Approaching the summer, major companies in the industry are preparing for the upcoming summer season.

Big IP "Tomb Robbery Notes", Cheng Long starring in the movie "Jedi Escape", "Cold War" sequel, Guoman "Big Fish and Begonia", "To Youth 2", "Legend of the Gods", "Journey to the West 3" 、... and other movies are about to start a fierce competition in the summer file.

Ma Qingyang allocated one billion yuan in cash to fare evasion tickets, and Penguin and Meituan also invested heavily in online ticketing platforms.

Coupled with the future movies that have just completed the A round of financing, the four major platforms are estimated to invest one billion in the summer file.

If the 1 billion tickets are made up, it can at least support the box office of 3 billion, and this summer file will be extremely popular without thinking about it.

In such an important period, the war is approaching, and everyone is very nervous.

Future Pictures has no films to be released, except for the sequel to "Cold War 2", and then participated in the co-distribution of "Tomb Robbery Notes".

This year, it is also the time when the online ticketing platform begins to get involved in the film distribution business, although the users of the platform cannot be compared with WeChat and Zhifubao, but the users of the online ticketing platform are all potential audiences.

Giving different discounts to different movies on the platform may make viewers more inclined to watch cheaper films.

Not to mention various activities, some films are not active, and some films have activities and discounts, which will directly affect the audience's choice.

Not to mention the manipulation of ratings and evaluations, as users not only buy tickets, but also use the APP as a forum for movies, the influence of several major platforms on the audience has gradually begun to surpass the comic petals.

Almost all of the many movies in the summer file are co-distributed by the four major platforms, and "Notes on Tomb Robbery" was found by penguins.

Although the film is quite bad, this IP will definitely be able to cheat some money, and it will be a business without capital, and it will not be done for nothing.

In addition, the summer file has nothing to do with the future of the film industry.

Future Pictures, which just shined in the Lunar New Year and Spring Festival stalls, invested and distributed "The Mermaid" and sold 3.3 billion yuan, and was busy going public all of a sudden, and did not participate in the competition for summer files, which made major companies a little unaccustomed to it.

More of the excitement, though.

Without Li Qian's mountain pressing, at least there is a fight.

Therefore, the major companies are also making a lot of efforts, taking advantage of Li Qian's lack of involvement, they all want to win this summer file.

Especially before Li Qian's successful precedent for the guarantee of "Journey to the West" and "Mermaid", even if the 1 billion guaranteed "One Step Away" failed, it could not stop the publishers from advocating this model.

Penguin's micro-shadow era guaranteed 400 million for "To Youth, So You Are Still Here".

Ticket evasion, Hehe issued a sky-high guarantee of one billion yuan for "Jedi Escape", and Dibao Films has just completed its investment in Hehe Pictures, which can actually be regarded as a ticket evasion ticket guaranteed by itself.

Berner also guaranteed a minimum of one billion for himself and Xiang Huaqiang's investment in "Legend of the Gods", a super blockbuster that brought together a number of big-name stars with an investment of 400 million, which can be described as monstrous.

Century Changlong guaranteed a minimum of one billion yuan for "Notes on Tomb Robbery", and Penguin's films were handed over to others to guarantee, but he went to release other people's films on a guarantee.

It's also normal, it's just a transfer of risk, anyway, Li Qian is just a joint issuance, not mixed with the guarantee, they count theirs, and he only takes his own share of the issuance fee.

The basic market of the four major platforms with one billion votes is here, which has contributed to the high price guarantee offered by various companies.

If the four major platforms in the summer file can't make up for a dime, these guaranteed companies will basically lose money and will be killed.

Looking at the guaranteed amount, it can basically be seen that the three blockbusters "Jedi Escape", "Tomb Robbery Notes", and "Legend of the Gods" are the seed players of the summer file.

Several investors and distributors began intensive publicity early, wanting to seize this summer file without the participation of future film companies and show their talents.

However, just when the industry was secretly happy that the future film industry was patronizing the listing, there was no movement.

At the beginning of June, Future Pictures announced that it would hold a press conference to announce the news of a number of new films.

A special press conference was held to announce the new film, and it was several.

The major companies that were secretly happy that there was no big movement in the future film industry couldn't sit still.

Although it is only a new film, it has nothing to do with the summer file, nor does it have anything to do with this year, and it will not be released until the second half of next year at the earliest.

What's more, it's still a blockbuster, and it may not be available next year.

But the announcement of three new films means that in the next year or two, the future film industry will not be as moving as this summer file.

For a while, the major companies that were busy promoting their new films have set their sights on this press conference of Future Pictures.

Three days later, TV stations, print media, and online media from all over the country gathered in the CPPCC auditorium after being invited.

Hundreds of reporters and photographers, although they could not fill the auditorium, and it was even empty, but such a large formation still made the reporters who came to attend the press conference aware some clues.

"With such a big movement, there have to be seven or eight hundred people coming, what kind of film is it, to invite so many people?"

In the crowd, a reporter who was waiting looked around, looking at the documents in front of the reporters around him, and the logo on the microphone in his hand, full of doubts.

"Almost all the reporters from the satellite TV station came, CCTV came, Xinhua News Agency, People's Daily and some party media came, this situation is going to heaven!"

"Li Qian's face is too big now, isn't it rumored that his script was killed before?"

"Don't look at Zhou Xingchi's box office of 3.3 billion, but it's still not as good as Li Qian. ”

"Isn't it said that there are many new films, it shouldn't be Li Qian's film, could it be "The Great Cause of the Founding of the Army"?"

""The Great Cause of the Founding of the Army" has not begun preparations, but I think it should be the main theme film, it will not be the 70th anniversary soon, it will not be Li Qian who is going to make a 70th anniversary gift film, right?"

"It's not Li Qian's turn, the qualifications are much worse, no matter what, Zhang Yimou and Cheng Kaige are the first. ”

......

Don't seem to be the most famous media in China who attended the press conference, but at this point, seven or eight hundred people were making a mess in the auditorium.

It didn't take long for the much-anticipated protagonist to appear.

No lights gathering, no hosts chanting introductions.

Li Qian just casually wore a casual shirt and took a microphone to the stage.

"Click, Click......"

After waiting for a few seconds, when the camera was quiet, Li Qian smiled in front of hundreds of reporters in the audience.

"Thank you very much for coming to this new film conference, I invite you to come today, I want to announce it, and I would like to introduce the three films to you. ”

Without giving reporters a chance to speak, Li Qian went straight to the point.

There is no need for any bells and whistles, there is no need, just introduce it step by step, the media will spontaneously promote it, as long as Li Qian hangs the name of the chief director, even if it is the main theme gift film, no one will pay attention to it.

As soon as Li Qian's words fell, the big screen behind him suddenly lit up, and a huge poster appeared in everyone's field of vision.

"Click, Click......"

After waiting for a few more seconds, Li Qian pointed to the poster and introduced.

"This film is called "My Motherland and Me", and there are seven units in total, each of which tells about the major events that have happened in our country in the past few decades and each decade......

The poster was divided into seven pieces diagonally, and with Li Qian's introduction, the leftmost piece suddenly enlarged, and changed from a picture to a PPT.

The first paragraph, the video of the founding ceremony of the People's Republic of China in black and white images, is mighty, and thousands of people are shouting Long live the People's Republic of China.

Immediately after the atomic bomb was tested, a mushroom cloud rose into the sky, and newspapers from home and abroad, Mi Lijian, England, France, Germany, Italy, and Polar Bear fell together one after another.

Although the words are different, the front page headlines of newspapers in various countries are the bright mushroom cloud!

In the black-and-white picture, in the old classroom, candidates of different ages are struggling to write, and at the gate of Beijing University, candidates with bedding, hot water bottles, and mats walk into the gate of the university.

The women's volleyball team won the championship, it was still a black and white image, a photo of Lang Ping jumping high to block the net and smash suddenly moved, and the girls fought fiercely in the arena.

The return of the Xiangjiang River, the national flag was raised, the national anthem was raised, countless people on both sides of the Shenzhen River cheered, and the sky was lit up like day by fireworks.

Nearly 100,000 people in the Bird's Nest witnessed the flames of Olympus, igniting the ancient Oriental land, which also means that the East has narrowed the distance between the West.

The 70th anniversary military parade seems to echo the founding ceremony at the beginning, and time flies, 70 years have passed.

Of course, the 19-year military parade has not yet begun, and this PPT uses images from the previous military parades.

From the ceremony to the 70th anniversary military parade, seven posters, seven PPTs, and only a few minutes, the reporters present had a feeling of vicissitudes.

When I came back to my senses, I felt like I had been dreaming for 70 years.

However, at this time, even fools can see that this must be the 70th anniversary of the founding of the People's Republic of China.

It stands to reason that the media must criticize this kind of film, and there were also many media criticisms of "The Great Cause of the Founding of the People's Republic of China" at the beginning.

As long as it is a tribute film with the main theme, in addition to the official media, basically the media is spraying, because the audience also sprays.

Face engineering, waste of money, formalism... That's pretty much it.

Especially Li Qian, a big director of commercial films, came to make a gift film, so it is even more said.

However, just finished reading the seven PPTs, reviewing a period of history, from the founding ceremony to the 70th anniversary of the military parade between the country's prosperity and strength, everyone only felt a sense of pride in their hearts, and they were embarrassed to question on the spot and spray something.

After a few seconds of silence, someone asked, "Director Li, "My Motherland and Me" is a gift film for the 70th anniversary of the founding of the People's Republic of China?"

"That's right, it can be said that 70 years later, "My Motherland and Me" will shoot some historic moments in the past 70 years, and a birthday gift to the motherland will be released on October 1, 2019. ”

Li Qian didn't say anything more, just said a few words, and continued to introduce the next part.

"I think everyone learned an article called "The Loveliest Man" in Chinese textbooks when they were young, and this movie is also to commemorate the 70th anniversary of the War to Resist Rice and Aid Korea, and the movie will be released in 2020, "The Loveliest Man". ”

As soon as the voice fell, another poster was replaced on the big screen, which was also made before.

Huang Jiguang, Qiu Shaoyun, Zhang Taofang, Wang Hai, Lin Youcheng, and a female nurse who was dressed plainly, her cheeks were red from the cold, but her face was full of innocent smiles.

Because they haven't been cast yet, these are all animated images, with resolute eyes and simple faces, with unique characteristics of that era.

However, there are only six individual posters, some charging on the battlefield, some aiming in the trenches, and some lying on the ground to hide.

In a short period of time, there is no way to make six videos, and animation is not so simple to make.

Six people, six names, although the reporters present could not recognize all of them, but at least Huang Jiguang and Qiu Shaoyun, these two names are known to everyone.

The movie commemorating the 70th anniversary of the War to Resist Rice and Aid Korea is six people again, and it is also a unit drama model, and the reporters quickly figured it out.

In the end, the movie of the Battle of Jincheng has a video, which was cut from a documentary.

Three films, all introduced.

However, what the media cares about is, is it all director Li Qian?

"Personally, I will be the chief director of these three films, and I will soon be looking for 14 directors from all over the country to participate in the filming of these three films. ”

......

As soon as the press conference ended, hundreds of media attending the meeting immediately broke the news, and in less than two hours, Li Qian talked about the three tribute films of the chief director, which was already known to the whole network.

The audience who was waiting for Li Qian's movie suddenly heard that Li Qian had three movies to prepare, and they were directly stunned.

", Li Qian is going to make a main theme tribute film? Who touches and who dies in this genre, there is the General Administration pressing, and none of them have been filmed. ”

"Tribute Film...... Li Qian won't be a strong man who was arrested, but Zhang Yimou will be the first to be arrested. ”

"Although the previous "The Great Cause of the Founding of the People's Republic" was okay, how to say this kind of film, it feels a little less interesting, after all, it was filmed for the above. ”

"I think I can look forward to it, after all, it is directed by Li Qian, and it is a unit drama, the plot should be a little tighter and not so boring. ”

"Didn't Li Qian say that it was a commercial blockbuster, and I watched the video in the news, and those PPTs were really inexplicably moved. ”

"There are several units in "My Motherland and Me" in "Rejuvenation", although there are few scenes, but Director Li Qian, it should not be bad, it is "The Loveliest Man", Huang Jiguang and Qiu Shaoyun died too miserably, and they were a little afraid to watch it. ”

"What is there to dare not see, without the sacrifice of the martyrs, where would the current days come from, it's a big deal to bring more tissues when the time comes. ”

"I just crossed the battle of Jincheng, good guy, it turned out to be a tough battle, or a big victory!"

......

The news of the three tribute films has made the Internet and the industry feel uplifted, but it has also made many people breathe a sigh of relief, after all, the main theme of the gift film, even if Li Qian says it is a commercial film, it is still the main theme.

As long as it's a main theme tribute film, there aren't too many worries.

"Whew!"

Major companies have breathed a sigh of relief.

Just after the press conference, the Ministry of Propaganda and the State Administration of Optoelectronics announced that the three tribute films with Li Qian as the chief director, chief producer and chief planner officially started preparations.

Of course, the General Administration's document was not so short, and it was sprinkled with more than 2,000 words, and the focus was on these dozens of words.

Three films, including "My Motherland and Me" and "The Loveliest Man", have officially entered the preparations, and the selection of directors has also begun.

14 directors are needed, and it is such a significant time as the 70th anniversary, and many domestic directors have thoughts.

Being able to participate in such a movie itself means the affirmation of the General Administration, which is of great significance.

In just three days, the mailbox of the newly established planning committee has been signed up by many directors, and countless people have rushed to it.