In the evening, Shinichi Iwahashi entered the backstage of the Yumoto Youth Hall through the relational passage.

Not long ago last week, he had just come to the Youth Hall, and he also entered the backstage directly from the related channel. Therefore, it is very familiar to walk this road now.

That being said, coming to the Youth Pavilion for two weeks in a row was for two completely different things.

Last week, the band's New Year's special program was held here, and as the producer, Shinichi Iwahashi, was a natural choice. And this time, although he still came here as a producer, it was for Chisato Moritaka's concert.

After taking over the single production task of Chisato Moritaka, when planning was carried out, one of them was a concert.

For newcomers, opening up popularity is inseparable from publicity, but consolidating fans depends on concerts. Especially in small venues, because the venue is small, the distance with the audience is close, and it is more convenient to interact, which is an important thing to "enhance feelings".

At the same time as the production of the first single, the production preparation for the concert also went hand in hand, and the concert venue and ticket purchase information were included in the single in advance.

Of course, the second single that was released immediately after it also included this small piece of paper and was advertised on TV and record stores as part of the promotional plan for the second single entrusted to GENZO.

Now, as a fan of idols, you have to make a real phone call before you enter the venue and raise the glow stick in your hand to call your idol.

changed to the kind of concert of a popular star, and it is not uncommon for the ticket purchase phone to be blown up.

A total of three concerts have been prepared, and the two that have been held in the past are small venues with less than 1,000 people, and even the last youth hall that is the end of today can only accommodate about 1,300 people.

The cost of a concert for a small idol is not high, and it is relatively easy to prepare. If it is a large-scale concert of 10,000 people, it will not be able to achieve such high efficiency in any case.

Chisato Moritaka is not a popular idol, and when he was sent to Shinichi Iwahashi, he was a nameless little idol thirty times more miserable than now, and during the preparation period, the record company put a question mark on whether these three concerts could be full.

When handing over the production rights to GENZO, Warner Pioneer still had the attitude that it would be okay to give it a try, after all, GENZO is an unknown company, and although Shinichi Iwahashi has made a feasible plan, he has never produced a singer who can do it, and it is still on paper.

Chisato Moritaka's first single released through GENZO has received a certain improvement from the previous one, and Warner Vanguard, although not rejoicing about it, at least feels that it has not been commissioned by the wrong person.

And when the second single was released, taking advantage of the east wind of Christmas, the sales of the single directly doubled compared to the previous one, and things began to change.

From Yumi Matsutoya's "Lovers are Santa Claus" (Lovers are Santa Claus) to Yamashataro's "Christmas Eve", it's only natural to listen to a song with a Christmas vibe at Christmas.

As soon as December comes, people who walk into a record store and see a single on the shelf with a cover of a beautiful girl wearing a Santa Claus outfit or a MINI skirt, even if it is just for the sake of pleading, will have the idea of wanting to hear it.

In addition, the contract signed with Shunji Iwai and the MV commissioned by him to shoot also played a role.

This method of relying on the seasons to promote the single was very effective in promoting the single Chisato Moritaka.

Of course, under the premise that the first single has improved, Senri Mori's record company and office have arranged a higher-grade singing show for her, which also increases her exposure opportunities.

The two-pronged approach and the two-way effort brought a turnaround to Sentaka Chisa.

The song is good, the lyrics are good, the exposure rate has increased, and after the stage, the audience sees Chisato Moritaka on TV, compared with the girl seen on the record cover or MV, not only does it not have the feeling of "cheating", but the image is better.

Meeting the expectations of the audience is a science, and it is not easy to achieve the benefits.

But there is no doubt that as long as you can meet the expectations of the audience, the audience will not disappoint you. On the other hand, if it is the expectation of the consumer audience, it will only be counterattacked and retributed in the end.

Don't take the audience for fools, that's one thing you have to keep in mind as a behind-the-scenes person.

The Chisato Moritaka on the cover of the record looks so healthy, beautiful and energetic, and the Chisato Moritaka on TV has a static beauty that is not inferior to the static, so is the real person of Chisato Moritaka as beautiful as the record cover and what you see on TV?

It was this curiosity and anticipation that made the public pick up the phone and dial the ticket sales number for the concert.

Warner Pioneer, who was still worried that the tickets for the three concerts would not be sold out when the second single was delivered to the printing factory, not only were the tickets for the first two shows sold out, but the Youth Pavilion had a slightly larger number of people, and all the tickets were sold out.

Not only that, but when the concert opened, the stage lights were dimmed and lit up, and the moment Chisato Moritaka stood on the stage wearing a mini skirt like the one on the record cover and the song dress in the TV show, the audience who met their expectations and was even entertained beyond the specifications was still not happy after cheering for her at the time, and even called Warner Pioneer to ask for an extra show later.

Concerts are a great way to drive record sales, and Chisato Moritaka is no exception. At the same time as the concert was successfully held, the sales of the two new singles also ushered in an increase.

The list statistics of record sales are only counted in the top 100, so if the sales increase is not explosive, it is not easy to reflect it on the list, and now various media are mixed and sold, and it is not very convenient to count.

However, the data available to record labels is much more detailed.

And once the data is available, the team in charge of her will analyze it and make the necessary adjustments.

Judging from the list alone, the first single delivered by Senri Moritaka to GENZO did not enter the list ranking, and although the second single entered the charts, it seems that the ranking in the twenties and thirties is not so strong.

However, judging from the data of the record company, her sales are growing all the time, especially during the concert, which is even more obvious.

The public has to look at the announced rankings to know who is the popular singer now.

But for record labels, they make a judgment by getting their hands on the data.

Although Chisato Moritaka did not take off with these two singles, it is clear that the results of the two singles are better than the other, and her popularity is getting higher and higher, and she is taking the right route now.

It was also right to choose to outsource her to GENZO.