Commercial films, especially large-scale commercial films with large investments, must be a waterfall - bombardment and indiscriminate publicity in the early stage, and then released simultaneously around the world, occupying a large-scale film schedule, and grabbing the box office in the first week!

Generally speaking, the opening weekend box office generally accounts for about one-third of the total box office.

Of course, if the word-of-mouth is too poor, or it is a fan movie for exclusive use, the box office can account for 50%~60% in the first week...

Therefore, "The Avengers" is a typical fan movie, except for "Avengers 4", most Marvel movies accounted for nearly half of the total box office in the first weekend.

On the contrary, if word-of-mouth bursts, or even becomes a phenomenal movie, the long-tail effect will directly form...

The safest way is, of course, to lock in the popular schedule in advance like "The Mermaid", and invest in saturated publicity, so that the box office can be released in the fastest time...

But such a schedule is only one a year!

Today's summer files do not have this kind of conditions, and can only go for the long-tail effect!

Strive for about 300 million in the first weekend, more than 500 million in the next week, 400 million in the third week, 300 million in the fourth week, and more than 1.5 billion in 25 days of release...

Word of mouth is important!

This is ideal, provided that no one messes around!

————

You smear me with the rhythm of the horse, trying to control the comments...

Definitely not!

Fortunately, Shen Mengxi made enough preparations in advance...

Shen Mengxi's ambition to export Chinese culture in a commercial way is easy to divide people into different ideological camps, and some ideological factors at home and abroad are obvious to the box office sniping of "The Great Wall"...

It is also a foreseeable thing to buy the water army to smear!

After all: when Westerners applaud you with a thumbs up, say that you are a Chinese conscience, say that you are the only Chinese with a sense of justice, and say that you dare to expose the truth. You remember, you're already a traitor...

......

Shen Mengxi hung up the phone, turned his head back to the dinner, and Uncle Long asked him, "Director, what's the matter?"

"It's okay, there is a sailor with rhythm, and I want to discredit "The Great Wall"!"

“... That?"

"For small things, we have set aside tens of millions of dollars for word-of-mouth maintenance..."

Lin Gengxin: "It's a water army again? It's disgusting!"

There were a bunch of reports in the Chinese New Year file last year: the Chinese film industry was muddled by the water army, and false exaggeration, deception and abuse were rampant...

"Normal, there is a water army that shows that Chinese films are blooming, after all, these are an organic part of the film industry chain!"

"Is that an organic part?"

"Of course... A lot of people earn pocket money by joining the water army!"

Shen Mengxi waved his hand, took two mouthfuls of rice, and then looked at Da Tiantian, Hu Ge, and Lin Gengxin: "Starting tomorrow, the three of you will run propaganda and accept media interviews..."

"We're ready!"

"Well, Tiantian, don't spray blindly on the network, they are all brainless!"

Da Tiantian nodded: "I know." ”

Belch...

Da Tiantian is rhythmic again...

Song Hang said just now, the navy smeared, there are two attack points, one is to question the story is too fake, and the other is Da Tiantian...

Why Black Big Sweet?

- As an audience, we have basic requirements for actors, even if it is an actor who brings money into the group, to be honest, we only need her funds, we really don't need an actor like her, of course, after being forced by the traffic, we think that an actor like her is actually okay, at least people are quite dedicated.

Deng asked Shen Mengxi: "Director, how much is the box office on the first day to be qualified?"

"Our movie, you say?"

"Yes. ”

Shen Mengxi pondered for a moment, and then replied: "Actually, we have spent so much money on such a large movie for publicity, and the box office on the first day has to break 100 million to be qualified, but considering that today is the 7th, the college entrance examination, we set our goal at 80 million!"

“... That worked, you see!"

He handed over his mobile phone and showed a real-time box office of 91 million...

Shen Mengxi smiled: "It's okay..."

......

After 90 million on the first day, it temporarily ranked first at the box office of domestic films on the first day.

Why domestic films?

Because the box office of "Iron Man 3" on the first day was 121 million!

In fact, the number of screens today can reach more than 220 million in a single day...

You must know that at the peak of the Spring Festival, the single-day box office exceeded 200 million for three consecutive days!

The four movies "Journey to the West", "Inner Beauty", "101 Marriage Proposals", and "Detective Jack" support the market...

Of course, the theater attendance rate at that time was over 60%...

The main thing is today's college entrance examination, otherwise, "The Great Wall" will definitely break 100 million!

The next day, the headlines on the front page of the entertainment section of major portals: 'The box office of "The Great Wall" on the first day was 94 million, setting a new box office record for domestic films'

In addition to praising the first-class visual effects and super entertainment on the Internet, everyone's unanimous perception is very enjoyable: "Not only the tactics of the sea of people, but also the tactics of the sea of beasts, all beasts are galloping, and the momentum is like a rainbow", "The domineering of Hollywood blockbusters, commercial blockbusters interspersed with Chinese style elements", and even some viewers said: "The Great Wall" let the audience enjoy a feast of the senses together, and some people even said after watching the movie that they wanted to brush it again, Three brushes, just for the shocking special effects scene. ’

"The Great Wall" ranks first in the country with a film scheduling rate of nearly 60%, while it accounts for nearly 95% of the national box office, driving the market to break 100 million smoothly, compared with the more than 200 million market in the Spring Festival, which shows that "The Great Wall" may have greater box office potential waiting to be released in the future. ’

"It is reported that "The Great Wall" opened in North America today, and the scale of the opening on the first day set a record for co-productions..."

......

In North America, the box office forecast for "The Great Wall" by CinemaScore, a professional box office forecasting agency, is around $60 million.

The target is "Hero"...

If this prediction is to be met, the opening weekend box office will be more than $20 million, then the first-day performance will be important, at least $8 million...

In fact, Shen Mengxi lied, "The Great Wall" spent nearly $40 million in publicity in North America, and their box office estimate for the North American market is $80 million!

——With so much publicity funds, it is difficult to recover the cost if the box office is less than 80 million.

The North American market is important and almost represents a barometer of the global market.

Public opinion...

Not bad!

In North America in 2013, public opinion was basically LGBT, no one particularly targeted "The Great Wall", and Bren House's "The Hunger Games" signed a distribution contract with Fox...

Fox is fully supportive of the release of "The Great Wall" - as evidenced by the agreement to set it for the summer season!

Unlike the original time and space, North America in 2016 was particularly disgusted with white supremacy, and the international trailer of "The Great Wall" was dominated by Matt Damon, giving people a sense of white people saving the worldview, and then it was consciously boycotted by many people...

Moreover, Matt Silly in 2016 is not considered Xingyun Hengtong, and the evaluation of "Spy Shadow 5" is not high, and the IMDb score is only 6.2 points, which is not even as good as "Spy Shadow 4"...

This time it's different, Henry Cavill is the actor of a new generation of Superman, and the popularity is very high!