In September, Duan Yun started his advertising offensive again, this time he took out more than 3 million in one go, and bought a whole page of Yangcheng Evening News and Shanghai Daily, which have the largest circulation in Guangzhou, Shanghai, to promote the new product recorder they launched this time, and gave a detailed introduction to Tianyin Electronics Factory, a large number of new factories and Duan Yun won the first prize of the Shenzhen Tape Recorder Quality Competition The first exposure of the photo, which is definitely a large-scale publicity.

Duan Yun is undoubtedly "flexing his muscles" in doing this, which is also one of the steps of his brand strategy, in order to let consumers have a more comprehensive understanding of Tianyin Electronics Factory, so as to dispel their concerns about private enterprises.

Duan Yun in order to reverse the impression of ordinary consumers on private enterprises, this advertising campaign in addition to the introduction of products, as well as pictures and photos of the technical strength of the plant equipment of the Shenzhen factory, so that ordinary consumers have a more intuitive understanding of their electronics factory.

In addition, Duan Yun also contacted a large number of editors and reporters, spent their wallets to eat and cover the travel expenses, invited them to visit the factory, and then gave them some valuable "small gifts", such as the hero gold-tipped fountain pen, the Tianyin colorful tape recorder produced by his own factory, and a variety of exquisite notebooks and other things, and no matter which newspaper reporter came, Duan Yun would personally accompany him, the meal was very rich, during which Duan Yun would also tell some stories about the establishment and development of Tianyin Electronics Factory and some stories that happened during the period.

With these materials provided by Duan Yun, after these reporters who were full of wine and food and received Duan Yun's "small gifts" returned to the newspaper, they also published articles about Tianyin Electronics Factory.

Soon, a large number of reports about Tianyin Electronics Factory appeared in various newspapers across the country, in which Duan Yun's Tianyin Electronics Factory was praised as "the light of private enterprises", "the hope of the national electronics industry" and "the most dynamic high-tech enterprise in China" and so on.

And Duan Yun has also been called "excellent private entrepreneur", "leader of Shenzhen's high-tech industry" and "genius entrepreneur" by many newspapers and magazines, etc., and some titles are too high, so that Duan Yun is a little embarrassed after reading it.

And it is by virtue of this overwhelming publicity that Duan Yun has become a well-known young entrepreneur in the country overnight, and the brand of "Tianyin" is also tightly tied to Duan Yun, and Duan Yun has also become a well-known entrepreneur of the same grade as Bu Xinsheng, Lu Guanqiu, and Yu Zuomin, and his fame and prestige have reached unprecedented heights.

There is an old saying that people are afraid of being famous, pigs are afraid of being strong, and Duan Yun has always recognized this sentence, but now that Tianyin Electronics Factory has developed to this extent, it is difficult for him not to be famous, and although it is not good, it is not completely without benefits, and even the benefits are great.

First of all, with the increasing popularity and popularity of his personal fame, the media's attention to him is also increasing, no matter what new products Duan Yun produces in the future, there is almost no need to do any advertising, there will be media that pay attention to him to take the initiative to report it, and with his own fame, he can enter a higher-level circle of friends, whether it is to negotiate with the government, or to borrow from the bank, it will be much easier than in the past, which is also a kind of invisible soft power.

A wave of advertising offensive, Duan Yun Street's product orders hit a new high, all over the distributor members have asked to increase the number of orders, only in the first week of September, Duan Yun got 110,000 new tape recorder orders, rough estimates, only these 110,000 new tape recorder orders, can bring Duan Yun 9 million net profits, which is almost equivalent to the entire August profits.

With so many orders, Cheng Qingyan was very excited, and in the past half a month, she only slept for about 5 hours a day, and she was reading the report when she had lunch at noon, and she was very busy.

And Duan Yun's entertainment here is also more and more, every day leading dealer reporters from all over the country to visit the factory, at noon and at night to accompany foreign guests to drink and eat, occasionally free to the product technology research and development center to organize meetings, develop the Walkman production equipment design plan and research and development schedule, and strive to start producing Walkman products next year.

Duan Yun pays attention to the research and development of new products and equipment, and also attaches great importance to the strict confidentiality of enterprise technology, all important key data drawings will be put into a special archive room, except for himself and 5 professors who lead the team, other technical personnel are unable to bring out any technical information from the archives.

Just when Duan Yun was busy with a new wave of sales peaks, news also came from Japan.

Yang Xiuchun's team has been studying in Japan for nearly two months, during which time she calls Duan Yun once a week to report on the situation here.

Yang Xiuchun's team has made rapid learning progress in Japan, after all, they are all elites among the elites, and with the full cooperation of the Japanese side, so up to now, Yang Xiuchun's team has basically mastered the working principles and technical parameters of other production lines in Japan, and is ready for the next step of equipment installation, commissioning and maintenance.

At the same time, Yang Xiuchun also found some defects in the Japanese production line, some equipment of the Japanese production line was seriously castrated, and the Japanese manufacturer removed some key equipment parts and replaced them with defective products, and these have been clearly written into the original purchase agreement.

Seeing this situation, Yang Xiuchun proposed that the R&D center could independently develop R-surface grinding and grinding machines, chip machine impedance meters, as well as trowel head chip cutting machines, insulation alarms and other equipment and instruments, and provided the ideas and basic solutions for the research and development of several new equipment.

Duan Yun fully adopted Yang Xiuchun's opinion, and after ending the call, he immediately went to the product technology research and development center to have a meeting with several professors, and the research and development of new equipment was immediately scheduled.

"Are you going to recruit people to the technology research and development center again?" Cheng Qingyan asked in surprise after hearing that her husband planned to recruit another 15 college and secondary school students into the research and development center.

"Now we have a lot of R&D projects in our factory, today Yang Xiuchun called me from Japan, and told me that I need to develop 4 kinds of new instruments and equipment, just now I also had a meeting in the R&D center, but now the research institute has 15 people, and the work pressure is very high, so in order to put our Walkman production line into production in advance, we must invest more technical R&D personnel, which is related to our product transformation ...... next year," Duan Yun Zhengse said.

"Okay, just do as you say, tomorrow I will arrange for the head of the personnel department to go to Guangzhou for open recruitment, and arrange for them to take up posts as soon as possible. Cheng Qingyan said.