Last year, the famous Hollywood director James Cameron participated in the Beijing Film Festival, and then set up a film and television base in Tianjin...

The year before last, several cultural enterprise consortia in Shanghai and American DreamWorks reached an agreement to jointly set up an animation theme industry base in Shanghai...

These two cases have a common feature, that is, in addition to forming a joint venture to develop the film and television cultural industry, they are also actively developing real estate - both projects claim to be in the form of a film industry base park to drive the economy and related business sectors in the surrounding area, and create a large-scale emerging urban cultural district.

In fact, it is real estate development in the name of the film industry base!

There are a lot of people who have this idea, why did Pony Gallop take down Digital Domain?

I just want to use 3D+ post-production as a gimmick to build a film and television special effects industry base, and sell houses by the way...

This thing is exactly the same as Huayi Town!

All kinds of land, nearly 14,000 acres of land reserves can be checked across the country, this number is placed in the real estate industry, there is no doubt that it is one of the top 100 real estate companies!

And then...

Don't develop, wait for the land to appreciate!

- As long as it is delayed, the land will increase in value, and all problems can be covered up!

But they never thought that the real estate industry would not move much...

Even Wanda has taken the asset-light route...

The strength interpretation can't catch up with the hot!

Luc Besson is the same, he is also an IP, with the help of his fame, he won a piece of land, saying that it is the Chinese branch of Europa Pictures...

Then go on the market and cut the leeks ...

This kind of behavior is actually called speculation!

......

The forum ended without embarrassment, and Shen Mengxi was interviewed by reporters.

"I'm just a little indignant..."

"There was no holiday... Of course it's true, I never lie about it!"

“... What's there to worry about? It's a big deal to go to court! Anyway, Luc Besson is used to lawsuits..."

"He's often accused of harassment by X, just look into this kind of thing!"

"The project "The Great Wall", rest assured, is definitely not a mash-up film like "The Mummy 3" and "The King of Kung Fu"..."

"It's the genre of 'I'm white Americans, I'm here to save you China'... In fact, you can't blame the American director, the United States itself has no advantages in history, and the focus of artistic creation will not be placed here, it is too normal to collapse. ”

"But if I take over and shoot like that, you don't have to scold me, I'll buy a piece of tofu myself and kill it~"

"Why do we have to have foreign actors? Because this is a global release, a community with a shared future for all mankind... We referred to the popular knights in Europe when setting it, and made the hero's operation a knightly adventure..."

"China and the United States will be released simultaneously... After all, with such a big investment, we also hope that the US box office will be a little better. ”

"The goal... It's over $400 million in the world..."

......

At the end of the forum, Shen Mengxi had a brief chat with Zhong Lifang...

It wasn't him who took the initiative, it was Zhong Lifang who found him and talked to him about Digital Domain.

It is estimated that the pony can't continue to operate, and wants Shen Mengxi to make a move.

Movies and TV series are all "lively high-risk investment projects" - it is said to be lively because this industry places special emphasis on publicity and hype, and it is indeed particularly able to attract the attention of the media and the public.

But most of these are exaggerated and hypocritical superficial phenomena, the more these appearances, the more it shows that the industry lacks a reliable qualitative code of conduct, there are not many real rules that are explicitly constrained, but there are many "unspoken rules" that are customary.

The resulting state is that the scale of this industry is not large, but the water is very deep and outsiders can't see through it.

In the early years, coal bosses, iron bosses, and real estate bosses from all walks of life also threw money into the film and television industry to film, and in the end, it was lively and lost a lot.

These bosses didn't know how to play at first glance, and now they have withdrawn.

The operation cycle of a medium-investment commercial film is basically between 1~1.5 years, and in the one-year cycle, there is basically no revenue for the first 11 and a half months, and it all depends on the screening schedule of the final movie release;

Cinema movies are basically losing a lot of money at present, and there is a saying in the industry that on average, every ten cinema movies is "one earn, two draws and seven losses".

In addition, there are other risk factors such as policy risks - failing to pass the review, commonly known as "killed", the investment is completely blind, and not getting a penny back.

Many private film and television companies look very beautiful on the surface, but in fact, life is not easy.

It is reflected in the company's business revenue and finance, which is particularly unstable, showing some periodic expansion and contraction, and other unpredictable problems. In the face of such a complex form, the measures often taken by the CEOs of film and television companies are to spread the risk and diversify the risks.

Pony Gallop's previous stance of attacking in different projects such as movies and TV series is based on this consideration.

Compared with Mengxi Media's talents, and there is a stable cinema income...

Most importantly, Mengxi special effects account for 40% of the domestic post-production and special effects market share.

Pony Gallop lacks a stable core business!

When they first acquired Digital Domain, they wanted to introduce a set of special effects technology from the United States to develop domestic film and television special effects production, and at the same time enrich their own company business.

How naïve!

Digital Domain has long been a company that has entered bankruptcy reorganization proceedings under the U.S. Bankruptcy Act due to poor management...

There is a core technology of Mao!

Pony Galloping is going to set up a theater chain and develop new projects, how can you have the money to run a digital domain?

But if Shen Mengxi makes a move, he can use his name to make a film and television base...

The problem is that Shen Mengxi already has Mengxi Industrial Park - just in Xiangshan, a bunch of post-production and special effects companies in Mengxi have entered the city!

Therefore, Shen Mengxi replied: "Sister Zhong, I think that we who make movies should make movies honestly, and do things within our ability as much as we can, don't think about becoming fat in one bite!"

“... Do you think they are all like you Mengxi Media, and you can succeed in any project?"

Shen Mengxi smiled: "Actually, you can also change the environment, our Mengxi is particularly short of people, with your ability, it is too wasteful to stay in the pony to help them check and fill in the gaps!"

"Let's talk about it!"

"Sister Zhong, if you come to Mengxi, the six branches, including the executive CEO, you can choose!"

Zhong Lifang was stunned for a moment, and then asked rhetorically: "You think so highly of me?"

Who made you the heroine of so many books before?

"Talent is rare!"

"Besides, the ponies are busy hitting the market right now..."

"That's... We'll talk about it then!"

Shen Mengxi smiled and didn't continue the topic...

At the moment, the pony is booming, and the big backer of the main big dog brother has not been shuanggui...

Huayi even offered 5.4 billion to acquire Pony!

The pony is looking forward to the listing...