In terms of actors, we don't have to worry. ”

"I don't need to hire any famous actors to shoot a few commercials. Besides, the firm not only has its own contracted artists, but also actor training classes. Iwahashi said.

When the time comes, it is okay to pick people from the actor training class, even if it is an amateur actor, it doesn't matter, there is no cost in this regard.

However, Watanabe Manyumi listened obediently and paid attention to one more thing, "several". She remained silent, not interrupting Iwahashi Shinichi and listening to him finish talking about the topic now.

"Then there's the rental of various equipment and venues, the labor costs, and the remuneration to be paid to the director. Iwahashi Shin's tone paused, and suddenly asked her, "What happened to the progress of the investment in making a movie that I said before?"

As long as Iwahashi Shinichi asks about the U-MIZ matter, he will definitely be able to have something to do with his plan.

Watanabe Manyumi knew him very well, so in the face of the question he suddenly threw over, he reacted slightly, and replied generously, "The adaptation copyright has been negotiated, although there are still a little contract problems, but it should be completed before November passes." ”

"Now that the adaptation copyright has been confirmed, we can now start preparing for the production team and finalizing related matters. ”

Watanabe Manyumi guessed his intentions, "What do you mean, borrowing the team that made this movie?"

"That's right. Shinichi Iwahashi replied, "If the production of the film and the shooting of the advertisement are more or less parallel, then you can save most of the shooting expenses on the advertising side." ...... Right?"

“......”

Watanabe Manyumi suspected that this kind of naturalness had been calculated in his heart a long time ago. Calculating the progress of film production, I have the bottom in my heart to ask for the commercial to be shot as a MV so boldly.

Although Iwahashi Shinichi didn't ask about U-MIZ, he knew everything she had mentioned. Otherwise, I wouldn't have been able to link up with U-MIZ from time to time with the projects I was working on.

Speaking of which, what Iwahashi Shinichi meant, Watanabe Manyumi touched the same, so the conversation turned around and went back to the "several" just now.

"More than one commercial?"

She threw the question at Shinichi Iwahashi, who was getting more and more "inflated".

Iwahashi Shinkazu answered the offer and replied with ease, "Don't worry, you won't shoot a twelve." ”

Twelve is the number of songs scheduled to be included in the album. If he could really write on his face, what was written on Watanabe's face now would be "I still need to say it".

At this time, it is impossible to shake the wit.

Shinichi Iwahashi gave up the idea of writing on her face and explained seriously, "However, I really don't plan to shoot just one. He said his thoughts, "There are about three songs, in addition to "Future Forecast II", and two other songs from the album will be selected to shoot commercials at the same time. ”

As I said before, this idea was born after omitting the MV. Omit the MV and make the ad a MV, and let the MV also act as an advertisement, not just as an add-on to the song that will be broadcast on a paydesk or something. ”

"You can shoot more than one MV, and the same goes for commercials. "There is no doubt about the importance of advertising, but the industry is still not aware of the importance of TV advertising in music promotion. ”

Since 1977, two cosmetics companies, Shiseido and Kanebao, have set off an advertising war on television.

In this advertising war, the two sides each used the topic star of the year as a model, selected high-quality songs as the background music of the advertisement, and added creativity to the advertisement.

Because of the tacit belief that there is an advertising war, the quality of advertising launched by both sides has been rising steadily, and the attention from the audience has also increased dramatically, which actually proves the necessity of TV advertising after the arrival of the TV era.

Shiseido VS Kanebo can be called a project that can leave a name in the history of TV advertising.

And from 1977 to the present era, Shiseido and Kanebo still carry out such advertising duels every year. It's just that at the beginning it was a "showdown", and now, it is better to say that it is a tacit understanding of win-win.

"Now, nothing is without advertising. The demand for advertising will only grow in the future. ”

"However, there are not enough advertisements for music now. To do these things now is to start paying attention to them in advance, and to start looking for more and wider roads in advance. Shinichi Iwahashi told her.

What they need to do is to pay attention to the role of TV commercials in music promotion from now on, and use their brains to explore more ways of publicity.

It is an ideal that the aroma of wine is not afraid of deep alleys, and it is no problem to expect to be discovered by the audience and spread by word of mouth. However, instead of hoping to be discovered, we must find more ways to be proactive.

Shinichi Iwahashi came up with a different perspective.

Watanabe has seen too many of his whimsical ideas, and in comparison, the shooting of the MV-style commercial he mentioned this time is not very similar to "whimsy", which is a decent idea.

What really cares about her is this kind of imagination of the "future".

Her impression of Shinichi Iwahashi has always been that he has a long view of things, as if he is always "looking ahead". However, such Iwahashi Shinichi is not a visionary who only looks to the future, but after looking to the future, he lowers his gaze, looks at the "present", and does things in a down-to-earth manner.

Watanabe was persuaded by him again and said, "It seems that a new round of adventure has begun." ”

There is no question about how effective the MV-style advertisement is, omitting a single and then using the stage of the Red and White Song Club to play a song, whether this set of publicity plans can achieve the imaginary effect.

Iwahashi smiled and replied, "Fortunately, it's not an adventure to set off alone." ”

Watanabe Manyumi laughed when she heard this.

......

"By the way," Iwahashi thought of something, "have you decided who to use as for the director and screenwriter of the film?"

Back to business.

Watanabe said "Wait a minute" and went back to his desk to get the papers.

"Banana Yoshimoto's original work is not very suitable for adapting a movie," she sat down and handed the folder to Shinichi Iwahashi, "So, there is more effort to be adapted, and the screenwriter still has a solid foundation...... As for the director, I have these three on my side. ”

One is Jun Ichikawa, the other is Yoshimitsu Morita, and the other is Shunichi Nagasaki.

Shinichi Iwahashi looked at the resumes of the three directors, among these three people, Yoshimitsu Morita is already a famous director at the moment, and the "Family Game" filmed was the big winner of the Academy Film Award that year, and he has a good hand at making youth films.

As for the other Jun Ichikawa, he is an advertising director, a famous photographer who once won a gold medal at the Cannes International Advertising Film Festival. However, as a film director, he only entered the film industry last year, and his debut film was "Ugly Girl".

The movie "Ugly Girl" was originally scheduled to be shot by Nobuhiko Obayashi, a famous director with deep qualifications, but because of a conflict with Nobuhiko Obayashi's schedule, it was finally changed to Jun Ichikawa to take over, which gave him the opportunity to direct this movie.

With this "Ugly Girl", Ichikawa Jun won the eighth place in the Film Newspaper Awards that year, showing his head.

At the bottom of the list is Shunichi Nagasaki. This is a rookie director, and he has not yet made a masterpiece, but he has filmed and participated in the filming of several youth films. Watanabe Manyumi chose this one, and Iwahashi Shinichi felt that it was a bit of a bit in case the schedules of the other two directors did not match, and it was used as the final safety card.

"Morita-san is not only experienced, but also has his own set of youth films. Watanabe Manyumi said her thoughts, "Inviting Morita-san is to play the insurance card." ”

"Then there's Ichikawa-san. ”

"I watched 'Ugly Girl'. Manyumi Watanabe said to Shinichi Iwahashi, "After seeing it, I was very impressed by Ichikawa-san's shooting techniques and treatments. In addition, the movie "Ugly Girl" reminds me of the kind of 'unreliable' I felt in "The Kitchen", so I have a lot of confidence in Ichikawa-san. ”

It seems that this is her favorite one.

Nagasaki-san has the least experience of the three, and his current work does not show that remarkable talent. Watanabe Manyumi couldn't help but smile when she said this.

Shinichi Iwahashi knows the meaning of this smile, and he is embarrassed to say bluntly after saying "lack of talent". Although Watanabe is sober-minded when she speaks, she occasionally shows such a reaction when she says something too straightforward.

"However, I have seen his works, and there are also remarkable things about him, and I have expectations for him. Watanabe said. Therefore, the reason why rookie director Shunichi Nagasaki appeared here is still used as the bottom.

After all, Yoshimitsu Morita is a famous director who has a scene to shoot as long as he wants to, and although Ichikawa Jun is still a novice, he just won the eighth place in the film award last year, and now it is much easier to make an investment than in the past.

That said, whether it is to put a mid-line director like Yoshimitsu Morita or a promising rookie director like Jun Ichikawa on the shortlist, Watanabe Manyumi does not have the feeling that it is difficult to invite and get it done.

After all, in this era, the film market can produce more than 500 movies a year.

There are new movies released every day in the cinema, everyone can be a director, and the film director is not as expensive as he imagined.

"Still. ”

Iwahashi Shinichi looked at these three names and pondered for a moment, "There are already 'Shunyi', how about you also consider 'Shunji'?"

"What?" Watanabe was a little confused.

Shinichi Iwahashi explained, "It's Shunji Iwai. After observing Watanabe's reaction, she didn't react much to the name.

Previously, when Manyumi Watanabe mentioned that she was going to adapt "Kitchen", Shinichi Iwahashi mentioned it to her once. At that time, he said casually, but now looking at Watanabe's reaction, she didn't take it to heart.

He used to shoot music videos for Mori Taka-san, and now he makes short films and commercials for Fuji TV. There should be no experience in shooting feature-length films. Iwahashi said.

"Ahh Watanabe remembered that Shinichi Iwahashi had mentioned such a person.

"In terms of shooting experience, this Iwai Shunji-san is not as good as that Nagasaki Shun-ichi-san. Iwahashi Shinichi said, "However, if you want to leave a safety card, I think it's better to replace this 'Junji-san'." ”

This kind of honey confidence in Iwai Shunji is not only because the name is familiar to Iwahashi Shinichi's ears, but another important reason is that he knows a little bit about Iwai Shunji's works and style, and thinks that if he handles this "Kitchen", he may be able to accurately grasp the kind of "unreliable" that Watanabe Manyumi emphasizes and carries between the lines in the book.

"Shen Yijun seems to be quite optimistic about this Iwai-san. "Watanabe Manyumi thoughtfully.

Shinichi Iwahashi replied, "Sort of." ...... If you're planning to shoot something else, I wouldn't recommend him in particular. However, if it's a movie like "Kitchen", I think I might as well give my eyes to this Iwai-san. ”

"Born as an advertising director......" Jun Ichikawa is also an advertising director.

Watanabe Manyumi pondered for a moment, "I'll go get to know this Iwai-san." ”

Shunji Iwai now works for Fuji TV, and Watanabe Manyumi only needs to ask her brother-in-law Masaki Yoshida for help to get the commercials and short films he has filmed.

At this point, it stopped.

Shinichi Iwahashi doesn't know how to shoot movies, and as a layman, he doesn't want to interfere in the production, and when he doesn't even know a little about it, it would be humiliating to point fingers.

The resumes of Yoshimitsu Morita and Jun Ichikawa, Shinichi Iwahashi had nothing to say after reading it, and the use of either of these two directors is worthy of the trust of laymen.

However, if the inexperienced Shunichi Nagasaki can serve as an alternate, he can't help but want to recommend the equally inexperienced Shunji Iwai.

At the very least, Iwahashi felt that he had to look forward to letting Iwai Shunji handle "The Kitchen".

Until then, the first thing Watanabe had to do was to bring her plan for Future Vision II to the table at a meeting at her office on Monday.

After this side has a rough plan, I will contact CBS Sony and reach a consensus with that side.

Fortunately, the printing house had not yet started, otherwise it would have been decided to change the release date, and all the record sleeves that had been produced earlier would have to be destroyed and remade.

......

On Thursday of the following week, in the evening, Shinichi Iwahashi went to a café in the Jiyugaoka area.

The object of the agreement was no one else, it was Taopusta, who said on the phone that he wanted to teach him how to make origami giraffes.

The shop was designated by her, and the time was made in advance, and Shinkazu Iwahashi arrived a little early.

He didn't wait long, though. After sitting down for a short time, Akina Nakamori also appeared in the store.