They take it for granted that Nanli's acquisition of these auto groups is to use their brand awareness to make money.

After all, in their impression, the most valuable thing is naturally the value of the brand, and like its production plant, how much can that thing be worth?

Those skilled workers, engineers, factory equipment, as long as you spend a little money can get them.

After all, although the equipment in these automobile factories is said to be the most advanced in the automobile industry, these equipment are not monopolized.

In fact, as long as you don't care about the cost and are willing to spend money, the cars made by ordinary factories are not much worse than well-known car companies such as Mercedes-Benz and BMW, at least this gap, except for professional racing drivers, ordinary people can't feel it.

So, what these companies are really worth is their brand value.

The same factory, the same equipment, the same skilled workers, the car made is called Audi or Alto, and the price is very different.

"Mr. Nan, although we don't know what you want to do with these brands, we can make all the heads of these companies out and try our best to facilitate this cooperation! If they don't want to, I will try my best to mediate. ”

Although Wei Ming was old, the fierce momentum in his words frightened Prince Kimberly and Marshal Marber, and they couldn't help but pray silently for the three automobile companies.

Anyway, what the Tianxia Group wants to do, their Ice and Snow Kingdom royal family can't stop it.

......

......

Wei Ming's movements were indeed fast, Nan Li only lived in the Ice and Snow Kingdom for one day, and Wei Ming had already made an appointment with the heads of the three major automobile companies, so Nan Li flew directly to Berlin, country D.

Nanli didn't wander around, and under the leadership of Wei Ming, he came directly to the hotel he had made.

The three major automobile companies, Volkswagen, Mercedes-Benz, and BMW, had a total of more than 20 people.

In fact, they are also inexplicable, if the other party is not the world group, not the face of the Ice and Snow Kingdom, they will not be able to come at all.

It's like one day, suddenly someone interviewed Ma Yun, Ma Huateng, and Robin Li, and said, "Let's discuss it together, I'm going to buy BAT." ”

This is either a madman or a fool.

At this moment, in the eyes of the bosses of the three major automobile companies, the person who asked them to negotiate was a psychopath.

Nanli sat on the main seat and didn't say a word of nonsense.

"Make a bid, I'm going to buy all three of you and your car factories. ”

The CEOs of the three companies looked at each other and couldn't say a word.

They really don't know what to say.

This man is crazy!

Is it to scold directly? or to go through the process of scolding?

While the three of them were thinking, Wei Ming saw that the three of them didn't reply for a long time, and said with a cold face:

"You are optimistic about this Mr. Nan, who is the president of our Tianxia Group, Nan Li. ”

As soon as he heard this, the young man in front of him was Nan Li, the distinguished guest of Her Majesty the Female Monarch of the Ice and Snow Kingdom, and the faces of the three of them changed greatly.

When the three CEOs saw that Nan Li was so interested in their company, their hearts "chuckled", and cold sweat seeped out of the fine pores on their foreheads.

Could it be that Nanli really intends to buy them?

After a moment's hesitation, Mr. Carl, the boss of Mercedes-Benz, broke the silence.

"That...... Mr. Nan, what do you want to do if you want to buy our car company, for money? You don't seem to be short of money!!"

BMW CEO Kruger nodded:

"Mr. Nan, if you need it, Tianxia Group can cooperate with us, can we make money together!"

Kruger is an old slippery head, knowing that the world group is in full swing, it is not easy to mess with, and he spends money to buy peace.

Carl also reacted, and hurriedly said: "We are also willing to Mercedes." ”

Matthias, the CEO of Volkswagen, who has never spoken, said the same after some struggle: "We, Volkswagen, are also willing to sell 5% of our shares to Tianxia Group, and we can work together for a win-win situation!" ”

"Win-win cooperation?5% of the shares?"

Nan Li shook his head and said lightly: "I'm not interested in money, and you're not qualified to cooperate with me." I just need the equipment of your factory, excellent skilled workers and engineers. ”

Hearing this, the three of them were even more confused, and they didn't know what Nanli wanted to do.

However, Nanli's words made their eyes shine, as long as they don't want their company, it's good.

After pondering for a while, Karl proposed: "Mr. Ye, what do you think of this, our Mercedes-Benz company is willing to sell its Maybach brand to you at a low price, together with the brand's car manufacturing factories and skilled workers, designers, and engineers, just hoping to make friends with you, what do you think?"

Carl had a smile on his face, Maybach is a sub-brand of the Mercedes-Benz Group, and they also bought it, but this brand has been losing money and making money.

Karl smiled humbly and warmly.

The Maybach brand was founded in 1921, and its founder was Wilhelm Maybach, who started the history of internal combustion engine vehicles with Gottlieb Daimler and Carl Benz.

From 1921 to 1940, Maybach's ingenious design and unrivalled manufacturing know-how made it a masterpiece representing the highest level of the German automotive industry at the beginning of the last century.

But today the brand is undoubtedly lonely.

Volkswagen bought Bentley, BMW bought Rolls-Royce, and made a lot of money in the luxury car market.

As a result, Mercedes-Benz was red-eyed and decided to re-use and redesign the Maybach to compete with Bentley and Rolls-Royce.

However, it is not surprising that the brand failed, which also announced the failure of Mercedes to re-enter the top luxury car market.

The reason for this,

First, it looks too much like a Mercedes-Benz S-class, a large S-class, revealing the taste of Mercedes-Benz everywhere, which is the biggest reason for Maybach's failure.

Second, there is no deep brand connotation, and Rolls-Royce, Bentley is different, Maybach is a brand that has been discontinued for nearly 60 years, who wants to spend this unjust money to buy this brand that 99.9999% of the world's people do not know, you must know that the car has been invented for a total of 125 years, Maybach is not as appealing as Rolls-Royce, Bentley and other top brands in people's minds.

Thirdly, the pricing is outrageous, already exceeding the price of the Rolls-Royce Phantom and Bentley Elegance.

To sum up, the Maybach brand is cold, sales are not booming, and the operation of this brand requires a lot of money, it can be said that Maybach has been losing money since its birth, and looking at the indifference of the market in the past 10 years, Mercedes-Benz's attempt in the field of high-end cars also ended in failure, so it is reasonable to stop producing Maybach.

It can be seen that not all brands can make top-level high-end cars, even if they are as noble as Mercedes-Benz, they can't create a top brand out of thin air, let alone other brands.

Now, Mercedes-Benz has borrowed flowers to offer half of the Buddha to Nanli, in fact, he can't suffer much loss, and he can also take the opportunity to make friends with Nanli.

But Karl did this, which made the faces of Kruger and Matthias look ugly.

Kruger, in particular, was eager to slap Karl in the face.

Will you Mercedes-Benz love to show off?

Will you Mercedes-Benz have a good relationship with the World Group?

Do you Mercedes-Benz know to sell a brand to Nanli?

Maybach says that it is a top luxury car brand, but in fact, it loses money every year.

And they are under the BMW Group, in addition to the BMW brand, there are also MINI and Rolls-Royce.

BMW definitely can't be sold!

MINI is too downgrade to take it out.

The Rolls-Royce brand, although the annual production is only 1,000 units, has a profit of more than 10 figures, and more importantly, if BMW loses the Rolls-Royce brand, it will lose the top luxury car market.

What's more, Rolls-Royce is not only a brand, but also a culture, a symbol, a symbol.

The BMW Group, which has lost its Rolls-Royce, feels like it has dropped a notch.

On the other hand, Matthias, as the CEO of the Volkswagen Group, also has his own considerations, however, there are too many luxury car brands under the Volkswagen Group, including Volkswagen, Audi, MAN, Scania, Seat, Skoda, Volkswagen Commercial Vehicles, Bugatti, Ducati, Bentley, Lamborghini, Porsche.

With so many brands, he had to choose a luxury brand that had no impact on the company's money and was more able to sell to Nanli.

After thinking about it, he made a decision:

"Mr. Nan, Volkswagen is also willing to sell its Bugatti brand, handicraft workshops, top skilled workers, designers, and engineers to you, just hoping to make friends with you. ”

In fact, Matthias has long considered selling some loss-making brands, such as Bugatti and Ducati.

From 2005 to 2013, Bugatti produced less than 400 units, and the cumulative loss directly reached 1.92 billion US dollars, which is equivalent to 4.8 million US dollars for every unit sold, equivalent to 31 million Chinese dollars.

Although the Volkswagen Group has deep pockets, Matthias is not willing to be the main one.

Now, it is time to borrow flowers to offer Buddha and sell the Bugatti brand to Nanli.

Moreover, Bugatti has won the world's best racing award, Bugatti Veyron SuperSport is recognized by Guinness as the most production car, exceeding 430 kilometers per hour, to get the Guinness recognition must be tested 3 times data and then average, 8.0 liters W16 engine, any Bugatti Veyron exceeds 1000 horsepower, and each Bugatti Veyron exceeds 400 kilometers per hour.

So this brand definitely takes a shot.

Sure enough, Nan Li heard Matthias's words, nodded, and said lightly:

"Bugatti? sounds familiar, it's a car brand founded by Etori Bugatti? ”

Listening to Nanli's words, Matthias nodded, the Bugatti brand was founded in 1909 by Mr. Etori Bugatti, and Mr. Ettori has been dead for more than 70 years.

With the statements of Mercedes-Benz Group and Volkswagen Group, BMW CEO Kruggs thought about it, and finally gritted his teeth and said:

"Mr. Nan, we have the luxury brand Rolls-Royce under BMW...... I can sell it to you, but it's ......."

Nan Li shook his head: "It's useless, I bought it with real money, you can make a price." ”

The three of them were stunned, thought for a while, and in the end, Wei Ming called a professional financial expert, and after calculation, Nanli finally acquired Rolls-Royce at a sky-high price of 30 billion US dollars, Bugatti at 12 billion US dollars, and Maybach at 2.1 billion US dollars.

For a time, everyone was happy.

The next day, Nanli brought together all the senior leaders of the three brands of Rolls-Royce, Bugatti and Maybach.

"I don't care who your previous boss was, from today onwards, I am your new boss. ”

Nan Li sat there upright, exuding the majesty of a superior person.

The heads of brands such as Rolls-Royce, Bugatti, and Maybach all looked at the young man in front of them in silence.

They received orders from the syndicate, telling them that from now on their boss would be the young man in front of them.

Of course, they don't know Nanli's true identity, but a young man can buy three brands of Rolls-Royce, Bugatti, and Maybach at the same time, and his background must be quite terrifying.

Especially to buy Bugatti, a very money-burning brand, it must be supported by strong funds.

"I've seen Mr. Nan. ”

Looking at this extremely young, but imposing big boss, everyone dare not despise it.

Nan Li said: "I don't care if you come from Rolls-Royce, Bugatti or Maybach, from today on, you forget the previous brand name, and now you only belong to a brand new brand, the world!"

What the?

A total of more than 40 staff members from the three brands came, and at this moment, they froze at the same time, looking at Nanli in a daze.

"You... Can you say that again?"

"I mean, from now on, forget about Rolls-Royce, Bugatti, Maybach, from today you only serve one brand, and that is the world!!" Nanli said confidently.

"The world?"

Their turquoise eyes were full of ...... Unbelievable, is it the brand from Dahua that sells mobile phones? Oh my God!

"You're saying you're going to give up the Rolls-Royce brand?"

The head of the Rolls-Royce brand is a blonde beauty named Mesu, and she obviously can't accept Nanli's proposal.

"Why? Why do you want to throw aside world-famous luxury brands like Rolls-Royce, Bugatti and Maybach with centuries of history?"

She spread out her hands and looked at Nan Li in disbelief with a pair of green eyes, even with anger and unwillingness in her eyes.

"Yes. ”

Nan Li glanced at Mei Su, rubbed his forehead and said affirmatively.

"Oh my God, so what's the point of you buying these three brands?"

Mei Su was crazy, she couldn't figure out what this young over-the-top Oriental wanted to do.

Whether it's Rolls-Royce, Bugatti, or Maybach, the most valuable thing about them is not the factories and workshops behind them, but their brands themselves.

Rolls-Royce, in particular, has an immeasurable brand value.