Chapter 188: A Powerful Opponent

In fact, for movie theaters, it must be the four first-tier cities and major provincial capitals that are the most profitable, but Chen Hao wants to buy a larger theater directly.

It is a little unrealistic to only want to buy theaters in first-tier cities and major provincial capitals, after all, no one is stupid.

Although cinemas are now a burden for many local governments, many theaters that can't hold on have changed their businesses and used them for other purposes.

But if you want to sell, you can't just sell the most profitable place, you must sell the good and the bad together, even if the price is a little lower, you have to sell them all.

Therefore, it is unlikely that Chen Hao wants to buy only the theaters in the four first-tier cities and major provincial capitals.

Moreover, if you buy it separately, you need to negotiate county by county, although this kind of thing does not require Chen Hao to come forward himself, but it is undoubtedly very time-consuming.

And with the sweep of 248 million yuan at the box office of "Hero", and the subsequent big sales of Chen Kaige and Feng Dacang's films, a lot of capital and hot money saw the prospect of commercial films.

At the same time, the declining Xiangjiang filmmakers have gone north, and the mainland film market has also begun to bottom out, and the film market will continue to prosper.

In addition, the relevant government departments have continuously adjusted the policies of the film industry, which has greatly lowered the entry threshold of the film industry, creating unprecedented conditions for social funds and foreign funds to enter film production and screening.

Many foreign funds, which have long coveted the mainland film market, have long been hungry and thirsty.

In addition to Sony Columbia, which Chen Hao is most familiar with, has built theaters in many cities in the mainland, Warner Bros. of the United States, LOEWS, the world's third largest cinema company, and Holiyou Group of South Korea.

Including Xiangjiang's Huanyu, Jiahe, Oriental Charm, etc., all have plans to enter the mainland cinema chain.

Domestic companies are no exception, especially Wanda and Poly, which are preparing to enter the theater "enclosure movement".

Therefore, although the reform of the cinema chain in the mainland has just begun, there is not much time left for Chen Hao to take the lead in layout.

Chen Hao must cut through the mess quickly, otherwise it will be impossible to have the opportunity to directly own a provincial-level cinema for only 100 million yuan in the future.

A little later, what you need to pay in the future is more than ten times the capital investment and manpower and material resources.

And now, Chen Hao has a large amount of funds from the Measuring Ruler Pictures established in the United States, and the opportunity is once in a lifetime, so Chen Hao is ready to directly control a province, or even a regional theater chain.

"Brother Li, I can take out 100 million for the time being, and I want to control a province or a large regional cinema chain, do you know anyone in this regard?" asked Chen Hao.

"I know people, so I can help you ask first. Li Mingqiao raised his eyebrows when he heard this.

This Chen Hao is so able to make money, I read reports that his first Hollywood movie reached $55 million at the box office in the United States, and now it seems that he has made at least 100 million.

"If possible, help me focus on Su Province and Modu, as well as Guangdong Province. Chen Hao said.

There is no doubt that in terms of economic dynamism and box office potential, the Pearl River Delta and the Yangtze River Delta are clearly the best.

When the national cinema policy was introduced, it was clearly stipulated that before October 2002, Jiangsu, Zhejiang, Shanghai and Guangdong must have more than two cinema lines, which is the strength of developed coastal areas.

And like the frontier, snow areas and other autonomous regions can suspend the formation of cinema chains, this is the obvious gap.

"Okay, I'll ask you right away. Li Mingqiao said with a smile, he did this, and he was familiar with it.

"Then I'll wait for Brother Li's news. Chen Hao said.

After talking about the theater, Chen Hao logged on to the newly revised Qidian Chinese website, and found that the typography was very close to the later generations, especially more friendly to readers, so he relaxed.

Subsequently, Chen Hao directly transferred 5 million to Qidian, so that he could start to vigorously promote and prepare for the launch of the VIP fee system.

"Chen Hao, what are you doing?" Xiaohu's voice came.

Chen Hao smiled when he saw Xiaohu, "I'm waiting for the ratings of "Golden Branches"!"

As soon as the words fell, Chen Hao's mobile phone rang, and it was Li Ming calling.

"Brother Li, are the ratings out?" Chen Hao pressed the little fox who wanted to kiss and asked.

"That's right, the results are a little unsatisfactory, and the ratings of last night's broadcast broke 2, reaching 2.01%. Li Ming said.

Chen Hao raised his eyebrows when he heard this, if this broadcast result is placed in the future generations, it will definitely be a hit drama.

But that was in the era of the information explosion when David TV was rising and competing for power, and now is the beginning of the century, when the CCAV family is dominant, and this rating is not enough to watch.

""Golden Branch Desire" is the first palace fighting drama in China, and now it has just started, and the really exciting plot has not yet begun, and when the plot deepens, the ratings should come up. Chen Hao said with a smile.

"I hope so. Li Ming is a little lacking in confidence, after all, it is the first time for both parties to be involved in the filming of a TV series, "There is another bad news I forgot to tell you." ”

"What's the bad news?" Chen Hao frowned slightly when he heard this.

"Tomorrow, "Liu Laogen 2" will start broadcasting on CCAV1!" Li Ming sighed.

Chen Hao raised his eyebrows when he heard this, and actually met "Liu Laogen 2", which is really a bit of bad luck!

Last year, the rural comedy launched by Benshan Media was very popular, and it won 13.45% of the ratings at the beginning of the broadcast, setting a record for the highest ratings of a TV series last year.

In the end, it ranked second in the annual TV drama ratings list with an average rating of 9.7%, and lost to "The Granary of the World" with an average rating of 10.6%.

Now this "Liu Laogen 2" is obviously menacing, and it can be called a ratings giant.

In Li Ming's view, although "The Desire of the Golden Branch" is the first palace fighting drama in China, it is novel enough, and the plot is ups and downs and exciting, but it is really not certain whether it can stop "Liu Laogen 2".

However, Chen Hao said with a smile, "Brother Li, I have confidence in "Golden Branch Desire", and it will definitely not be much worse than "Liu Laogen 2", you can relax." ”

Li Ming shook his head with a smile when he heard this, "I also hope that "Golden Branch Desire" can be popular in the ratings!"

"Then let's just wait and see!" Chen Hao said.

Now that "Liu Laogen 2" has been surging, it won't help to say anything, so let's wait for the result.

However, Chen Hao knows that the craze caused by "The Desire of the Golden Branch" back then, although it did not cause a large area to follow the trend, it is indeed very popular, so he may not be afraid of "Liu Laogen 2".

The mood of the two is obviously different!

"What's wrong, aren't the ratings good?" Xiaohu, who was retracted into Chen Hao's arms, asked worriedly.

"It's not too good. Chen Hao smiled.

Seeing this, Xiaohu immediately came up and kissed her boyfriend, and comforted, "I can't see anything when the broadcast starts, and when the climax comes, everyone will definitely like it." ”

Chen Hao couldn't help but smile and kiss the little fox when he heard this, "I like what you say!"

After hearing this, Xiaohu saw Chen Hao's evil smile, and couldn't help but punch him, this villain!

Soon a day passed, and the ratings of "Golden Branches" on the second day were freshly released!