2011 has passed, and Li Qian has started a new year's work.

In the conference room, the harvest of the past year, that is, the whole year since the establishment of the company, was summarized.

Last year, Future Pictures released a total of four films.

"Time Planning Bureau", "I Am Not the God of Medicine", "Thirty-three Days of Broken Love", and "The Adventures of Li Xianji", the total box office of the four films reached 3.15 billion, of which the total box office of "The Adventures of Li Xianji" was 330 million in two weeks after its release.

The annual box office exceeded 3 billion, ranking first among private enterprises!

The production income and distribution income of the two films "Time Planning Bureau" and "I Am Not the God of Medicine", as well as patch advertising, online audio and video copyright, etc., excluding costs, add up to more than 700 million yuan, excluding Li Qian's personal income.

and subtract the 20 million production cost of "Thirty-three Days of Broken Love", the publicity cost of 10 million, and the production cost of 66 million out of 110 million for "The Adventures of Li Xianji", and the publicity cost of 30 million.

In fact, the publicity and distribution of the two films were 20 million and 50 million respectively, and "Li Xianji" also gave the four optoelectronics companies behind Huaying United and Guo Fan's 40% investment share.

Of course, there are also wage costs, as well as the cost of offline promotion and distribution of local networks.

There is also an investment of 20 million in "Chills", $25 million in "Pacific Rim", $2 million in "The Conjuring", and $35 million in "Jaws 3".

By the way, there is also the investment in the two TV series "The Legend of Lu Zhen" and "Celebrating More Than Years", the former has a single episode of one million, with a total cost of 60 million, which is half of that of Shonan TV.

The first script of the latter has 45 episodes, with the joining of Chen Daoming and Hu Ge, the salary is not ordinarily high, and the first part of the series is very important, the cost of a single episode has reached 2 million, and the total cost is as high as 90 million.

This drama cooperated with Jiangning TV, and Future Pictures invested 55 million.

Last year, there was almost a net profit of about 530 million, and the 50 million that Wanda bought the role was not counted, so of course it will not be a direct cash transaction.

Behind Jingtian is not as simple as Wanda, how deep it is not easy to contact, this kind of direct money transaction, maybe it will cause some trouble in the future.

Wanda and Cheng Long negotiated the project of the next "Police Story 2013", with a cost of 100 million, and Li Qian exchanged 30 million worth of publicity resources for an investment of 30 million yuan in the form of resource replacement.

Resources, I can't quantify it, just help publicize it, and say it's worth 30 million.

Just like the current small film and television production companies, they are publicized every day, and people say that 10,000 posters have been placed all over the country, and you can't count them, and you can't count how many advertising screens you have bought, as long as the publicity party justifies itself and takes out the corresponding receipts or contracts.

Although there are two years of inflation in the income of "Police Story 2013", the four words of Police Story are worth at least 500 million at the box office, and the income at that time will also outperform inflation, not a loss.

The remaining 20 million will be cashed out by Wanda Cinemas next year in the form of publicity and distribution resources.

Through cooperation, it is much better to give money than to give cash directly, and it is more formal.

With a net profit of 600 million yuan, it has established a complete ground network system in second-tier and some third-tier cities, and has the ability to issue large-scale nationwide.

There are also 10 network marketing teams in the propaganda department, an Internet marketing team of hundreds of people, and several marketing companies that have been incorporated one after another, plus Li Qian's relationship with the media is good, and it has basically achieved a wide range of Internet coverage.

This is the success of the past year, and Li Qian is still very satisfied.

"It's been a hard year, and the past year has been a great one. Li Qian said with a smile.

"It's all thanks to Director Li. The crowd said one after another.

When the achievements of the past year were in front of them, everyone realized how terrifying Li Qian was.

The net profit is more than 500 million a year, not counting the already painted "Thirty-three Days of Broken Love", otherwise the profit of their company alone is much higher than that of Huayang and Bernard, the two major listed companies.

It's only the first year of its establishment, and it's unimaginable in the film and television industry, and all of this was brought by Li Qian.

Such data also makes everyone feel more and more that they made the right choice a year ago.

Summing up last year's business, it was a great deal, and everyone was smiling.

In addition to the 200 million invested by the theater chain, there are still 600 million in the future film industry, and Li Qian's personal studio has 200 million, plus a little investment made before, the net worth is far more than one billion.

Then he summarized the projects in 2012, mainly "Truman's World", "When Happiness Knocks on the Door", "Funeral Coffin", "Jaws 3", "Pacific Rim" five movies, and "Cold War" with an investment of 20 million.

There are two TV series, one has been filmed, and the other is almost ready, and it is about to start

Four films, the sequel to "People in Embarrassment" was postponed for a year, and after the copyright of "Ghost Blows the Lantern" was bought, production has not yet started.

The cost of this series is definitely not low, a large number of special effects, and it is conservatively estimated that the production cost is at least 150 million, so there is no hurry.

The TV series "Thirty-three Days of Broken Love" is still preparing a script.

Xue Xiaolu, who was contacted by Du Yang and Zhao Jun, and Lu Yang, the best newcomer director of the Golden Rooster for 11 years, the former is writing the script, and the latter crew has not started yet, but they are willing to accept investment from the future film industry.

In this way, in addition to "Pacific Rim", which will be released the year after tomorrow, and "When Happiness Knocks on the Door", I don't know if Wen Muye can shoot it in a year, counting the investment in "Cold War", there are four movies released.

Plus two TV series, six projects.

Compared with other companies, especially Huayang Media, which has a lot of TV business, six projects are few, but they are all high-quality products, and the quality can be compared.

As for the schedule, it is basically set, "Jaws 3" will be released in the summer, overseas synchronization, and "Truman's World" is a New Year's file.

"By the way, are there any plans for major companies to schedule films this year?" asked Li Qian to Du Yang.

Du Yang said, "I only know a rough idea, Berner announced that he would invest one billion yuan in film production this year, and announced the 3D blockbusters "Lin Hai Xueyuan", "The Legend of the White-Haired Witch", and "Eavesdropping 3" in cooperation with Tsui Hark, but it is only a plan at present.

What is really determined to be released next year should only be "Big Shanghai" starring Zhou Yanfa and Xu Wenqiang, "Hedong Lion's Roar 2" starring Zhang Baizi and Xiao Shen Yang, and "The Great Magician" that will be released in a few days. ”

""Hedong Lion's Roar", they are all busy making sequels. Li Qian is a little funny, these sequels, in addition to making money, the only role is to make a reputation stink.

However, how to say it, there are too few blockbuster directors, and making a sequel is a last resort.

The Xiangjiang film industry has also been brilliant for more than 20 years, and the movies in those more than 20 years are enough to harm for ten years.

The rest of Huayang Media, next year's movement will be bigger, "1942", "Painted Skin 2", "Zodiac", "Tai Chi" series.

Guangxian is still a little troublesome, "The Four Famous Catches" and "Tongquetai" two films, Xiaoma has Ning Hao's "The Great Gold Robbery", Xingmei has "The King's Feast", "Blood Drops", and Cheng Kaige's "Search".

That's probably what has box office potential, and as for the schedule, it can only be speculated according to the situation of each company.

Du Yang pushed his glasses and analyzed, ""1942" and "The King's Feast" must be released in December for the Chinese New Year, "Zodiac", "Painted Skin", "Tai Chi" series, it is estimated that there should be two during the summer vacation and National Day, and "Zodiac" as an action comedy, may be moved to the Spring Festival file.

Pony wants to alleviate the financial pressure, "The Great Gold Robbery" has already been completed, and it is estimated that it should be released as soon as possible before the summer vacation.

We are mainly competing for the summer file and the Chinese New Year file, and it is estimated that the main opponent is "1942", "Painted Skin", "Tai Chi" series, "Four Famous Catches", "Tongquetai", "Big Shanghai", "Blood Drops", "King's Feast" These big productions. ”

Ten major productions with an investment of at least 60 million yuan are concentrated in the summer and Chinese New Year schedules, and the competition is also unprecedentedly fierce.

This also puts a lot of pressure on everyone, and each one has the potential to be a big hit.

Li Qian smiled indifferently, "It seems that next year will be relatively easy, there are no strong opponents, keep an eye on the film with the highest investment from several major companies, Huayang's "1942" and "Zodiac", Bernard's "Big Shanghai", Guangxian's "Tongquetai", and Xingmei's "King's Feast", it is best to release them in the Chinese New Year file and catch them all!"

"Okay, Director Li. ”

Everyone nodded, they remembered the treatment of "I Am Not the God of Medicine" last summer, but unfortunately there were no films released by major companies at that time, and it was time to find a place this year.

If only a year ago, they really didn't have the confidence to compete with major companies.

But Li Qian sold 1.6 billion box office, this data has enough confidence to sweep major companies, and no matter how many blockbusters he comes, he is not afraid.

Li Qian is a pity, "Funeral Coffin" is impossible to sell, "When Happiness Knocks on the Door" doesn't know if it can be released next year, and the box office of "Cold War" Hong Kong film is limited, so he can only selectively retaliate back.

If he could, Li Qian really wanted to snipe each of their blockbusters, so that they could completely let go of their thoughts about themselves and be completely honest.

As for what is too domineering, go to the special one, let others say it, and you can control what others say.

If a person is good, he will be bullied, it is the same everywhere, and dogs understand this truth.

When you see a fierce dog, the more timid you are to retreat and run, the more it will chase you.

"Actually, I think it's better to focus on one company this year, not to be on the same time as the major companies, and we don't have so many pieces, which will make them join forces again. Du Yang made a suggestion.

"With Director Li here, even if the major companies join forces again, what's the matter?" Zhao Jun said.

"But what about other films? Not every director is like Director Li, such as the Chinese New Year file, if the major companies jointly target "The Adventures of Li Xianji", I'm afraid it will be a bit dangerous. Zhang Hao retorted.

"I think Mr. Du is right, I heard that 700 million of Bernard's billion-dollar film plan is financed, and the North American listing will not go well, if this financing is messed up, Bernard will be in trouble, and he can focus on Bernard. Huang Yan proposed.

Zhong Lifang said, "Bernard's main focus is on 13 years, and next year there will be a "Big Shanghai" and "Hedong Lion's Roar", and the failure of these two movies may not be too painful." ”

Everyone wants to pick one of the major companies here and be the chicken in the monkey killer, no one thinks it is strange at all, even if the volume of several major companies is larger than that of Future Pictures.

Li Qian thought it was also a good idea, it was better to just stare at a company, thought about it and said, "Just Huayang, five blockbusters, "1942" always has to be on the New Year's file, and the province is still staring at the major companies, we will break them one by one, and the pattern of the film industry should also change." ”

It's so determined, in 2012, Huayang Media will be hit first, and for a new company to become bigger, there must be an old giant weakened, otherwise where will the market come from.

The year-end summary and the projects for the next year were all discussed, and at the end, Li Qian said something to Zhong Lifang.

"In this way, Sister Fang, your specialty is investment and financing, and you will set up an investment department in the company, and you will be in charge, and we will prepare to build an online ticket purchase platform. ”

"Ticketing platform?"

Zhong Lifang was a little surprised, "Now that Grava has accounted for 50% of the market for ticketing websites, will it become another one?"

"Liu Yong, he's not a business material at all. Li Qian shook his head

When it comes to Grava, Li Qian is angry, the 30 million yuan in the last B round of financing has just been burned, and a whole year has passed.

The 50% market seems like a lot, but there are only a few group buying websites that do online ticket purchases, including the online ticket purchase websites of major theaters.

Throughout December, during the peak season of the movie, the number of ticket buyers in Grava accounted for only 4% of the total number of people, and Li Qian was speechless for such a low number.

But as long as Liu Yong burns money and burns quickly, even if mobile payment is not fully promoted, it will not be like this.

It's okay to burn money slowly, but the key to burning money is not in the right place.

Liu Yongyi is not hype, and secondly, he is not expanding market share, and he spends his energy and money on improving the user experience.

How good is Grava's service now?

Once you've booked your ticket, Grava will send you a text message to plan your parking and transportation routes, where to park at the cinema you're going to, what the weather will be like that day, and how much traffic will be around the cinema.

Allows users to print a sentence on the face of the ticket, customize, whatever they want.

also set up an online community, inviting stars and directors to do offline activities from time to time to meet the audience.

Just busy doing services, the speed of expansion can be called turtle speed.

"Now there is no capital to focus on this part of the ticketing website, Grava looks like a rider, but once the capital notices this piece, Grava will definitely not be able to hold on, I can't wait for Grava to go out of business before going to the ticketing platform, let's start preparing now." Li Qian said.

In fact, this is the choice of whether to improve the service first or expand the market in the early stage of entrepreneurship, and Internet companies can only choose the latter if they want to become bigger.

However, there is no need to be in such a hurry, now mobile payment and mobile Internet are not yet mature, and there will be no decisive development in a short period of time.

......

Coincidentally, when Huayang Media was struggling with the schedule, it turned out to be the same as Li Qian thought.

"Big brother, there is Zhou Xingchi's new film released during the Spring Festival, "Zodiac" I think it is better to release it in November, and the market in November is not small, "Thirty-three Days of Broken Love" can be 600 million. ”

Huang Zhonglei then analyzed, "Moreover, Li Qian's new film will also be released in December, although he should not be able to make any classic comedies, but the big hit is certain, "1942" is estimated to be a bit difficult, and if it is sandwiched back and forth with "Zodiac", then the certainty is greater." ”

Speaking of "Thirty-three Days of Broken Love", Huang Zhongjun's heart hurt very much, and the 200 million income was so cheap for Li Qian.

However, Huang Zhonglei's thoughts are still more moving.

In the whole of 2011, Huayang's net profit was only 240 million, which was equivalent to being robbed of the whole year's profits by Li Qian, and Huang Zhongjun's hatred for Li Qian deepened more and more.

Although it was a bit risky, Huang Zhongjun still had the upper hand with emotion, and said with a fierce face, "According to what Zhonglei said, "Zodiac" will be on November and "1942" will be on December, and they will be attacked from both sides!"