hua's shares will pose a threat to them. ”

Qi Zheng was noncommittal, "What is the origin of the other party competing with us for shares?"

Zhong Huazhi's expression was slightly solemn: "It's Zhongsheng Capital!"

"'Zhongsheng Department's investment company?" Qi Zheng's gaze instantly sharpened, but his tone was quite affirmative.