The new plan that Iwahashi Shinichi threw out, and everyone present listened to it and thought about everything.

It seems unrealistic for a small company with a small name to say that it is not ashamed to do such a large-scale project.

Only with him, Watanabe Manyumi, who came all the way "unrealistically", will listen to what he said, but if he can see a little feasibility, he is willing to let go of his hands and feet to go on an adventure with him.

However, an inch-and-a-half-inch long bug has small benefits.

Because of the lack of popularity, most of the current record company team members are newcomers to the industry, or stalwarts who have some experience in other companies.

There are no old fritters that are too old-fashioned, so that even if they don't approve, the opposition is not so strong.

Because the soul of this company is Shinichi Iwahashi, his prestige is the highest, which makes his words have a stronger power.

When you give someone an idea, you can just run away without thinking too much about the difficulties of implementation. But if it is your own business, you have to solve the reality in front of you.

To attract singers from other companies to participate, on the one hand, it is necessary to be able to speak and move singers, and on the other hand, it is necessary to solve the differences between different portals of the company.

The former asked Iwahashi Shinichi to contribute, and the latter needed to ask Watanabe Manyumi to find Watanabe production and processing help. However, when it comes to cooperation, it must first be organized, and then it must be a win-win situation, otherwise it is useless to have a relationship.

GenZo is a small company, and it is not very advantageous to negotiate cooperation with big record companies, so when he discussed with Watanabe Manyumi, he made a plan to transfer benefits and spread risks.

With the ultimate goal of completing this project, we will consider adding or subtracting other parts and discussing everything that can be discussed.

Iwahashi Shinichi figured it out, "To seek cooperation from other companies, first of all, we need to make concessions and release the copyright of the single, and negotiate based on that." ”

In this way, the role that GenZo plays in it is somewhat similar to that of a production company. The singer who is about to be invited is a product that is "OEM" by his side, and in doing so, it will offset some of the obstacles caused by the different forces.

Of course, giving up the copyright also means giving up the bulk of the revenue from the cooperative single.

However, when I decided to do this project, I focused on promoting my band and paving the way for the band to become a phenomenon through this integration, rather than considering the profits.

Collaborating with music forms other than the band also provides an additional way for audiences who are not interested in the band to follow the band.

In addition to this, another important point is to take this opportunity to find ways to open up the company's popularity, increase cooperation and connections with other record companies, and integrate into the industry, rather than being isolated and becoming a de facto underground label.

Launching singers step by step is the basis of running a record company, but this alone is not enough, a small record company in isolation, several important music industry-related associations, will not even open the door to them.

Not being able to enter this circle, most basically, means that many awards are not related to the singers to which GenZo belongs. It's a bit hard to say that it's fair and just, but most of the awards in the industry are based on the forces behind them before awarding them.

However, when he retreated, Shinichi Iwahashi didn't want to lose money and make money, he only made fame and not profit. If it weren't for that, he wouldn't have been obsessed with releasing a compilation album after the release of the single.

What he is looking at is not the copyright of the song for this project, but the distribution rights of the last collection album.

Once the records are connected, the copyright ownership of the singles will be scattered around because the singers belong to different camps, and Shinichi Iwahashi's GenZo, as the company that planned this collaboration, is the only "common connection".

When it came time to release a compilation album, GenZo was the best choice for the partners to find a balance.

In this kind of plan, which requires multiple parties to negotiate, it is necessary to reserve your own bottom line in your heart while finalizing the plan.

......

In addition to the new project for the first time, the meeting also discussed the promotion plan for ZARD's new single, the release of the first album, and BOLAN's debut.

Compared to the project that sounds illusory, a little self-defeating, and may not be able to make too much profit when made, the next step of ZARD and the first step of BOLAN seem to be more practical.

Therefore, compared to the new project that only made a breath, the arrangement of the two bands went smoothly.

ZARD'S NEW SINGLE AND DEBUT ALBUM ARE IN PRODUCTION AT THE SAME TIME, AND THE NEW SINGLE IS SCHEDULED TO BE RELEASED ON MARCH 31, WHICH IS THIS FRIDAY.

Today, Monday, the record company has got the finished single.

The Yuejiu TV series just ended a week ago, and the TV series ended, which means that ZARD's debut single has been out of the publicity period, and then it is time to rely on word-of-mouth to promote sales.

While the public is still in the afterglow of the song, the company and the band will start preparing for a new promotion.

In order to consolidate the popularity and increase the public's impression of the band, it is necessary to release works one after another.

chose to release the work on the 31st, in fact, it joined the battle situation in April.

There are many companies that released records in April, and on the record distribution information, the gods are fighting, mortals are torn, and ZARD, a young shoot that has just broken through the ground, has also joined in without hesitation.

Fortunately, the rookie band has no baggage, so there is no need to worry about not getting a good ranking on the first stage, and there is no need to worry about whether it will be cut off by others to hit the top of the list.

Travel lightly, choose the day, as long as it can be made on time and not bounce, it will not be a problem.

The band's new single continues the same style as the debut single. For singers, if their debut is unfavorable, the company should pause and do some review and decide what to do next.

However, the debut results have left most newcomers, and the feedback from the audience is also good, which proves that this path is feasible. In this way, just follow the steps again, maintain the same style as the previous work, and continue to post.

After the release of the new single, three weeks later, in late April, the debut album will follow suit, further showing the band's style and musical philosophy to the public.

There's nothing more direct than listening to an album of theirs, depending on how good a band is doing.

ZARD's debut single made the theme song of the Yuejiu TV series, and it worked well. Among the many publicity modes of the song, the one that won the heart of Iwahashi the most was the theme song of the TV series.

TV series have a full plot, and because of its characteristics that are suitable for all ages, the content is often not too detached from reality, and it is easier to be substituted by the audience. At a certain point in the audience's emotional brewing, if a song appears just right, the effect is undoubted.

It takes more than two months for a regular TV series to complete all ten episodes, and the publicity cycle is also very long, which can continue to provide publicity effects.

However, the four major folk releases have a number of TV series throughout the year, and the promotion of the theme song of the TV series is a very sought-after resource, and it can be regarded as having a good relationship with Fuji TV and providing them with a new program idea.

If you want to cast two seasons in a row, it is too difficult to have another one.

I have to think of another way.

Most of the publicity for ZARD's debut was arranged by Shinichi Iwahashi, and at that time, the Sage Office was quite negative about the prospects of the band, and only arranged the necessary amount of publicity.

When it came to the second single, the Xingchen Office tasted the sweetness, and finally got a little more serious and started to act.

However, the sedan chair was raised at both ends, the Xingchen Office was responsible for providing their publicity, and on the record company's side, ZARD's team also continued to work hard, and each side arranged its own -

However, after the arrangement, it is necessary to communicate with each other to make sure that the itinerary will not conflict.

If there is a crash, you have to go to the TV station and sit down with the person in charge.

Instead of the TV theme song, the focus of the team's efforts this time was on TV commercials and radio songs. In fact, the traditional propaganda methods revolve around radio and television and cinemas, plus magazines and newspapers, and then whatever methods are used, they are added or subtracted from this basis.

If there is to be a major innovation in propaganda methods, it must first usher in a major innovation in the mass media.

The debut single achieved good results, which gave the company the confidence to negotiate.

In the initial stage of a rookie singer, he should be famous rather than profitable. Shinichi Iwahashi communicated with the Sage Office and asked the team to actively contact interested advertisers, and as long as they could use ZARD's songs as promotional songs, they were willing to charge a nominal fee for the use of the songs.

A band that has just become a little famous is willing to offer the use of songs at a low price in exchange for publicity opportunities, which is quite tempting for many companies. In the end, it was a promotional song for a cosmeceutical advertisement.

The band sang the theme song for the idol drama when it debuted, the female lead singer is still a big beauty, and the lyrics are also life-like, close to urban men and women, and it is appropriate to cooperate with such an advertisement.

From the 29th, there will be record stores that will start to release the band's new singles, and as soon as April begins, commercials will be broadcast.

Before ZARD's debut, in order to avoid the national funeral, the focus of publicity was temporarily shifted to Osaka, which made the band quite popular in the Kansai area.

The popularity that has been accumulated with great difficulty must be firmly grasped.

It's the same with the release of the new single this time, the company actively contacted the Kansai side, and Shinichi Iwahashi personally called the producer of Igarashi of Kansai TV, and the single has not been released yet, so the tone is set for promotion first.

In addition, there is also the theme song of "The Kitchen", which was set as early as last year.

"The movie was released on the same day as the new single, and it just so happened that after watching the movie, I went to buy the single. After the meeting, Shinichi Iwahashi and Manyumi Watanabe went back to his office together.

Watanabe Manyumi told him, "One hundred and twenty-five pavilions were opened." ”

"It's good, it's the first time after all. Shinichi Iwahashi really thinks so.

Watanabe Manyumi smiled, "Yes, for the first time." ”

"At the previous internal screening, the reporters and film critics present had a good evaluation of the film. Watanabe Manyumi told him, "Tomi Umezawa's acting skills are just right, and although Inamura is a newcomer, his performance is also quite acclaimed." ”

Banana Yoshimoto herself went to watch it, and after watching it, she praised the movie and praised Izumi Inamura's presence in the movie.

"There is also AMUSE's Fukuyama-kun, these two people play together, and their temperament is quite compatible. "Watanabe Manyumi mentioned.

Iwahashi Shinichi said "oh", "It's so attractive, I knew that on the day of the internal screening, I would have put aside the work at hand and go over to see the finished product." ”

Watanabe Manyumi quipped him, "It's too late to go to the cinema to see the finished product later." ”

"That's it. ”

"I hope everyone else who has read the review thinks the same way. "Watanabe Manyumi made a little joke.

Iwahashi Shinichi cooperated, smiled, and said to her: "The reputation is good, and Manyumi-san is half the success." ”

Watanabe Manyumi also thought so, "Of course, Inamura still needs more training, but with the potential she shows in the movie, this "Kitchen" is no problem as her calling card. ”

"Acting is mostly about talent. She said, "Inamura has that kind of aura. ”

Iwahashi Shin'ichi praised her, "Manyumi-san didn't look away. ”

Watanabe Manyumi smiled. thought of something and mentioned it to him, "Shen Yijun's eye for actors is also good, and Takashima-san's acting skills are also good now." ”

However, she was a little overage when she entered the industry, she looked old, and her height was one piece higher than the average of actresses, so it was not easy to be a starring role. It's the same now, still playing a supporting role.

"But not necessarily. ”

Although Watanabe Manyumi positioned Reiko Takashima as the backbone of the firm, she didn't think she would be able to star, "The creative content of TV dramas will become richer and richer." ”

Iwahashi thought for a moment and nodded in agreement, "In reality, the roles of women in society are becoming more and more diverse. ”

At this time, the clerk brought in the coffee.

"In short, I still hope that the actors of Wanyumi-san can become popular and become the leading actors. Iwahashi Shinichi said, "At that time, the building will be close to the water, and I will be able to negotiate the theme song of the TV series first." ”

"Think long-term. Watanabe Manyumi teased him.

Iwahashi smiled and said, "It's not good to say in the long run, but it's a realistic thing." ”

Watanabe knew what he meant.

ZARD's debut single with the theme song of the TV series worked well, proving the viability of this promotional approach. As long as someone uses it with good results, it will be taken seriously by other companies.

The competition is bigger, and this propaganda is getting harder and harder.

If the singer's own coffee position is not enough, it depends on the efforts of the company behind it. If the company has its own power, it depends on how much there is to connect.

The main actor of the TV series and the singer who came to compete are the same company, and this is a strong support.

This is also an important reason why Shinichi Iwahashi actively participates in the production of variety shows.

Produce programs, maintain a good relationship with TV stations, and don't fall under the wheel when the industry is becoming more and more competitive.

Watanabe Manyumi still has a bunch of things waiting for her at the office, so it's inconvenient to stay for a long time.

"When I get back to the office, I'll be able to see the statistics on the band's sales. She remembered it and casually mentioned it.

The band here naturally refers to DREAMS COME TRUE.